Evening Star Newspaper, July 6, 1931, Page 16

THE EVENING STAR, WASHINGTON, D. . MONDAY, JULY 6. 1931. THE SMOOTHNESS OF AN EIGHT - « - THE ECONOMY OF A FOUR e A T ——— : WALTER P. CHRYSLER ANNOUNCES AND UP - F.O.B. FACTORY NEWPLYMOUTH FLOATING POWER . . and FREE WHEELING THE VIBRATIONLESS CAR FOR MILLIONS IN THE LOWEST-PRICE FIELD To produce in 1931 an achievement in motor car design, engineering and pricing so revolutionary that it transcends every previous standard of quality, performance and value in the field of lowest price is to challenge the world. That is precisely what the New Plymouth does. It challenges the previous finest in design among low- est-priced cars. It challenges the former best in smoothness and per- formance. It challenges the world’s greatest in motor car manu- facture. < It challenges every known standard of automobile value. Plymouth challenges with the greatest con- tribution Chrysler Motors engineers have made to modern motoring—*‘Floating Power.”’ For years, while designing fine Sixes and Eights for Chrysler, Dodge and DeSoto, Chrysler Motors engi- neers have worked unceasingly for the perfected Four. Now they give you the results of their labors and dis- coveries— The New Plymouth, a quality car of lowest price with the Smoothness of an Eight and the|Econ- omy of a Four — due to Plymouth’s exclusive Float- ing Power. In more than a quarter century of automobile ex- perience, Chrysler Motors engineers have never wavered in their steadfast faith that the best car of lowest price is the Four. They knew the Four was the best car for millions; they knew they could build a better quality car of four cylinders at a given cost. Chrysler Motors engineers proved time and time again that a Four is more rugged and longer-lived; that a Four is more economical to operate, easier and cheaper to maintain; that a Four of equal horsepower has as great, or greater, speed—as much, or more, lugging power—as fast, or faster, pick-up than any car of more than four cylinders. And anyone who counts the number of parts in a Four as contrasted with a Six or an Eight knows that the Four is simpler. There has been just one thing fundamentally wrong with Fours—with earlier Chrysler-built Fours as well as others. That was vibration. It was characteristic of the old-time Four that its power impulses were distinct—plainly marked by what engineers call “interrupted torque” that sent vibrations through the frame and body to driver and passengers. Now exclusive Floating Power makes the New Plymouth smooth as an Eight. Here is power unshackled, yet power as smooth as satin, as soft as velvet. Here is power without vibra- tion—literally floating; power so silken that even ex- perts could not name the number of cylinders under the Plymouth hood, and many guessed the New Plymouth to be an Eight. Plymouth challenges with Free Wheeling in all forward speeds. In the lowest-priced field Plymouth gives you this epochal development in smooth, easy driving and econ- omy. With Plymouth Free Wheeling you can shift gears between all forward speeds without declutching. Here’s a feature that adds zest and ease to driving in heavy traffic. Plymouth challenges with a new, easy-shift transmission. Besides Free Wheeling, Plymouth offers a new Easy- Shift transmission which makes it possible to shift not only from second to high at speeds of 35 or 45 miles an hour but back into second at these speeds, when you need sudden acceleration, without clashing or grinding. Here’s a feature that adds safety to driving where grades are stiff and steep. Plymouth challenges with 56 brake-test horse- oower. Here is more power than you ever need—with actual stop-watch speed of 65 to 70 miles per hour; pick-up from a standing start to 40 miles in 9.7 seconds. Plymouth challenges with self-equalizing in- ernal hydraulic brakes. Among all cars in the lowest-price field, only Ply- mouth has weatherproof hydraulic brakes —simplest and unexcelled for safety and smoothness. ' Plymouth challenges with double-drop frame. Chrysler Motors engineers have given this high-priced car feature to the Plymouth. Plymouth hn a still lower center of gravity, still greater safety, still greater riding ease, still finer style. : Plymouth challenges with entirely new styling, with new eye-compelling beauty of line and color. We believe the New Plymouth establishes in the field of lowest price a new degree of artistic advancement. By the principles of Dynamic Symmetry, Chrysler Motors designers have created outstanding and ines- capable beauty. % Plymouth challenges with full-size Safety-Steel body, with wire wheels standard, with hydraulic shock absorbers. No feature of luxurious comfort, of long- lived reliability, of economy, has been left out of the New Plymouth. I am happy to extend to the entire motoring world a cordial welcome to see, to drive and to ride in the New Plymouth, and to invite comparison between this ex- ceptional product of Chrysler Motors engineering and any car in the world at or near its price. This vibrationless Four that wipes out all earlier cpn- ceptions of fine motoring in the lowest-priced field chal- lenges your attention; take a demonstration and lct the New Plymouth prove its superiority. NEW LOW PRICES — Roadster $535 « Sport Roadster $595 « Sport Phaeton $595 < Coupe $565 + Coupe (with rumble seat) $610 « Convertible Coupe $645 « Sedan (3-door) $575 + Sedan (4-door 3-window) $635, {. o. b. factory + Wire wheels standard at no extra cost. Low delivered prices. Convenient time-payments. Non-shatter- able plate glass is available on all models at small extra cost. 219 NOW —SPECIAL DISPLAY-NEW PLYMOUTH AT ALL CHRYSLER. DODGE & ‘DE SOTO SHOWROOMS e« « WATCH FOR THE NEW PLYMOUTH FLAME CARS ON .THE STREETS + -« \