Evening Star Newspaper, November 10, 1930, Page 25

THE EVENING STAR. WASHINGTON, D. C., MONDAY, NOV AMBER 10, 1930. The New Jelleff’s Was Scarcely Large Enough Today Full-Length Caracul Coats Caracul paws ; 2. the fur that 8100 the younger set wears every day . i in swagger belted coats with huge collars . . . hrown, 3 grey or black in fine, even peits, Tegularly Also muskrat or lapin (rabbit) $115 & coats at this same remarkable - Appreciation price ! $135 Other Fur Coats, $165 and $265 New Jelleff Smart New $3.50 to $6.95 Gloves $2.85 Fashion says “gloves must match the occasion and cos tume”—so here is an Appreciation opportunity that will fill your glove wardrobe economically. Natural color one clasp pigskins, with prix seams . . . pull-ons of every description; plain, with turn-back cuffs or novelty lin-" ings, of imported French washable suede or glace kid in the important colors. $3 and $5 Washable Gloves—$1.95 In 14 smart shades...of washable suede—capeskin, glace and lambskin—in pull-on or novelty cuff styles. Centemeri $3.50 and $4.50 Gloves—$2.35 Internationally famous for pique styles. . .puil-ons and costume types. 13 best shades in finest importedsErench kid, $7.50 and $10 Evening Gloves—$5.50 Glace kid in 16-hutton length—some of the new bulky mousque- taires—both white and evening pastels. Glove Shop—Street Floor $13-° Fashion Bags, *10 Supremely lovely—these Appreciation bags of velvety-smooth antclope sucde and satiny dull calf. Individual orna- ments of cloudy crystal, ivory, jade or crystal baguettes—and shades of black, brown, green and wine. Lovely indeed and well worth considering now for gifts. $3.95 Costume Bags—$3 500 bags are ready—moire and crepe for afternoon . . . smooth calf, morocco and antelope suede for street—scores of smart styles. $7.50 Leather Bags—$5 Bags of shoe or dull calf, antelope suede cr pin morocco in the smart tailored envelopes and' dressy styles. $10 All-Occasion Bags—$7.50 Street, afternoon, evening bags, in numerous styles and materials. Especially lovely embroidered evening bags. > Bag Shop—Street Floor 1-=2—3—Strand $3.95 to $5 French Pearl Necklaces An Appreciation item that suggests Christmas gifts—for these pearls of a creamy lustre come with a delightful variety of clasps —sterling silver filigree, pearl and crystal—all with secure French screw fastening. $7.50 and $10 Real Stone Rings—S$5 Marcasite with carneliam, chrysoprase, chalcedony, onyx and lepis. $5.95 Rhinestone Bracelets—$3.95 Inch wide, flexible link style. $8.50 to $10 Court Jewelry—S5 Six types of necklaces—earrings to match. , Jewelry Shop—Street Floor Neckwear $3 Evening Scarfs $1.95 Ethereal bits of loveliness to wear under fur coats and wraps for_evening—of chiffon in 72- inch length, with hand-rolled hem or hand-painted crepe de chine, in dark shades. $3 Sports Scarfs—$1.95 $3 Men's Mufflers—$1.95 i Street Floor Toiletries $3 Dixiana Perfume A spicy bouquet odeur— redolent of the romantic South—a gift worthy of the most fastidious woman. Aluminum Make-up Box—$1 ‘With mirror and removable par- tition. $1.75 and $2 Loosepacts— $1.50 Enamel cases, with powder and rouge. $10 Morley's $2.95 The fragrant Nuit de Amour, a sophisticated odeur in an attractive bottle. $12.50 De Musset Perfume $5 Perfume A sophisticated perfume in Sweet Pea, Gardenia and Jas- mine odors. - Toiletries—Street Floor 50c Handkerchiefs Men’s—Women's 35¢ 3 for $1 Pure linen handk-rehiefs, with hand-rolled hems and colored corner_eppliques for women— 1-inch hems and colored tials for men. These are splen- did handkerchiefs. Just the type most wanted, and at prac- tically one-third less than the price must be next week. Street Floor $3.95 Pure Silk Chemise--Panties *3 Hundreds of dainty undies—just un packed—that are typical of our great Appreciation values. Pure dye crepe de chine and French crepe chemises, panties, bloomers, dance sets and step s in the lacy styles that most women adore and in exquisitely tai- lored models that others prefer. Flesh, tea rose, blush, banana. heart and white. Sizes 34 to 4. 7.50 Fitted Crepe de Chine $7.95 and $13.50 Sample Underwear—$3 and $7.95. Grey Shops—Second Floor . Our Appreciation Events Were Taxing Every Facility This Morning it could do to serve every one properly at 10 a.m.! were completed! From this you may know that our Appreciation Events have started out to be a big success. or what, the opportunity to buy Jelleff fashions at Appreciation prices is being seized upon with avidity. —Appreciation Events this week only! $50,000 Girls’ Coats $13.75 Regularly $15 to $19.50 The Girls’ Shop of The New Jelleft" . where correct, attractive fash- ions are a fetish . . . e ceptional values are offer- ed to introduce the shop ... tweed coats . . . polo style, alpaca cloth coats ... shaggy woolens. Sizes 6 to,14 years, Girls’ $25 and $29.50 Coats, $19.75 Girls' Shop—Third Floor Even having two floors for coats was not enough—and the great new Fifth Floor, given over entirely to Success Frocks, ws: And only a short month ago, our building operations giving us three additional floors Whether it is the new store—or the times, You are cordially invited to 7The Worth of Winter Coats—in Appreciation! Every rich fabric...every new silhouette...every finer fur (all of charac- teristic Jelleff quality)...and values which only our desire to show appre- ciation and the larger buying power of the New Jelleff's make possible. Tomorrow—Regular $165 to $195 Many new arrival Late purchases 1 COATS—$135 week have brought astonishing values. Women’s Coats The Furs: The Styles: The Furs: Persian. . .especially motif for young women. Persian...in black or grey...and every new style of collar. Kolinsky. . .on brown or on black in the accepted vogue. Mink. . .rich, luxurious and very high fashion. Lynx. ..the long-haired fur so much in fashion. Paradise Fitch, Caracul, Beaver, Krim- mer, Fos. Kit Fox . . Blue Fox, Red The Styles: Wrap-around after Vionnet or flared low. Mushroom collars; long, slender- izing tuxedo collars; eape-shawl or close shawl collars; tunic, spiral, square or flared cuffs. ...with pouch collats, shawls. . .bordered The Fabrics: Outstanding Features of Other Appreciation Groups $89.50 and $98.50 Persian or Kolinsky Trimmed Coats. .. ... cowl necklines . . sdull-luster fabrics that are the height The Fabrics: Chonga, the new spongy wool that caused such a furore at the mid-season Oriola and Kashmirita, the openings; the late season. of fashion. not on our floors today, will be offered in the morning. Misses’ Coats in the Russian Beaver. . .the most popular young fur. Mink. ..in sophisticated styles. . especially smart with the high colcrs, green and blue. Fox, Fitch, Kolinsky. Extremely flared Russian sithouettes. .. Bruyere's Cossack...semi-princess lines huge cape styles. . .spiral, el- bow, flared or pointed cuffs. Chonga. . .the smartest new fabrio Oriola and Kash- mirita. ..the finest of the dull fabrics. From the above you will see how great the assortments are You cannot realize the values without seeing the Coats! $110 and $125 Persian or Kit Fox Trimmed Coats. $125 to $145 Persian or Beaver Trimmed Coats. .. $145 to $165 Persian, Trimmed Chonga Coats.......cevvnvsens...$125 The Fashion Coat Shops—Third Floor Women’s and Misses’ Salon Gowns 35 %5 355 Usually $39.50 to $75 ~ Individua! gowns of French inspiration, shown in the quiet Gown Sa- lon . .. our most fascinating new shop with an atmosphere of serenity . a most unusual place to find such remarkable values! »wns for every occasion . . . daytime and street frocks of high cost canton crepes, with touches of embroidery or beads . gowns of velvet or sheer crepes with lace, swathed flares, graceful . rich evening gowns of metal cloths, satins or vel- vets, brilliantly elaborated. The New Gown Salon—Second Floor . . afternoon Girls’ Dresses 5] Regularly $7.95 10 $10.95 The whole new Girls’ Shop joins in expressing appreciation to their young customers and customers-to-be! With school jerseys, tweeds, knits . . . in jumper and bolero styles, some with berets to match . . . silk crepe and light-weight woolen dress-up dresses ... in a whole range of colors. Girls’ Shop—Third Floor Lovely New Dresses Tomorrow in Qur Great New “Success” Dress Shop—Fifth Floor With all its spaciousness—with all its large fitting rooms— with all its cxtra salespeople—it will hardly be spacious enough for this event. $25—$29.50 and Even $35 Dresses most charming are so much finer than a styles — wanted vear ago at any- materials and thing colors. A profusion of dresses for daytime, afternoon, evening ...bolero dresses, @nkle-length frocks...frocks with peplums, cowl neckifnes, new draped skirts...in canton, sheer crepe, velvet satin...with details of lace, beads, The Season's . Dresses that price. For women— embroidery, buttons. For larger women— Gowns in the modern feeling but adapted to the mature figure. . .tailored daytime dresses with surplices of crepe or lace...afternoon dresses of subtly cut chiffon in new flares end sleeves...evening d.esses in satin, velvet or sheer crepe. For misses— Hundreds of frocks in every conceivable style and like this 4 period. Smart tailored cantons for daytime...frivol-us lace-trimmed crepes for afternoon...demu e ankle- length Sunday Night frocks...daringly sophisticated evening frocks in satin or velvet and lace or crepe. For juniors— A delightfully complete collection for any young ward- Tobe. Daytime crepes, sheer crepes, velvets, satins, taffetas, chiffons, in_ black, in white, in the da ing high shades and in the jewel t-nes. Also Featured for Appreciation: $16.50 and $19.50 Dresses for all occasions. ... $35 and $39.50 Dresses of Individual Charm. . Junior Dresses—Third Floor $3.95 and $5 Rayon Pyjamas $ 3 We consider these pyjamas real “finds” at their regular prices—so the Appre- ciation price is worth considering. They have those new three-quarter lounging coats. . .skirt-width trousers ..and the most daring color combi- hations . . . all in fine rayon. Rust, dark brown, heige, melon and orchid. Sizes 15 to 17. Also See— $2.50 Milanese Glove Silk Vests..$1.65 $3 Glove Silk Bloomers and $5 Glove Silk Chemises ... $3 Milanese Glove Silk Vests. $12.50 and $15 Glove Silk Pyjamas, $5.95 Grey Shops—Second Floor $10 Tailored Flannel Robes $7.95 College sirls es who shivers nic these robes ally and any que 1ings wili appre.ipte for they are toasty warm and _expertly tailored in a mannish fashion—both striped or plain all-wool flanne!—jade, rose, orchid or French blue. See 5.95 and £1.50 Crene de Chine or French Crepe Pyjamas—$5. $15 Satin and Crepe de Chine Negli- gees—$10. $15 Quilted Satin Tined —-$10. $16.50 Lou chine—$12. Grey Shops—Second Floor Robes; lamb’s wool & Pyjamas, of erene de s Full Fashioned—All Perfect All-Silk Chiffon Stockings Regularly $115 — Sheer, high - quality silk in all the new costume 83({ 3 pairs colors . . . Rendezvous, Promen- $2.50 having all ade, Nightingale and many othet shades . and a com- plete assortment in every size. The lowest price we have offered for years! For Juniors A fine big shop of their own in THE NEW JELLEFF’S The younger set have made it grow and grow to four times its size...and now it is The New Jellefl’s turn to express, in a material way, its appreciation by offering them VALUES! $110 to $125 Junior Coats 95 Outstanding values. . .outstanding fashions for younger misses...the most complete and individual group we have shown. Dull Kashmir fabrics with those great new scarf and square collars and stunning novelty cuffs of Persian Lamb, Krimmer, Beaver, Fox, Badger, a nd introducing belted flares, holero or detachable fur (lapin) jacket styles...at this Appreciation price! Also— $89.50 to $98.50 Junior Coa sian or Beaver......... $69.50 to $79.50 Junior Co: sian or Caracul . , with Per- .. $75.00 with Per- .. $59.50 The Enlarged Junior Shop--Third Floor Now Is the Time to Buy Knit Suits $99.75 Regularly $25 to $35 Trig little suits of apparent French ancestry—offered in Appreciation at quite a reduction-—in those popular knitted mixtures and even in silk boucle—with blouses that contrast smartly in colour—and lines that make you look like a slender Diana, Vivid shades and dark shades in pro- fusion. Sizes 14 to 42. $16.50 1o $25 Wool Dresses and Suits One and two piece dresses of wool crepe, jersey or smart tweed knits—also three-piece knit suits in glorious Fall shades. Sports Shop—Fourth Fioor The Smart High Shades Costume Suits 75 Regularly $89.50 to $98.50 Only in our Appreciation Events will you find such stunning suits at this price... imported tweeds and smooth kashmir fabrics...smart collars of selected Persian lamb, krimmer, caracul and raccoon ..all have clever silk blouses...and most im- portant of all they come in the very smart vivid shades of brown, green, red and blue. For women and niisses, Tweeds and Broadeloths, $69.50 to $75 Suits Two and three piece suits with coliars of caracul, Also— $49.50 to $55 Sports and strictly tailored or trimmed with caracul and lapin $59.50 raccoon, krimmer or fapin (rabbit). Tweeds and smooth fabrics. Dress Suits 339.50 (rabbit). Suit Shop—Third Floor $5 Satin Vagabond Sash 33.95 A slightly boned girdle that delights the averaze or slightly larger woman, because it gives necessary support, yet is the epitome of comfort. Made of flesh Skinner's satin with knit elastic side panels—in the convenient 12-inch length. Sizes 27 to 34. $2.50 Crepe de Chine Garter Belts..$1.50 $3 Junior’s Vagabond Sash ..... ...81.95 $12.50 Silk Pique or Broecade “Seantie”