Evening Star Newspaper, October 30, 1930, Page 44

THE EVENING STAR, ADVERTISEMENT. ¥ WASHINGTON, D. C, ‘-THURSDAY, OCTOBER 30, 1930. —_—_——— = ADVERTISEMENT. ADVERTISEMENT. ADVERTISEMENT. ADVERTISEMENT. FIFF-TEENS ARE ALWAYS FRESH Weare the bakers who bake thedough AN ADVERTISEMENT OF THE CONTINENTAL BAKING CO. WONDER WEATHER IS ALWAYS FAIR WEATHER THOUSANDS REDISCOVER IFAMOUS OLD-TIME TREAT Idea Said to Date Back to Martha Washington’s Day By Special Wire to Wonder News.—Like Tom Thumb Golf and the cross word puzzle, 2 “Do You Remember When” fad is sweeping the country by storm. It is said to be highly contagious for both sexes of all ages. And it promises to be with us so long as families keep up the happy habit of sitting around dining-room tables to real, home-cooked meals. When & friend with a far-awayex- [ . ADVERTISEMENT. CIRCULATION IN THOUSANDS OF HOMES NEW FREEDOM |REFUELS IN AIR!! HAS COME TO HOUSEWIVES Wonder Bakers bring long sought emancipation, says food expert NOT SO OLD-FASHIONED! Martha knew that men liked bot rolls with their meals. But just read some of those old- fashioned directions! Cover the dovgh ovet with & cloth to keep it warm; and this covering as well as the situation of the vessel, as to the distance from the fire, must depend upon the natute of the place and the state of the weather, as to the heat and cold . . . Whea the whole is sufficieatly moist knead it well, this is the grand part of the business. . . it must be rolled over, pressed out, folded up, and pressed out again ovet and over and over . . . How much simpler now with Wonder By Alice Adams Froctor I'm always amused when I hear men longing for “the good old dlvl." You don't very often hear women longing for them. Why should they? Those were the days when women scrubbed and swept and dusted and sewed and spent the rest of their waking hours practically chained to the kitchen stove. Kitchen time but no play time Harry Soltis, 137 Bath Ave., Long Branch, N.J., in popular tres-sitting contest, Wonder Fiff-teens helped him to success. HERE’S HARRY’S TESTIMONIAL biscuits that used to be served at What chance did & woman have dren? My mother always seemed 40 have plenty of kitchen time but wery little play time. Time after time she would prom- It's all different now. family never needs to coax me to | play. When we want hot rolls, we make a quick dash to the grocery store for Wonder Fiff-teens (they taste just like the rolls mother used to bake!). Usually I do noth- ing more than heat them in the oven just before dinner is ready. They are always fresh, whether I buy them on Monday Wednesday afternoon, any time of the week. And one thing that A couple of weeks ago when us boys out here were in a tree- sitting contest, I had father be sure to send Wonder Fiff-teens up to me, and as long as these “wonder” rolls came along regu~ larly I wasn’t up against it for going hungry. 127 Bath Avenue, Long Branch, N. J. BRIDE BEATS MIITHER But it’s only at Bakmg ot And mother admitted ft, herself. “T used to be quite proud of the light rolls I learned to bake when 1 was very young,” she said. “It was one thing I teased my newly married daughter about—for I knew that she would never have the time and patience to bake rolls like those. “Picture my surprise one eve- ning, when she served the very same rolls at her home! My daughter mentioned a new recipe, and laughed when I asked her what it was—‘Just heat "em and eat "em,” she said. *I haven't baked rolls myself in quite & while,” the mother con- tinued. “Why should I when ‘Wonder Fiff-teens are just as good, and infinitely easier to serve? “In fact, I have to admit that ‘Wonder Fiff-teens are even better than the rolls I used to bake. Their size is more uniform—and more dainty. I to get in a rush and pinch off & little too much dough for one and a little too little for another. The Happy Wonder Bekers are never too hurried to bake the best rolls they know how!” dothethingsthey’vealways wanted to do. And anything that offers new freedom from household cares should receive the warmest of ‘welcomes. ALL NIGHT! WHEN you're turning into bed—we're turning out your bread. Loaf after loaf of golden-crusted HARRY SOLTIS pression asks you if you'd rather look through the old family album than go to the latest moving picture, it is & sure sign that he is one of the thousands that have dis- covered Wonder Fiff-teens. If you catch your cousin (the one who never married) re-reading that be- ribboned bunch of time-faded love letters that have been safely hid- den away in an old trunk all these years, lay it to Wonder Fiff-teens. No one is immune. Even gray- haired bank presidents have been known tosteal away from work and worry—and go fishing again with a bamboo pole and penny line, after their first taste of this new, old-fashioned treat called Wonder Fiff-teens. And as it might be guessed by now, & woman fs the cause of it alll Nation’s first first lady started it The woman in this case is well known, & model housewife, charm- ing hostess, and celebrated particu- larly for her recipes. America’s oldest railroad today features her special dishes for hungry travelers on their way to the nation’s capital. In fact, it was & recipe of Martha ‘Washington's time, happily put to work again by the Happy Wonder Bakers, that is causing so many folks to day-dream of the good old days gone by. This magic recipe brings to mod- ern tables the same delicious light FREATR the gracious meals over which the very first “first lady of our land” presided. But without a bit of the {fuss and bether that even Martha Washington had to put up with. That very necessary part of the task belongs to the Happy Wonder Bakers. FIFF-TEEN means 15 As far as the busy housewife fis concerned, Martha’sold-timerecipe is reduced to “Just heat ‘em and eat 'em!"” Then there are some magic words that first must be said in & store that sells good things to eat. If you forget these words, ““Wonder Fiff-teens,” just remem- ber that there are fifteen light rolls to a package and that they taste just wonderful. Any good grocer will recognize that description at once. Once a week in old days now FRESH every day One new-fashioned advantage of these old-fashioned rolls is that every day brings in & fresh supply. Much as the family wanted them | in the good old days, they had to wait untilgrandmother baked bread for the fine treat of hot light rolls. Modern mothers can make Won- der Fiff-teens a daily treat. And if modern families have anything to say about it, Wonder Fiff-teens will always be on the table. They are always fresh. R A B woman’s last word It's becoming quite a custom around this town for really dever shoppers to finish theit grocery order with .. .. sake don't forget Wonder Fiff-teens.” This does three things. It impresses the grocer with your shopping ability; it saves you long minutesoverahotstove—and it gives you the best-tasting hot rolls that you ever served. and for goodness’ MY GOODNESS, why not? Slo-baked Wonder Bread has been, is now, and will con- tinue to be the best bread that you can buy. There's a sentence for you! There’s a bread for you, too —slo-baked Wonder Bread! Ever since Wonder Bread was introduced we've been baking more bread and more bread for the thousands of women who swear —nicely, of course— by slo-baked bread. And no wonder women swear by Wonder Bread! The bestingre- dients that money can buy go into this slo-baked loaf. We could almost say each loaf has a heart of gold. More than twice the usual YOU CAN HAVE THIS SANDWICH BOOKLET— FREE! Fiff-teens. All you need do is heat "em and et ‘em! amount of sweet pasteurized milk «.. the purest sugar and shortening . . flour specially milled from the very heart of the wheat berry. Extra- quality ingredients that actually cost us $2,000,000 MORE a year than ingredients that go into ORDINARY breads. And we blend those ingredients so carefully, and so leisurely SLO- BAKE each loaf, that we seal in all their freshness and flavor. Seal them in a tender, fine-textured loaf with a crust golden-tinted. Your grocer gets this Wonder Bread fresh twice a day, every day, from the ovens of Your old friends, THE HAPPY WONDER BAKERS slo-baked Wonder Bread ready for peep-of-dawn delivery to your grocer. That's why our windows arealightat night! If you ever feel the urge sometime (and we hope you will) to delay your going to bed—pay us a call at the bekery. We'll be charmed (we say in our best manner) to have you come in and watch us work. i Let Alice Adams Proctor sel] you bow to make the best sandwiches you ever ate! Hot sandwiches for cold days—cold sandwiches for bot days. Toasted sandwiches. Party sendwiches. Her booklet is FREE! ' NDER wonfi' teens