Evening Star Newspaper, September 27, 1930, Page 17

WASHINGTON, D. C, HIGH-PRESSURE SELLING IS CONDEMNED BY BOARD Word Pictures of Home in Open Leads Many to Purchase Tract Which They Never Can Use or Dispose of at Profit. BY JOHN Becretary, Washingto: A. PETTY, n Real Estate Board. the use of boom-type methods and high-pressure sales efforts in the sale of lots. Experien ce has shown that, irrespective of THE Washington Real Estate Board has consistently condemned the details of such promotional activities, the same funda- mental wrong practices are usually present. Whether the plan be a spectacular auction, a so-called picnic or outing with a brass band, athletics or prizes; free luncheons, with lectures deliberately planned and skiilfully celivered, or the free-lot racket, the innocent, unsuspecting purchasers are the losers. i Playing to the emotions through beautiful word pictures of “home” and “home life” in the open air and sunshine leads many to art with their money or assume extensive payments for a lot which fhey never can use, and which almost invariably they cannot dis- pose of without a serious loss. .. Appealing to the “make-mone; | urge to which so many are re- sponsive is the most common | practice in these types of land| promotion schemes. It is in this approach that most of the wrong | practices are found. Promises of | & quick resale at a profit, extrav- | agant statements of future en- hancement of values, inferential | and sometimes direct reference to impressive and important devel- opments about to take place are! only some of the means used to stimulate and create the urge to| buy a lot. Attractive Solicitors Employed. In practically all instances the stage and scenery for the bally-ho operation is set on the ground which is being offered for sale as individual lots and home sites. Attendance at these func- tions is obtained through various in-| sidious methods. Attractive lookink young women are used as solicitors to approach small groups, such as ladies’ organizations of different churches and other religious and welfare societies, and to carry on a systematic canvass| of specially selected sections of the city. | Among the victims of such high- | pressure lot-selling methods women | seem to predominate, especially the so-l called lone women who have an inde-| pendent earning capacity. This type o{i prospect offers the minimum of sales resistance, and usually the efforts of | the promoter and the interested sales- man are directed toward the prospect with the definite idea of closing the transaction on the first or second inter- view, thus rushing the buyer off her feet without giving a reasonable oppor- tunity for reflection or investigation, From the standpoint of a city these| Jot promotion schemes, which in the main are headed and operated by strangers, result in a setback of the orderly growth and development of & city. As soon as the promoters have| s0ld the most desirable portions of the| rrm, and when they begin to feel | he inevitable criticisms from their pur- chasers who have learned that the of quick profits cannot be real- , the tion is usually dropped and the promoters move on to- either another section under a different name or leave the city for other parts. Thus we find an’ extensive tract of Jand, sometimes involved with a blanket (Continued on Third Page.) 3902 McKinley St. A Spacious All-Brick Home $12,500 One Block West of Connecticut Ave. Two Blocks from E. V. Brown School In new condition, slate roof, and face brick garage adjoining. Everything in the house is entire- Iy modern, including copper screens, fireplace, electric refrig- eration, and other attractive fea- tures. 2 lovely baths, one with shower; oak floors throughout, plenty of closets and big attic. ‘The lot is also big, with ample room for further gardening. Open All Day Sunday BOSSEPHELPS Realtors 1417 K St National 9300 S)RT BAYARD FARADAY PLACE SURVEY T0 SHOW D. C. OFFICE SPACE Data Being Compiled to Fos-| ter Future Development of Capital. A survey of office space and rentals in Washington buildings is being made as a part of the master community sur- vey of the Washington Board of Trade, it was announced today by Rufus S.| Lusk, who is compiling the data to be | used 'in fostering future development of the National Capital. ‘The survey, Mr. Lusk said today, will show the volume of current office space in Washington, the amount of vacancy | in office buildings at the time of the survey and the average per square foot rental for these structures. ‘This is the first time that any such study has been made of office bulldings | in the District, and is expected to be a valuable guide to local business inter- ests in future local projects. Mr. Lusk said his organization plans to include in this survey a collection of data concerning about 75 per cent of the office building space in this city. ‘This amount, it was felt, would be more than ample to give a clear picture of what the current situation is here. 4627 44th St. N.W. $10,450—Detached Large Rooms, Porches and Grounds Easy Terms OPEN 938 Quincy St. N.W. The Only Jameson-Buslt Home in This Section Remaining Unsold . An Unusual Opportunity to purchase a good house at the right price. 6 large rooms, 3 porches (rear upstairs porch en- closed), modern improve- ments, garage, paved street. Open All Day Sunday Thos. A. Jameson Co. Owners and Builders 906 N. Y. Ave. Nat. 5526 PARK Amid Clump of Tall Timbers. SETTING IS ENHANCED BY SHADING OF TREES Porch Opens Into Spacious Hall—Room Arrangement Is Convenient, The new home of Mr. Charles Brooks, at 6508 Maple in the forest section of Chev: . | Md., is an example of architecture blending the influence of the early American and Colonial periods with modern materials and design. | Located in a wooded section, the home itself is set on a lot amid a clump of tall timbers. The setting is en- hanced by the shading of the trees. ‘The house is of brick and wood con- | struction, with slate roof. A feature | of the street side is a sun porch, sur- | rounded by a low parapet wall with wooden gate giving off into a flagstone court., The interior design embodies wall papering of bright decorative appear- ance, and the room arrangement is convenient. The porch opens into a spacious reception hall, opening from which on the right is a commodious study or den. To the left is the dining room jutting toward the street till its front windows are in a line parallel with the front porch. The butler's pantry, kitchen and accessory closets are located to the left of the living room and adjoining the dining room. The second floor includes three bed rooms with two baths. An inclosed sleeping porch opens from the upstairs hallway and from a rear bed room. An unusual feature of the home is the third-floor space. Here a servant's room is provided, as well as a recrea- tion room, both comfortably large. Storage space is provided in the attic. In all the house has nine rooms and lt;hr;e baths, including the servant’s at The basement provides a two-car built-in_garage, boiler room and laun- dering facilities. The view from the rear of the home is down a wooded valley, which in nor- mal times has & scenic stream at its base. The home was bullt by Shannon & Luchs, realtors. As the result of swallowing a collar | button, 11-year-old Joseph Roughead of | Leith, Scotland, died from asphyxiation. — Every Woman likes to have in her home a sFucious living room, a beau- tiful kitchen and a master bed room with private bath, especially if the house is lo- cated on a lot 50x125, just two squares from splendid schools. You will find all these features and many others in the new detached house at 5519 Nevada Ave. Priced at 512,950 Easy Terms 1427 Eye A.G. H“‘,h" Nat. 8744 Realty Associates }Brooks Residence Is Setlx 4 HomeBlendsEarlyColonialandModernDesigns .8 Residence of Mr. and Mrs. Charles Brooks at 6508 Maple Avenue, Chevy Chase, Md. COMMISSION RENTS MORE FLOOR SPACE George Washington Bicentennial Adds to 13-Room Suite in Washington Building, Lease of additional floor space to the ' George Washington Bicentennial Com- mission in the Washington Buil at Pifteenth street and New Yorl -avenue was announced today by Weaver Bros,, Inc., realtors. The Bicentennial Commission already occuples & 13- room suite in the building. A soda fountain and luncheonette 3930 14th Here is a wonderful buy, this is a splendid 6-room house 20 ft. wide, h. w. h,, 2-car garage, located on 14th street where the property is increasing every day. Live in this home and take the profit which the business on 14th street is bound to give you. See today. Open From 10 to 6 1427 Eye—A. G. H Nat. 8744—Realty Associates N OW'SS the time store was leased recently by Weaver Bros. to the Washington Luncheonette Co. on the first floor of the Washing- ton Bullding, at 1448 New York avenue. The lease will run for a 10-year perioc. Other current leases in the Washing- ton Building include a suite of rooms leased to the Church Wooten Co. on the sixth floor of the building and the lease of office space to the Southern Investment dealers. The Kenneth D. Leizear company of | interior _ decorators leased through ‘Weaver Bros. the store at 1316 L street. EDGEMOOR 6119 Fairfax Road 11,250 Never, in our experience, has the opportunity presented itself for one to secure such a value in this delightful section. Spa- clous living room with open fire- place, wide covered concrete side porch completely screened, bright cheerful dining room, model kitchen and pantry. Four bed rooms, tiled bath with shower and tub and extra tiled lavatory. Floored attic over entire house, Screens, metal weatherstripping, 2-car garage. Charmingly land- scaped lot with frontage of 110 feet. Entire property in perfect condition. Open for Inspection, Sunday From 11 A.M. Until Dark. THOMAS L. PEYTON Dist. 2637 1427 Eye St. English-Type Home Sold. An English-type residence at 1501 Forty-fourth street, one of the group including one of the 1930 Star model homes, was sold recently to Mr. and Mrs. J. Frazler, it was announced by Waverly Taylor, Inc., realtors. The home is the corner house of the group, having southern, eastern and western exposures, Dutch Colonial CHEVY CHASE D:/C. . $8,950 . 4130 Garrison St. Nearly new, !ntlr!l‘ detached home that is a real find at this low price. _ Living rwqi’ with stone open fireplace and built-in in splendid condition. Open Sunday Reached via Wis. Ave. to dlst St then morth to Garrison St. -G Smithy, Gormpary» | 18 Eve St. N.W. b ht gfip&]}jflg %iaf' SATURDAY, SEPTEMBER 27, 1930. | BUILDING NEWS B4 UNIVERSITY CLUB BUILDING ADDITION TO COST $245,000 Proposed Extension Will Cause Structure to Rise Eleven Stories, With Setback to Conform A to Code. N addition to the University Club Building, at 900 Fifteenth street, to cost in excess.of $245,000, is contemplated in plans submitted this week to the District Building Inspector’s office. While the proposed extension of the building will not occupy more ground area, it will cause the building to rise 11 stories above the street, with the two uppermost stories set back to conform to zoning laws, according to the plans filed. The present five-story building at the time of its erection was constructed along lines which provided for addition of upper stories. The addition will be of brick, stone and terra cotta material, based on the Wit resent steel foundation. the present 92 rooms, the addition will bring the building’s total rooms to 192. The entire additional space is to be devoted club use, according to officers of the organization. A roof garden, with cafe and space lgr open-air athletic events, will be provided tn the building. The University Club Building | has a frontage of 72 feet on I street and 102 feet on Fifteenth street. A. P. Clark, jr., is the de- make repairs, 1406 G street (lot 814, square 224); to cost $12,000. Mary C. Didden, Anna Carry and Charles A. Carry, owners; T. Volland, builder; to make repairs, 3914 Harri- son street (lot 23, square 1755); to cost 2,20! signing architect for the building. | §2 205, Although estimates have been asked on the project, club officers | said bids had not yet been opened. It is expected that the building operations will be under way in the near future, although no defi- nite time has been set. The building inspector during the past week approved plans for the following projects: D. C. Gruver, owner and builder; George T. Santmyers, architect; to erect five 2-story brick dwellings, 2411 to 2419 Thirty-ninth street (lots 1046, 562 to 565, square 1301); to cost $30,000. Standard Art Marble & Tile Co., owners; E. L. Bulock, jr, architect; Charles H. Tompkins Co., builder; to erect one 2-story brick and concrete show room, office and store, 118 E street (lot 806, square 571); to cost $25,000. District National Bank, owners; William P, Lipscomb Co., builders; to Benedictine Foundation, owners; Geary-Johnson Co., builders; to make repairs, 1400° Bunker Hill road north- east (parcel 147/48, square 3994); to cost $2,000. Mary E. Moore; owner; William R. (Continued on Third Page.) 5351 Nevada Ave. N.W. $12,500—Detached Big Rooms—Wonderful Grounds Easy Terms—Open 5923 4th street to Peabody. 1004 Verment Ave. OPEN TODAY 8,950 Easy Terms All-brick; semi-detached; four bed rooms; beau- tiful lot; paved street and alley. Drive out Fifth National Mortgage & Investment Corp. St. N.W. NA. 5833 WAVERLY TAYIOR. % First Offering Sixth Group of Double-Front English Homes in NEW in design . . . NEW in plan- ning . . . NEW in construction ... ... Setting a NEW standard of excellence for modern homes . . . achievement in this newest group, NEW in equipment Foxall kitchens that such is the are culinary labora- tories; luxurious bath rooms, with the most modern fittings; maid’s room and built-in garage in the basement; caulked window frames aond door frames and weather- to build that home you've always dreamed of. Pick out your home site in beautiful Sligo Park Hills —then let our architects and engineers help carry out your plans . . .. no obligation of any kind. and at prices that will compel you to acclaim them the outstanding values in or mnear Washington. Protected by Foundry Branch Val- ley Park and Foxhall Village and but ten wminutes drive from the White House, here is the call' of open country . . . restful, healthful and inspiring. stripped doors; copper screeming throughout; your comfort assured by roofs insulated against Sum- mer's heat and Wonter's cold; architecture “Commended” by the Architects’ Advisory Coumedl and treatment of the rear that has merited the designation of “Double- front Homes.” All this and more at prices ranging from $10,950 to $14,950. We wmost cordially invite you to visit our new Model Home in this group at 4400 Volta Place, furnish- ed and decorated by W. B. Moses & Sons. Drive out Que Street to Wisconsin Avenue . . . north ome block to Reservoir Road . . . west to 44th Street and make left turn three short blocks south to Model Home. "R > 2z, ckfia‘?x’, The forty-six homes in the first five groups have all been purchased ... by discriminating home lovers. And now the sixth and mewest group is offered . . . six and eight rooms with one, two and three baths; front entrance porches and double rear porches; construction embracing the latest developments in the science of building; open fireplaces; electric refrigerators in MODEL HOME 4456 Faraday Place One of the Highest Points in the District of Columbia Open 9 AM. 10 9 PM. In St. Ann’s Parish WIDE DEEP HOME SITES—ALWAYS WITH A HIGH POINT FOR YOUR HOME—A ROLLING HILLSIDE FOR YOUR GARDEN — AND PROTECTING TREES FOR FRIENDS—$1,400 TO $3,500. * ok k% MODERN INDIVIDUALIZED HOMES WITH PLENTY OF TREES— $9,450 TO $13,500. Sl bt i - DIRECTIONS: Drive out Sizteenth Street and ‘Alaska_Avenue ‘or Georgia_Avenue, over District Line, watching for large Sligo Park Hills sign— tura right, fcllowing arrows. Telephone Shepherd 2400, DETACHED HOMES EARLY AMERICAN $10,950 $12,500 The Most Unique Street Entrance in Washington BOSSEMHELPS POUNDED 1307 WNERS 1417 K St. owne National 9300 West of Wisconsin Ave. at 45th and Fessenden Streets— Intersection of River Road ™ P. Blair Lee, Vice Pres. Curtis Walker, Treas.