Evening Star Newspaper, August 4, 1930, Page 16

i bk MONDAY, 'AUGUST 4%, 1930. . MRS. OLIVER HARRIMAN ‘The well-known social leader, member of New York’s aristocracy, distinguished representative of a distinguished family, SUZANNE POLLARD Daughter of the Governor of Virginia, youth- ful head of the Governor's household and official hostess of the State of Virginia. MRS. FRANKLIN ROOSEVELT Wife of the Governor of New York; a descendant of one of the oldest and best known American families; welfare worker; mother; social leader., MRS. JAMESJ. DAVIS, Chairman ‘Wife ‘of the Secretary of Labor, mother and home- maker ... chosen by soap manufacturer to head Committee of Seventeen. NELLIE TAYLOE ROSS Former Governor of Wyoming, one of the first women to gain national promi- nence through political activities. Distinguished Committee of 17 Reveals New Discovery Mrs. James J. Davis, Ethel Barrymore, Anne Morgan Mary Roberts Rinehart, members of Committee to view tests of new product in action EW YORK, June 3— A committee of 17 of America’s most distin- guished womenwerehonor guests yesterday at the dramatic debut of a new soap for washing fine fab- rics. The demonstration, which lasted more than an hour, was repeatedly interrupted by bursts of applause and enthusiastic comments of various members. ‘At the close, the con- semsus of opinion was that for the first time in many MME. ERNESTINE SCHU- Years a totally new kind MANN-HEINK. America’s most widely known and best loved prima donna. One of the celebrated women whose in- terest was captured by this of soap had been invented which would revolutionize the laundering of delicate things, of tiny hollow beads. The instant these beads touch water they dissolve. This not only saves time, but it protects fabrics from the harmfulaction of undissolved soap particles which usually re- main after the most thorough rinsing where ordinary chips or flakes are used. As these bits of soap are ironed into stockings, lingerie, etc., “soap rot” results, with stains and faded spots. Dissolve inétantly—rinse completely The new “Beads” dissolve so thoroughly, so completely, that rinsing in one water leaves mate- rials entirely soap free. They dis- solve in water 20 degrees cooler than ordinary soaps require. Re- Famous Silk Manufacturers unite with Committee of 17 in endorsing Palmolive Beads CHENEY KAYSER STEHLI CORTICELLI © PHOENIX VANITY FAIR HOLEPROOF LUXITE Surely, there can be no greater author- ity on the right soap for silks than the silk manufacturers themselves. They analyzed Palmolive Beads in their own laboratories. They tested them again and again in washing tests on the silks which they manufacture. And now all of them recommend Palmolive Beads for safe washing of silks. VAN RAALTE Orie of the most dramatic mo- ments of the meeting was when Home Economics experts showed the committee sheer chiffon ho- siery and exquisite lingerie, which had been washed, some in flake soaps, others in the new soap. In every case, those washed in Beads were softer, silkier, and without the soap spots and un- rinsed soapy residue found in those washed in flakes. Members perform tests Several of the committee mem- bers took part in the demonstra- tion, Miss Edgerton and Dr. McGowan both performing in- teresting experiments. “It is surprising,” remarked Mrs. James Davis, as she was J , mew form of soap. A distinguished gathering ' Never before has there been a meeting of prominent women for a similar purpose. The well-known manu- facturer who is to introduce this new product con- ceived the idea of demonstrating it to a group of rep- resentative women for their unbiased approval or criticism before going to the public. It was felt that such women as Mrs. Franklin Roosevelt, Miss Anne Morgan, Ethel Barrymore, Mary Roberts Rinehart, would be representative of other women in the class each represented. Thus he hoped to assure himself that it would meet the demands of every woman in every position, Made of olive and palm oils In telling of his creation the inventor said he con- sidered the most important feature to be that it js made of olive and palm oils instead of tallow. “For years,” he said, “the finest beauty soaps have been of olive and palm oil base. Obviously what cannot injure lovely complexions cannot harm fragile materials nor redden @nd roughen women’s hands.” 3 AThe other revolutionary feature, according to its * discoverer, is the fact that the new soap is in the form ports received from the country’s greatest silk manu- facturers, who had previously tested the new soap, stressed the tremendous advantage of these two factors in washing delicate sill~ Dr. McGowan, Antoinette Donnelly, Suzanne Pollard, Lillian Edgerton and Nellie Tayloe Ross watch the new soap dissolve ia interesting tests. leaving, “that after all these years there could be a soap so totally different from anything on the market. It is truly phenomenal.” “The name of the new soap, ‘Palmolive Beads,’ re- veals the secret of why this new soap gives such vastly better results,” said chemists who had helped create this discovery. Silk manufacturers, leading stores, de- signers of smart women’s wear, came to the makers of Palmolive Soap—told them that modern hasty washbowl laundering was working havoc with beautiful fabrics —and asked them to create a soap as gentle and protective for fine fabrics as Palmolive is for lovely complexions. Large box 10c And so Palmolive Beads were made. The first soap for fine silks ever made in the form of tifly, hollow, instantly dis- solving “beads.” The only fine fabric soap ever to be made of olive and palm oils. .. oils hitherto reserved exclusively for com- plexion soaps. Palmolive Beads are for sale every- where at 10 cents the box—no more than you pay for ordinary flakes and chips. Get a box today. Who’s Who on the Committee of 17 These famous women form the Committee of 17—leaders rep- resenting every phase of feminine activity, who came from all over the United States to help create Palmolive Beads. MRS.JAMES J. DAVIS, Chair- man. Wife of the Secretary of Labor, charming Washington hostess — wife and mother. g MISS ETHEL BARRYMORE. America's most famous actress. Mother of a daughter who is training to succeed her. MISS ELSIE DE WOLF of New York. The noted designer whose deco- rative genius has brought her wide recog- nition. ANTOINETTE DONNELLY. Known to millions for her interesting beauty articles in the Chicago Tribune. MISS LILLIAN EDGERTON. Head of testing laboratory for textiles which enjoys narional recognition. MRS.KELLOGGFAIRBANK. Widely known Chicago social leader and writer. Her coming novel “The Congress- woman' is eagerly awaited. MRS. OLIVER HARRIMAN. Social leader of New York. Prominent in philanthropic and civic activities. MISS ANNE MORGAN. Daughter of late J. P. Morgan. Noted for her social and charitable activities. DR.ELLEN B. McGOWAN. In charge of Housebold Chemistry, Colum-~ bia University, New York City. 6007 MARY ROBERTS RINE- HART. America's most beloved woman fiction writer. Wife, mother, and charming Washington hostess MRS. FRANKLIN ROOSE- VELT.Wife of the Governor of New York. Member of one of America's most distinguished famili.s. NELLIE TAYLOE ROSS of Wyoming. Famous as only woman ever elected 10 Governor's chair in an American state. MISS GAY S WALTON. Advertising manager of Juliu* Kayser & Co., silk manufacturers, and autherity on textiles. MME. SCHUMANN-HEINK. America's most widely known and best loved prima donna. Mother—homemaker—philan- thropist. MRS. CECIL B. De MILLE. Wife of the prominens seovice picture direc- 101 . . . a leader in philanthropy wiht w~ e chanting hostess in Southern California. MRS. HANCOCK BANNING. A Los Angeles social leader of distinguished Virginia ancestry, whose home is one of the community's cultural centers. SUZANNE POLLARD o s famoxs old Virginia family. Daughter of Governor of Virginia and bostess of the executive mansion.