Evening Star Newspaper, March 27, 1930, Page 37

‘ ¥ RTSHRINC U S DD PROGRAN Fepture to Show Humor of icrophone Advertising | Situation jn America. BY MARTIN CODEL. tish reaction to the commercially types of radio programs in in this country is not often very entary. show the “humor of the situation erica” British Broadcasting last served the British listening public a taste of the kind of program now commonly broadcast from Ameri- can studios, including typical sponsor announcements. In announcing and commenting upon the British radio system’s feature, Wireless World of London took occa- sion to observe that though the pro-| gram may be diverting, served up as al novelty with advertising sandwiched in | between the entertainment, there is no “humor” left in the idea as far as the| American public is concerned. | Microphone Advertising Blatant in U. S. “America,” says this periodical, “in-| troduced the principle of sponsored | programs, paid for by advertisers, be-| cause they had no other machinery in force to meet the cost of program pro- ductfon and running the stations. “Now, however, the American public is brought face to face with a sijuation ‘where advertisers virtually control the greater proportion of the broadcasting stations, and broadcasting itself, orig- inally launched as a means of providing | i entertainment and interest for the pub- | lic, has degenerated into little more than an advertising medium, with pro- |} gram matter virtually subservient to the | | ambitions of the advertiser. “Microphone advertising is now so blatant in America that even the adver- tisers themselves are scared of the effect | } Yet so jealous are they | i it may have. of each other’s facilities that there seems no prospect of agreement to chéck | the pregress of a situation which may ultimately kill the interest of the public in broadcasting itself.” Quote From Dr. De Forest's Address. The commentator then quotes from| i Dr. Lee De Forest's recent inaugural| i address as president of the Institute of Radio Engineers, in which the noted radio inventor remarked that radio ad- |} vertising is “killing the the golden egg.” He then with ‘with the British method: “Fortunately for this country, wise decision to ban all microphone vertising was one of the first restric- tions, and, in fact, almost the only re- striction put upon the character matter to that the introduction of ad- vertising would inevitably lead to the situation which America now has to no doubt this initial decision, which has saved broadcasting in this would also have been insisted 1930, by (Coprright, nm’ North A)WI News- CALLS HIM PERJURER Mrs. Cooper, Financier's Daughter, Gets Warrant for Husband. NEWARK, N. J., March 27 (#).—Mrs. Y Brmtan, Roander aid industrialet concludes | | this observation of satisfaction | | the | | ad- | i of | | be broadcast. If it had been and second husbands. WEST VIRGINIAN EXPIRES Special Dispatch to The Star. CHARLES TOWN, W. Va., March 27. —T. Perry Lippitt, 69, native of Jefferson County and well known retired business man, died at his home here Tues- where he owned orchards at the time of his death. Surviving are his widow, formerly Miss Helen Wilson, Washington; three children, Percy, jr.; Helen and Charles, and the following sisters and brothers, Misses , Louisa Graighill, Washington, and Dr. Records of King’s Speech Are Given To Parley Delegates By the Associated Press. conl;renne delec'-tfi. with pt‘:\mo- graph records of speech on the opening of the Disarmament Conference two months ago. Each record was contained in a leather case lined with plush. The outside of the case rs the royal coat of arms in gold, while on the inside cover is the King's autograph and the name of the delega ite. FARENHOLT PROMOTION APPROVED BY HOOVER Navy Medical Corps Captain to Succeed Rear Adm. Albert McCor- mick, Who Will Retire Tomorow. ||| President Hoover has approved the selection of Capt. Ammen Farenholt, Medical Corps of the Navy, now com- manding the U. S. Naval Hospital at Mare Island, Calif., for promotion to the rank of rear admiral. Capt. Farenholt will fill the vacancy to be created by the retirement tomor- row of Rear Admiral Albert M. D. Mc- | |iil | Cormick, who reaches the age of 64 years and is now on duty in the Navy | il Department as president of the naval medical examining board. Why Pay High Prices | For Dental Work? At Dr. Ereiot's vou Sou & h i ey the Towest possibie prices. FREE EXAMINATION R. FREIOT Phone National 0019 407 7th St. NW. | Entrance Next to Kay's Jewelry Store HILE i liam Fontaine Lippitt and Van Lear Lippitt, San .Yunn.pl”‘. R. . GUARANTEED 10 YEARS Examine this mattress that 'carries a ten-year guarantee. It is made of the finest grade of first-cut linters. These are carded correctly into feather-weight felt, then folded layer upon layer for the exact thickness. The covering is a beautiful floral design or woven stripes in 8-ounce ticking, assuring long wear. It is hand-tailored by master craftsmen. Full Size—$18.75. Twin Size—$17.25. Only by selling direct from our factory to you is it ossible to offer a mattress like this at such an un- Eelrd of low price. Box springs to match—$19.75 to $25.00. Visit our showrooms and sold at euch low cost. see the beautiful bedding Mattresses, Box Springs and Pillows renovated or made to order at factory prices ZABAN'S Mattress & Box Spring Co. ESL,NW, ., . o+ NATIONAL 94}1 ~ THE EVENING STAR, WASHINGTON, D. C., THURSDAY, MARCH 27, 1930. YOUNG HUNTERS KILLED BY ACCIDENTAL BLAST Oklahoma Boys Believed to Have Found Nitroglycerin on Oil Lease Near Road Repair Workmen. By the Associated Press. TULSA, Okla., March 27.—Three boys hunters were killed by a high explosive Tuesday near Turkey Mountain, south- west ntyhere, ‘The blast was attributed ycerin, believed to have been the trio on an oil lease, TARIFFS INCREASED 3| German Agrarian Legislation Is ‘The youths were seen alive on a road leading through the lease. Because of blasts set off ‘workmen repairing the road, the explosion which killed the boys went unnoticed, and their fate was not discovered until last night, when their failure to return home led their parents to begin a search. Paris Is to have a new seaplane air- | port. Passed by Reicherat. BERLIN, March 27 (#)—The Reichs- rat yestcrday passed the agrarian tariff legislation, which was carried on third reading by the Reichstag yesterday. ‘The increases include one on wheat, raising the duty to a possible maximum of 120 marks (about $28.50) per ton, with the authorization of a still further increase in cases o fforeign attempts to dump wheat on the market. PIANOS LOANED FREE We have 12 pianos (Grands, Players and Uprights, both new and used instruments) to place in homes of Washington and vicinity, and they may be used until we need them—which will be an indefinite time. We have discontinued a number of our Southern branches, from the stocks of which many of these instruments have been select- ed. We have also leased a portion of our store to the well known firm of Witt & Hamill. As a consequence our floors are crowded to their capacity. Instead of storing these pianos to depreciate in value we have priced every instrument at greatly reduced figures and any one contemplating the purchase of a piano in the next few months cannot afford to miss the opportunity. All pianos not sold outright we are anxious to place in the homes of families who are interested in owning a piano in the immediate future, and for the valuable ad- vertising we will receive by having good families use them: We, of course, reserve the right to select homes in which the pianos are to be loaned. Positively No Charge for Anything We ask no dra yage or charge of any kind on pia: s 50 loaned. You may call at the store to file your request. There are no strings to this offer, which comes but once in a lifetime. CHAS. M. STIEFF, Inc. 1340 “G” Street N.W. (Copyrig] 1930, L. C. Gorsuch) Open Evenings “YOU CANT GET BY IN HOLLYWOOD WITHOUT IT .. .” .y REGINALD DENNY you haven’t *it’, your next best bet to popularity is to keep a heavy supply of Nestlé’s Milk Chocolate on hand all the time. You’d be surprised how popular yow’ll be!” says this pop- ular Hollywood star. Bite into a bar of Nestlé’s Milk Chocolate today. Taste its smooth, creamy goodness—you will be a Nestlé’s rooter once you try it. Only the finest ingredients used. Fresh, sweet milk with every bit of its cream and the highest quality chocolate. Everywhere people eat it for its de- licious flavor and stimulating food elements. Wherever candy is sold you can find the Nestlé’s clean silvery bars. Red-lettered for plains blue- lettered for meaty almond bars. S¢ REGINALD DENNY, popular Universal star, in his recent picture, “One Hysterical Night.” A Gift from GOOD | HOUSEKEEPING! EVERYWOMAN'S MAGAZINE Goob HOUSEKEEFING, as its contribution to National Good Housekeeping Week, March 25 to April 1, gives with April GooD HOUSEKEEPING a 12-page Bulletin of New Ideas for Spring Housekeeping and Happy Homemaking. ‘ 346 pages of entertainment and help in April GoOOD HOUSEKEEPING FASHIONS: A cable from Worth, the famous couturier, appears in April Goop Housexeering. It gives mode. wear and what her trousseau should cost. ‘women the keynote to the new April Goop Housexeering's Fashion pages pre- sent the Paris Openings—models that combine smartness and simplicity . . . important news of the :rn’ng silhouettes; the new colors and fabrics; othes for street, afternoon and evening wear; sweaters and blouses . . . what the 1930 bride will Romance in a smart Fifth Avenue Shop Back of the glittering shop windows of Fifth Avenue, behind the counters and coat-racks + & ; romance on! Rarely do we have writers who can catch the vivid color of thea,egrmmm of the shops. Claudia Cranston can! She is rare in her ability to the drama and romance in the lives of first story, “Women & Misses,” appears in April Goop w%m:dm‘mfimfi knowledge, she tells a series of charm- Housexeerive. There is also tant writers Goop Housexezemve ing on Saturday; new cookery. a new novel v 14 by Mar, Widdems 3 otber er; a jun children by Mrs. Martin Johnson, and fucinafinzjalu gle story for by impor- Insrrrure: Doing Sunday's housekeeps how to clean Spring fibriuf::ew recipes; Goop Housexeerng Stupto: A Colonial hall; a Colonial Bedroom Group. BGu:ou-rrHDOnnmm: A frank talk about Face Powders. D Housexeeeine Bureau or Foops, SpAnrTaTiON AND Heavra: Dr. Walter H. Eddy, Dir e Ly y, Director, tells how to Feed For e Home Owyer: How to s e N . prevent leaks; annuals for All in April GooD HOUSEKEEPING Now on New Ideas-in Decoration ... Meal Planning . . . Housecleaning, etc. This Gift Bulletin Tells —How to Adapt the House to Summer Needs =—How to Rearrange Furniture for Spring —How to Select Summer Draperies 5 —What to do about Carpets and Rugs —What Colors to Use for the Summer —How to Furnish a Summer Living Room —How to Give Bedrooms a Summer Atmosphere =—How to Guard Against the Moth —How to Clean Mattresses and Shades —How to Wash Blankets and Linen —How to Dye Various Kinds of Fabrics —How to Make Scatter Rugs Skid-Proof —How to Prepare Appetizing Meals for Warm Weather . s . etc.