Evening Star Newspaper, March 13, 1930, Page 42

" Roadster, 8435 TIE EVENING STAR, WASHINGTON, D. C, THURSDAY, MARCH 13, 1930. THINK oF YOUR AUTOMOBILE IN TErRMS oF ToOMORROW Ultimdte cost is as important as first cost in the purchase of an auntomobile you purchase an automobile you are mak- ing an investment of a considerable amount of money. It is essential, therefore, that you give careful ~ thought to the best selection 'and know what you are getting for your automobile dollars. The first cost is important because it may mean an immediate, satisfactory saving. Of equal 1mpor- tance is the ultimate cost after thousands of miles ol -aerviee, "This ultimate cost is the true measure of automobile value. Toe first cost of the new Ford is unusually low not only because of economies in manufacturing, but - because the same principles that inspire these savings " are extended to every other step that means greater service to the public. It is easy to see that economies in production would be of little value if they were sacrifieed later through high charges for distribution, selling, financing and accessories. The Ford dealer, therefore, does business on the ' same low-profit margin as the Ford Motor Company. His discount or commission is twenty-five to fifty per cent lower than that of any other automobile dealer. You gain because he makes a small profit on many sales instead of a large profit on fewer sales. Phaeton, $440 Two-window, Fordor Sedan, $600 Tudor Sedan, $500 Three-window Fordor Sedan, $625 The difference in selling cost, combined with the low charges for financing and accessories, amounts to at least 850 to $75 on each car. This is as impor tant as economies in production in keeping down the price you pay for the new Ford. "THE low ultimate cost of the new Ford is the result of sound design, quality of material and unusual care in manufacturing. Friction and wear are reduced by the accuracy with which each part is made and assembled. These factors combine to decrease the cost of operation and add months and years to the useful life of the car. The good performance and low yearly depreciation of the new Ford are indicative of the enduring quality built into it at the factory. SERVICE charges are on the same fair, economical basis as the making and selling of the car and replace- ment parts are always available at low prices through all Ford dealers. In two, three or five years, depend- ing on how much you drive, the saving in operating" and maintaining a new Ford will amount to even more than the saving on the first cost. Think in terms of tomorrow, therefore, when you purchase an automobile. For tomorrow will reveal its true worth. ‘Sport Coupe, 8530 Town Sedan, §670 Coupe, 8500 Cabriolet, $645 Al prices }. 0. b. Detroit. Conveniens time payments arranged through the Universal Credit Company FORD MOTOR COMPANY