Evening Star Newspaper, May 21, 1929, Page 16

THE "EVENING TTAR, WAKNHTNGTORN tens of thousands of motor car ])liyers will consider only ~ those cars with body by Fisher Body value whick is j'osz only in cars costing several hundred dollars more Four basic advantages enable Fisher so remarkably to increase body value while holding down price, as to make Fisher Body, for tens of thousands of motor car buyers, the determining factor in motor car selection. This preference is the result of the greater Fisher Body value which—in cars outside the Fisher Body group —is obtainable only in cars costing several hundred dollars more. First of these fundamental Fisher advantages, . 4 ]- is the enormous resources of the Fisher Body Comoration. Some idea of the extent of Fisher resources may be realized when one considers that Fisher operates the world’s largest manufacturing plant for automobile body hardware and fittings (Ternstedt); one of the largest plate glass manufacturing plants in the world; and harvests timber from its own 200,000 acres of forest lands and converts that timber into lumber in its own mills. These resources alone would enable Fisher to create economies entirely without parallel in the body build- ing art. 2 Another reason for the unprecedented value of Body by Fisher is Fisher’s huge production, with all that means in reduced costs of fabrication and assembly and huge saving by reason of great purchas- ing power. As everyone knows, quantity production is onc of the chief factors in manufacturing economy. Fisher em- ploys more than 60,000 persons, who build annually in 48 great factories, upwards of 1,250,000 automobile bodies. Some idea of Fisher Body purchasing power will be gained when one notes that in the twelve months of 1928 Fisher required for the manufacture of Fisher bodies, more than 600,000,000 pounds of steel, 285,000,000 boardfeet of lumber, 26,000,000 square feet of plate glass and about 20,000,000 yards of upholstery cloth. A third basic reason for Fisher Body value is Fisher’s certainty of market. That market consists of the companies manufactur- ing General Motors cars—Fisher Body Corporation being a division of General Motors. . Fisher, therefore, does not bid for contracts —it always knows well in advance what its manufacturing program is going to be. It has no fear that the expensive machinery busy this year will be idle next year. Fisher’s costs, therefore, are held to a minimum. At the same time, certain, months in advance, of its production requirements, it is able to co-ordinate its operations so as to achieve still further economies while maintaining highest quality. 4 A fourth basic reason for Fisher Body value, is the proximity of Fisher Body manufacturing plants to the chassis plants of its customers. This eliminates much costly handling and holds down transportation expense, and thus permits Fisher to put still greater value into its bodies. 14 14 [4 This brief outline of the chief Fisher manufacturing advantages—there are many others—explains, in part, why Fisher is able to build into its bodies value so superior as to make Body by Fisher the determining factor today in thousands of motor car sales. If you compare Fisher Body cars with other cars in their respective price fields, you cannot escape the con- viction that in Fisher Body cars—and in Fisher Body cars alone—does your money purchase all the body value, style, comfort and durability which you have a right to expect in a motor car. FISHER BODY.....STYLE AND VALUE STANDARD OF THE WORLD -~ + + + CADILLAC + LA SALLFE + BUICK - VIKING * QGAKLAND - OLDSMORILE + PONTIAC - CHEVROLET GENERAL MOTORS