Evening Star Newspaper, April 21, 1929, Page 71

HOOVER'S A. . TALK ON WIDE: HOOK-UPS Président’s First Radio Ad- dress to Be Broadeast From Luncheon Monday. BY MARTIN CODEL. President Hoover's first radio address since his inauguration will be delivered at the Associated Press luncheon in New | York City Monday. He will appear be- fore the microphone again Thursday night at a meeting in Washington, at which he and Secretary Mellon, along with architects engaged on Washing- ton’s monumental building program, will describe plans for future developing and beautifying the Nation's Capital. Both speeches will be heard through- out the country over Nation-wide hook- ups of the two broadcasting chains. Thereafter the President of the United States will probably be heard frequently by the Nation’s radio listeners, Prac~ tically all of his scheduled addresses, like former President Coolidge’s in the last few years, will be carried on the national networks. On Friday afternoon the voice of & “First Lady of the Land” was heard over the radio from Washington for the first time in history when Mrs. Herbert Hoover spoke briefly before the conven- tion of the Daughters of the American Revolution. Her words were carried over a network of the National Broad- casting Co. Neither Mrs. Coolidge nor the late Mrs. Harding would ever con- sent to face a microphone. All through the special congressional session the national chains will also give their respective audiences the bene- fit of first-hand discussions of current phases of such issues as farm relief and the tariff. Operates The Star Forum. ‘The Columbia Broadcasting System, co-operating with The Washington Star, now has its schedule of Saturday night half hours with the caibnet officers and the members of the House and Senate in full swing. The National Broadcast- ing Co. has changed the character of its Friday night “half hours with the Senate” to diversified discussions by fi:fionu notables along much the same es. Political notables on the radio chains are not all confined to Washington, however. One enterprising program sponsor of the National Broadcasting Co.’s network this week inaugurated a series of Tuesday evening addresses by the governors of New York and six New England States. Gov. Gardner of Maine was first to appear on the series, speaking on “Trout Fishing.” This se- ries is part of a campaign to stimulate motor travel in those States. Similar breadcasts covering other auto tourist attractions may be expected later. As a general rule there has been no perceptible letdown in the quality of chain program offerings, simply because the Spring season is here, luring more people outdoors and away from their radio sets. The big league base ball season is a perennial radio attraction which always stimulates set buying and repairing. The chains are giving the scores and results of big league games dally, leaving to the local stations the broadcasting of local games. Send Farm Programs. The noon hour farm programs regu- | larly broadcast through a network of | 17 National Broadcasting Co. stations in Middle Western States by the United States Department of Agriculture are reported to be attracting considerable urban as well as farm interest this Spring. ‘These programs, originating in Wash- ington, feature expert garden and home- making talks, as well as crop news and discussions of farming problems. Secre- tary of Agriculture Hyde is. scheduled to speak over this hook-up Wednesday, May ‘1, on “The Country Child—The Farm's Best Crop,” in connection with Child Health Week. On the entertainment side of radio the several hours featuring vaudeville stars appear to be attracting greatest popularity because of their snap and diversity. Other features, like the “The Two Calored Men,” farm folk and neighborhood ~ gossip dialogues, are maintaining their popularity. One of radio’s most important insti~ tutions, the Atwater Kent Foundation, is completing plans for its 1929 national radio audition. Chairmen have been appointed in every State to conduct the local, district and State contests among young man and woman amateur ‘vo- calists. These contests will be followed by sectional eliminations, and then by- the | == national contest for $25000 in cash prizes and various musical scholarships. All of the elimination contests are broadcast either locally, regionally or Commani, 192 PyTighiy 1929, by North American News- —_—— Cleveland Board of Education head- quarters building will cost $2,500,000. New York University has 35,956 stu- dents. g “It has the Punch” We've got it— You'll marvel at it— The new Stewart-Warner Radios i ! 5 fi ! | MUSIC MART 18th and U Sts. N.W. ! B e the Punch” | ! “It has Your Eyes and Ears will make you buy Stewart-Warner Radio Come in or phone— [ 9, 1350 H St. N.E. Line. 148 WASHINGTON'S _FIRST AUTHORIZED _PHILCO DEALER = HEN I started kroadcasting in the two-room studio of American Telephone and Telegraph Co., about seven years ago, there was but one station, no “hook-ups,” no coverage of spe‘cnm evc';\‘u i giving a three-hour evening program, That was the start of radio browg:ru&- ing. Now take a look at today’s program of the National Broadcasting Co., in- cluding the New York, Washington and Chicago divisions. Here are 7¢ num- bers for a single day, classified as fol- ows: Health and educational, 9; orchestras, 26; string trios and quartets, 8; vocal, 9; bands, 3; children’s numbers, 3; sports, 2; organ recital, 1; markets, 2; time, 3; dramas, 2. This crowded pro- grom starts with health exercises at 6:45 11 the morning and finishes with slumbor music at midnight. Hundreds of artists are recruited for this daily 17-hour drive; a sensitive and elaborate set-up of broadcasting apparatus is, for every second of this entertainment cy- cle, under the vigilant scrutiny of scores of alert techniclans. Day after day. this increasingly complex and crowded program must go out to mil- lions of waiting listeners. To me this ePoch, beginning with that modest lit- tle studio of seven years ago, marks one of the great triumphs of modern en- terprise. ‘The Saturday programs are in some- what lighten vein, as experience has shown that, with the week end relaxa- tion, dance music and offerings more suitable to a playful mood are in de- mand. While radio broadcasters have an association which maintains rigid ethical standards, the building of pro- grams has been patterned in accord- ance with the wants of the public as disclosed by the thousands of letters, telegrams and telephone calls which pour into the broadcasting studios. Every possible effort has been made to keep the microphone sensitively attuned to public reference, within the limits imposed by good taste and fair play. Responding to these demands, radio broadcasting constantly strives to meet the incessant pressure toward increas- ing diversity. The radio public not only demands that it be amused, entertained, informed, educated, inspired and in- structed, but it discloses shadings of taste and preference in these fields which impose upon a program director an alertness and versatility never re- quired of chefs, impresarios, clothes de- signers or politicians, The program di- rector, above all others, must be all things to all men. On top of all this is the requirement that the seasonal drama of great sport- ing, political and other public events must be dished out in large, highly sea- soned portions. tures, the program directors cannot set back the hands of the clock and they must crowd their varied offerings into their 17-hour scund marathon with un- failing alertness to these endlessly va- ried demands. The early broadcasting, compared to this, was like feeding a boa constrictor & chunk of meat compared to serving a brilliant Savarin dinner to 40,000,000 epicures. The brunt of all this, in our studlo, falls on George Engles, program director and vice president, and head of the Na- tional Broadcasting and -Concert Bu- reau. With our planning board, he has the daily task of plecing together this tight mosaic of song, instrumental mu- sic, bedtime stories and the thousand and one other odds and ends of pop- ular interest which, day after day and week after week, must meet the in- satiable public demand. While it can- not be said that it has been definitely learned what the public wants, these desires have been formulated to a great degree and there is rarely a serious dis- agreement between Mr. Engles and his confreres on any number. There are, of course, certain least denominators of interest which, obtain- able, are sutiable for any program. One of these is humor. First-class humor is always sure of a big hand in the flood of mail which guides the Emmm mak- ers. In its higher levels, thoroughly high-grade humor is a rare commodity, and America is a tremendously sophis- ticated Nation in the field of music. Fine artistry of any kind, vocal or or- chestral, also is sure-shot material. ‘Timely reports on sports and markets are never open fo question. Beyond these standard demands there is a zone of uncertainty in which there probably always will be innovation and experiment. Broadcasting studios are always on the lookout for good novel- ties. In this field, the response of the public is less predictable. A number which appears & sure winner may re- ceive a cold response and some casual little filler may get a tremendous cheer. It is this borderland of doubt which makes program building an incessanily tantalizing and, at the same time, ex- SEE THE NEW Stewart-Warner CONSOLIDATED BLDG. & HEATING CO. 1425 H St. NE. NEW SETS of Stewart- . Warner RADIO ON DISPLAY AT “It has the Punch’’ § Enjoy the $ Worlds Champion radio Stewart-Warner Small Down Payment RELIABLE DIO CO. ADAMS 2445 18th 3216 St. N.W. OPEN EVENINGS e McNamee d & handful of artists | Unlike State Legisla- | Speaking—" tre interesting occupation. Mn? t.h;d{lck!m oulfi' to a“?uw ml!l‘l‘m: b:n roscope studying wkat ut and what they Of course, pi have to be plan- ned for quite a few weeks ahead, with tional holidays and spe~ Technicians. sit in the conference, in these in- creulnskv congested programs, -always an underlying technical flruhlum. Al- together, the forces of public preference work continually toward greater tiveness as to range of interest, and , | there are more and more sensitive toes which must not be stepped on. - grams are combed minutely for any- thing which might possibly give cffense. (Copyright, 1929.) RADIO MAN WINS PRAISE FOR EXCEPTIONAL SKILL Copies 34 Messages, Averaging 22 Words Each, iy 35 Minutes Without Mistake. Exceptional operating skill has won for John J. Bartko, radio man on the battleship Californla, the commendation of his commanding officer and of Capt. 8. C. Hooper, director of naval commu- nications. Guarding the frequency of 2,575 kilo- cycles, Bartko copled 34 messages, aver- aging 22 words each, in 35 minutes, without & mistake or requesting a repe- tition. On another occasion, while op- erating the 245-kilocycle circut, he han- dled without error 164 dispatches, ag- gregating 4,025 words, in five hours and 45 minutes. This is an average of 28 dispatches of 24 words each per hour. Nine Stations Planned. MANILA (#)—The Philippine gov- ernment has entered into an agree- ment_with the Radio Corporation of the Philippines for the construction and operation of nine wireless stations for inter-island service. Discussions Broadeast. KANSAS CITY (#)—Nonsectarian discussions in a newly organized Sun- day Morning Club of Protestants, Cath- olics and Jews are broadcast by WDAF. Questions of listéhers, sent by mail, are answered by Dr. Burris A. Jenkins, | editor of “The Christian” and the club’s discussion leader. Director Also “Pinch Hits.” RALEIGH, N. C. (#).—Luna Byrd is program director for radio station WPTF here, but she finds time to con- duct the children's hour dally and also “pinch hits” for any performers who fail to appear before the microphone on time. Before becoming director of g:lognms, Miss Byrd was station plan- Free Home Demonstration of THE NEW STEWART- WARNER RADIO Without Cost or Obligation Dorians Main 774 704 10th St. N\W. “Just Around the Corner from Palais Royal” ofpedrredeairadradeadridiridoddy < 2 “It has the Punch” ,g L > 0‘0 0:0 3 & % The sooner youy : . : % hear it the ¢ quicker you'll buy z Stewart-Warner 3 Radio 3:. Small Down Payment & CAPI;!"H Ol.l RADIO ;, 3166 Mt. l’;:nnt'St. N.W. S u buy your io is jus! :: important as WHAT Radio you buy! Get Your | Stewart-Warner . RADIO On Our “EASY PAYMENT Vo PLANY v — o{&’;rtmnmt TEthion “Dontt lot & 16w doliars S B Cverbody e st ody else has! 2801 14th St. NW. & P Sts. NW. Sthe0 H St NE. 30 S 00000000000 Wire Run to Swamp for Croak of Frog in Mystery Drama OAKLAND, aflfl. (#).—In pre- senting & mystery drams wi called for the cr?.k of a frog at a tense moment, KGO ran a wire to & nearby swamp and at the proper instant, a switch was thrown so that the mike picked up the lusty voice of one of the greenbacks that made nightly cl 3 oomn‘:::e from the listeners was mixed, some writing in that 1t was “real lifelike” and others saying the frog “sound effect” was crude. USE OF RADIO URGED IN WATER FLIGHTS Aviators Are Asked to Advise of Any Departure From Schedule. Many pilots of aircraft in over-water flights fail to make adequate use of their radio for communicating with the ship and shore stations assisting them, says Capt. S. C. Hooper, director of naval communications. “The Navy uses its radio facilities to assist the safe passage of planes flying overseas and there have been several instances where rescue has been made only through the use of radio,” Capt. Hooper said. “When data concerning planes making the flights are available, notice is given to shipping, describing the call letum‘ of the plane, its det- seri , radiofrequency and requests musmnt aid be given the fiyers. “International regulations describe the routine to be followed in handling distress communications. In addition, pilots can save much trouble to ships { seeking to ald them by promptly ad-| vising of forced landings or other de- partures from flight schedules. Re- cently many vessels and aircraft were engaged in search for a plane in the vicinity of the Florida Keys which had found safe shelter in the lee of one of the islands.” Capt. Hooper said another example was where a projected flight to Ber muda was terminated by & forced land- ing in the United States, but informa- tion was not promptly disseminated to :hlpglnfmem certain vessels spent much ! in useless search. “The Navy endeavors to aid overseas flights by use of its communication service in so far as practicable, but it requests that such planes promptly ad- vise the nearest naval station of its ar- rival at destination or of any departure from schedule,” he said. Foreign K:rk:fxpundl. The foreign market for radio ap- paratus continues to expand. Ship- ments from the United States in Feb- ruary amounted to $1,120,309, an in- crease of $556,857 over that month a BARIIARARARARIS, $ Conas 1 for N demonstration of the NEW Stewart-Warner RADIO DEL RAY AUTO SUPPLY CO. Pme.s;él. E WILL BE PLEASED to Demonstrate the New | ¢ STEWART- WARNER RADIO PENN ELECTRIC CO. 911 7th St. N.W. Main 512 See the New Champion! 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Before you even con- sider the purchase of any radio, hear this new Stewart-Warner—*“the set with the PUNCH.” Then you’ll appreciate the difference between this S-years-in-advance champion and “just a radio set.” See the Stewart-Warner dealer today. A small initial payment puts the new Stewart-Warner in your home. STEWART-WARNER CORPORATION CHICAGO e todane to et 31933 Local Distributor: STEWART-WARNER SALES CO. 1117 TEWART-WARNER “The Voice STEWART- THE NEW CHAMPION IS HERE!! IT HAS THE “PUNCH” 14th St. N.W., Washington Rabio of Authority” WARNER RA 5102 DOWN NO INTEREST CHARGES