Evening Star Newspaper, October 17, 1928, Page 10

ADVANCING BEYOND ALL FORMER BALLOON TIRE STANDARDS 'YHE EVENING STAR, WASHINGTON, D. C. WEDNESDAY, OCTOBER 1T, 1928: Take from it everything you want in mileage - - HE new Dual-Balloon steps far beyond the most extravagant idea of what a tire ought to be. It crowns every hope and desire for a finer tire. It delivers a new measure of mileage both as to the quality of the miles and length of service. It combines low-pressure with greater mileage. It introduces a new permanency of non-skid. Tt reduces the chance of a puncture to the vanishing point. : How long will you keep your present car? If you expect to run your car for two or three years, perhaps the feature of most outstanding value for you in the Dual-Balloon will be the economy of its greater mileage and the safety of its longer-lasting non-skid tread. In this day of speedy stop-and-go traffic a more effective and permanent non-skid is essential. The tire that will not wear prematurely bald holds every assurance of security for many seasons to come. What sort of roads do you usually travel? Among some owners, comfort is more desired than any other single feature. The maximum cushioning is necessary, too, from the standpoint of car main- tenance expense. These advantages have been made possible only through General’s achievement in combining low- pressure with its greater mileage. With the Dual-Balloon you do not sacrifice “riding comfort”’ for the added miles. For the first-time, the greatest possibilities in mileage and full efficiency in low-pressure have been brought together. The Dual-Balloon runs at regular balloon pressure. It reverses the high-pressure or moderate-pressure tendency of today in tires. No tire of anythin: like its great mileage capacity can compare v'vitfi its low-pressure advantages. f It gives to big mileage a bigger, prouder name On all roads you want trouble-free travel without the annoyance of a moment’s attention to the tires, without the:tension of tire worry—the new experi- ence of never having a puncture or a'moment’s delay because of your rubber. " “Mileage — Non-Skid— Comfort — Confidence—or even sheer-pride of ownership.” Whatever particular feature you most desire you can takein full measure from the Dual-Balloon. You may.pick it fora single reason, but you will be served by. all the features of super quality that have been built in. With rubber selling below production cost there is no reason why anyone should buy new tires of anything less than the best quality or worry along on smooth rubber during the slippery season. . . . From every We believe this announcement will impress car owners as the most important event of the season for buying tires . .'. From every standpoint . . . The special allowance for old e tires, regardless of make . . . The unequaled quality that angle . . . economy, safety and the sheer pleasure of will be obtained by changing over to.Generals . .. And the driving on sound rubber . . . now is the time to equip tremendous saving in prices that the extremely low cost of with new tires. crude rubber makes possible at this time. o Washington’s Leading Tire Store GENERAL TIRE CO. (OF WASHINGTON) ! Main 67 and 217 “The GENERAL r=e 13th and Eye Sts. NW. Open Evenings Until 9:00 O’Clock During Sale. Extra Help. Prompt Service for All. Let us tell you how to get the Dual- Balloon “8” on your new car.