Evening Star Newspaper, October 16, 1928, Page 7

- - Pepsodent THE EVENING STAR, WASHINGTON, D. C, TUESDAY, OCTOBER 16, 1928 —a priceless formula to remove ugly film from teeth It’s film that turns teeth dull and cloudy—that fosters serious tooth and gum -disorders. You must remove it daily ECENTLY hundreds have written letters asking for a scientific explanation of the new method of tooth and gum care known as Pepsodent. Written statements in current magazines attesting §it from people whose smiles are famous in theatrical @nd social circles has caused considerable comment. ‘That the dental profession in overwhelming num- bers is using it in daily practice at the chair and is prescribing it to patients has made a deep impression. Thousands thus influenced have changed lately from ordinary brushing ways to this. So that you, too, may better know the vital scientific truths sur- gounding Pepsodent, we publish this advertisement. A pficsks: scientific formula, not one whose appeal is price Pepsodent never was nor ever will be made‘to com- pete in price with a cheap dentifrice. Based on years of scientific research and new-day discoveries, its formula is priceless. The price to you is based upon great volume. To Jower it would mean to take away the costly agents for which science recommends it. We could make Pepsodent to sell at a lower price, but it would not be the Pepsodent millions now employ to whiten cloudy teeth as no other method will, and to combat serious tooth and gum disorders. That’s why we say: BEWARE, WHERE PRECIOUS TEETH ARE PLACED AT STAKE! First consider health and beauty—and dentist’s bills. . FILM ~Discolors teeth and then destroys them fToday dental science, almost without exception, urges and prescribes a special film-removing dentifrice. To film alone is traced cloudy, stained-looking teeth. Film, too, is the chief cause of the most dreaded tooth and gum disorders. And, in later life, these develop grave disturbances throughout the efitire system that medicine is powerless to correct. Everyday fatalities by the score may be indirectly traced to film. Through clinical study and in practice, thousands of cases have been brought to light that prove this beyond all doubt, That is why, today, film and how you must remove it is your dentist’s greatest problem, Look for FILM this way Run your tongue across the teeth. If you feel a slippery, slimy coating—that is film. \ It clings tightly to teeth and defies all ordinary ways of brushing. It gets into crevices and stays. It absorbs stains from food and smoking. Film hardens into tartar. Germs by the myriad breed in it. And germs with tartar are the chief cause of pyor- rhea and decay. Now FILM removed new way For the sole purpose of removing film Pepsodent was- compounded. The new-found egents it embodies act first to curdle film in gentle safety to enamel. Then brushing takes it off completely. Old ways made necessary long and harmful brushing. Now that is ended. * This way acts to firm the gums and restore color, Pepsodent is the greatest step made in a half century’s study of tooth cleansing methods. Give Pepsodent ten days If teeth are dull, “off color,” that is film. If you are prone to tooth and gum disorders, that may be film also. Re- move this film for-ten days and you will note a great improvement, Geta large tube wherever dentifrices are sold. Or write ; for a 10-day tube to The Pepsodent Co., 1104 S. Wabash Ave., Chicago. Do not delay another day. Under high dental super- vision, the Pepsodent formula is constantly kept abreast of modern medical thought, Use Pepsodent twice a day. See your dentist twice a year. That is the utmost science knows to do in keeping teeth white and healthy. THE PEPSODENT COMPANY Pepsodent—a formula that differs in action from any otker—= that more than a dentifrice is a scientific home prophylaxis, e that forms constantly on your teeth, First it stains and discolors the enamel. Then it destroys them, Frequently ill health results,