Evening Star Newspaper, August 30, 1928, Page 4

Eve_ry pneumatic tire bearing these familiar names —the roll-call of a great industry—is guaranteed 'THE EVENING STAR. WARHINGTON, . T: THURSDAY. AW 0. 108, against defects in material and workmanship, without limit as to mileage or time. it e st Al by g VAP Ajax Diamond G. & J. Kelly-Springfield Miller Revere Badger l)lmloli General Lambert Mohawk Samson Belmore Empire Giant Lee Monarch Seiberling Brunswick Falls Goodrich Leviathan Muarray Standard Four Ceolumbus Federal Goodyear Mansfield Northern United States Cooper Fidelity Hartford Marathen Norwalk Victor Corduroy Firestone Hood McClaren Overman Viking ' Demmam Fisk India Miichelin ‘Racine LY VI Director General of THE RUBBER INSTITUTE, Inc. —an association of manufacturers organized *‘to promote in the industry 2 mutual confidence and a high standard of business ethies; to eliminate trade abuses; to promote sound economic business customs and practices; to foster wholesome competition; . . . and thus generally to promote the service of the industry to the public welfare.” F.[:ns announcement, issued simultaneously in all parts of the country on August 16, met with an instant response from car owners and tire merchants alike. No man who reads this will have failed to see similar announcements in the windows of tire stores—copies of the wa?ranty displayed on dealers’ walls—newspaper advertisements by in- dividual manufacturers and by dealers confirm- ing the policy. For it is the voice of the industry, representing the producers of over 95%, of the tires made in America. It is the acceptance of full responsibility for the merit of their product by manufacturers who have learned that real quality meansmore to their customers than definite mileage guarantees. Years ago these standard manufacturers dis- continued the outworn practice of guaranteeing a definite number of miles in order to sell theirtires. As a selling inducement the so-called “mileage guarantee” was inevitably pushed beyond all reasonable bounds. It resulted in unjustified allowances to the unscrupulous driver who abused his tires and misrepresented his mileage, thus penalizing the careful driver who took care of his tires and was honest in his claims. With its passing, all tire users felt the benefit at once in lower tire costs. Today you pay less for tires than ever before in history. Few, if any commodities, show so steady a reduction in prices. The art of tire building has improved as well, until the casing and tube you buy today can be counted on to carry you more miles than was thought possible even so short a time as five years ago. The unlimited guarantee of quality is the natural outcome; the warranty against defects for the life of the tire is a final expression of the manufacturer’s confidence in his product— —a guarantee broader in its protection to the individual, yet fairer in its operation to all, than anything ever offered to the car-owning public. WIDESPREAD LOCAL SERVICE THE HUNDRED THOUSAND DEALERS widespread throughout the country who handle the standard tires named above and who display this warranty, add a further value to your purchase in the services they render locally for your im- mediate convenience . . . — giving expert advice on proper size dnd type — mounting and dismounting —checking inflation — checking wheel alignment — maintaining repair service By availing themselves of these expert facilities, car owners have secured maximum mileage from their tires. The workman- ship of the tire-builder and the services of the tire dealer are thus linked together in support of the manufacturer’s warranty. e ik Mabufasniag Menibers ‘The RUBBER INSTITUTE Iun¢. §7's Lowk for this Warranty at your lecal dealer’s service station.