Evening Star Newspaper, March 14, 1928, Page 43

IVENTING, SMAR. YWWARTINGTON. W . "V"T)\'FSD\V Tune in every Thursday Weekly Kadio Program fteaturing noted singers, instrumentalists, orchestras from WJZ New York,WBAL Baltimore, WRVA Richmond, WBT Charlote, N. C., WSB Atlanta, W JAX Jacksonville, WHAS Louis- ville, WSM Nashville, WMC Memphis, WHAM Rochester. KDKA Pittsburgh, WBZ Springhield, WBZA Boston, WLW Cincinnati, WJR Detroit, W'TMJ Milwau. kee, KYW Chicago, WOC Davenport, WHO Des Moines, WOW Omaha, KOA Denver, WRHM Minneapolis-St. Paul, KSDSt. Louis, WDAF Kansas City, KVOO Oklahoma City-Tulsa, WBAP Fort Worth- Dallas, KPRC Houston. Tune in every Thursday from 910 10P. M., Fastern Time, for the Maxwell House Coffee program *Good to the last dro[)’ : MARCH 14, 1928 FROM steel blue to olive green— from straw yellow to mahogany — they look as different as they taste: the countless kinds and grades of coffee beans brought to this country for our breakfast cup. Hundreds of shapes and sizes and colors—myriad different coffee flavors from the tropical fields of four conti- nents. Yet n} them all, no single one has ever pleased the critical men and women of America. ‘The first real nation-wide fame has come to no one coffee grown—but to a skillful mingling of many flavors. To a special shade of mellow goodness cre- ated years ago in the South. Built up step by step A flavor no one had ever tasted —that was what Joel Cheek dreamed of down in old Tennessee. Coftee blended with coffee, patiently and skillfully ~months of work, of endless trial, of combining and recombining. In the full-bodied smoothness of that blend which he finally perfected lay all the devoted genius of l‘l: man himself. Only once have coffees been chosen and combined in just this way A mellow shade of richness that has won this blend such fame as never before came to a coffee He was a southerner of the old South, born with a talent for flavor. He alone h}:_s succeeded in combining coffees just this way. Years ago Joel Cheek’s blend was approved by the great families of old Dixie—became the favorite coffee of the entire South. ‘Today it has won such fame as never before came to a coffee. Known to the South alone a few years ago, Maxwell House Coffee is now the first ever to be approved by critical men and women throughout the entire United States. The newsof'thatspecial touch of mel- low richness has spread swiftly to the cities of the North and West. _An adventure awaits you and r family in the rich, mellow liquor of this blend. The shade of difference in Max- well House Coffee will bring you a new idea of how good a cup of coffee can actually be. ~ Grocers 'I‘uve Maxwell House Coffee in sealed, blue tins. Cheek-Neal Coffee Company, Nash- ville, Houston, Jacksonville, Richmond, New York, Los Angeles, C}\icm MaxweLL House CorreEr cver offered for sale It is pleasing more people than any other coffee