Evening Star Newspaper, February 12, 1928, Page 71

D REAT FSSEX THE SUNDAY STAR, WASHINGTON, D. ¢, FEBRUARY 13, 1926—PART % THLE Received like this. .. | ... because of ih{s DETROIT on Saturday and Sunday (NewYear’s . Day), first showing, sold 110 Hudson and Essex cars at retail. In Detroit and Wayne County, 659 Essex and 107 Hudson retail sales were made in the first 15 days of 1928. (This exceeds full month of January, 1927, previous record.) BOSTON and territory sold 379 cars on first two opening days. GASTONIA, N. C. “All January allotment sold on third day.”’ MONTPELIER, VT. “Forty signed orders already received. Have only seen picture of cars as yet.”” POUGHKEEPSIE. *“Ten signed orders from photographs, with deposits.”” COLUMBUS, O., in the first15 days sold more than double as many cars as were sold for the full month of January in 1927. INDIANAPOLIS sold well above 100% more cars in the first 15 days of January than for the full month in 1927. ST. LOUIS and territory had doubled their last . year's January business in the first ten days. WHEELING, W.VA. “‘Large crowds, great enthusiasm, many retail sales, also many addi- tional wholesale orders.”” MONTGOMERY, ALA. “Greatest public ovation in our history.” NEW ORLEANS. ‘“‘Reception of new models, splendid.’” SPRINGFIELD, MASS. “‘Great public re- sponse.”’ YOUNGSTOWN, OHIO. “Public interest exceeds highest hope.”’ NEW YORK. “Greatest and most enthusi- astic crowds ever.”’ HOUSTON, TEXAS. “Announced new Easex Sunday stop salesroom constantly crowded stop Essex is greatest car you have built stop ship § additional carloads Essex sedans at once.”’ An instant winner everywhere—a buying wave that sweeps away all records—a public ovation of greater success to the most success- ful “Six” in history. That is the reception to the New Essex Super-Six. Boston and territory with 800 sales in 10 days; and Detroit and Wayne County, with 659 Essex retail sales in 15 days—an unap- proached record—merely reflect the countrywide triumph. Every- where dealers are reporting more than 100% greater sales for the first 15 days of January than for the whole of last January, which was the previous record. Coast to Coast and Lakes to Gulf thestory is the same—enthusiastic showing, impulsive applause, intense and unparalleled buying. It is easily the greatest Essex Super-Six in history. It offers $200 to $300 more visible value than its great predecessor which outsold any other “Six” at or near the price by overwhelming margins. Come with the crowds who acclaim it the“World’s Greatest Value”. You will say the same the moment you sée it. And place your order now to insure early delivery. I/; SEDAN (4-door) #3795 - COUPE (Rumble Seat St eiiea) 9745 - COACH %735 All prices f.0.b. Detroit, plus war excise tax Buyers can pay for cars out of income at lowest available charge for dntevest, handling and insurance Bendix four-wheel brakes —the type used om costly cars. ed finders, of aquality nowhere equaled on this price car. Black hard rubber wheed with steel core, the type usedoncestliestcars. Horn, light and throttle controls Vertical lacquered rodi ator shutters—a beau and utility feature. The instrument board includes motometer, pare oline gauge, speedemeter, oil gauge and ammeter. The electre-lock ignition switch is placed directly beneath, with starter and choke contrals. Exclusive patented Super- Six high~compression, high iciency mater, and fea- turing the famous Esses performance. ESSEX \uwper LAMBERT-HUDSON MOTORS CO. DISTRIBUTORS-- 1100 Connecticut Ave. and 24th and M Sts. N\V.—Phone West 1134 METROPOLITAN DEALERS Saunders Motor Company Schultze's Motor Company 1. C. Barber Motor Company 3218 M 8t. N.W, 1496 H St. N.E, 2917 14th St.—Columbia 18 Went 144 Phone Lincoln 6268 (Cor, 14th & Columbia Rd.) Howard Motor Company, Cor, Rhode Island & New Jersey Aves. N.W. Phone North 486