Evening Star Newspaper, September 21, 1927, Page 29

e THFT _EVENING STIR, WARHTNGTOY. D. T. WEDNESDAY. SEPTEMBER 21. 19%% —now pleczsz'ng more ])eople than any other coffee ever ofi'ered for sale 10 SINGLE coffee grown \ could yield it—that 4 special shade of rich- NIN\] ness which long ago \V/| delighted the great == families of the South. *‘As the painter mixes his colorsupon “his palette till the right tint springs into being,” we are told in a well known book on foods, “so coffee must be blended with coffee pa- tiently and skillfully until at last the petfect flavor is born.” It was to this task that Joel Cheek set himself years ago in old Tennes- see. A southerner born with a genius for flavor, he worked long months, searching for a certain touch of goodness which no one had ever tasted. Hundreds of different kinds and grades of coffees from many lands to be studied—to be combined and re-combined! And at last—that rich mingling of flavors, that blend which has today won such fame as never before came to a coffee. Long ago it became the favorite of the cities of the South. Today from New York to Los Angeles, Maxwell House is pleasing by far more people than any other coffee e ever offered for sale. It is the first ever to be served by the most criti- cal men and women throughout the entire United States. That shade of difference, that mel- low smoothness in Maxwell House Coffee will bring you the thrill of a new experience. Your first taste will tell you what added pleasure it gives at breakfast and at dinner. Check-Neal Coffee Company, Nashville, Houston, jack- sonville, Richmond, New York, Los Aflgele:, Chicago MAaxwEeLL HoOUSE Tune in every Wednesday COFFEE Today— America’s largest selling high grade coffee “Good to the last drap”