Evening Star Newspaper, December 11, 1926, Page 17

REAL ESTATE." ADVERTISING TO SELL OR RENT D.C. REALTY MEN READY FOR AN Special Cars to Take District | Delegation to January | Convention. . Arrangements have been completed whereby special cars will convey the delegates from the Washington Real Bstate Board of the annual Midwin- ter convention of the National Associ- ation of Real Estate Boards in Mi- ami, Fla., January 11 to 14. ©One of the outstanding features of the gathering will be the installation of President-elect C. C. Hieatt. Theo- dore M. Judd has been sclected chair- man in charge of the arrangements to prepare the details of the local realtors’ trip. Special cars will leave Washington on January 9 and arrive in Miami on January 11. Those desir- ing to return to Washington immedi- ately after the meeting will leave on Saturday, January 15, and arrive in ‘Washington Monday in time for busi- ness. A number of side trips have been arranged, such as a trip to Hav- ana and the Panama Canal Zone. The convention hedquarters will be at the Miami-Biltmore Hotel in Coral QGables, and various rates at hotels in Coral Gables, Miami Beach and Miami proper, together with the railroad rates and the total expense for the convention trip from Washington and return, may be ascertained from the | office of the secretary of the board. The present indications point to a large Washington delegation, and it is 1he effort of the board to get all res- ervations in immediately, so that proper accommodations may be made for the comfort of those attending the meeting. | The meeting will find represented 657 boards, from as many cities and towns throughout the country. The convention will be divided into two distinct phases, one in which will be | the annual business meeting of the voting delegates, and the other will be a series of sessions of various groups specializing in particular departments of the real estate profession. Amendments to the constitution of the association, matters concerning mortgages, financing, home-building, subdividing, property management, in- dnstrial properties, real estate board organization and real estate brokerage problems will be discussed. John A. Petty, vice president of Shannon & Luchs, will lead the dis- cussion on “Creative Salesmanship.” CITE UPWARD TENDENCY OF WAGE RATES IN CITIES The upward tendency of wage rates in many of the larger cities of the country this year has had the effect of still further increasing the wide difference between labor costs and material costs in construction. From a report of the National As- Bullding Trades employ- ers it is shown that the general trend of material costs has been downward einoe the middle of 1920. Except for a slight recession inning in 1921 and continuing Into 1922, the general trend of labor costs has been u REALTY ANALYZED TO CLASS Bbicer Discn Which May Be Is to Produce Inquiries Devcloped Into Sales. Says Newcomb. In a lecture delivered to the realty Jass at the ¥. M. C. A. last Monday, inder the auspices of the Washington Real Estate Board, Irving B. New: ~omb discussed the various forms of _dvertising as they affect the sale or ental of real estate. Mr. Newcomb stressed the point that 2al estate advertising. is not intended o actually makes sales, but is rather .ntended to produce inquiries or visits which salesmen can sales. He covered t tail. The lecturer touched on the sig- nificance of general or Institutional advertising and pointed out that the results therefrom were intangible but extremely beneficial over a given pe- riod of time. He differentiated this clearly from specific advertising, the latter being calculated to bring in- quiries on definite current properties. Functions of Advertising. The respective functions of display and classified advertising were gone into, the former creating a desire as well as particularizing a given prop- erty, and the latter being in the na- ture of a directory or catalog for those already seeking realty. Mr. Newcomb explained the advisa- bility of making display advertise- ments interesting and easily read, stressing particularly the importance of good headings, attractive grouping of the matter in the space, the neces- sity of leaving sufficient free space to set off the matter presented in the ad- vertisement. He exemplified the func- tion of the layout to assure reproduc- tion in the newspapers of the exact effect desired, and mentioned the de- sirability of indicating particular styles of types preferred. Advertising in special publications, such as theater programs, class peri- ., was discussed, with the - | ba employed where the properties in question held an appropriate appeal to a specific class of people. Pamphlets Are Described. 1t was brought out that pamphlets and folders were justified where a sec- tional development or a large building was involved, the sale of which nec- essarily would cover a considerable period of time. Where such printed ter was to pe sent out in quest of prospective purchasers, it was urged that it be extremely brief, attractive and quickly readable. On the other hand, where such hooklets or folders were distributed in response to definite inquiries from people already interested, or where they were to be given out by salesmen or representatives for the further study of prospects, to whom they had already talked, it was explained that full details were highly desirable. In Bargains for Colored . FIRST TIME OFFERED NEW COLONIAL HOMES SAMPLE HOME 1536 B Street N.E. rric, $6,250 Small Cash Payment Balance Monthly—Less Than Rent ALL IMPROVEMENTS ‘Hot-Water Heat Ranges BIG YARDS TO WIDE ALLEY Large Front Porches Large Rear Porches Hardw Trim it See These Excellent Home Values TODAY OR SUNDAY ONLY 4 BUILT HOWENSTEIN BROS. 7th and H Sts. N.E.—Lincoln 897 these latter instances the recipients ot the material are obviously in a mood to desire all the information procur- able on the subject. The use of direct personal letters was spoken of by Mr. Newcomb as hav- ing-a definite place in real estate ad- vertising. 1t was pointed out that, especially In the busy season, there are many names of prospects that seem less worth following up than others, but which can be covered to advantage by a carefully planned series of pertinent sales letters. Such a series should present the salient fea- tures of the property in question, so that the most important points come lflx.s(. with a final urge to definite ac- tion. Emphasizing Other Services. Every real estate organization has large periodical mailings of rent no- tices, interest payments, etc. Appro- priate messages on blotters or inclos- ure slips may be very effectively sent phasizing the insurance department. ohasizing the insurance deportment, w:e investment service or some other by-product of the real estate organiza- tion. Mr. Newcomb stressed the tangible results to be derived from judicious use of signs on varlous properties Creek Park. They are built 7 and 8 Large Rooms 3 and 4 Bedrooms Open Fi ce in Living Room Beautiful Dining Room Two Tiled Baths, with Shower Inspection From THE EVENING STAR, WASHINGTON, D. C. SATURDAY, DECEMBER 11, 1926. — listed with any real estate office. An | son who had dealt’ with the real es- attractive, easily read, distinctive sign, placed to advantage and par- ticularly on properties along the main- traveled routes, was said to be pro- luctive of numerous inquiries. The distribution of advertising nov- elties was spoken of as of question- able benefit, advisable only for very special occasions or where peculiarly appropriate to the organization or its current property offerings. Use of a pertinent, well-thought-out slogan or symbol was emphasized as contribut- g materially to lasting profit from ul advertising done, the principle be- ing that readers would link up with the organization whatever thought was epitomized in the slogan selected. Right Tone in Advertising. The lecture was closed by Mr. New- | comb pointing out that advertising. like salesmen, was a direct represent- ative of the organization or indivi- dual placing it, and that it was there- fore of the highest importance that such advertising convey the impres- sion which would ultimately result in the greatest good to the advertiser through public opinfon it would large- 1y mold. He also urged that a close personal contact be maintained with each per- e estry brick homes located right in the heart of Mt. Pleasant, with an imcomparable view across Rock to satisfy high standards of beauty, col:nfort‘ and convenience—not simply to meet a set of stock specifications. They are erected on the last available building plot in the Mt. Pleasant section. They Consist of Deep Closets Breakfast Porch Complete Kitchen Instantaneous Hot-Water Heater. Sodded Lawn Most desirable, best located homes' you've been offered on such easy terms Price $ l 3’250 Terms Exhibit House % 1716 Hobart St. NW: tate office or ovganization, showing that a great volume of business through friends or relatives as well as repeat business {rom the clients them- selves, would naturally resuit from this maintenarce of interest. Many dollars expended in advertising to get new clients could be saved by capi- talizing to the utmost the friendship and confidercce of previous clients. o LETTER T0 GIRL IS CLUE TO SUSPECT IN KILLING By the Assoclated Press. WILKES-BARRE, Pa., December 11.—Traced through a letter he had sent to his sweetheart, Charles Turnietti, alias Turner, 23, said to be wanted in Detroit in connection with Villa Sites 16th St. Frontage Rock Creek Hills Surrounded by the Park WOODED GROVES R. E. Latimer Land Co. Denrike Bldg. Main 2195 Ridge St. bet. 13th and 14th S.E. Sturdily built homes— full 31 feet deep, with con- crete front porches, hard- wood floors throughout, spacious rooms. Full tile bath with built-in tub; completely equipped kitchen, electricity and hot-water heat. $6,95 Built-in garage. $65 Monthly S LA Illlllllllllllllll|II|I|II|III!II|||H|I||'||% “Listen Folks” Here’s Your Present from ‘ W. M. WARD 2 LEFT REAL ESTATE. the slaying of Sergt. of Police Edward Perrin on November 26, was arrested yesterday while at work in the mines of the Traders' Coal Co., at Keystone, near here. Lieut. Frank McNally of the De- troit homicide squad sald Perrin was A Nice Big Fat Juicy Turkey Free With Each Home Bought This Week Don’t Worry About Money Just Move Right in for CHRISTMAS Inspect Now! 54 BUILT - 17 shot during a hold-up of a Detroit cabaret by a band of robbers, for whom Turniett! is alleged to have acted as lookout. Three other men were captured at the time. Turniettt had been working In the mines at Keystone since December 1. 3 LEFT 1425-1465 Ridge St. S.E. Brick large rooms — complete bath, hardwood floors downstairs, hot - water heat and electricity. Full cellar and laundry trays. Front porch across the $5,750 Easy Terms construction — entire house. Also a’ beautiful home at 1253 You St. S.E. Worthy of your careful inspection. . Drive out Pennsylvania avenue, over Eleventh St. Bridge Southeast, turn left at S Street to 14th Street, and one-half block north to Ridge Street. Open and Lighted Daily and Sunday ’til 9:30 P.M. W. M. WARD Owner and Builder ~The Very Newest Are Now Open “4%“This kitchen mmust have been designed by ° ‘.» a woman,” said an early visitor - ! And—"That's my idea of a real master bedroom, with connecting bath and phower,” said a male caller. 4 All architecturally different, ti competition. But let’s get awa this newest group is the home you long have wanted. Bix rooms and two baths, both with show ers, another shower and lavatory in the basement near the maid’s room. Four all-cedar closets with tongue-and-grooved ce- dar shelves and flooring laid over heavy black glazed paper. 'All other floors of 7-inch clear white oak laid over subflooring with deadening felt between. No old-fashioned wood lath, but 34-pound metal lathing to eliminate shrinkage and wall cracks. Three hinges on all doors, dows are hung on “No. 7 Samson heavy s more quiet. Each detail is a step towar new offering of Woodley Park homes. No little nook—the kitchen—but a generous sized working room with built-In iron- ing board, decp shelving and built-in refrigerator iced from the rear service porch. There is a built-in garage in the ample basement (some of the garages are two-car Bize). And Finally! hese newest homes in Woodley Park stride past all y from talking quality, price, style and so forth—in which means no sagging, ill-fitting doors. The win- ot cord”’—better than chain because it is enduring comfort and perfection in this These Strong and Beautiful Homes in _Woodléy Park’s Superb Setting Are Easy to Buy Priced from $16,000 to $18,000,with a cash “~ ‘payment of $2,500 and $125 monthly 1430 K St. N.W. b Interested visitors should not let the grading developments, which we are piuMng energetically, prevent them inspecting this limited group of homes from basement to attic, for among them we have built the kind home you long have wanted. e & o 2911 28th Street N.W. (Turn Off Connecticut Ave. at Cathedral Ave.) Open Daily and Sunday Until 9 P.M. ARDMAN . [ Main 3830 !Hll|I|IllllllIIIIIHIIIll|IIIIHIIlllllllllllll“llllMlIlllllllllfllllllllI|lIll!‘|I!lIIlIIIIIllIlIIIIIIHIlI!IIIIH||lIlllllIIIIIlIIlIIHIIIIIIIIIIlHIIIIIIHIIIIIIIIHIIIIHIIlI!IHIl|IIIIHIIIIIIIHIIIIIIIIIIIHIllIHIIIIHIIIIIIIliIINIHIIlIIIIIllIIIIHIIIIIlIIIIIIIIIIIIIIIHIIIIlIIllIlIIIIIIlIIHIIIIIIIIIIIIIIIIIIIII A N N