Evening Star Newspaper, November 26, 1926, Page 13

HUGE APPLE CROP POORLY MARKETED Hundreds of Thousands of Bushels Not to Be Picked Due to Low Price. BY J. C. ROYL! Dispatch to The Star. YORK, November 2 6. —BEsti- mates of the apple crop of the country are growing constantly. They w reached a total of approxi- 265,000,000 bushels. But the nount to be stored for Winter use ill not be as 1 as this crop would dinarily because hundreds f the bushels will hang st-bitten trees until the of the wind blows them off, or will rot on the sround. In additic of bushels I on Lundreds of thousands heing weeded out by and will be wasted. Fruit men stated today that the plain rea- was that growers and middie- 1 had not sought the right market at the right time. Some tried to ship oo far and their profits were eaten up by freight rates, demurrage and vackers handling charges. Others rushed into markets already glutted. In some instances it was not a ease of fruit selling cheap sim did mers’ Benefit Small. There was no adequate regulation of supp nd no general guarantee of trade and quality. In consequence mnay orchardists lost money and the final consumers benefited only to a se selling and up margins of a lack of steady prices and con were faced with amine of fruit > price effects of other, wnd preventing middlemen from giving full benefit the huge erop o consume of »d the situation to- > banana_trade. ne I concern sold well over 2,000,000 bunches so this year than last and done without disturbing rkets or disarranging price sched- eith to the trade or the con- sumer, merely by routing shipments to those centers where the fruit was wanted and withholding them from markets already supplied. Grapes Well Disposed. “This would have been Impossible if : shipments had come f sands of independent grow ushing into the market heard the able. Half the grape crop of Michigan was moved by motor truck this year, and since nearby markets were sought and not profits and atisfa where he st profits were obtain- ain illustration of rnished by wherry growers, 1son” shipments wer the eves of State in- spectors. e shipments were started during the day. They were sold to brokers in the evening, and buvers then rerouted the cars zht from a diversion point to the markets calling for them. Thus qual- ity and markets were insured. Lemon Disaster Averted. “alifornia lemon growers Ives from taster this shipping to stern center: what those markets, pnfavorable climatic manded nd Ay of whked only in the throes of conditions, de- In consequence they received fair prices for shipments. Other tionately amounted fruits have suffered propor- with apples. The peach crop s compal Growers of each suffered from | tempts to “go it alone” and from heir markets indiscriminately. t men are now turning to at- mpts to Improve quality, become in- ent of outside labor, standardize and grading and meet de- nds at steady main- ning adequate te The suc fort of the Californi and of the England cranberry ducers are likely tc bo imitated by fruit growers in the near future. MEN AND MONEY By M. S. Rukeyser. (Covyrizht. 1926.) nkruptey is an economic purga- s organizations ns of the past in which busine; of the ory rid themselves or ily, the process consists of . ¢ fanciful superstructures iflated stock and bond issues | h were created during the dream en the hopes of the promoters In the proposed reorganiza- A of the bankrupt Chica Mil- aukee and St Paul ¥ Co.| ankruptey gives an_opportunity to ccuracies of nomenclature. wany will be known as ilwaukee and Pacific S . revised name will | ince of the fact that just | ar the St. Paul was ex- | fied to the Pacific ttle roads are frequent as in the do not tell 1 too much its and San run within 1,000 i Francisco, although the ctors of the s nately would westward o does not Louts Texus name is a Misleading. » and St. long been a a merger was stem did not go I has no entry to doing their best mbition implied According to n thev intend Plate into absorbi: Nickal York by New Incidental as a different rritory through it has in Wall the Stock Ex- ck the Atchison, er to the vet travelers ir St. Paul. Along s been called the | \liwaukee. F rposes of trade wark this i for the word Milwaukee in the new 1 is dropped. me has been - Milwaukee ard into the | and | new name will be an advantage rather than a handicap for the new company. The financial memory of the public is short, and a change in nomenclature will free the successor road from carrying the burdens of the repute of the old. Only Loosely Related. Rilroad names as a whole are at best only loosely related to the actual railroads they describe. Even the title “Pennsylvania” is.open to criti- cism, not only because the raflroad s not confined to that State, but runs through every Commonwealth be- tween New York and Washington and between Washington and St. Louls, but also because it is no longer true that Philadelphia, as originally was the case, is the principal terminal. Since the railroad entered New York City in 1910, instead of stopping on the west side of the Hudson River, the Pennsylvania, like the New York Central, consclously began to tle its fortunes up with those of the port of New York. New York Central is hardly an adequate name for a system which covers the entire span of north- ern United States, east of the Mis- sissippl. The most accurate rallroad name in the country is Southern Rallway, whose title exactly fits its place In the transportation scheme. Other Noted Misnomers. If the fashion of changing names of individuals which developed during the war had extended to corporations, there would be fewer absurdities in nomenclature. ‘The misfit names are by no means confined to the railroads. The Chemical National Bank, one of the three oldest financial institutions in New York, does not specialize in financing the chemical industry. Its fortunes are in no significant way entified with that trade. Originally, swever, the bank was started as an offshot of the New York Chemical Co., which long since has gone out of ex- istence. The Bank of the Manhattan Co., which goes back to the time of Alexander Hamilton, received its char- ter as a water company. Wise investors have learned the necessity of looking beyond the label to the actual assets and earning power of an enterprise. New and hazardous promotions usually have the most high-sounding and impressive names. The question of misuse of words is of ignificance in the nomencla- ecurities. Such terms as d refunding bonds" are fre- used to make junior issues quently seem safer than they really are. At their last convention the members of the Investment Bankers’ Assocla- tion of America recognized the need of recodifying the whole language of securities. Simplicity and accuracy are to be desired. Until they are attalned the speclalists who know there is nothing in a name will have dvantage over gullible - laymen re deluded into believing there {s. an who a THE BUSINESS OF GETTING AHEAD. The Habit of Discounting. Discounting is the process by which the Wall street man adjusts himself to anticipated developments of the future. 3 The successful speculator—arnd he is a r avis, indeed—seeks to capi- talize at the Stock Exchange events long before they actually occur or become visible to the general public. As a result of this prooess of an- ticipation the stock market frequently runs counter to the plain loglc of current events. Security prices are affected in advance by rumors as well as by officlal aennouncements, by fancy as well as by facts. Suppose a company declares an extra dividend on the common stock. That action 1s obviously favorable to shareholders, and the amateur would expect to see the stock rise as soon as the announce- ment has been made. Instead, the stock frequently acts perversely, and actually declines, Good News Was Out. Such a reaction s usually ascribed py financial writers to profit-taking on the theory that the good news was out. Those who had bought the stock earlier In hunches, rumors or actual information that the dividend in- crease would be forthcoming became sellers as soon as the announcement was made. Presumably these venture- some folk bought the stock at lower levels in anticipation of a rise. When the rumor turned into a fact and the announcement was released to the public those who had discounted the development were ready to sell out and convert their paper gains into cold cash. Similarly, unfavorable events are anticipated by short selling. This process tends to relieve the market somewhat of shocks and jars. Speculation is a hazardous actlvity In which the average amateur loses money. Good advice to the novice would be to stay away from specula- tion. Yet in the ordering of his own life, apart from speculation, the aver- age man can take a leaf from the book of the skilled speculator and acquire the habit of discounting. The business man who foresees what the trend will be and gets ready for it finds himself able to survive industrial storms and depressions. The less far-sighted man, who is incapa- ble of discounting, is perpetually baing taken by surprise, and when major downward movements occur in busl- ness he is likely to be swept into bankruptcey. The hired man, in his own develop- ment, should know which way the wind is blowing in k own career. HAVE A SKIN AS CLEAR ' AND EYES AS BRIGHT, AS HERS! You, too, can have a | lovely ~com plexion, bright eves— and receive the first in- vitation to | dance! Dull, sal- low blemish ed skin s but a warn- ing to purify the blood—t the poisons from the & destroy charms and ruin happl-| ness. When the blood is purified| |the sKin clears, the eves sparkle.| You are active and alive. Nature | intended these charms to be yours!| | Science has discovered that no| matter how naturally the bowels| function, poisons form in the stom- | ach and intestinal tract. Poisons| that are taken up by the blood stream and cause skin blemishes, | that tired feeling, that sleepy look in the eyes, irritability. Any one of these conditions is due to the| most prevalent of allments—sys-.| tem poisoning — professionally | known as Toxaemia! Watch for Toxaemia's danger !signal! Don’t let it stand in the way of your health and happiness! In Partola science has found a quick and easy remedy. Partola is pleasant to take—it cleanses the | system—rids it of the life-destroy- ing poisons that cause Toxaemia. Leaves you conscious of a fresh| teeling of complete internal clean- liness. m_the ! o remove | em that | advantake of taking Par- hers, by its consist- e tola ent use Fadiant beaith, the glo hat 1 rightfuily theirs Have 1t “Start the Partols habit today. | Convenient to take—in peppernunt form | Convenient at your Drugeist | Regular box 30c—double size 50c. Start|| Lo — Advertisemant. i the glorious happiness ou. t00. can | THE EVENING STAR, WASHINGTON, D. C, FRIDAY, NOVEMBER 26. 1926. BUSINESS ACTIVITY Ao Nevsmbe 0 e IS IN LARGE VOLUME : 1922,” said the board. “Sales of d partment stores showed the usual se: sonal growth in October, but, owing partly to less favorable weather con- ditions and to a smaller number of were at a somewhat If he is not succeeding he should be alert enough to sense the fact before there is a blue mnote in his pay envelope. Many are astigmatic toward the —Corn production in Mary! mated at 22,386,000 bushel: per cent short of the 192 op and § future, and are stunned by happen- trading days, h;.n whllch were clearly indicated by l:wer level than in the same month | per cent short of ;ml:-‘u age [];ruAllxc~ the earlier sequence of events. 3 N of last year. tion, according to John S. Dennee, This duller attitude of mind is illus- General Level of Prices Declined “Whoi!uh prices of nearly all 1-“3(1». agricultural statistician for trated by the story about a man who groups of commodities declined in Oc- | M d. Unfavorable weather ham- tell from the fortieth story of the Slightly in October, Says tober ~and November. Prices of | pered the crop and resulted in low Woolworth Bullding. As he passed Fed: bituminous coal, however, advanced | yields and poor to fair quality. Stocks the twentieth floor he was heard to eral Reserve Board. sharply as the result of foreign de- |of old corn on farms are estimated at remark: “Well. I'm all right so far.” mand “caused by the Britich coil Which is more than rewder people learn to read char- strike, but recently there has been Industrial activity continued in’some decline in coal prices. The price acter and get ready for certain reac- tions from individuals long before they occur. of raw cotton, after falling rapidly in September and early October, has been large volume in October, while the general level of prices declined NEW FIRM FORMED. The process of discounting is always | slightly, the Federal Reserve Board |Steady in recent weeks. Pricesofnon-| BALTIMORE, November 5 more or less speculative, for it deals reported in its review of conditions | 28ricultural commodities, as classified | ¢ja))——The firm of L. 8. Carter & Co. in the Bureau of Labor Stati nized to con- Notwith- A Quick Shine For along time with the future, which is to some extent unknowable. But the person, skilled in discounting the future, is made public standing the seasonal increase in bor- rowing for commercial purposes, it Lo eding price Indexes, declined slightly b tween September and October, while | investment business, ilroad, public | quick to revise his expectations in the | was said, the volume of bank credit | those of agricultural products declined | bonds. Llovd light of changing events. outstanding declined In recent weeks, | 800Ut 2 per cent to the lowest level | g formerly with Alexander The person who discounts events|reflecting the continued liquidation of |Since the Summer of 1924.” | and more. recently with has a sense of the dynamic, endlessly | loans on securities. — | “Trust Co. of Baltimore, is comp president of the new 3 and treasurer. h Vernall Bell i | Rowland Morgan, also recently wi the Century Trust Co., will be clated with the firm. The curved sword or scimitar is the favorite weapon of war of the Druse: The knife comes next. All warrios wield the scimitar with tremendous skill and strength. changing character of life. He does not make the mistake of believing that the circumstances of the present will be frozen into an unchanging, static fabric for all future time. “Distribution of commodities at wholesale declined in October, con- trary to the usual trend for that month, and was in smaller volume than in October of any year since The Black Shoe by Hanan $12.50 The blue coat cells for the black shoe as naturally as gentlemen call for “Hanan” when they ask for the shoe. Black calfskin, in a conserva- tive last. (Main ¥loor, The Hecht Co. The Dobbs Felt in Pearl Gray 38 As Dobbs makes the soft hat to wear with the blue coat, it has a wide sweep to the brim, and good height to the black band. Very light gray, and the very right weight. (Main Floor, The Hecht Co.) The White Silk Muffler— Patterned, $3 “Eagle Crepe” silk muffiers are white, with enough scat- tered pattern to give them character. You'll like them because they are so soft, and because they clean so well. (Main Floor, The Hecht Co.) - YeHecht Co, i Concerning “The Birth of the Blues” Two years ago the blue overcoat was a fancy . . . Today it’s a fact. They used to refer to blue as a color . . . Today it’s a style. A style so becoming, so versatile, so satisfying, that we find ourselves confronted with a demand almost unprecedented in the thirty years that we have been helping Washingtonians dress correctly . . . For two years we have been prophesying the blues—so that when the demand came we were prepared. And the purpose of this message now is to say that we have a splendid selection of blue overcoats by Sheldon, in models single and double breasted, priced at $37.50. Aswell as other blue overcoats by Sheldon and Society Brand from $40 to $150 . . . Blue Serge Suits by Sheldon at $37.50 to wear with the blue overcoat, and other accessories that go with blue are listed. (Second Floor, The Hecht Co.) THE HECHT CO.-F STREFT The “Corwin” by Manhattan $3.50 Manhattan recognizes the importance of the blue coat by creating the Corwin shirt ex- pressly to accompany it. Patterned madras, with a sep- arate, stiff collar to match. (Main Floor, The Hecht Co.)