Evening Star Newspaper, August 15, 1926, Page 64

THE SUNDAY STAR, WASHINGTON, D. C. AUGUST 15, 1926—PART 3. @ | . During the first six months of 1926 one in every four buyers of new automobiles bought a General Motors car. During 1925 the pro- portion was about one in five. Dur- ing 1924 1t was about one 1n sIx. T{Is steady addition of new friends for the prod- ucts of General Motors has a double significance. I. It is proof that the grouping of strong companies in one big farfiily is economically sound. Large scale opera-- tions 4o make possible important economies in research, in purchasing, in manufacture, in finan'cing, and in sales; and these economies 4o benefit the buyer, in greater value and lower costs. The public has recognized this principle and prefited by it. 2. Increased public patronage involves increased obliga- tion. General Motors is responsible for the welfare of its 152,000 employees and their families, its 20,000 dealers throughouf the world, and —indirectly —for the 6,000 companies which furnish it with supplies and materials —at least a million men, women and children to whom its public good is a personal concern. As the volume of production increases there must be a corresponding increase in the values offered. The new series of cars just presented does embody larger values; it /s a direct reflection of the fact that more than 1,0.75,000 General Motors cars were sold at retail during the year just closed. The added quality has been builtin where it counts most in comfort and safety and long life. With great pride we invite you to inspect these new General Motors cars. CHEVROLET - PONTIAC - OLDSMOBILE . OAKLAND . BUICK CADILLAC + GMC TRUCK -+ YELLOW CABS, BUSES AND TRUCKS “A car for every purse and purpose”