Evening Star Newspaper, July 1, 1926, Page 38

THE EVENING STAR, WASHINGTON, D. €. THURSDAY, JULY 1, 19%. ey A, UL T e e e ——— >> "There goes Mary Browne “Girls, we’ve got to hand it to Mary! Wherever you see her she is always the smartest looking woman in the crowd. How does she manage to be always so well dressed? Is it a matter of taste, or is she a clever buyer? I envy her the poise that the knowledge of her chic appearance gives her, too. Yet John tells me that her husband’s salary is much less than his.” Mary is a clever buyer, she has learned to get the full value of the newspa- per delivered to her door each day. Mary knows by experience that the news- - paper is full of advertisements that tell of everything that a woman wears, and that by reading these ads consistently, she not only gets the smartest, prettiest and new- est materials, but she also finds out when she can get, at the lowest prices, just what she’s decided she wants—and the merchants from whom Mary buys actually pay to tell her all these facts—Mary knows they wouldn’t spend real money if they didn’t have an interesting, worth-while story to tell her. : The Clever Buyer By carefully reading the ads in this newspaper you, Reads The Ads ¢ ® too, will find the best place to buy the clothing most suited to your particular type and purse. i —all other ‘Washington papers in Women's Apparel | B Advertising. During the year 1925 The Star carried § 8 1,671,322 lines of local advertising for women’s ap- ' | apparel advertising carried by the other four papers in d Washington.