Evening Star Newspaper, April 4, 1926, Page 23

By One-Profit manufacture of all bodies, engines, / THE SUNDAY STAR, WASHINGTON, D. ¢, APRIL 4, 1926—PART 1. 1/5 of a Car’s Cost is in the Engine... 1/3 is in the Body etc,, Studebaker is enabled to sell the Standard Six Coach at the lowest price ever placed on an enclosed car by Studebaker— EW motor car “manufacturers” have forges, foundries, etc., to make their own engines— yet one-fifth of the cost of an automobile is in the engine. Even fewer build their own bodies— yet one-third of the cost of a car is in the body. Not only does Studebaker make all bodies, and all engines used in Studebaker cars, but also all clutches, gear sets, springs, differentials, steering gears, brakes, axles, gray-iron castings and drop forgings. Only Studebaker in the fine-car field enjoys the benefits of such complete manufactur- ing facilities. One-Profit value These facilities enable Studebaker to manufac- ture quality cars on a One-Profit basis. They enable Studebaker to eliminate the profits of out- side parts and body makers. Many major savings are thus effected and passed on to the ultimate buyers of Studebaker cars in the form of higher quality and lower prices. In the quality Coach, illustrated, for example, One-Profit savings enable Studebaker to offer you at $1195 important features in equipment and construction not excelled by cars costing double its price. In comparing Coach values, consider these Studebaker features: No other car in the world of its size and weight can show horsepower rating equal to that of the Stude- baker Standard Six. Twenty-eight makes of 5-passenger enclosed models, which cost from $100 to $1990 more than the Standard Six Coach, have less rated horsepower. Notice the high quality upholstery, compare the depth of Studebaker cushions and seat backs with other cars costing much more. Inspect the interior workman- ship. There are no cloth-head upholstery tacks, raw edges or cheap binding braid in Studebaker interiors— each is “hand-tailored” for beautiful appearance and great durability. Finer body construction — first grade northern white ash and hard maple are used in the body construction. Body joints are mortised, tenoned, glued or screwed. Door posts are completely metal covered. Doors fit flush and tight. They open and close easily with the click of precision. There is no stronger, more durable body con- struction in the industry than Studebaker, Costly alloy steels—we pay 2 premium to secure steel of extra quality. A bar of Studebaker alloy steel the diameter of a dime will stand greater strain than a bar of ordinary steel the diameter of a dollar. This insures greater dependability with longer life and lower upkeep cost. In 1925, sale of repair parts for all Studebaker cars averaged only $10 per car in operation. Completely machined crankshafts—it costs Stude- baker $600,000 a year for this feature alone. There are probably less than ten cars in the world that can claim this feature—and there are less than ten other engines in the world that run as smoothly as Studebaker. Vibra- tion is eliminated. One-Profit facilities alone make this feature possible in a Coach at the Studebaker price. The spark is automatically regulated by the speed of the engine. In place of the obsolete spark lever on the steering wheel is a convenient switch for safety lighting control. Durable finish on Studebaker cars is satin smooth and the color tones uniformly deep and true on every part of the car—the result of more than 20 operations and the most painstaking workmanship. Don’t admire it at a dis- tance—check it closely in the bright sunlight. Compare Studebaker fenders—the weight of the steel used, the width and depth of the crown and skirt, the 14 bolt fastenings, the rigid strength of the mountings are unsurpassed. Unit-Built like the rest of the car—specially designed to conform to the full-size balloon tires. The Studebaker pressed-steel instrument board is backed by wood so it won't rattle or vibrate. Put your fingers behind the instrument board of most any car in the Studebaker price class and you will find that there is no wood—merely a sheet of pressed steel. And note how beautifully the instrument board is mounted—the com- pleteness and quality of the equipment. You cannot find its equal in much costlier cars. Plate glass of the highest grade is used in the win- dows. It is mounted in live rubber, preventing leaks, drafts, rattles and vibration. There is a master lock on the steering wheel which locks the ignition and control in one operation. The same key locks the door and spare-tire carrier. Water-proof ignition—the wiring to the engine is doubly insulated in fiber conduit—and rubber shields cover each spark plug, the distributor head and the coil. This means a fully water-proofed ignition system The 6il drain valve on a Studebaker is conveniently placed under the hood. Oil can be drained without getting under the car. . Oil and gas filters, plus an air cleaner, prevent foreign matter from entering the engine. The life and efficiency of the en- gine are thereby increased. Complete equipmentincludes gasoline gauge on dash, automatic windshield cleaner, rear-view mirror, cowl ventilator, stop light and dome light. To appreciate this fine car you must drive it. Experience the thrilling power in the Standard Six engine. Compare its rid- ing-steering-driving ease with any car. Any of the Studel dealers listed below will gladly supply you with a Standard Six Coach that you may drive yourself. Always kept up-to date Because all phases of manufacture are directly under Studebaker control, Studebaker cars are kept constantly up-to-date. We add improvements regardless of the cal- endar—we do not save them up for spectacular annual announcements that make cars artificially obsolete. Resale values are thus stabilized. For a complete illus- trated story of One-Profit manufacture and for a beautiful colored catalog of Standard Six Studebakers drop a postal or a letter to The Studebaker Corporation of America, South Bend, Ind. Ask for Combination D-165. f. 0. b. factory 51195 Studebaker Standard Six Coach $11 9 5 Under Studebaker’s fair and liberal Budget Payment Plan, this Coach may be purchased out of monthly in- come for a small initial payment and at the lowest time- payment rates known to the automobile industry. £ 0. b. factory Pot. 1631 o Vtudebakers Great Dealer Onganization ~~ Authorized service ak MARYLAND (West) ANNAPOLTS--State Garage BALTIMORE—The United Auto Sales Co. ZARDIFF—Cardiff Motor Sales Co. CATONSVILLE—Caton Motor Corp. CUMBERLAND—Fleigh Motor & Tire Co. FREDERICK—Frederick City Garage FROSTBURG—Central Garage HAGERSTOWN~Fleigh Motor & Tire Co. HANCOCK~—Central Garage HAVRE DE GRACE—Pitcock Bros. OAKLAND— Independent Garage PARKTON-—]. M. Hoshall & Son PATAPSCO NECK—Thomas J. Casey ROCKVILLE—F. H. Cashell SMITHSBURG—The Auto Paint Co,, Inc. WESTMINSTER—Charles W. Klee NORTH CAROLINA (Northeast) ELIZABETH CITY—Lane Motor Co. VIRGINIA (East) ALEC)::NDRIA—BM Carlin Motor BEDFORD--Auto Service & Electric Corp. BLACKSBURG—Argabrite Bros. CHARLOTTESVILLE — Carpenter Motor Company COVINGTON—Noell Motor Sales Co., Inc. CREWE—Crewe Motor Co. FREDERICKSBURG—Jones Motor Co. FRONT ROYAL—Royal Sales Co. HAMPTON—Newport News Mtr. Car Co. HARRISONBURG—E. R Rodes KILMARNOCK~Pruett Motor/Co. JOSEPH McREYNOLDS 3000 points throughout the United States LEXINGTON—W. S. McCown L‘I};CHBURO—J. 1. Alexander Motor Co., n¢. MADISON—Carpenter Motor Co. NEWPORT NEWS—Newport News Motor Co., Inc. NORFOLK—Coburn Motor Car Co., Inc. ONLEY-Onley Garage PETERSBURG—Bryant Motor Corp. ruxixsxx-sm. Garage & Motor Co., ne. PURCELLVILLE—Little Motor Sales Co. QUANTICO—Paris Auto Service Co. RICHMOND—Hazelhurst Motor Co., Inc. ROANOKE—Jarrett.Chewning Co. STAUNTON—Deffenbaugh Motor Co. SUFFOLK—Nansemond Motor Corp. WINCHESTER—Winchester Auto Sales WYTHEVILLE—Crowgey Motor Co. WEST VIRGINIA (West) CHARLES TOWN—R. C. Smithson & Co. MARTINSBURG—Valley Motor Co. PETERSBURG—E. G. Kessel ROMNEY—New Century Garage 14th at R