Evening Star Newspaper, March 28, 1926, Page 105

THE SUNDAY STAR, WASHINGTON, D. THI C.—GRAVURE SECTION—-MARCH 28, 1926. ()j%?ow the thrill of looking your best =2 NCE upon a time the charter of a department store used to read “incorporated for the purpose of buy- ing and selling of merchandise.” A sound statement---yet how incomplete; how unromantic. . . . For these days one visits a department store not simply to purchase a frock, but rather to purchase the hap- piness a frock will give; not simply to buy a suit, but the satisfaction and confidence that one secures from being well turned out. . . . Not simply to buy a golf stick and a bag, but to buy health and pleasure. The Hecht Co., along with Washington’s other department stores, is pleased to play an important part in the dissemination of happiness and the distribution of those essentials and acces- sories that help to make life so pleasurable these days. Here, under one roof, has been assembled an all-star aggregation of famous names (many of them exclusively) that reach the heights 7 PR > o “3 o 4 LA Y’ 4 of quality and style without touching the peak of price. Where else can one find (in this city or elsewhere) at one store: Dobbs Hats; Printzess Wraps; Hanan Shoes; 1. Miller Shoes; Phoenix Hose; Interwoven Hose; Society Brand Clothes; Manhattan Shirts, Stetson Hats, Mansco Union Suits; Margy Frocks, Arch- Aid Shoes; Palm Beach Suits. . . .Flexies and Fitrite Shoes for Chil- dren; Sheldon, Jr., Clothes for Boys. Vo Every one can shop ~ | in Washington now— Without going to New York or Lon- don or Paris. We have made exclusive importation connections; already two of our buying executives are on the other side; two more sail in April. To search every nook and crevice and cor- ner of the Globe for those novelties or staples, for those fashions and fabrics which an American store must have to complete its presentation to its clien- tele. G p Easter is just over yonder. Easter and Spring and Happiness. A big share of it belongs to you. Can the Hecht Co. help vou find it? Possibly by adding your name to their already large list of satisfied and well served customers. Persons of responsibility find a 30-day charge account here a de- cided shopping advantage. M= If you will sign and mail the coupon it will facilitate the open- ing of a 30-day charge account The Hecht Co,, Washington, D. C,, Dept. of Charge Accounts: I would like to add my name to your list of “30-day” charge-account customers. Name HE, HECHT CO.~F STREFT