Evening Star Newspaper, March 9, 1926, Page 18

THE EVENING STAR, WASHINGTON, D. @, TUESDAY, MARCH 9, 1926. OO DN NN TINS5 N S50 50 0 S M (07T S0 S ) SO S T X A2 A A ) A 1 A A ) %) ) N S ) ) ) () A 0 A ) ) S A A X A€ a. A FASHION INSTITUTION Paris Washington NewYorks Welcome to the Great New Store of Jelleff’s As is usual with us, we are celebrating this great step forward with. merchandising events worthy of the occasion, not enly on this floor, but throughout the Store in the hope that we may'number you ameng our early visitors. There is always a welcome awaiting you. Washington’s Greatest Millinery Event! By the Foremost Style Creators of Paris and New York Tappe, May Smith, Tenne, Import, Crest, Nermandie, Ace High, Karo, Cupid, Gage, Laurel, Bluebird and many, many others high in Hat-Fame. Regularly $12.50 $15.00 16.50 18.50 A Pre-Easter Sale 20.00 22.50 > 0> Some offered at belo holesale cost! ‘ : . . g s The Tailored Mode Predominates Samples! Solid and Two-Toned Belting Ribbon Perle Visca Bangkok Ballybuntal Hair — High Crowns and “Creased” Crowns Moire Silk Embroidered Purses With Back Strap $6.50 Specially Priced A These ’nnn are embroidered _in all the lovely garden celors, in real old-fashioned posy designs. They are not only artistic, but they will blend h any costume,.and linings:and fittings are of the bsst. They Are Purses That Add Tone to the Ensemble Louey Venn of London Allows Us to Offer Tomorrow 20% Discount on all her well known facial preparations Creams for All Purposes Astringents and Tonics Delightful Face Powders The Washington public has not hitherto received this privilege except during the Street Floor Opening Days of the Greater Jolleft’s. Our Wonderful New Street Floor has now been thrown open to the public! To see it means to arouse your enthusiasm as it has our own! The open archways leading to the new store invite you to share in our pleasure, and in our somewhat pardonable pride. Milan Hemp With Gros- grain Ribbon —with Navy Blue first, followed closely by Rosita, Gray, Palmetto, Copen, Oak an<' many other Spring and Summer shades that are approved by Fashion and demand ed by up-to-date women. Of course, Black has its usual prominent place in the range of colors. g Worth-While Offers in Accessories New Silk Scarfs of beautiful hand-painted Crepe de Chine, and with deep silk fringe. $2.95. New French Kid Gloves in the favorite cuff stvles and in the new and wanted shades. $2.95 pair. Sorosis Shoes that are usually sold at $10.00 and $12.50 the pair are offered specially at $8.50 pair. Come and see the great Street Floor—the throwing op en of which, these events are to celebrate—take advantage of the Special Prices. = 1,000 Women’s and Misses’ Dresses 1250 $39:0— $49:0 A most remarkable Dress collection produced for our new Store’s opening by New York’s foremost creative dress- makers—superb styles, charming combinations for street, afternoon, luncheon and evening wear—Georgette crepes, flat crepes, veiled prints, crepe-back satins, luminatt, crepe Romas, satin-back Cantons, taffetas, chiffons. Three groups for Misses—three for Women. Regularly from $29.50 to $75.00. Women's and Misses’ Dresses at $25.00 Women's and Misses’ Dresses at $39.50 Women's and Misses’ Dresses at $49.50 All the lovely Spring colorings and. color combinations, Woodland Rose, Bluette, Paulette, Thistledown Gray, Almond Green, Watteau Blue, Gentian Blue, Corniche, Snuff, Lipstick, Chartreuse, Black and Navy Blue. Each dress is beautiful—each an adaptation of an original Paris design, inspired by Lanvin, Drecoll, Patod, Lanief, Agnes, Worth, Jenny, Broudet, or other French Couturieres. Sketched—A Woman's Dress of black crepe-back satin with Bois de Rose Georgette front, knife-plaited and with insert of most interesting lace. Undersleeves of the same color and fab- ric, make a pleasing contrast with the black of the dress. A jacket-front of the black satin is held in place by a belt of lip- stick-red suede ornamented with gold. The satin scarf at the neck also has a touch of the red suede. $49.50. Sale of Women’s and Misses’ Coats 52950 —$3950—$49:0 At $29.50 is an amazing collection of Spotts and Topcoats for women and misses—of beautiful impgrted mixtures and plaids, and Strook’s 100% pure camel’s hair—in straight line, swagger back and cape models—hand-finished tailoring—many of them silk lined throughout. Regularly $35.00 to $49.50. At $39.50 are Women's and Misses’ Tailored and Dressy Twill Coats—many with fur-edged collars or embellished with tinsel or self-color embroidery—in stunning new styles. One- piece facings and other evidences of high-class workmanship place these coats in a class far above the price quoted. Regu- larly $45.00 to $49.50. At $40.50—For Women and Misses, aré both Dress and Sports Coats—charmeen, twills, imported novelties—collars of natural and mink squirrel, edgings of fur, cape backs, flares— captivating styles for the younger woman—in a most attrac- tive array, and obtainable at this price only in celebration of the acquisition of our new building. Regularly $59.50 to $65.00. Sketched —A Misses’ Coat of Bluebell Lorchene has a collar of gray squirrel which may stand up or lie flat, for the under side is embroidered in bluebell silk to match the motifs at the pockets. These same pockets skillfully top a litile shirred skirted effect on either side which is most interesting. The same embroidery makes a point at the back of the neck and at the back of the ‘waist. $39.50, Spring Coats and Dresses for Larger Women ' $3500 and $59-50 : The New Dresses with just the right slenderizing lines in pastel shades, Navy and Black are to be seen in Georgette, Crepe de Chine, Crepe Roma and Flat Crepe. Adapted to the short; stout woman. Sizes 371 to 454 Adapted to the larger, tall woman. Sizes 40'% to 521, Twill and Lorchene Coats, many with fur-trimmed collars; straight- line models with inserts or pressed plaits, and some with modified \flares, Smart mixtures for Sports Wear. - Sunray Costume Slips, in the wanted shades, $3.95 Crepe de Chine Slips, in Black, White, Navy and Pastel Shades, $5.00 1216-1220 F - b d 1% $39.50 FRANK R. JELLEFF, Incjg——= :j:—-:::——.:‘—"-—’:——- s - 2 18161220 F 8t N.W. W = . = /