Evening Star Newspaper, September 4, 1925, Page 19

THE EVENING STAR, WASHINGTON. D. €., FRIDAY, SEPTEMBER 4, 1925. Store Open All Day Saturday—Closed Monday, Labor Day LANSBURGH & BRO. 7th to 8th to E—FAMOUS FOR QUALITY S!NCE 1860—Franklin 7400 ERCHANDISING is a coined word, fashjoned from ‘“merchandise” and adding the suffix “ing” to mean the act or operation of handling merchandise. It is a word sometimes misunderstood by both the public and persons engaged in hand- ling merchandise. To some it means merely the buying of goods.for one price and selling them for another. In other words, a cold- blooded tramaaction, ending at the counter or cashier’s desk. To the Greater Lansburgh & Bro. Store, the word “merchandising” has a far more comprehensive meaning. In this store, now nearing its Sixty-fifth Anniversary, the opera- tion of handling merchandise is not and can- not possibly be completed until the goods have been securely and neatly wrapped, packed or boxed and courteous delivery made to a completely satisfied customer. OQur Delivery System is as near perfect as it is humanly possible to make it. We have spent years and years in study, research and investigation to make it s6, and we spare no energy or expense to ‘keep it so. No sale is regarded as complete until the package has been delivered to the purchaser at the precise place and moment he or sheordersitdelivered Our Delivery System wraps, boxes or packs all goods for our Mail Order Department. Telephone Order Department. Shipping Department. City Delivery Department. For 20 years the Mail Order Department in our store has served the public with consum- mate satisfaction. It is conducted by Jane Stuart (and assistants), the personal shop- per for thousands of Mail Order patrons. Upon receiving a letter from an out- of-town patron, she selects the garments, goods or other merchandise they ask her to buy, and she is just as shrewd in her quest for good values and satisfactory merchandise as the person who wrote the letter would be. At all times during the day Jane Stuart is passing through the various departments se- lecting samples or making purchases for per- sons in all walks of life in many parts of the country. By reason of her long experience and correspondence acquaintance with these persons, she has come to know their indi- vidual preferences and tastes and has a filing cabinet filled with letters of thanks, appreci- ation and compliments on her faculty of selecting “exactly what I wanted at the price I wanted to pay.” The merchandise purchased by Jane Stuart is sent to our Delivery Department, there to be neatly, attractively and securely packed, weighed, stamped and promptly sent out for shipment by parcel post, express or freight, according to its size and weight. Our Delivery Departrflem is in a room 60x200 feet, making a total of 12,000 square feet devoted to this part of our business. More f t The Charge of the White Brigade A Fleet of 15 Three-quarter-ton "White” Motor Trucks, Manned By Responsible, Uniformed Drivers, Assures You That Any Purchases Made in This Store Will Be Delivered in the Shortest Possible Time. than-75 competent and courteous persons are employed here. Goods intended for shipment are conveyed to this department by chutes and conveyers and are packed and ready to leave the store within a short time after the purchase is made. Our Telephone Order Department does “a land office business,” because it simplifies shopping to read our advertisements in the daily papers, take the telephone off the hook at your-home or place of business and get into immediate communication with the de- sired department and give the order for mer- chandise. Although the Greater Lansburgh & Bro. Store’s telephone number is listed as FRANKLIN 7400, as a matter of fact we have TWENTY-SIX OTHER TRUNK LINES leading from Central to our store, and 146 telephone branches located in the various departments. This makes it possible for a telephone patron to get instantaneous service and a few minutes after the order has been given over the wire, the goods have been selected, the slip made out, and the bundle wrapped and ready for a delivery truck. We have a fleet of 15 fast and attractive White Dglivery Trucks for making delivery in Washington and its suburbs within a radius of 25 miles of the National Capital. Each of these trucks is operated by a uni- formed, careful and responsible driver, who has a courteous and alert helper. In the city proper we have two deliveries every day, the ¥irst at 9 o’clock in the morn- ing and the second at 2 o'clock in the after- noon. In the event of some special urgency, we make delivery by special messenger in any part of the city. Delivery once every day is made to sub- urbs within 15 miles of Washington. This means to places such as Alexandria, Rock- vilie, Ballston, Cherrydale, Hyattsville, Be- thesda, Seat Pleasant, etc. Twice each week we deliver goods in Vir- ginia as far as Vienna and Fairfax, and three times a week we deliver goods in Maryland as far as Laurel, Gaithersburg and Washing- ton Grove. OQur delivery days in distant Virginia terri- tory are Wednesday and Friday, while Tues- day, Thursday and Saturday are the days for delivery in distant Maryland. - Besides handling from 2,000 to 5,000 pack- ages of goods in our Delivery Department, purchased in our own store daily, we maintain a Service Department on the main floor of our . store for the accommodation of patrons who also make purchases in other stores. If you have had experience with our De- livery System and found the least fault with it, we shall regard ourselves under obligation to you if you will tell us about it. Some one has said, “Our friends are those who tell us the truth.,” We want your friendship. _JThis is the second of a series of articles written to acquaint the public with the features, facilities and resources of the Greater Lansburgh & Bro. Store. It is published in anticipa- Ntion of the most important Anniversary Month in our history.f~ A September Sale Scoop! 23-Piece Imported China Tea Set $2'95 By the way of demonstrating that our boasting is not jdle chatter, we are willing to let you judge us by this offer, Beautiful, imported Japanese china in blue dragon design. This set consists of —6 Tea Plates —1 Tea Pot —1 Sugar Bowl —1 Cream Pitcher ——=6 Tea Cups and Saucers SIXTH FLOOK, LANSBURGH & BRO; Brushed Wool Sweaters Just In Time for Your Labor Day Outing at a Most Reasonable Pricing— $3.95. . Ngw sweaters of beautiful, soft,’ brushed wool, in jacquette and button-up styles, with collars which may be worn high or open. Your choice of wide or close-fit- ting sleeves. Colors are buff, silver, brown, Lanvin, blue, pansy and rust, with contrasting stripes on the collar, cuffs and bottom. Many are at- tractively bound with rayon. Sizes 36 to 46. 2 SECOND FLOOR. LANSBERGH. & BRO. Slim Lines—and Chic! A C-B Girdle $3.00 Modestly priced—this gir- dle, yet it meets the needs of the average figure for sup- port and moulds it into mod- ishly slender lines, Well placed boning in the back gives a smooth, siraight back effect and the elastic inserts over the hips adjust the girdle to the natural convex of the figure. Made of fine quality broche in flesh color only. Sizes 25 to 32. <ECOND FLOOR, CORSET SHOP Cameo Brooches The particular jewelry nov- elty of the hour—shown in real Cornelian cut cameos, some fitted into gold fitted mountings, others in solid gold—priced ac- cording to size and mounting— $2.95 to $22.95. STREET FLOOR Silk Garters A sample line of 3500 pairs in 30 different styles. Silk ribbon garters, some with silk backs and metal ornament trimming. Usual 75¢ and 8% grades— pair, 50c. STREET FLOOR Bath Salts. 20-ounce granulated bath salts n glass bottles—in marcissus, jasmine, rose and violet odors— special, 29¢c. STREET FLOOR Wrist Watches + The college-bound miss would appreciate one of these good timekeepers, yet inexpensive watches. Six-jewel lever Swiss movement, fitted into white gold case—silk ribbon bands. Priced $7.95. STREET FLOOR French Perfumes An ounce of these exquisite imported perfumes in a novelty gift box, in such delightful odors as fteurs, marcissus, chypre and thais—special, $1.75. STREET FLOOR Sale! Men's Imported English Broadcloth Shirts - $1.44 For that Labor Day trip you'll need at least one or two new shirts, and it will only take a minute to select from this wonderful displafl. In collar-attached and neck- band styles. Choice of white, blue, tan or gray. Sizes 1314 to 17. Fruit Of The Loom Night Shirts, $1.39 Comfortdble, roomy might shirts that will assure a good night’s rest. Made of the well known Frujt of the Loom mate- rial. Sizes 15 to 20. ih:n"'s Meréerized AHal_( Hose, ? 25¢ to 35¢. Men's Novelty Half Hose, 50c o0 75¢. > Men's Silke Hose, 75¢ to $L MEN'ET SHOP. FIRST. FLOOR . Sugar Plum. ~ Specials! That. will delight - that sweet tooth of yours—made in our own factory, and ab- solutely fresh and pure. Pure Sugar Hard Candies, Ib., t Homemade Chocolate Fudge, nut filled, Ib., 39c. Gum Drops, fruit flavors, 1b., 29¢. STREET FLOOR * y The Season’s Most Popular Styles Sport and Trimmed Hats At the Most Popylar Price—Largest Variety and Greatest Value! 55 Our Millinery Department boasts of its unusual values and smart styles—these -hats do much in the way of proving that fact. Your hat is one of the important, if not the most important feature of your dress. And it is a very simple task to find a hat to-suit your taste, whether modest or elaborate, in this famous line of $5 hats. Every new style, material and color in- cluded, Velvet, Satin, Felt and Velour Are Equally Smart Rich shades of brown, pheasant, wood brown, cuckoo, pencil blue, deep purple. Epinard green, sand and black. For the most part, simplicity rules the trimming Choose a new hat tomorrow for your Labor Day trip! SECOND FLOOR. LANSBURGH & BRO Fall Frocks Are Different! By Their Brevity and Simplicity, You Know Them! $30.75 Navy, blue satin crepe trimmed with chinchilla—achieves smart dignity in the frock on the left. A vest effect of the re- verse side of the material, a cluster of in- verted tucks on the shoulders, a tie lined with gray crepe and finished with tabs of fur—are a few of the clever detafls. The other frock is of black satin crepe, with unusual panel effects on the side. Balkan sleeves and-a vest of pleated gray greén geor- ien: with'a border of bronze and coral bgads A !ong tassel of green and black finishes the tie ends. -~ These two styles but hint of the smartness you may find in our large $39.75 collection. SECOND FLOOR, LANSBURGH & BRO. Sale! Fur-Trimmed Coats Saturday the Finale of This Advance Selling Later Prices $75 and $85; Now What an opportunity is yours-——to save money on your new Fall coat and at the same. time to have the satisfaction of knowing that yott are getting the finest selected fur trimmings and the season’s most fashionable models! Soft rich fabrics, trimmed with gorgeous collars, cuffs and frequently borders of fur, in- cluding beaver, fox,,squirrel, wolf and skunk: smart flared, straight and ‘wrap models, in_all the lovely Fall shades, as well as the ever- pof)u!ar black—all these you Will fipd in mar: velous' array, for only $59.50. - New. Sport Coats at $29.75 and $35.00 In the handsome new mixtures, tweeds and plaids, featuring both dark and high colors, and stylestwhich you will find extremely smart as well as becoming. Very special prices, tob ! SECOND FLOOB, LANSBURGH & BRO. Latest L&B Stylsix Shoes Two of the Stunning _ Fall Styles—Quality at a Specialized Price 30 - L&B; $tylsix Shoes the acme.of;shoe style at minimum price, plus quality— what more could one ask for in. foot- wear. . - Some months ago L&B inaugurated this now famous line of women’s shoes —it has met with approval beyond our fondest expectations. £ 4k The »same principle is back of this line—that has made the name Lansburgh synonmous with quality in this locality. Always, at least 15 smart styles—the two sketched—make their debut tomor- row. 4 - _ SECOND. FIOOR. LANSBURGH & ARo. T r A daytime slipper of pdtent leather has a double strap with intricate cut-ont design to give it grace. The rounded toe and short vamp effect are new! Covered Cuban hecl, Smart for cvening this one-sirap slipper of black satin that gives the eficct of two straps that merge into ome. It, too, has short vamp and-covereg Cuban heel. 19 @@&&@&@&@&&&&&&&&@@@&&@@&@&&&@@m&@&&&&&&&&&&@@&@m&&&&&&&&&&@@@@&&@@&