Evening Star Newspaper, September 28, 1924, Page 24

THE SUNDAY STAR, WASHINGTON, D. C. SEPTEMBER 28, 1924—PART T. Announcing the New L’lasp~Front Madame X Reducing Girdle New Model opensin the front, but has back lacing to make it easily adjustable as you become more slender. Has all the superior features of the original reducing girdle. Based on same principle of rubber massage, that quickly takes off 5 to 10 inches- from waist, hips and tlughs. Thousands have already achieved slim boyish lines thrQugh this amazing method. On and Off in a Jiffy / WOMEN everywhere aredelighted withthe new clasp-front model of the famous Madame X Re- ducing Girdle. In attrac- tive brocaded rubber of the same high quality used in the original step4in model, with brocaded silk facings, it is as dainty a garment as you could wish! It has all the unique and superior features including back laces exclusive with the step-in model— the original reducing girdle and is like it in every way, except that it is hooked down the front and can be put on and taken off in an instant! It is made of the same high-grade live rubber —with no fabric to interfere with its resiliency and is so flexible, it is suitable to all types of figures. It is worn as a corset, over the under- garment, and is so constructed that it touches and gently massages every portion of the surface ' continually, though you hardly know you have iton. The scientific massage principles on which it is based quickly cause reductions of 5, 10, 20 " pounds—and are endorsed by physicians and health authorities. Pro- fessional athletes have long used this method of reducing. It is per- fectly healthful in every way—stimulates circu- lation and keeps the open. Women m have worn the MadameX say theylose fromonetothreeinches the first week! Five to ten inchesare massaged away almost before you . know it. Thousands Wear It For Comfort Alone The Madame X con- forms closely to the figure, fitting assmooth- ly as a kid glove into every curve and hollow. Garters hold it firmly in place so it won’t slip up or down. You will notice that it comes well down over the thighs, reducing them as well as the hips._ At the same Makes You Look Thin . On Sale At All Leading Stores Where Corsets Are Sold Including King’s Palace Lansburgh & Bro. Mme. Eugeme &Co. Palais R The Port‘:»y?{lioo Store Sigmund’s New Madame X Brassiere of same high quality, flesh-tinted brocaded rubber in lighter weight. Does for the upper figure what the girdle does for waist, hips and thighs—carefully moulds the figure without binding or bulging and gently massages away fat. Popular, hooked, clasp around style. Special fasteners front and back to hold it down; gussets to keep it from rolling up; generous length to prevent fleshy bulge. Woodward & Lothro, Ma.rguente Girdle Shop __ Payne’s time, the cut-cut front insures perfect comfort and freedom while you sit, stand or walk. And the lacing in the back makes the girdle easy to adjust as you become more slender. You will find the Madame X amazingly comfortable. Thou- sands who do not need to reduce, wear it for comfort only—they all say they would never go back to the old- fashioned corset again! And it gives marvelous support to the muscles of back and sides, help- ing prevent fatigue and backache. It is partic- ularly good for sports wear for this reason. You can know, every moment you have it on, that it is working for you—gently easing away x‘the disfiguring, useless fat and giving you the straight, slim lines the vogue demands. . Makes You Look Thinner— Instantly! Indeed, the moment you puton theMadameX, you look inches thinner. The waistline length- ens, the figure is erect and graceful and you look years younger. For the girdle instantly conceals big hips, waist and abdomen. Makes you look thin while getting thin. Does away forever with the discomforts of dieting and too-strenuous exercise, weakening baths or drugs. The Original Reducing Girdle This marvelous girdle was the original reducing girdle and is still the favorite by all odds. The Madame X will outlast two or three ordinary girdles. The rubber is the the strongest, most durable rubber known to science, and being cured by the scientific dry-heat method, is specially live and resilient, and therefore suited to reducing pur- poses. Will not crack or split and the carefully hand- turned hem prevents tearing. Supertlatively well-made and strong enough to hold you in without splitting, because of new ways of reinforcing. But judge the merits of the Madame X for yourself! Stop in at any good shop where corsets are sold and have a fitting by an expert corsetiere—either the step-in or the clasp-front model. You'll wear it out of the shopl ing Girdle ‘While Gettmg Thin F. R. Jelleff, Inc. - M. Plnlllpsborn &Co. Golden! M. Sworzyn & Sons, Inc. Freeman' Model Corset Shop Rubber Specialty Co. Betty Way -