Evening Star Newspaper, January 15, 1924, Page 33

< N = # . . TUESDAY, JANUARY 15 194 Following up a most.vs’ucc'essful sale by a splendid ‘Vpurchas-e' THE EVENING STAR, WASHINGTON, D. C, 'Enables us to offer tomorrow 1,000 Fine Overcoats Made to Sell from 50 to *75 Nothing succeeds like success. Two weeks ago we had our annual clearance of men’s clothing. We expected to be busy—but we didn’t expect a deluge that lasted day in and day out. That’s what happened. A veritable army of buyers who practically cleaned us out of over- coats. But the cold weather was still with us and men want overcoats now if the price is right. So we called on our leading makers and asked them what they had to offer—not at regular prices, but at great reductions —in order that we could again pass along an overcoat value ' fo our customers thalt would long be remembered! . We got co-operation 100%. Leading manufacturers came through—even Society Brand. The flower of their stock. Coats that they made to sell for $50, $60 and $75. But because it is the time of the year when they are anxious to get started on Spring production, when they prefer the cash to the coats—they put an absurd price on them, to move them. ‘We bought a thousand of the best, and that is why —you can save from $15 to $40 tomorrow on coals Open at 8 AM.! that will be worth even more next year! —So that men may save before office gours and start the . ol i W Ll - ay with a profit, our We could hold these coats until next year and get more for them. Men’s Department But we’d rather get an extra turnover now, even though we might s s make an extra profit then. By keeping our volume up we keep our prices down. That’s the secret of our success. It’s the magnet that is attracting more men this way, every day in the year. 00777 74 All sizes in the lot—and all 1924 models. Ulsters, great coats, straight lines, Chesterfields. The finest fabrics. ‘And the cut that has made The Hecht Co. clothes town famous. 277 G 7 /7 To save or not to save—that is the question. And if it is the former—set “your Big Ben to alarm at 7 tomorrow, so you can be here at 8 when the Men’s Clothing Department opens. - S S5 PR NN \\\\\\><\ SSSSS SS e CESSSS &S L 22 Rz SR 22 =S SR S$S 77 L7 B5>S SSS S \ - &