Evening Star Newspaper, July 2, 1923, Page 21

BIG ADVERTISING CONTRACT PLACED General Motors Will Spend $400,000 Per Month for ) Rest of Year. i BY J. C. ROYLE. Special Dispatch to The Star. NEW YORK, July 2.—The largest advertising contract of the year has | just been placed by the General Motors Corporation. It calls for| $400,000 worth of advertising a month { in newspapers alone for the remain- der of this year. Nothing more sig- COMMODITY NEWS WIRED STAR FROM ENTIRE COUNTRY TOPEKA, Kan., July 2.—The sup- ply of hands for the wheat harvest in southern and central Kansas is in- adequate today. Farmers are refus- ing to pay more than $4 a day, claim- ing that under present conditions they cannot afford more. Where la- bor 18 very scarce the workers are holding out for $5 and $6 a day and some are getting It. KANSAS CITY, July 2.—The car of new wheat received in market brought $1.04 a bushel. BELLINGHAM, July 2—The first shipment of the 1923 pack of canned salmon from Alaska has arrived here. It was consigned to the American Fisheries Company and consisted of 22,000 cases. first this oat products are in falr demand for immediate delivery. TULSA, July 2.—All the mid-con- tinent oil purchasing companies ave joined today In the prorating pro- gram announced first by the Prairle Gas and Ol Company last week and will take only such ofl dally de- | liverl will permit. No ofl will be run into storage. ATLANTA, July 2.—Cotton grows ers of the southeast face gloomy prospects a result of reverses| from rainy weather, scarcity of la- bor and the boll weavil. Business men of the cotton belt are alding| the planters by buying calcium ar- arsenate and turning It over to the farmers at cost. | DETROIT, July 2—The Hupp Mo- | tor Company has 1.500 unfilled orders | on hand and will be operating on full schedule in about two weeks. There is a slight lull at the Hupp factory at present owing to plant al- terations. now going on throughout the country -nail manufacturers today sald they were ninety days behind orders. WEEK'S .IMPORTS HEAVY. Baltimore Reports Very Large and Varied Cargoes. BALTIMORE, July 2.—Last week furnished an unusually heavy import period at Baltimore. The cargoes were varled and in great volume. Some of the more important tonnages | included: Wood-pulp, 55,003 bales; manganese ore, 21,474 tons; fron ore, 13,352 tons; pig iron, 3,000 tons; magnatite ore, 11,000 tons; muriate of potash, 2,143 tons and 35,260 bags: kainit, 1876 tons; cellulose, 3,335 bales; dry soda pulp, 3,707 bales; manure salts, 7862 tions: crude ofl, 358,000 barrels; molas- les, 3.510,000 gallons; bananas, 82,836 bunches; sugar, 125,186 bags; of soda, 7,600 tons; copper, bars; ' scrap iron, 2,850 tons; rags, 1,104 bales. Large quantities of mis- -ellaneous cargo also arrived, includ- ing one consignment of 3,630 pack- ST. PAUL, July 2.—Hardware deal- ers in the Twin Cities report that| sales at wholesale both in the cities ages of straw mats. nitrate | 15,459 | BUILDING OF SHIPS SLOW IN BRITAIN Business So Stagnant Much Ton- nage May Become Idle. Trade Review. | By the Associated Press. LONDON, July —General stagna- tion is the keynote of the British shipbuilding trade, says the monthly bulletin of the American Chamber of Commerce in London, which points out the apprehensions caused by the emigration of numerous Clyde arti- sans and a continuance of the boil- ermakers’ lockout John Cory. a prominent South Wales ship owner, is cited in the bulletin as predicting a general lay- ing up of tonnage unless conditions rapidly improve. way rates and fereign competition, together with depreclated exchanges.| The latter factor, coupled with high forelgn tariffs, 1s causing unexampled depression in which the government is appolnting a committee of inquiry. The abnormally prolonged depres- sfon in the cotton fndustry s causing numerous bankruntcies. The woolen Industry also | ng_ hard hit by French competi & Owing to the low cost of prow 4.on wool is being sent to the co: u.-nt to be combed there. Large quantities of hoslery are being imported at low prices from the United States, while the | small purchasing power 'of the con- | tinent s depriving British manufac- turers of the European market. On the other hand, exports of raw | materials for the boot and shoe trade are brisk. especially to the United | States. ~ The production of motor- | cycies is breaking all records, and th | pottery trade is improving, largely due to American buyers COAL EXPORTS INCREASE. BALTIMORE, July 2.—With only two days in June lacking, coal exports lace industry, agalnst NEW COMMODITY RATES IN EFFECT |I. C. C. Apprdves Railroad Freight Schedules in South in Face of Protests. | New commodity rates prepared by rallroads to affect freight traffic to and from points in the southeast of the United States on and after July 1. have been allowed to become ef- fective by the Interstate Commerce | Commission, in spite of protests filed Y the Southern Traffic League and other organizations. The protests asked the commission to prevent the rates from hecoming effective until an Investigation could be made, and charged that the new schedules would involve increases in isting rate conditions by which short haul trafic was charged amounts in excess of long haul traffic. $124,000,000 IN BONDS REDEEMABLE THIS MONTH By the Associated Press, NEW YORK, July 2—Bonds called for redemption in July aggregate | 8124,025,200, compared with nearly $145,000,000 in July, 19 ew issues offered ' publicly last totaled $52,165,000, against $66,632,900 the pre. vious ‘week. ~ Of this total $47,000,000 i consisted of the offering of federal land bank bonds. Important offerings last veek, in addition to the federal land bank bonds, were: Four m on dollars _one to twenty year 6% per cent De Bar~ delben "Coal . Corporation mortgage bonds at prices to yield 6 to 6.50 per cent, $700,000 twenty-vear 6 per cent Long Bell Lumber Company mort; | bonds at 94 to yield 6.50 per cent, and | $3,600,000 twen nine-year 5 per cent | Consumers' Power Company Mortgage bonds at 891 to yield 5.76 per cent. The bulletin notes | from Baltimore for the first half of | the adverse criticism in parliament the present year have amounted to { Tegarding the decision of the advisory | 877.247 tons. = June alone funnished ‘\rumm(!lrfi to guarantee £2,300.000 | 247,664 tons shipped to thirteen coun- toward the building of three ships|tries on thirty-six vessels. Already the for tMe Royal Mall Company at|records far exceed the 1922 exports of | Beltast. 99,473 tons, and, if the present move- Iron and stee] manufacturers are| ment continues, will surpass the 1,451,- handicapped by dear fuel, high rail- ! 871 tons DIVIDENDS. Pr. Rate. Q@ 200 i and country districts of the north- | west are 13 to 20 per cent above those | LR — 612,004 were the highest o1 any vur YOUNGSTOWN, July 2.—About 120|in the history of Montgomery Ward steel company units will be affected & Co., it is announced. Sales for May the holiday shutdown this week. | aggregated $10,796,431, and for June, of the amount of building' 1922, totaled $5, 3 freights generally, but the commis- sion denfed this. | The genaral cammodity rate reviston | ¢ om e iy was undertaken by raflroads concerned | Ge Eisc, Ltd i under orders of the Interstate Com- | i, i & Mx--- Q 1%% merce Commisslon, Which required the | Fup cer Tas ot... 5 ellmination of a large number of ex- | Russell M Cr pf. nificant of the general trend of busi- | PITTSBURGH, July 2.—Flour buy- ness and the probability of continued |ers are mot aggressive today and urchases cover only nearby needs. prosperity for the remainder of the ) RRFCRRATE COVEF U Rg sh0sed to an- year has made its appearance than|ticipate requirements. In corn goods this contract. |there is a fairly steady tone, mills oy he condition | hoWIng no anxlety to dispose of | by It mot ionly Indicktos: $he Cop !thelr products. Barley is dull, while | Because in the automobile industry, now come 10 be regarded as the second greatest Ine of industrial endeavor in the United St but involves a supposi- tion on the part of Keen investigators that people of this country in & 1 will not only have money, L have it to spend for at least six months to come, Ihe campaign of the American Tobacco Company, which is one of the largest now being carried on, hows no sign of siackeming and other heavy national advertisers are spending _omy @& sightly lesser amount than in the peal’ yvear of waoen sdvertising ran riot. h, however, conditions in the s world were not truly repre- sented, because it has always been openty chargea that some campaigns undertaken because business executives preterred to spend the oney in this way rather ian in cnt of excess profit taxes. Advertising on Increase For the first five months of this year newspuper advert , accord- Ing to executives the American Newspaper Puolis * Association, per cent over the cor- period or 1922, 12 per the first five months of was only one-fifth of 1 per less than for the similar period MAIL ORDER SALES. CHICAGO, July 2.—Sales of $11 Stoek of Pasable. Record. Aug. 1 July 16 Aug. 31 Aug.is Aog. 1 Fuiy'is Aug. 1 July 18 7 S+ UNCLE = (Tests recently made by the Government with ice creams of (These experiments were made with a limited ““market” of various grades demonstrated a preference generally for those products that contained the higher percentages of cream (but- terfat), sugar and other constituents of ice cream.) approximately 50 people, and indicated as well a marked prefer- ence for ice creams that included a percentage of gelatin in their composition as against those which did mot.) ificant phase of the » national adverusers s the tendency to rather than space, , on pages two, three iarger space less often on less prominent pages. rs, where the dwarfed by the volume of space devoted to advertis- ing, will resuit i smaller papers and higher rates. Migher Rates Predicted. Cilley, advertising Wanamaker stores, spea cannection, declares that it w firm belief of the late John Wanamaker thal newspapers must double their advertising rate Thus they will be able to reduce faithful advertising to its proger proportions and cut out the waste and false advertising altogether.” The double-truck ~_advertisement, My Cilley states, will become a thing of the past, while the full-page ad- vertisement will continue only where there 1s oom i.i, nportant and very gonuine behind. Hig ik o.er layouts, extravagant picture newspapers and fulse advertising v will have to go,” he he news- papers will out of their increased rates 5o t can refuse all advertising that is not good and Newspaper owners fully recognize the necessity for conservi ace in view of the increase in the consump- tion of news print paper. which has increased 15 per cent a year for the last two years. Mills are working| at capacity and have concluded a| most prosperous half year. | drop in_ the prices of farm| according to J. H. Tregoe. | nager of the Nationai| tion of Credit Men, has been | than the drop in other com- | ¢ prices and this has lessened | d between what the farmer | + his crops and what he has| to for what he buys. Agricul- tural houses report better collections P arger sales than at this time W hich of These 3 Differentlce Creams Do You Like the BEST. - n N an endeavor to ascertain the preference of the general public and to fix the standard of our product accordingly, we are offering for your comparison at our numerous dealers through- out the city THREE ICE CREAMS—KNOWN AS “A,” “B” and “C.” Ask your dealer for these three special ice creams, compare them, notice which you prefer. Then mark your preference on the coupons provided—TOGETHER WITH A SUITABLE NAME by which the ice cream that proves the most popular may there- after be identified. as desired. but only one name per coupon. Where more than one name is submitzed on the same coupon the first name only will be considered. ALL SUGGESTIONS MUST RE MADE ON THE_COUPONS PROVIDED IN ORDER TO RECEIVE CONSIDERATION, ‘and in every case the ice cream preferred ‘should be clearly fndicated in the space allotted. Typewriting, long-hand or hand-printing are all permissable, but care should be takea as to clearness or easy readiog. Co.\'iunm may submit @s many vames Spanish, Reduced e French AT SUMMER PRICES GEORGE H, POULIN ' JMatn 4034 665 Awards AS FOLLOWS 1st Prize ......$300 2nd Prize ...... 150 3rd Prize ...... 50 10 Awards of $10 Each 22 Awards of $5 Each 30 Awards of $3 Each 100 Awards of $2 Each 500 Awards of $1 Each In the event that the NAME AD- JUDGED BEST be suggested BY MORE THAN ONE PERSON, the Grand Prize of $300 will be award- ed to the contestant who FIRST SUBMITTED THAT NAME. The Second Prize of $150 will be awarded to the contestant who, from the viewpoint of “time,” was the next to submit that name. Should three, four, five or more contestants _elect the same “Best” name, the Third Prize of $50 will g0 to whoever was the third to submit that name—and so on, in the same sequence as the sugge: tions were sent in. To prevent any uncertainty re- gerding this sequence, cach sug- gestion as it is received by the Contest Department will be stamped immediately with the date and hour by a clock-machine. The receiving, stamping and custody of all coupons submitted, until the contest terminates, will be in charge of a specially qualified rep- resentative of the Gardner John- :on Advertisers Service Bureau, nc. 2 These special ice creams are being made exclusively in the brick form, fiacked in sealed cartons to assure Je’ivery of the on'g;na’ firoduct under sam’tary conditions. All three may be had in flavors of plain Vanilla, Chocolate, Straw- berry, or a combination thereof—at our specially reduced price of 25¢ pint, 45¢ quart. 2 Ltotels, dew Koo: t Houses, Clubs, trained ‘men apd women— | departments — uncrowded | —fine living—quick ~ ad-, ement. Our methods in- dorsed-—our students employed Call or write. « now forming. TRAINING SCHOOLS In care it s desired to make a change, a0 aceident. wuch as blotting, makes what written illegible, it s permissable to rewss the part required ou the back of the coupon, provided the attention s called to such chasge on the front of the coupons. All persons in the employ of the Chapin. Seoks ‘Corporation ‘Are Turred as contestants. ———— LEGAL NOTICES. S and GEORGE P.; Attorneys. IN TAE SUPREME COURT OF THE DIS- trict of Columbia.—In re the establishment of building restriction lines on the south side of Hamlin street and on the west side of 12th street, in_square 5, in the Distriet ot Co- lumbia.—District Court No. 1578.—Notice and order of publication —Notice is hereby given that the Commissione: f the District of Co- lumbia. pursusnt to the provisions of an act | of Congress approved June 21, 1008, entitled | “'An act providing for the establishment of a | iform building line on streets in the DI trict of Columbia, I s amended by 'th 1017, entitled “'An act making sppropriations to provide for the expenses of the government ®f the District of Columbia for the flacal year | ending June thirtieth, nineteen hundred and ! eighteen, and for other purposes,” have flled | a petition in the court praying the condemna- | tion of the lund necessary for the estadlisl mient of bullding restricticn lines on the south side of Hamlin street and on tthe west side of 12th street, in square 8875, in the District of Columbia, shown o plat or map filed with the sald petition, as part thereof, praying alto that this court empanel & Jary in mecord ance with the law vided for in such cases to assess the d: ®e 1 lishment of sai uilding restriction line the south side of Hamlin street and the weat | side of 12th street, in squars 3875, for which | this proceeding has been instituted, and the condempation of the land necessary for the purposes thereof, and to assess ay bepefits 1 therefrom the entire amount of said including the expenses of these pro- | y and ail lots, parts of lots, | of land which may be bene- ! blishment of said bull - striction lines. in the proportion that Jury may fi said lots, parts of 1ot or parcels of land will be henefited, vided for in and by the aforesaid of Congress. It {s, by the Court, this 26th day of Jume, 1923, ORDERED that all persons having any interest in these proceedings be, and they are hereby warned and commanded to appear in this Court on or before the 26th | day of July, 1923, at 10 o'clock a.m., sod tendance until the Court shall final order ratifyiag and con. rd of damages and the sseess. of the jury to be empagel and sworn herein, and it is further ORERE] that a copy of this noti ind order be pul lished twice a week faor two successive weeks in The Washington Evening Star, the Wash: ington Post and the Washington Herald, news- papers published in the sald trict, eommene- | iug at least ten days before the said 2th day of July, 1923. It is farther ORDERED, that & copy ‘of this notice and order be served by the United States marshal or his deputies upon such of the owners of the fee of the land to Be condemned herein as may be found by the said marshal or his deputies within the DI triet of Columbia d upon the tenants and occupants the same before the sald 26th | HAPIN- SACKS CORP KNOWN _THROUGHOUT THE SOUTH F. L. 7 Test: MORGAN H. BEACH, Clerk. D:!E. I.l = GUNNINGHAM, Asst. Clerk. §72,3,9,10-4¢t ABOUT THE NAME To mot use any part of ““The Velvet Kind'" in the name or names You submit. Try to make Your suggestion & colned or estirely new word or expression, attractive and suappy {o char- acter—something that will catch the fancy and be easlly remembered, if possible. Try not to sel descriptive, geo ble of registratio a word or expression that hical. or otherwise imposs! in the Patent Office. But in case of doubt NEVER HESITATE TO SEND IN YOCUR IDEA. If it is not the BEST suggestion, there ix a possibility that it may be selected by the judges for one of the uumerous cash rewards. Follow our mewspaper aanouncements olosely for additions or changes explanatory of these Rules that may become advisable, a5 well as the date when this contest will terminate, the names of the Board of Judges, etc. IMPORTANT NOTICE All ingredients used in the pro- duction of our ice cream are of high quality and unquestioned purity. The quality and purity of the dairy products are further safeguarded by both CLARIFICATION AND PAS- TEURIZATION—thereby making it unnecessary to resort to the injece tion of ARTIFICIAL GASES, TREATED AIR or other practices of doubtful value. ONE THOUSAND FIVE HUNDRED DOLLARS IN CASH AWARDS WILL BE DISTRIBUTED AMONG PARTICI- PANTS who compare these three ice creams, state their preference and suggest a suitable name for the ice cream selected, - Ask your dealer this evening for Ice Cream “A,” and when you order again for Ice Cream “B” or “C.” Compare these ice creams care- fully until you have decided upon the BEST— then mail the COUPON properly marked as to your preference, the name you suggest and your name and address as a contestant for one of the cash prizes. firming the ment of benefl i