Evening Star Newspaper, June 10, 1923, Page 56

THE SUNDAY STAR, WASHINGTON, D. C., JUNE 10, 1923—PART 2. P —_:‘ tandard Columbia Grafonolas ss Than Cost to Make! 3 $100 Grafonolas $125 Grafonolas $140 Grafonolas $150 Grafonolas $175 Grafonolas _— :mlWIJmL | 83050 85450 $64:50 $69-50 88450 e The news is in the heading above, and in the pictures round about these words. Fabulous as it all may sound and seem, there are the facts, and as such the imaginative romance of fiction and the picturesque tales of adventure in which heroes find bags of gold at the end of rainbows are drab and dreary against the stark reality of a matter-of-fact, twentieth century business transaction. List price . .$125.00 e e srs0 It 1s fascinatin ' herefore let lain— R ating, t o . This Model “F2” $8 ()50 Recently the Columbia Graphone Company found themselves in the slough of financial despond. $ $7,500,000 in grafonolas on hand or in the process of manufacture. Confronted with the dilemma of 1 00 Grafonola, “close down” on one hand or borrowing cash at prohibitively excessive rates on the other, they plucked a trick from the bag of wizard Henry Ford, and word went out to half a dozen of the great stores of America. The meeting was held in New York. A pool was formed, the deal closed. $7,500,000 in Columbia Grafonolas were taken over at preposterous reductions, and the selling be- gins tomorrow—simultaneously—in New York, Philadelphia, Cleveland, St. Louis, Baltimore, Wash- ington and other cities, at prices not within whispering distance of the worth of these machines! Our allotment is upwards of one thousand! As such things go this is a real distinction for Let us be specific, giving particulars: The Hecht Co. With a stroke of the pen it be- The cheapest grafonolas made by the Colum- came an important factor in the outstanding bia retailed at $85.00. Not one of them is in musical achievement of a generation, opening this sale, but the trump grafonola, the famous | =1 et e = | T H-2 10.00 with the magic “sesame” of cash—real, ready model “F2,” illustrated herewith, sold from &F\Q S(t:[f’ /‘Z’l:‘e, 'Sl;fi.i.(i)o money—the door of the most glorious musical Maine to California at $100.00, is offered in this -M ! ce.. 04 opportunity of a lifetime. remarkable event at $39.50! ”H‘H i i | Model F2, 100 Columbia Grafonola, is $39-°, = (((((( (l\ ( Model G2, 125 Columbia Grafonola, is 54, = | Model H2, $140* Columbia Grafonola, is *64->°, = Model K2, ¥150* Columbia Grafonola, is *69°, = Model L2, $175* Columbia Grafonola, is *84-*, = Mostly in Walnut and Mahogany These models of the Columbia Grafonolas are There are five models—in oak, walnut or mahog- known to you. They are as readily recognized as the any—in our allotment, but not all woods in every familiar two-cent postage stamp. Every one is of the model. =4 standard, incomparable Columbia construction. You must be here early! List price . .$150.00 Sale price. .. '69.50 " Concerning Payments ; 5 If you cannot call in person, mail this . We have arranged a plan of convenient coupon immediately. Reprint From a New York Paper eyt Payislio o Plnaitho machlis e htCy TR £ / will be delivered to your home. Interest of 6% o BREERE £8, e State, ] |made by one organization has just|bel Brothers have disposed of a part will be charged on payments deferred longer 618 F St. N.W. IM El s | been consummated by Gimbel Brothers, | of their purchase to several large and rge paym e g Washington, D. C. | Inc., for their New York, Philadelphia | leading stores throughout the coun- than 90 days. and Milwaukeo stores. The transac- |try. Gimbel Brothers’ retall an- Records may be selected without ad- Please send me model {tlon is said to involve the entire|nouncement of their purchase is ex- s i | made-up wholesale stock of Columbia | pected to be made shortly. ditional deposit. Columbia Grafonola, in 1) 1] ! h It is sald that in addition to the z . | Grafonolas in the United States, con- s s c (iadi . i e S | sisting of about 53,000 instruments | Gimbel Brothers stores in New York, A Convemence }(‘md!m!c ;\lwlthn:1 u«kl. \\.nlnuft or ma- made by the Columbia Graphoph Philadelphia and Milwaukee, the fol- . ogany). Enclosed find check for uF PHUN“ = Natio o‘um' i APNODRONS | | owing stores have secured merchan- Because of the anticipated demand an addi- g )). Co,, the value of which Is estimated at | gjso through Gimbel Brothers for a s as deposit. i about $7,600,000. It was stated that|similar sale: tional Columbia sales liectlonlusbeen installed the transaction was on a cash basis. n store, just in: Take Over Complete Made-Up asts. The Hecht Co. in the m_li ore, j side the entrance, near Whol ’P| 1Included in the lot is every cabinet | yray Co., Cleveland; Famous & Barr, the Men’s Hat Shops. G ?esalle Stock of Columbia | styie ot Columbia phonograph in all | st. Louisi M ONell Co. Akron, .. Street and number rafonolas in U. 'S.—Other | finishes, representing the existing LoD s Sl i i Stores to :Pastici in Sale, | menufactured stock of Columblas e B e iore o We Will ?lore Your Columbia City and state ores to Participate 1n Dale. | gathered together from all the Co- ¥ R, ., New- Till September . g = — Jumbla warehouses, factories and fac- th, N. It ., F to i Gk il 1 It is understood that 6 per cent in- ‘What is probably the largest single | tory branches in the United States. e e Tre-viobaie: or people who wish to avai themselves terest will be charged for payments purchase of musical instruments ever | It was also learned today that Gim- | Loventhal & Strauss, Loulsville, Ky. of the savings we have arranged to store Co- - T8 ik exs : . lumbias, if desired, until September without tending over a period longer than 90 days. additional cost. On sale in the Music Store—618 F St. NW.—~Open for this évent until 9 P.M. _wiwi < ThelechtCo. ™+ B b - - SAa T