Evening Star Newspaper, March 4, 1923, Page 67

THE SUNDAY STAR, WASHINGTON D. C, MARCH 4, 1923—PART 3. J. J. COLE TAKES . R st o5 R Ly 1P SELLING END ‘Manutacturer to Have Direct Charge, Following Abolish- ment of Trade-In Practice. Immediately upon the announce. ment of the startling reduction in \Cole Aero-Eight prices, made possi- ble by the “no-trade” policy adopted by the Cole Motor Car Company, comes the news that the sales direction for the company has been taken over by J._J. Cole, president. Mr. Cole, when interviewed at In- dianapolis, made clear that this was the logical step. The revision in ] ir cy is so marked and has | f 2 | so far-reacning _that | WL 103t oM piene, A3 °§§"$2fiii Japancse Motor Roads. [ Foomthe, *Sape ety o tne” norehern | the responsibility for its operation|for just as in the sale of used cars. To get an idea of the roads which |part of the county; but now, accord- . naturally rests upon the principal. “When these charges are taken |motor cars have to traverse in Japan, |ing to a report to the Department of An 0 ort“m of more than eighteen months of de-|smaller than is obtained by any mer- [the Department of - Commerce, Wholg truck that will do the trick. It is| liberation. and _definite calculation [chant in any other line of business. | has just returned fiom an extensive |simply an ordinary heavy motor —to secure half interest in bas; alysis of the uud-clr‘ {invest t f aut otive markets truck with an ext set of wide i S & P i . Trade- et s ecensary onty to bear | flanked “wheels located alongside the | established prosperous Au- research had rev no rte: P ent | it Asia, it is necessary only ’ P 2 = 2 - cency et onty he fict ihat trading T used | —and bankers Wil i} ou thut many | mind that Wheoled: vehicles were |RENIAE SeoT WRECls AN %0 STRUER || tomobile Agency. Distrib- cars had reached the proporiion of | car-distributing concerns have been |introduced into the country less thad |gccording to the condition of the utor for two well known an abuse, but had gone so far to | balancing upon the thin edge of bank- | 100 yea 0. e! the |road. When one pair of wheels gets e Tor fi 1 H threaten stability of the whole auto- | ruptey. o |broud shoulders o uska o) Lons. L wiREnfone paiviofiwhssls s<ta|} cars. Hor fullidetailsiwrite wiotive industry | In the face of these conditions, | both freight @ the snow to give the car the neces- Rk Tresilant, | what remuined to be done? Abolish [Rers. Ev ses ar 1o sary push to get it out of difficult Box 84-Y, Star Office «cturern goneralls realize | e, trade-in pollcy? Thute exactly |in Jap: " |The arrangement fs such that a bel 0 ’ 7 . t . t . t t g ers = general ealize | what we have done. without walting : [ - designe ‘et |can be strung on the extru wheels, | “e H o iuge thix burden has become 2 ; : | ‘ ave been / omte istributors for i MLGE | for any other maker or dealer organ- |tF onver he truck into a cater- are aware. too. that it has pos- | {Zaeion to khow the way. . o |the result is that they are very “‘"-‘p‘nnm;xixh;,'futf: encounters conditions pp ties for untold harm and de-| "Ryt the public has to be consid- [fox and quite inadequate to the com- | which make crawling the most prac- :;lu:{x\vr to dealer organization.” sald | ereq first. What will the buyer re- ble use of modern transporta- (¢jieable form of locomotion. ifira rerine 1o make adequate|SSIYS, TR Blace ot B ussdscar dliose: ({lon sasthoss, Th averaze width of | Auto Instruction Auburn Motor Cars t sist in carrying used-car | e have answered that by giv 1a it is less than thi that the | 9 i 4 : ’ s v giving |places it is le , 80 tha New Classes Starting kD mome sections they | buyers of the Cole Aero-Eight all of |Passing of another vehicle is a peril- Owners and Mechanics refused to make any loans at all. {the saving effected by eliminating |ous proceeding, with constant possi- he reason is mot far to. seek. : : R ot el ivulhg (o the road fnto's Monday and Friday, 7 to 10 p.m Simple analysis of a dealer's state- | USSH-car overhead, e PPN M 5th L ofa 3 Instead of an Inflated allowance, |paddy patch. The roads are usually EORAHE arc| over a season will reveal that | several hundred dollars above shat |elevated ten feet above the surround AUTO lNDUsTRY 1siderably more than half of a deal 2 4 . " 4 a used car iS worth in the market, |ing country and skidding off them is | A se P er's supbosed profit margin 1s con-|ye cut the red tape and hand the |unpleasant, to say the least. The| LARGEST SOROOL IN THE EAST '“so 5:"?“’ (d:?“dr sumed in maintaining a used-car de-|pyyer back from $800 to $1.000 at the [road surface. of river-bed gravel Courses for Garage Owners, Salesm e ge .y nud Eriduy, ome an ee s on e u partment, There are interest charges. | fime he buys the Cole. 'As a result |8round into the porous soil. is gener- | Elsstriclans, Mechanios, Valcanizers. Efe. | f to 10 p.m. 5 3 commissions, rent, light, heat, labor, he makes clean cash profit o ’ v 1 ay_snd Evening OClasses. M n the |ally good, as the elevation of the by larch 5th clerical hire, advertising, etc.’ to say | ¢ransaction, and still has Lis uoeg|highway @nd the nature of the soil American Motor School nothing of the eventual loss which | car—to keep if he chooses, or sell |cause them to be well drained | 16121623 You 8t _Phose North 10400, ||| DITIE Ingerugtion Day or Evening, S0t Brige beloy the allowance | dear of nia make and model” Dificaitice 1a Suow: Radiators and Fenders ||| vy A AyTO SCHOOL alue a | g owrooms . 1 make. The remainder of this supposed e lod 1730 G St. N.W. n taken up b the The great snowy owl of the Artic The Swedish postal se: been | 0 ERENT elling new cars in the first |Sometimes measures six feet across|having great trouble in rating | WITTSTATT'S R. ane . Interest charges, rent,| the spread of the wings. motor trucks in snow, which is pro-| = 3ie 1ath. F. ed10. | - There is no greater v an the market today than the Auburn Five-passenger Touring Car, th 1 nch wheelbase and 8-R Continental Motor. which is now priced at %1 At thiv surprising price von get all the beauty. dignity and character for which Auburn cars are known. The car is individualized by hand-applied finishes in a number of desirable colors The chassis is made of the best possible materials and with the most, careful workmanship. It is the product of a company which for 23 vears has been known for the durability and dependability of its cars, Yo 't appreciate how big a value vou get for your automobile dollar until you have seen the car and ridden in it. You should compare the specifications. voint by point, with other cars selling at or near the price, Your own judgment of autumoblile values will convince vou that nowhere i its equal offered. This eplendid Auburn chassis is also offered with a Sport body and complete equipment of two touring trun with practically every other extra you will desire The closed cars of the line include a richly trimmed and finished Sedan of the most substantial and dignified appearance and a Brougham or close-coupled Sedan. These cars are trimmed with the finest quality ell-wool upholstering mate- rials, and the hardware and fittings are in keeping. The Lincoln kes instant ap 1 to the i We are prepared to provide the most prompt and satisfactory service to Auburn owners on their Auburn cars discriminating woman through its fulfill- | Comsiandizes/tialczzat Digiintolvalisat PATEsciate thalasnnlus barEatalitiat ] ment of her every individual requirement. is offered you in these Auburn cars at these astonishing prices. i ; 4 Auburn: Models and Prices i This comes from a true ralization of com- 6-43 Touring. $1.095; 6-43 Touring Sedan, $1,465; 6-51 Five-Passenger Touring, ¢ $1,275; Seven-Passenger Touring. $1.345; Sport $1,895 (fully equipped); Brougham, fort’ Convenimce md secul‘ity as well as 3 $1,965; Sedan, £2.245. Tax and freight extra, from a sense of safety afforded through an e o | Auburn Sales Company J. C. Steuart, President Town driving is restful, enjoyable and sat- isfying because the Lincoln is characteristi- cally adapted to this trying service. Sales and Service 1724 L Street NW., Wullington,_D. €. Sub-Dealers Wanted The appointments of the wide range of : Lincoln models are in keeping with the “ONCE AN OWNER style and dignity of this superb motor car creation. Gl ALWAYS A FRIEND' AUTHORIZED WASHINGTON LINCOLN DEALERS DURANT open and closed models are on exhi- bition at our showroom. See and compare the car which broke all records for new car deliveries last year. There are over 52,000 Dur- ant owners. HARPER MOTOR COMPANY 1128-1130 Connecticut Ave, Frank. 4307 £33 B P e 8 e o