Evening Star Newspaper, February 16, 1922, Page 15

e removed ’ grime by harsh scouring [} £ “ You wouldn’t *grind” : silverware ; “drugged” tooth pastes | S Wash— DONTSCOUR TEETH” ' Warns Modern Science | Your hands are soiled—do you clean them by scraping them with sand alone? Savages used to. But civilization The refinement of civilization 5 brou"iht out that thorough substituted soap. Then cleansing came more quickly, more thoroughly, without hurt. WASHING IS SAFER than d“‘l 3 m°,f‘a’:§'lh$n’;"‘ scouring, isn’t it? Like the eatly savages, you today can take a gritty, soapless tooth paste and scrape clean the delicate enamel of your teeth. How much simpler—and safer—is the civilized method.” By washing you don’t wear away the long life of your teeth. To keep them sound and strong up-to-date dentists and physicians know’ . Your Teeth Need “WASHING”—Not Scouring. Here are Simple Tests that show if you are using the Right Tooth Paste: . 1 Angyone, even a little child, lknows fwhen his teeth or gums hurt. This sensitiveness often comes from brushing with -a-harsh; ‘gritty soapless. tooth paste. Suggestion—Try a gentle “washing” dental cream for three weeks. (A trial size of Ribbon Dental Cream will be sent you free on request.) If no improvement is noted you need to consult a dentist at once. ) Seetfgoldfilngs ook dul. If scratchy, soapless tooth paste has dulled the gold, imagine what it does to enamel and delicate mouth tissues! Suggestion—Brightness can be restored in many cases if a “washing”, non- .scouring dental cream is tried for three weeks. (A trial size of Colgate’s Rib- bon Dental Cream will be sent you free on request). If no improvement is ‘noted you need to consult a dentist at once. COLGATE'S ‘Sensible in Theory.. You can’t beat common sense backed by modern science. Healthy saliva is practically neutral, some- times slightly alkaline. Colgate’s Ribbon Dental® Cream is _ mildly alkaline, practically neutral, and .cleanses without dis- turbing nature’s balance, Avoid dentifrices that are strongly alkaline or appreciably acid. Colgate’s helps. to maintain the | ‘Correct'in Practice. Today scientific dentists know that harsh drugs and chemicals harm mouth tissues. Colgate’s Ribbon Dental Cream does not contain them. Scientific dentists are also all agreed that the one éssential to the pres- ervation of teeth is thoroughly to cleanthem. It is better to .get rid of food particles before they ferment than to try to * ; 3 If “teeth areon edge® give upuze »f any “drugged™ tooth paste. Return to a tooth cleanser safe to use evety day because it “washes” scientifi- cally—does not scour with soapless grit. (A trial size of Colgate’s Ribbon Dental Cream will be sent you free.) <If no improvement is noted, you need to consult a dentist at once. . A “druggy, medicine taste” in a tooth paste ‘often-discourages regular use of the tooth brush—especially among children. Suggestion—The unpleasant “druggy” or “acid” taste doesn’t help clean. You can just as _ =well use a safe, thorough dental cream that has a delicious flavor—one that makes tooth brushing a treat—not a task. A trial size of Colgate’s Ribbon Dental Cream will be sent you free on request. Your own dentist will tell you using Colgate’s twice a day will help preserve your teeth. CLEANS TEETH THE RIGHT WAY “Washes "—~Doesn’t Scratch or Scour minutes. Such dentifrices, therefore, fail to accomplish what they claim, and whatever good they may accomplish is _ measured only by the cleansing they do and is limited by the , omission from such dentifrices of the most effective cleansing agents. 5 + Colgate’s is made to clean, and to clean without imjury. No false claims are made that it possesses any other virtue, but it does possess this in the highest degree, and in a higher de- gree than is possible in any dentifrice that is non-saponaceous. b COLGATE'S—The Double Action Dentifrice—(1) Loosens Particles (2) Emulsifies them so that they may be reudily washed away. Brought into action on your teeth Colgate’s fine, non- gritty calcium carbonate (precipitated chalk) loosens and emul- ‘More dentists presétibe combat the destructive fermentation after it sets in. Yet some sifies clinging particles, and directly polishes the enamel with- Cohuwfigeny other makers of dentifrices, in place of cleansing agents that help to out injury to tooth structure or gums. get the food particles out and prevent fermentation, sub- stitute acids. These are said to stimulate amore alkaline saliva (it is in reality an irritation), and the alkaline saliva is said to » neutralize the tooth-destroying acids which food fermentation ° produces. = amm s ismeTReRES © il But careful scientific investigation shows that any alkaline reaction prcduced by acid dentifrices lasts at most:only a few Husky men like the thorough wayColgate’s cleans the teeth ¥ Then rinsing leaves the mouth in a healthy, normal condi- tion practically free from materials that would gradually ferment *and change to destructive acids. There is.no beter safe cleanser. -The most effective and trustworthy tooth cleanser for habit- ual use is one that offers the combined action of fine, non- gritty precipitated chalk and pure soap. Thus in Colgate’s you get what modern science finds best: A Supercleanser. : COLGATE'S deans- teeth thoroughly —no dentifrice does more. A LARGE Tube costs s5c—why pay more? CLEANS TEETH To make any of the four testsabove a trial size of Colgate’s Ribbon Dental Cream will be-mailed to you without charge, Address Health Dept., Colgate & Co., 199 Fulton Street, New York-Clty Z : Truth in advertising tmplies honesty in