Casper Daily Tribune Newspaper, March 8, 1925, Page 22

PAGE EIGHT HIINSAN-Eonk A NACH QUTPUT VER 200,000) FLEE Quarter-Million Mark Being Neared by Factories “Hudson-Essex more has than 200,000 7 ayo ie eee quarter mil Nonth, declares R. Van Sant, Hudson ex dealer distributor. “An y at a time when the mo- fairly active, the sex plant is running > keep pace with the demand for these car 1 ope ar “This tidal wave of pitblic demand for coaches answers completely the the n ‘Who inated The answer is: the motor public had been rs for this type of nssex engineers the indus. Essex was the ive this de- 1 to fill it. As a result Hud- as built nearly 200,000 more coaches than anyone else and has made it name almost synony- mous with the coach, But after all the real originator of the coach was the motorist who long had wanted a closed car, not too heavy or elabor- ate or expensive. “How remarkable {t is to realize that closed cars in volume are only three years old—that it is now three years since Hudson-Easex introduc- ed the {dea of the coach, an enclos- ed car to sell at a new low stan- dard of price “Tt {s remarkable to think that up to the time the Coach the auto- mobile industry had made magnifl- cent strides in all phases of volume and standardized production, except in the manufacture of enclosed bodies. Closed bodies were still made by slow and costly methods a century or more old. The coach changed that—tt was the first en- closed car which could be made un- der the same system of progressive manufacture which had brought wonderful economies elsewhere in the Industry and made universal mo- toring possible. Thus Hudson and Essex offered closed car comforts at open car prices “That {dea has now become the dominant one of the whole business. It has come in answer to a public demand which could not be denied. For three years the current ran steadily in this direction. Now the stream Is a flood. In three years the coach has changed from a nov: elty to the accepted and standard practice, Everyone wants a closed car and the a « 1s becoming as common as sedan or roadster. For a long time to come when peo- ple think of coach they will think of Hudsori DURANT CARS TOBE SHOWN Motors will display thetr Glad. Durant complete line of cars at the stone hotel during auto week. Great interest {s being shown in’ the new two-door sedan just added to the line of Star cars. As its name indicates, ft fs not a coach, but a full-sized sedan, having two extra wide doors { d of the usual four narrower doors. Recognizing that the great demand fs for a closed car of large capacity, coupled with a low price, the Star de- signers have produced the two-door Star sedan as the answer. The extra wide doors facilitate en- trance and égress, The right front seat folde-toward the driver's seat to permit an ample passageway to the rear seat. The interior of the body affords considerably more space and leg room than is possible in a coach design. A two-door body is stronger than one with four doors and the absence of the extra door posts makes wider windows feasible. The Star two-door a one-piece windshield, cowl ventilator, sedan h wide windows, lacquer finish and nickeled radiator shell Like the other odels, t two-door s¢ new “million-de You can ma LOOK LI Come in and let OUR LINE OF 144 SOUTE With three or four dollars’ worth of Effecto is complete . P. BRENNA CACILLAG IR | NEW HOME ON By SPARK PLUG. Plans Jong under ¢ Is of the local Cadillac agency | here, came to a head Saturday ana resulted in the réMoval of the V will be mai departinent new of strikin ; c New York show. nguish ie aN times, | as ay AIA He a T. Lee Reno, connected with the parts, one raising to support ack of the seat, the other part turning |), pti arnt ABE od erp Jover to bring ut cushion into position. ‘Chis new arrangement | At he cereohe tae Lt | gives unusual spaciousne ind makes it possible td enter the rear com-| sie He Pd and wi |partment withour stey on the cushions, The rear tire carrier Is Tonneh, heecer ete ene e form of a wheel, anently attached to the frame of the car | 5 mexvs clay ae | nnel has also undergone no INDUSTRIAL LEADERSHIP 0 BY A. K. ERSKINE, F The Studebaker Corporation The Silver Jubilee of the automo- bile Industry, now being celebrated at the Automobi Show, is an his- torical event the industry, whi 000 people. It is one of the largest consumers of the products of the mines, forests, and various of the coun try, is the thir t railroad ship- per of manufactured arti 3, and per annum It has converted the eat Lakes into one of section of our country the greatest industrial districts on earth. In 1924, the industry and its cus- tomers sala ‘more than $500,000,000 of the federal, state, and local taxes, including 75 per cent of the total special excise taxes. Over 16,000,000 motor vehicle! registered in thé United States, against 3,000,000 tn the rest of the} world, many of which were made in this country. To the automobile in- dustry belongs most of the eredit for lifting the United States to Its present position as the greatest in- dusrial nation and the richest coun try the world has ever seen. Had the industry not been born, and we were still in the “horse age” who will say that our industrial mid- dle west, with {ts great population and wealth, and cities like Detroit, Cleveland, Pittsbur and Chicago would be anything like what it 1s? The a bile industry expects 1925 to be a most prosperous y because conditions everywhere cate general business prosperity the country. It is unnecessary go into details, because every believes this. Sound fundamentals and right psychology always produce prosper- ity In the United Stat Studebaker is finely equipped for economical production on a big scale, because of its $60,000,000 of plant facilities which are surpassed only only by one other automobile plant in the world. The new $3,000,000 tron foundry completed at South Bend last year was the culmination of expenditures | at South Bend and Detrott exceeding | $45,000,000 since the armistice ws signed, Half of these expenditures were made for the purpose of reducing costs, improving product, and elim- inating dependence upon ougside sources, rather than for the purpose of increasing capacity of output. Great plants were provided for body, top, windshield manufacture; for paint shops, an electric power plant, and the new fron foundry just mentioned; also for additional forgings and stampings. Reduc- tions of costs from these expendi- tures have fully met estimates and expectations. Expenditures made in 1922 and prior thereto provided a plant capa- cliy of 150,000 automobiles per an, fo} to ay | BASIS IN AUTO INDUSTRY, STUDEBAKER SAYS : | change and is still in charge of that unbeatable Cad expert, Dan Boston. : wstone, the agency e on their service we ynsiderably hampered by Is s facilites. In the new bu’ this difficulty will” be ex overcome for a ready’ made sale: Over 24,000 of these new cars were | tom Is already there to meet ever: sold in the three months ending De- | need. cember 31, as compared with 22, 581| Cadllluc at the show will forny one cars sold in the fourth quarter of | of the> outstanding displays. Mr. 4093 Vani Inoreasetlor per cent,| Reno has been unusuully fortunate They made a new Studebaker sales | in belng able to obtain several of the record for the fourth quarter period. | Widely advertised Cadillac models for Shipments have been made to all| 1! nd he will, endeavor to keep civilized countr and the export | his display fresh and new all of the demand ts a proy nately | Him as the'¢ i} Ge | DON'T FUSS. HOW MUCH STEE | Don't uss with the spark Ordinary tin might 1 1 | advanc new Studebaker “steel” w too much manly: ads pars. You ¢ for there ling of truth. The point is, how thi pee any spa ever! Spark is the 1 used on car bolle ar i? advance, Has nm made automatic, fenders? Cheap constru | accord with | moving up or down in | the ‘engine Toad, so it can't | need to retard on hills, tor does it for you. thinner less strength. is 19 gauge on poorer Studebaker all mod: k NORTH DURBIN deration by yo- ming Cadillac company from the building occupied by the Warne and | Crosby Motor mpany to new and more modern quarters at Nasth Durbin street, in the’ n n half of |} the motor building tf t6fore oc upled by the Mack Internath ‘Truek company. At the new 1, modern lesroom and serve ¢ models will be kept | Ghee Casper Sunovay Cricune SUNDAY, MARCH 8, 192 BIST After ue Speed Record ee Sense A cold drink of water was Ter 4 new speed record in wh at Culver ¢ ROTIVE BEAUTY BULL” INTO 1925 SARMOR MODELS It is the automobile with distinc- | new models ate mounted on the de- tive body lines and beauty of body | Pendable Marmon ch of 136 design that now is meeting -with| CH, Wheelbase, embodying refine Fe ments and {mproyeme: which favor in the public eye, and, realiz-| cause it to rank even higher ¢ | ing this, Marmon spared nothing to] mechanical masterpiece than it achieve attractiveness in the bodies| in the past. its eleven new models which were| The beauty of the new Marimons recently announced, according to Rt.| was the sensation of the New York N. Van Sant, local Marmon deaier. | Chicago shows but other fea- | But in achieving beauty of boc tures, such as its safety features, sign, Marmon dfd not make the mis-| which Marmon-pioneered in ti of automobile not 0 take of Sacrificing perfection in the design of its mechanical parts. The manufacture ooked and wer A | Many features of design contri oda, Partie | bute to make the mon a “safe” | the Vhrev | which, in the present day of} pritetieally 5 is nd traffic collisions, nobile for which r etanderd:.s uler for pur loars o} 1 of or- Mr, Van Sant said. In the con: | dyke & Marmon compxny action of tb models, the | tended’ the recént, nucomobi bumpers" ure a structural part | indleates Mr. Vah & of the frame and are, in tr Marmon, due to tts ¢ bumpers for the sides of the cars. | design and d Many owners have testified to) the} was one of the worth of this feature, z that | shows, ‘The popul In actual collisiang the ‘side bump-| models wus evidenced ers” have suved chem and the mem rv of orders taken on tl bers of their family from serious in-| the shows the total numb: devs booked exce all aan viow were brousham coupe, s people The design of the | the four-door Marmon eliminates Van Sunt, I which makes it} | Marmon's spring production prob- for the driverg con-| ably will exceed th spring produc- st ht the road. tion of other years, according to re- steering, strength of v ports from the factory low center of . road: | nand which ability—absence of side‘*way or ten- | 2 new models deney to leave the roud—and effec puret of tive brakes are other safety features | Cody, the film star, which have been con in the | order with the Los new models. a seven-passenger | Dress Up Yous | With New Pa { IM 'S TO JUSTIFY YOUR EXPENDITURE IN BUYING Winter has no doubt left its unmis' || ning to show signs of wear, Come in JOHN JOURGENSE? 242 West Yellowstone PHONE 33 YOUR FAVORITE CAR--BY During and Afier the Auto Show We will be pleased to render the following service to your automobile: Cars Greased, Alemited and Washed—Radiator Re- pairing—Vulcanizing of all Tires and Tubes, includ- ing Balloons—Free Crank Case Draining—Air and Water—We also sell Tires, Tubes, Accessories of all descriptions—Texaco Gasoline—Mobile and Texaco Oils. Drive in and give us a trial—“You will like our service with a smile.” Center Street Service Station INDEPENDENT Center Street at Fifth Phone 2341 num, which output can be Increased | 10 per cent under pressure. Over 22,000 persons are employed in the Studebaker plants Bend Detroit Walkerville, of Studel South TH6 new lin consisting | closed mod ke your car CY FILLING STATION BATTERY STATIO! Texaco Products hirteenth and CY Ave. ERAL AUTOMOBILE REPA DAN § TIRING SANTO, Prop. Poplar Street Filling Station KE NEW us tell you how. AUTO PAINTS 41 DURBIN | ESBS nr At ueat noone ea aoe sven eae “The Last Chance on the Aleova and Rawlins Roads” We Handle TEXACO Motor Oils and Gasoline UNITED STATES TIRES AND TUBES All sizes. ACCESSORIES FOR ALL MAKES OF CARS DE DILSO, Prop. MAINTAINING PERFECT POWER AND LUBRICATION TO THE END’ THAT YOUR CAR GIVES COMPLETE SATISFACTION ad vw & a © al Vy1* TEXAC J. A. HOWSER, Agent ae Ay CENTRAL FILLING STATE Rear 205 North Center Street TEXACO GASOLINE MOTOR OILS AND GREASES WM. MITCHELL, Prox TEXAS ! East C and McKinley THE WYATT Filling Station Texaco Products 408 WEST YELLOWSTON : Tires, Chains, Gasoline, Oil, Expert Service SPECIAL SALE ON TIRES NOW ON OR q ph whew JAKE'S SERVICE STATION Dispensing a Product to Gi Tne POWER AND SPEED | Miwavarsay k i sable impres- sion on your car—the old paint and enamel are begin- and let us show you the new spring auto enamels frém Devoe and Berry Bros. | SEE US FOR AUTO GLASS REPLACEMENTS j 1402 East & ton Street Second Texaco Products and SERVICE WITH A SMILE Phone 2170 PUBLIC SERVICE STATION pie 2%