Casper Daily Tribune Newspaper, April 20, 1924, Page 14

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PAGE TWO. Live News of Motordom in This Section CLUBS AND DEALERS UNITE ‘That the advertising sign at the the Colorado Automobile club, which is deeply interested in the work of beautifying highways, removed more than one thousand signs from {s being more} tho pags. At the same time the club ordered ten thousand trees to be planted in nurseries and later used to embellish the roads leading to 25,000 Demonstrations To New Prospects | ascot ine road may wove a dats. Is Main Goal ment to the thing advertised instead of promoting sales, The ninety day sales offensive! of pill-board space. drive and demonstration campaign, which will be the most strenuous In the history of the Nordyke & Mar- mon Company of Indianapolis, man- ufacturers of Marmon automobiles, will last until Monday, June 80, One of the main objectives of the Mar- mon campaign is to ride 25,000 peo- ple who have never before ridden equipped with balloon tires, and to| from the highwa; encourage competitive demonstra- “Convinced t highway adver- tions in balloon tires equipped cars.|tising signs detract from the natu- Retail sales reported to the Mar-|ral beauty of the great routes of mon company by its dealer organt-| travel of the Pacific coast,” says an gation during March were 65 per| official of Standard Oll, “this com- cent better than retail sales. for| pany has decided that it will erect | > yy ” March 1923, 900 per cent ahead of|no more such signs and that it will} Texas company, and the Fieisch-} _ “We have drawn on twenty-three Queen. February of this year and about 150] immediately remove all of its signs|™#"n company. * per cent above the average monthly | of this nature now standing. Here- rales for the company. Shipping] after the company will confine the orders received at the factory were| use of signs to commercial locations. ahead of last year and shipments|‘rhis company was among the first to date are about the same, due to| of the ofl concerns to engage in this the fact that many shipments are| form of advertising and is now glad being held up because of the compll-| to be the first to discontinue it.” eation caused by four wheel brake} Nearly 1,200 large, round perma- and balloon tlre equjpment which 48) nent signs in California, Oregon, pptional on all Marmon cars, Wastlnatos, Metals ond ‘isteces + are consigned to the ax by a gen- Franklin Reports |e err. for Distant Points “The first real indication of pring around an automobile factory is the inereasing number of cars driven away as the days begin to grow warmer and the roads open up all over the country,” says C. D. "Central New York winters are| becoming disturbed oyer the pro- ¢. always severe and February and] hibition situation all over the coun- Satisfactory Paint Job March of this year found the roads] try. Barrels of distilled water gent |J Our process removes every in this section completely blocked,"| to service stations for filling stor- trace of former painting continued Mr. Holmes. “Traffic is now open again, however, and dr ing the past few days Franklin ca) times before, have been driven away from the fac- One service station dealer wrote complaining that the last three he nd asked for poison.” Ho ever even got any of the wine he has good rea- son to believe fills his missing tory for points ag far distant as Co- lumbla, S. C., Chicago, Ill, and|had had disappeared, ‘Tampa and Miami, Fla, The large] another to be label: number of driveaways recor¢ed here| complains that he since April 1, is proof that the tour- ing season and heavy spring demand is just around the corner.” water barrels. and more recognized by large users It is being brought home to advertisers that road users hotly resent the blatant sign covering up a beautiful vista or profaning a lovely landscape. Co-operation in sign removal has had unexpected impetus from the Standard Oil company, on the Pa- cific coast, which has decided to in a Marmon car, {n Marmon cars| ¢liminate certain objectionable signs Ute Pass, near Colorado Springs, s has for long been defaced with a Many Driveaways | tare number of signs. Racontiy| Uo 4 sheet metal frame and solder handle. The mirror may ther be held at various angles so that the action of the breaker points may be Battery Makers Get Backfire Of Prohibition Era Homes, traffic manager of the Offictals of the Willard Storage Franklin. Automobile company. battery Co., Cleveland, Ohio, are age batteries are disappearing as soon as they are empty, and some- Colorado Springs. Pocket Mirror Is tion of the breaker points, observed—Automobile Digest. A of water mains. Is Necessary to a DON'T FORGET MOTORS CLEANED BY STEAM Redenbo and McAteer 430 W. Yellowstone PHONE 1692 id What Balloon Tires Add to Chandler Performance Dh you want to experience the supreme luxury of motoring —driveaballoontired Chandler! ; The Pikes Peak Motor gives ' ‘you the flawless power mastery ' you naturally expect from the ‘ national performance cham- pion. : Thanks to the Traffic Trans- mission you cannot clash gears , —cannot fail to make a split- second, silent, positive change under any and all conditions. And augmented by Chand. ler’s scientificspring suspension, the balloon tires provide an in- In addition to absorbing the shock of ruts, bumps, and holes, the resilient yielding cushions of low-pressure air add,to Chandler’s sure-footed safety. With greater tire-to-road con- tact area, the car steers easier— stops quicker, There is no skid- ding—even on wet, greasy asphalt; no slewing in sand, gravel or rutted clay, Chandleris abletooffer super size balloon cords as optional equipment at a very moderate extra cost because Chandler standard construction allows 3 describably luxurious feelingof their application without the t comfort and relaxation over slightest impairment of proper H roads of every sort. clearances. t é Touring Car 1485 £0. b, Cleveland » Door Sedan $1895 t (The Traffic Transmission is built complete in the Chandler plant under Campbell patenta) 3 t ° ‘ John M. Whisenhunt & Co. i First and Park Phone 79 a THE CHANDLER MOTOR CAR COMPANY . CLEVELAND | SRANDL VSR. A ee , NEW PIERGE TO lies sore | HOLDINTEREST priced six-cylinder car which will be add to Pierce-Arrow production Among the many large bill-board users in the east who have declared their intention to aid in the beauti- fying of highways by the elimina- ton of signs, are such wel) known persons as Kelly Springfield Tire company, Pillsbury Flour Mills com- pany, Washburn-Crosby company, Champion~ Spark Plug company, B. F. Goodrich Rubber company, Sun Oil company, Hood Rubber company, Ajax Rubber company, Ward Baking company, Dodge Brothers, Gulf Refining company, Valuable Adjunct Magnetos are usually so placed that it is difficult to observe the ac- or to check the point at which they open. To overcome this difficulty some re- pair men set a small pocket mirror into a sheet metal frame and solder Mountain View Suburb has 5 miles Paint Removal ER years of quality engineering manufacturing experience ating this new car,” fence and our experience. lotorists Ideas Will Be where it can be made better.” in cre- dent “But we want the new Pieree- Arrow to be the sum of your exper- and Safeguarding the Automobile Robe You} - An expensive auto robe is a tempt- come in contact with motorists every|ing morsel for the light-fingered day of the year. You know what | gent, and its bulk makes it inconven- they want. I want every man here|jent to carry when leaving the car. to write out fully and frankly his|Two practices frequently employed opinion of the car, and point out| when leaving the car are to place the robe under the seat or to drop it on the Incorporated in New | teiudea in the unanimous endorse-|foor ‘where St will not attract. at- ment of the car were suggestions |tention. Both of these practices are Models. which influenced: the final refino-|ohjectionable, as the roba is quickly * ment of various details of the car. immer, the executives of the|pefore have found.” Plerce-Arrow Motor Car Company] ‘r introduction of the have followed a proceduré totally|Ppierce-Arrow will in no way new to the motor car industry. the production of the famoui After the group of test cars had| Valve Six model, or Pierce-Arrow completed tens of thousands of miles of day and night grind, President Myron E. Forbes called in the entire distributing organization. ‘The deal-|| The largest watercress farm in ers and salesmen then spent several days pounding the cars over all kinds| James, who for more than thirty of roads until every man had driven| years has supplied the famous and tested out completely the forth-| Covent Market in London, bomink. Piaraeaurow tear, she is known as the “Watercress Phone 1406 “When. the new Plerce-Arrow car) ter to make a elamp of shéet steel {s formally introduced to the public In “doyeloping the moderately | this summer,” sald President Forbes| (n° natves can iw locked tevcthan “it will embody features which mo- torists haye long sought but never] -ota1 ana may be fastened by a motor trucks and motor busses, pcr alacant aad England is owned by Mrs. Eliza where || MeKinley and Yellowstone soiled in this manner, It is far bét- The clamp can be made of 1x%-Inch padlock passing through two holes. pew |The corners should be carefully naa smoothed to avold damage to the robe.—Automobile Digest, Van’s Filling Station MIDWEST AND TEXAS GAS OILS AND GREASES R. N. Van Sant Motor Sales IN ALL THE WORLD NO “Yes, our Jewett beats them all up-hill” OU’LL hear Jewett owners everywhere talking like that. Jewett is a foe feared and respected on hills, It takes most every hill in high; even picks up on hills. Wher- ever there’s a bad bit of climbing you'll probably find that Jewetts have time and again proved their superiority. On the level youcan throttle Jewett down to 2 miles an hour, in high, and with utter smoothness maintain that pace. Then pick up amazingly—from 5 to 25 miles an hour in 7 seconds, in high. (Try that with ANY other car!) Why does Jewett perform so sweetlyP Most power for weight. Power for weight determines per- formance. Jewett has a cubic inch of motor displacement for every 114 pounds of weight. Compare that with *‘light’’ sixes. In them each cubic inch of motor displacement must pull 13.4 pounds, or 14.2, or 12.8, or 17.6. Obviously not one could have Jew- ett’s performance. Jewett is a Sturdy Six Not a “Light” Six And Jewett is not a “light” six. It weighs 2805 pounds—200 to 400 pounds more than “‘light’’ sixes. Jew- ett’s weight accounts for its strength -and sturdiness, 6-inch-deep frame; all-steel universal joints; Paige-Tim- ken axles front and rear explain Jew- ett’s long-life, comfort on the road, freedom from rattles and repair bills. And Jewett is especially clever to handle in traffic, for its convenient chassis size gives maneuvering, park- - ing and garaging advantages. Yet its Passenger space is as roomy as in cumbersome cars, The tallest can stretch and relax. Wide seats—46}4 inches, Jewett’s Easy Handlin Lures Both Men and Women Jewett is a delightful car to handle— loved by women, appreciated by men. It steers with touch guidance. Its flexible power makes gear chang- ing rare. You drive from 2 to 60 miles an hour, or more, in high. You can even shift from high to second at 30 miles an hour—quietly! Paige-type clutch is gentle; transmission all but * noiseless. *‘In all the world no car like this!”” It’s true. Jewett combines qualities and advantages as no other car does. And Jewett, so fine in comfort, con- venience, sturdiness and perform- ance, costs only $1065. Cars ap- proaching it cost hundreds to thou- sands more and are bulky to handle, You should drive Jewett—yourself— and experience the thrill of big six performance. Note our number now! Batteries insulated with wood must be reinsulated some time, : Not so with a Willard Threaded Rubber Battery, which is sold for as low as $128.25 If you want a reliable battery at a still lower price, we have iBticer then. try Willard Wood-Insulated Bat. you can beat it.” teries as low as $17.55 Auto Electrical Co. 136 E. Midwest Ave. Phone 968-J Willa CAR LIKE 2 eo Oh ~ CS Touring « + « $1065 « « 1325 . 1495 + « 1250 1220 DeLuxeSedan. . . , 1695 Prien at Detroit. Tax Extra Sedan. . « Coupe. « « De Laxe Tourin, weyers ie We offer Paige and Jewett quality service and genuine Paige and Jewett parts piston of cyt plains power. Jewett cinders are 33(x5 inches— 49 cubic inches in all. 20% to 40% more power than “light” sixes, The Lee Doud Motor Co.; 424 West Yellowstone, Phone 1700 Geo. Peasley at Salt Creek W. H. Watson at Big Muddy JEWETT SI PAIGE BUILT SUNDAY, APRIL 20, in|

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