The Bismarck Tribune Newspaper, November 13, 1936, Page 3

as | Y ? THE BISMARCK TRIBUNE, FRIDAY, NOVEMBER 13, 1936 eam 3 Paint and Body Shop ° Are Maintained by Universal Motor Co. UNIVERSAL MOTOR COMPANY EMPLOYS LARGE BISMARCK GROUP 37 FordV-8 to Be Displayed Saturday Line Features Both @5 and 60 | Ford Dealer | Horsepower Engines, New Distinctiveness ing. No matter how severe the wreck may be, we can rebuild it. We have The 1937 Ford V-8's will be on dis- the equipment and the men to restore play for the first time Saturday, No- wrecked automobiles to their original vember 14, the Universat Motor in condition. company, Bismarck’s Ford dealers. The body plant is managed by Mr. The new Ford V-8, designed com- Phere are seven uasn employed tn this pletely new from grille to tail lamps. department and the work progresses is, made in only one size with one this exclusive body wheel base, one chassis standard for . 1937. The big feature, however, is the two engine sizes offered. both the same Basic design, but designed for two purposes. The improved 8- e s : beer Doaee enrices sed maximum j : a — 8 makes it possible for us to turn out performance wi rs economy. s “§ J _ ¢ toey quickly.—Adv. ‘The economy carburetor and 3.78 to| ff : . Ps : to ¢ \ J Htse Clase Se RC: axle ratio give characteristic | . x F: " ° ‘ s : '-8 acceleration and speed with i : i tte Prize: unusually low gasoline consumption. | : i r 7 = z } m ne A ndance 8 The new fan position and new loca-| ( = 9 ane a $ oe Offered by Dealer tion of water-pumps improve cooling. P i _ : 3 3 : The ignition unit has been refined S : 3 ae . ‘ ef ni 2 ss In appreciation of the splendid busi- for smoother engine operation and| \ : 2 - . é ee . ness given us during the year 1936, the longer contact-point life. | ; 4 > $ > € ee Universal Motor company is going New Motor Gives Extra Economy : J f 3 . ‘ offer several prizes to our friends who ice snd opmaony, i eee term (ihe f 4 é it will visit our showrooms Hepste<) lescr! ie 8s equi ' John R. Fleck, above, manager view the new Ford V-8 for . with the smaller and lighter 60 horse-| of the Universal Motor Company, Among the prizes to be given are a power V-8 engine. These cars have| Bismarck Ford dealers, has the home radio, heaters for your cars and a lower first cost than those with] distinction of heading the firm several other worthwhile items. These the 85-horsepower engine, and also} that has sold more passenger cars, | prizes will be given at 10 p. m. Satur- lower operating costs. The new 60-| trucks and commercial units than day, Nov. 14, and the prizes will be horsepower engine delivers V-8| any other dealer now operating in given to those in our showrooms at smoothness and quietness, at speeds} Burleigh county. that time.—Adv. up to 70 miles an hour yet gives gas-| —————E oline mileage so high it creates an Attesting to the fact that the entirely new standard of economy in 5 ‘Universal Motor Company, Bis- modern motor car operation. The 60- ae marck Ford dealers, employes a horsepower engine is optional in five large group of Bismarck people, is body typed, . the above picture of 30 of their A New Distinctiveness PRICE employes... Shown in the group, : The 1937 Ford V-8 body has Z| left to right, are (front row): ,| s newly designed throughout. George Boyd, Mike McGuire, There is 8 new style grille, hood, body, fenders George Collings, ae a Aenet and back, all lending to its stream- man, John Dietri raul OF ms lined beauty. It includes a steel top| der, George Wetsc! 3, Tucker, salesmanager, John R. t that sweeps back from the windshield fe . Fleck, manager, Helen Schoberg, type windshield thet, Spats Vi|New Fords Will Be on Display| Mrs. Rose Shannon, John Bigurd- jose i son, Joe Hoffstrand, Al Zuger, @ closed body types, and a new hood at Universal Motor Co. George Collings, 8r., Millard Mc- that opens from the front, leaving the Guire. (Back row); Harold Calk- sides intact, and the new radiator or- Saturday, Nov. 14 nament serves as the hood latch. Be ee ite senten OM: All-Steel Body Construction ‘The Universal Motor company, your Ys ford Batley, Herman Haakenson, ‘The new all-steel bodies of the Ford| word dealer, and our organisation| Robert Lewis, Fritz Coleman, re iy y V-8s include a steel top, sides and!win present to the public an entirely| James Poe, Paul Knight, Don be CW © floor welded into # single unit of great|new type of economical transporta-| Leslie, Bert Johnson, Al Haaken- protective strength and rigidity, and rT n, service mai » Roy Bjel- ernal structure, new all-metal ‘ganiza- top is a single steel stamping from une Purine, publle,‘jeut fo land and Clyde Bayer. dash to below the rear windows, and| ‘The Universal Motor company was the frame between the two rear win- lestablished two and a half years ago, dows adds to its unusual strength.!and is managed by the following per- N Hi Door frames are of steel to which the| sonnel. Mr. John R. Fleck, the man- door panels are welded. Safety gtass/ager, was born and raised in North is provided in windshield and windows | Dakota, and is very famillar with the of all bodies. automobile business. Mr. Fleck has Easy-Action Safety Brakes built up his business on the grounds The brakes on the new Ford V-8/of fair dealing and good service. Mr. for 1937 have been improved in sev-|Earle Tucker, the sales manager, has eral ways. Their controlled, self-en- |been in Bismarck the past two years = ergizing mechanism gives increased|ard formerly was a representative of |Sale of Car Only Obligates| brake effectiveness with about one-|the Ford company, and prior to that third less pedal pressure. The car|time was in the Ford business at Dealer to See That Buyer momentum will be used to-help apply | Lewistown, Mont. Mr. Paul Knight, Gets Service Due Him the brakes, but complete braking con- |Office manager, has been connected trol is always retained by the driver,|With the automobile business for the ——___——— and the rapidity of stopping is in di-|past 15 years in Bismarck and Man-| In the Universal Motor company we rect proportion to the pedal pressure. |dan. emphasize service equally with The slogan “the safety of steel from| In charge of the parts and acces-|It has always been our belief that a pedal to wheel” is derived from the |80ry department is Mr. P. A. Starr,.|sale does not complete theesransac- fact that the braking force is trans- | Mr. Starr is‘a North Dakota man and |tion between us and the buyer, but mitted directly from the pedal to the|has been connected with the auto- jonly establishes a new obligation to wheels by steel mechanism. The park- |MObile business for the past 10 years, |see that his car gives him service. ing brake lever is located under the |Mr. E. J. Haakenson is the service} We are as much interested in eco- left side of the instrument panel. | ™8Nager, and has had 15 years of Ford |nomical operation as he is in eco- Ford Plans Big Year service training. Assistant service |nomical manufacture. This is only With the statement by Henry Ford |™snager is Mr. A. L. Coleman, who |good business on our part. If our car ” . |experience. . . poke ‘and verti rien es In charge of the wholesale parts installed a system of control service Seite eke They invite people of |@stribution is Mr. R. W. Lewis, who|t take care of all Ford cer needs in fhe Aes area to view the new|%#5 had many years of automobile /&n economical and improved manner. Ford at thelr showrooms Saturday, |P&ts and accessory experience and has| We wish all owners of Ford cars to pis a caccat ab cate a * jbeen with the Universal Motor com-|know what they are entitled to in pany for the past two and a half years. |this respect, so they may readily avail W. E. Jensen, George Boyd, D. C. Les- | themselves of this service. lie, Millard McGuire and R. J. Bjel-| The following equipment hes re- land are connected with the passenger |cently been installed in our service 4 ° 6 VIEW 1937 FORD V-8 leis: po ost st ee ate gs worst70nt® | Try Engine Sizes - One Wheelbase : bi HORSE» OW: 97 per cent of these men have been |that may develop: A large Westing- e with the organization since the day it|house motor analyzer. This means pentorenane® Porton ne ‘ started business. that if you drive your car into our wate Econ Marien Will Be on Display Saturday! ‘he Universal Motor company is series Aeparianent ectie A me ies wits Good D A NEW LOW PRI CE m Eteeemy perma itablis! > | work. machine al November 14 at Showrooms Gare busied aeration We own |Your engine and immediately registers © so 8 T18" AN Bove 2.6 ta ditional real estate on which there peer oath fries 2 back heasty invitation to every man, wome eee Teta voces ooaehel tae New Ford ¥-8 for 1987 Sethe mont beanti:| aoottimees and quictnees — ces at spoeds up to am oppertunity to “Tapect eh ew i in thelr River Rouge plant after ihe one size — with one standard of roomy comfort _that it creates an entirely new standard of econ- 937 FORD V-8 CAR Sear tae | Sele Wat c et | ones tee cng Getatday tts $00 Pah Ge late ep etic tas Mk oe gos lta etch ema ittacie tS! Gar uence, performances Ss Wier AD arcones 45 4p cae caulogcd wich the angina | ttt ter some ak oovie, Plawaie bras ood oo plain the new features of the new/ Universal Credit company offers to|®. real modern shop of modern equip- ee headlamps recessed in fender aprons. Modern lidtype hood Re cP GRR” tcc [ana a me rman Peg. mM] The aaller engine man powible «lighter cr eo at ont demonstration ride in the new miodels. Parts Room at Ford =z with lower operating coms. ‘With this in mind we are setting Here Holds SP 1 tae | poling omc Universs! Motor company aad we will Garage Here Sedu as getantel cooling. Quicter performance. New economy. be looking forward to the biggest day ; about the new Ford Vous for it a a ieee oe eee | ebem soe drive tue 1987 Fowd pomcepd Wie ihe of design, the 1937 Ford V-8 is « big, roomy car. Extra space : Parts Exchange Plan |4*. ‘ a e parts is in the body, where you want it—net taken up by the modern power plant that gives you everything Ride is further ineressed by smoother action of the long- The Universal Motor company inj Take Ford Parts to you can possibly demand in speed and sccelera: tapering springs, with new pressure lubrication. New meth- the year 1936 has saved the Ford Small Town Deale: i better cooling system and new smoothness of operation. Yet improved carburetion enables it of Universal Motor Co, ‘our own buildings and have'some ad- |your motor troubles through different pores. 06216 gat cable a The Universal Motor company and recently installed one of the most , Pete ae ieee sn 14, | This equipment is the same type as ful Ford car ever offered. It is built in only 70 miles an hour — with gasoline mileage eo high NEW FEATURES OF THE low-priced type of transportation and ‘automobile is completed in the assem- aA new program, with our 1937 cars. We expect to have all/ finance this new product, is going to |ment and well-trained men. We are in horsepower V-8 engine for maximum economy. that fite your own needs, Siagat'as tha bok. Larger lapecee.eoeee: Epuse tire oa! hand to give each ‘and every person a ENGINES—A choice of the improved V-8 8S-horsepower * Saturday aside as Open House at Improved 85-horsepower V-8 engine — Drive in all Ford history.—Ad Over SEL 00) tok, COMPORT AND QUIET—By every modern standard Y Vel i are master of a Is Unique Ford Help) parts Panel Trucks ee wean engine under the heed. Comfort of the Ferd ConterPoive : tion, It is a better engine than ever —with a ods of mounting body and engine make this e quicter cer. : ‘As an added service to Ford owners SAFETY 3 feature, and here is how the plan of this territory, the Universal i works. 1%, for, exampaucgon Ave | Sema es to deliver its thrilling performance with unusu- jsame as our '- ry pees New 60-horsepower engine-—— Drive it and P iad watch the fuel gogo! 3 a ‘ Hl Holds Leadership Ve In County Car Sales| i, mon an enon replica of tho “05"~ errs is almost an exact replica of the “8S”— except for size, weight and power. It delivers V-8 1937 FORD V-S8—ON DISPLAY TOMORROW AT FORD DEALERS’ SHOWROOMS } oe Hl f i l L 5 Hi i shop by 6 p.m, you can have it agai: at 7 a. m. the following morning tioned motor installed. g Z in He Hit i 5 I : i Hi BE & UNIVERSAL MOTOR COMPANY : Authorized dealer for Ferd, Lincein und Lincoin-Zephyr in Bismarck 5 i ad