The Bismarck Tribune Newspaper, March 21, 1936, Page 3

‘THE BISMARCK TRIBUNE, SATURDAY, MARCH 21, 1986 $ 6 DAY SALE .--- Starting Monday, March 23, Closing Saturday, March 28 ae > Attend Bismarck’s @ Auto and Style : Show Thurs., March 26 aes Saving Ward Customers Over a Quarter of a Million Dollars! Get Your Share Wards Merchandise is just as expensive to make, savings you can make at Wards. Wards ‘save and BUT IT COSTS WARDS LESS TO SELL. That YOU save. Wards purchase in huge quantity lots for 500 stores .. . our first saving. Wards cuts out aint seemaniann lice ameae aaaaeiemmem timer middlemen’s profits . . . our second saving. Wards Wards spark plugs and a nationally advertised know all the methods of operating economically brand are identical, but Wards prices save you ... our third saving. And YOU get the full bene- DIGNFIED VERSION OF STYLES. SHOULD BE WORN BY MATRON Mary Laird, New York Stylist, Gives Suggestions for the z Mature Woman By MARIAN YOUNG (NEA Service Staff Correspondent) New York.—“Women who in years and in size have graduated from the mjases’ departments should wear dig- nified—never, ingenue-ish—versions of the current mode,” says Mary Laird, prominent New York stylist mM whose job is to make older women Proud of their figures. “We believe that the wardrobe of the mature woman should be in keep- ing with whatever styles are modish at the moment. The old school, which placed every woman over size 16 in the ‘stylish stout’ category and recommended tunics and surplice fronts and nothing else has passed. Rules for Selecting Clothes Newest Spring Cottons at Wards! SAVE OVER $5 Batiste Prints Spring “We try to dress our clients so they ‘will look handsome and dignified and will feel pleased with themselves. We ‘want them to have that complete lack of self-consciousness that makes for #elf-confidence.” ‘ f — However, Mrs. Laird does have a few rules which mature (this doesn’t necessarily mean large) figures should | follow. Low necklines make « large chin or a heavy jaw look much smaller. Don’t wear high ones that cover your full, nicely rounded chest. Don’t wear a gown which makes your shoulders seem narrower than } the line of your bust. Have the shoulders of suits padded and insist on little shoulder-concealing wing ef- fects on evening gowns. } - Women with extremely large arms never should wear sleeveless gowns. Lace sleeves and cape effects are more becoming. ‘Foundation garments should be form-fitting. Mrs. Laird says there’s no excuse for corsets which make your figure the same size from thighs to bust. Your waistline should be emphasized. In evening gowns, the decolletage sbouldn’t be lower than 13 inches. Bell sleeves always are flattering. ‘They never pull across the shoulders ‘and they make hands seem smaller. ‘White and pastel accents at throat and wrists should be small. Boleros are worthy of attention. They lend softness over the bust, yet do not hide the normal. waistline. Surplice effects, providing they are cut high: across the bust, not low about the waist, are good. : Fine materials are essential for thi older woman. A young petite size 12 can get away with cheap fabrics, but f you can't. They fail to give you the dignity for which you are or should striving. . Novelty Fabrics Are Suitable You needn't, however, stay away from novelty materials and prints. ; Some of the loveliest street, dinner and evening gows for mature figures “are made from floral prints, and the flower patterns are not diminutive either. Mrs. Laird wants you to know, too, that you need not avoid tailored suits and sports clothes. In other , words, the older woman doesn’t have to look for unique designs, entirely out of keeping with present fashion trends. She has only to ask herself one question when she stands before the fitting mirror: “Will I feel as comfortable in this dress when I am having luncheon with friends of my own age as I do right now?” If the answer is yes, she need have no qualms about buying it. NECK AND SLEEVE - LINES EMPHASIZED New Ideas in Decolletes Are Introduced; Fullness Is Placed At Elbows Paris.—Necklines have acquired much importance in fashion’s scheme of things after years of comparative neglect. Not only have they made a great comeback with increased fan- tasy and intricacy of cut, but they represent a difficult feature in the creation of new models. Certainly much of a gown’s success depends on the treatment of the neckline. The fact that sleeve styles have undergone many changes and that their fullness has dropped’ ‘from the shoulder region to somewhere around the elbows is responsible for the concentration of effects at the decollete, as well as for the almost infinite variety of necklines to be found in current fashions. The decollete is a gauge of the de- gree of elegance and formality. Even the simple dress demands study in the treatment of its neckline, whether this is translated in terms of a col- Jar or no collar at all. There are few women who today would set out, in the morning in a low-necked dress or blouse. Afternoon, cocktail and, of course, evening dresses, offer the best oppor- tunities for a creator to express his ideas in decolletes. For the after- ‘noon dress, the slightly draped, bias fm neckline is always becoming but not 'so original or new as the crossed scarf effect which sometimes hugs the hroat, but often leaves a more or less generous triangle of flesh exposed in front. cocktail or informal dinner enkembles have decolletes which are a little more exaggerated than those of formal afternoon dresses, but yet never as complicated or denuded as in formal evening gowns. In many cases, cy effects are intro- duced in the place of decolletes. You will find that the more recent evening necklines also follow this scart style, placed either at the front of back of the gown, and while ultra- mude backs are still as popular as ever, there is certainly a movement toward the return of the deep V or U-shaped front decollete with a cor- Tepes, effect at the back. @ A dentist. specializing in child pa- tients in Los Angeles keeps his tools out of sight in @ tiny dollhouse. New York claims the largest high pupils end 285 teachers. t solutely tubfast!) 36 in. wide. Tiny floral sprigs, polka dots, ¢ geometrics, or stripes in l¢ bright or pastel vat-dyed col- —_ ors. (That means they’re ab- 2 Five More Cotton Values! Nu-Wrinkle — Plain Colors . It clings to its wrinkle no matte? how much you wash it. . . and it hates to be ironed. 5 Tubfast, of course. 86 inch ............ 35c Nu-Wrinkle Desert Cloth colors 96 in, Yard BOC pottery colors. "Yad LOC CHECK THESE SPECIALS: 6 a Regular $1.29 Ward = SUPREME SHEETS Save 20c on each sheet. They're called “Su- preme” because they are Wards finest qual- ity! Double bed size, 81x99 inches. Each, Pillow Cases, 42x36. Usually 32c 6 —_ Save 3c Yard! Fine a Unbleached MUSLIN Regularly 13c a yard. A long-wearing, 80 square quality. Close, firm weave. Buy dur- ing the sale and save three cents a yard. 10c Natural cream color. Yard, Full Size (22x44 in.) Cannon TURKISH TOWELS Usually 19¢. Big bath towels that everyone likes! Double loop weave that’s soft and thick. White with attractive colored bord- 1 / ( ers. Buy now for Summer “extras.” 6 days 3 only foe) days Prints, Two-Tones, White Linen oman HANDKERCHIEFS A group of prints in bright smart colors— hems are rolled by hand. Two-tone novel- ties or all-white linen. Buy them by the dozen! Wards regular low price is 5c. 6 Days Only! 6 “7: Wards Regular Price $1.49 pa BEDSPREADS Heavy quality, jacquard woven rayon-and- cotton. Extra large size, 84x105. Pastel 1 9 shades. New design, scalloped edge. Buy now and save! Sale priced six days only! days Wards Lowest Price! 46-In. ~ OILCLOTH Usually 28¢ ] 0 he Save 6c:a yard on this oilcloth during Wards 6- day sale! At this low price you can buy enough to cover the table and chair backs and make kitch- en drapes, The designs are more exciting than ever. The colors are vivid or pastels... also white. 46 inches wide, 1 to 10 Yd. Lengths, Values, 12c to 19c Remnants! Sheer and OC Prints “" 300 fuerte st. 36 inches wide. Yard Sport Coats $12.98 Values Sale Priced 6 Days Only 7% The styles now featured in fashion magazines! Worn by your favorite movie stars! The styles all New York is clamor- ing for—here at Wards at this incredibly low price! Gloriously soft, fine fabrics in misty off- shades of blue, gold, gray or tan. Superbly tailor- ed, and lined with a lus- trous fabric guaranteed to outlive the coats them- selves! Sizes 12 to 20. Others 12 to 50. 6-Day Sale of Hosiery Ringless e a4: i if t oy k fi pit i hal 6 day Sale! DELUXE AIRLINE 7-TUBE RADIO $32.88 Carryina Charge Compares with $75 and $95 mantel sets. Europe and short wave. Instant dial lists ee stations, Metal saes: ig! elity, unusual, tone. Beautiful deluxe’ cabl- net. 4-day low price. Printed Pic Pon Printed Crash weave. 36 in. Yard Smart corded weave. 25c Sanforized! Nubby 25c¢ Last 6 Days! fora $10 Trade-In on your old washer Giant Tub Washer ote 45 28 Don’t miss this great opportunity! It’s the largest household size washer—the kind you would expect to find at $75 to $85! Has Wards faster-by-test double crown Sgitator, Lovell wringer with safety-bar release! ° Gasoline Engine Medel, with old washer $76.98 © MONTGOMERY WARD Bisenar ck, N. D. Phone 475 , 40%. Wards motor oil is the same as that sold in fit of ALL of Wards savings. Millions save mil- service stations, but Wards costs you half as lions annually by purchasing everything from much. These are but two typical examples of the Wards. AND YOU SAVE *33@5 Verified Value $! 7 5 $106.00 For 6 DAYS ONLY Wards put furniture prices back down to the 1931 low! The davenport and two chairs alone of this group would be low priced at $75— Wards include 7 other pieces of fine furniture be- sides! Look what you get: A big, club style friezette davenport—two comfortable lounge chairs—occa- sional chair—metal smoking stand—end table—oc- casional table—magazine basket—table lamp and bridge lamp! $7 down, $7 monthly, small carrying charge WARDS PENN OIL 12s, Regularly 14yc. Bulk price. 1 pate Penn. inc, Fed. Taz. WARD BATTERIES 59° Inc. Wards Cut Prices on Riverside Tires ‘cx; Wards SPARK PLUG USE WARDS Budget Plan A convenient way for responsible people to buy everything they 59 need from Wards, when Exch. the total purchase is $20 or more. Pay a little 29° Regular 3c. Users say “None ee at any price Save up to %! down, @ little each month, with carrying charge. 6 Days Wards Riverside “Ramblers” at Don't take chances with safety! Don’t gam- ble with retreads and old tread-worn tires! Ramblers give you new tire protection— greater safety and longer mileage—at a price that all motorists can afford to pay. You get Riverside quality—latex dipped cords ... 4 full plies ... 2 cord break strips ... heavy safety center traction tread and side- walls ... many other Riverside features! America’s Best Bottom Priced Tire! Reg. Price Sale $4.55 4.75 5.00 4.75-20 ...0000-- 5. 5.15 5.00-19 5 5.35 5.00-20 . 5.55 5.25-18 .. --. 6. 5.95 5.25-21 ....004.- 6.55 230x314 Riverside Trail Blaser, reg. $4.05 $3.69 Cut Prices On Truck Tires! JUST FITS MY POCKET BOOK! 4.40-21 4 ply With Cord Riverside Standards - SILLS 32x6, 10 ply +. 95