The Bismarck Tribune Newspaper, May 9, 1924, Page 13

| FRIDAY, MAY 9, -1924 : ae THE BISMARCK TRIBUNE ty | GREAT WILLYS [BICYCLE GAME PRODUCTION IN| STARTS WILLYS | Little Business Deals of Boy- 1924 iN CERN! “hood Days Bring a For- faite tts tune to Chief Head’ of Company Surveys PAGE FIVE ] it } To Owners of USL Equipped Cars Fey og he Sign of Goiden Kute service * John N. Willys was born in 1873 American Conditions; [in Canadaigua, N.Y. Since a boy Lauds Farm Market he. was fond of doing little business deals with his companions. At the age when the average boy leav WILL EXCEED PAST YEAR| the nursery ie had passed through ‘ many kinds of business experiences. | as ge RE He was doing well in his studies 1923 Banner Year of In-|an4 working in a law office when dustry, Will Be Surpassed, {his father died, and he had to give * mae up his college dreams. ~ Bicycles Prediction i were beginning to make their ap- Be tee Pearatice and he saw in them a By JOHN N YN WInLys profitable outlet for his ingenuity; Nineteen. twenty-three was the|®* salesman. | greatest year the automobile in- He bought a sample bicycle and ; has enjoyed. As early as|Was duly authorized as a local agent St the peak record of 1922 was|for the manufacturers, and at 18 he d and the following month|had organized a sales company. w verified the predictian of the} Gradually he worked into the whole- Without a single exception, USL BATTERIES have been chosen as standard iJ equipment by every new car manufacturer entering the field during the two succes- if sive years of 1922 and 1923. With but one exception, no car manufacturer who has used USL BATTERIES i within the last four and one-half years, has changed from USL. Our modern cylinder regrinding equipment is marvelously accurate and exact. It can remove 1/1000 of an inch from the cylinder’s wall with absolutely uniformity —or it will elimnate the The following cars are USL equipped for the first time for 1924: last New York automobile shdw] sale distribution of bicycles, and at r ‘ 3 that 1923 would see an output of! the age of 27 did-a business of $500, Heo Leo CCE? Ma ‘American Elgin ish Four Rickenbacker 0,000 motor cars. a year. ra . : es uuankers and ‘economic authori. Takes Up Autos True, perfect work when WE regrind the worn : Courier Flint Princeton Stearns-Knight ie ell us that business in Th h i = (‘6 } ty ] fund ia orev tly, “note l weeaiNe SH aulsuablie Ge MDeeE or-scored cylinder blockk—ALWAYS. | Eagle Liberty Rollin Sterling-Knight mal than at any time since] in Elmira, MN. Y. In the dark days the w of December, 1907, he became un- There is a most optimistic atti- easy about the non-delivery of Over- tude and one that is ample justiff-liand cars, for which he had booked ; cation for the preparations that} 599 orders. He went to Indianapolis the automobile industry is making] ang there was lyatold by re for the building of 4,000,000 carsl.a 7G, we “are going inte the hands ' In addition to these, more than fifty other cars manufacturers are using USL | BATTERIES as exclusive equipment. Could there be a stronger endorsement of USL | quality and service? We Regrind ‘. (i iliveOverland business will he| the receiver tomorrow morning.” : , | .USL BATTERIES are exclusive factory equipment on your car. For your con- better Gia fe cai Go|) SAAN CES BO CRZ9 Gi Go Any Cylinder venience and satisfaction, more than 3500 authorized USL Service Stations stand pany by a money-raising campaign, Which was a suceess, and within eight years John N. Willys, saver of Wk the Overland Company, was offered ae Pearse. Deine | $80,000,000 for his share of the com- commitments. pany. | Another Big Year ee m present indications we will] In January, 1908, the organization other great year. This] was accomplished and Willys — be- t is made with due consid-|came president the following year. t that 1924 is a} The institution was moved from = ce dealer commitments now ig our hands. These indicate a produc- tion of 300.00 cars, valued at ap- il ready to keep your battery and electrical system in tune and, when required, to make adjustments under the liberal USL guarantee. And, more than that, they will make sure you obtain sitio full life that we built into your battery. We want you 100°¢ si isfied. ‘ce USL man is your battery's best friend. Call! on him. Independent of size, and our perfect work insures your motor to be equal in power to a new one — in fact it always adds to its power. 43 HOUR SERVICE We regrind cylinders and fit pistons for out of and that the idea! dianapolis to Toledo and Willys be- ars are leaner than}|came thé active head of the institu p : tion, carrying in addition to the title Study the condition of the farm-fof president, that of trgasurer and er. Latest reports ‘by Secretary) gene! manager and filing all of Wallace of President Coolidge’s|the positions with the energy and w that the farmers’ in-| enthusiasm that has marked his ef- z the past year WAS) forts since boyhood. 00 greater than in 1922.) ‘Under Willys’ dramatic guidance e corn, cotton, sheeP,!the Willys-Overland company rose logs and live tock general: to a pre-eminent, place in the auto- showing substantial returns at f@V-| motive industry, which position it rable prices. Corn shows the/has held continuously. The past highest price since the post-war year's record of the company is fur- n, and the crop during the ther evidence of Willys’ genius, and reached 3.000,000 bushels.| the company is now maintaining a lue of last year’s crop was steady record production. hundred million dollors} "Willys still works like a Trojan than the amount received for) 114 enjoys life. He is loved by every one of the thousands in the big Willys-Overland organization Toledo, a tribute to his democrat ways and manners. town customers within 48 hours after received. af ANAT” MODERN MACHINE WORKS ry USL Factory at Niagara Falls U. S. LIGHT & HEAT CORPORATION, Niagara Falls, N. Y. ut 30 and 31 cents a pound is at one of its highest points in history, which thas resulted in al- cedented prosperity in s ' SNAKESKIN s 921 Front Street. Bismarck. : . ‘ 3 ean aa : cena r ip 4 ‘ irhés Ceti. oy Chad GnOlecheuha@icmbde io? snakeskin Bismarck Distributors—Lahr Motor Sales Co., Quanrud, Brink & Riebold, Ine. tinues to be one of steel’s most|are a novelty introduced by a fa ubstantial outlet. Railroads,} ionable London concern. Other close ge structural projects, the ofi| fitting hats of suede are trimmed indus , the japanese disastef und its) necessary rehabilitati program also continue to make great demands on_ this staple, eewhich should keep the wheels of thsi industry turning at a fair rate for some time to come. Railroad car loadings continue ini as the most optimistic index of in-|f| dustrial movement, and it has been |||] : 1p interesting reflection of past |]) and present production that car}}} W iocadings continue to pile up suc-j}} es Bi eeeding records of Oil Production Peak The public has been wont to re- i aard the oil industry with a pessi- i * * + ; * $ + * * + with bands of snakeskin. which has been totally un- witness the fact duction, ac- cording to ‘best able figures, reached a new nents in August; and the fact that the increase in the consumption of oil and its various ramifications has been greater in volme than evey before. Lake movements of coal up _un- til October 1 had reached 23,500,- 000 tons. The 1922 total was 19.- 700,000. Any estimate of the immediate future of business conditions must, ed upon a fairly Fi static European condition, for whil Surope may not be a large |}, factor in creating a prosperous in- dustrial condition in America for also ‘be predica What is 2 Good Bumper? By the Car Owner: By the Distributor: “Tt must improve the appearance of my “It must be attractive in appearance car, as well as give me adequate protec- and price. tion against collision. “Tt must be easy to install on my cus- “Tt must protect the fenders of my car tomer’s car. some time to come, yet it cam con- tinue to be a depressing influence g us long as its present economic and l political unrest endures, i i aes) ; Exporting Exoands : ae ae : South America, Australia - and ) Africa are showing renewed vigor, }fi]) “Tt must be adaptable to any make of ont past ess to these countries | as well as the radiator. ecahae Danae ily indicat . i « r Win suck sondtiiond outeting. 10m | _ “It must not rattle nor work loose from “Tt must be equally adaptable to all is only natural that we have been |] i i aii its fittings. types of support arms so that I need not xoing puienen twelve months on | nares i . Fl “Tt must ‘not rust, nor keep me busy carry a large ator. Mate gins eXeetted by the autde|[| The Lowest Pricéd Car in The World Equipped: with with the polishing rag. ; ie must be ota quality, both of work: mobile industr, whole and its |]! ir 3 ‘ i . “And it should be considerate of my manship and finish, such that I shall have ¥ anticipation came tre vagal Real Balloon Tires as Regular Equipment. pocket book.” no;complaints from my customers.” he buying, however, was’ largely |]\}) 5 done in the cities, The possibilities || C. G. SPRING BUMPERS C.G. SPRING BUMPERS in the rural districts aré still ut. 1 Hee i DO THESE THINGS ARE LIKE THAT i plumbed. Automobile statistics show |]} that the farm market for motor cars is still largely undeveloped compared ‘Grevigid turning railitibit is fot. affected by balloon Tue re 2 eoncaenl pe eta | | tire equipment.) By the Car Manufacturer: By the Engineer: he farmer : of all the automobiles,,yet this is not Hi “Tt must be in accord with the design “It must absorb a collision shock with Fro pepborisonac arg gn the peel 2 of our.car and enhance its value in the the maximum deflection possible. e a ’ od i. «“ Rural districts show dhly séyenty | ‘ 3 anon eh 5 tia public eye. Fi if must indict, the minimum amount cars per thousand of poy 88 {Ii i 7 ¥ \. P “It must be adapted to quantity pro- of d istortion on the supporting arms. compared with 127 per ¢h@iand 1.1} DON’T MISS SEEING THIS BEAUTIFUL duction so that we shall never be held up It should be strong enough to resist all - the towns and cities of 1000 and up- |j) ‘ ’ on deliveries. but the heaviest collision blows without ward. Analysis discloses that the }} NEW MODEL! permanent distortion of the impact ba “Tt must have a finish, both in nickel and enamel, which is comparable to the fine quality “of nickel plating and enamel ° on our own product. Ownership of motor cars is propor, tionately heaviest, in. the villages of 1,000 to 5,000, which ‘have but 9 per cent of the total population, but-yet own 20 per cent of the total auto- “It must be so securely anchored 't the car frame that it becomes a part of the chassis. “Tr must be of heat treated spring steel Fat ___OPEN EVENINGS _— PEPEE EEE EEE Peet Ete ETE TTT? mbllee, or ene motor car to every 4A Wee mut lend Heel to rapid assembly ofthe thinnest pessibe Rechied compatible La ae 4: our production line-up. wit! requisite strengt! Fro: ea Patace ash ap- Ma “It must be inexpensive.” “And it must be of light weight.” Haneda oe farming ey ae ee - CG, SPRING BUMPERS C. G. SPRING BUMPERS Ket, No: occupation eet mote value FIT ALL-CARS HAVE THESE QUALITIES out of a motor°car than does the||i|| - <i . ot : j . ‘ farmer, and figures indicate that a Re ‘ ‘ Fiat hia eee THE C. G. SPRING & BUMPER COMPANY ‘ . | NEW ‘YORK CLEVELAND DETROIT KALAMAZOO ‘CHICAGO ch Nga The “Constitution of Urugue gives universal voting power to all|]) men over 18, 5 eRe LL ee cdo ah ch eo eho RE RE A ee Peek