The Bismarck Tribune Newspaper, May 9, 1924, Page 10

eto aae PAGE TWO ; THE BISMARCK TRIBUNE LAHR MOTORS, BUILT ON | (DEA OF SERVICE, MAKES REMARKABLE ‘ “GROWTH FROM * SMALL START Business Expands Until ul with t mpan’ years except n tw pent i Others in Embraces Territory QS| the orvanization, including salesmen, i rke pemen, are all en Barge as Many Eastern) , States — Coopere Employes Made it Possible.) tae pe ae aa Says Company Head to North: Dakets in 190¢ ion of r Distr LAS MILES CITY BRANCH) Two yed ‘the Lahr Me Sales Company the Bate ovr Alea Coo rporated, but the first two year e institu tion with its main « Mic n Bismarck business. It was in 1910 nia branct Miles Ci _Mon- t the company © got wk ton an idea, That idea Mr. Lah Around it W. E. Lahr, nd founder of the besi es which busines the ne enture. not suffer from extensive grow pains the first eeing ahe territor iness would now, one of ndustries in the world a fact that hi good product He selected the creased with — the in the ht lheayrt Haine an institution founded on} 4; 4 aay the motar ea | yyyqei ngs were sold, The year 1913], wir Bee machin | marked by a greatly increased ba) ny a substantial bus- 1 )yciness over the previous aif) and service in the garage OUS-| to,ritory was ¢ © Model o14 the Lahr Motor Sales Com- ‘ the factory and became butors for the Central portion of North Dakota treme eastern part of Montana, An- other substantial inerease in sal was made that y and thirty 79s w year 1 hs compared with the previous y and only 121 Model 80, 81 and re sold. This was _ lar territory in the fall of 1914 a general financial stringency by the previous records for aly, 19) en, and from 1916, 92 {the E {tors Improvements Made A number of impro Lahr Motor Sal s gin, In 1909 there v me building where W. BE. LAHR President Lahr Motor Sales Company und a general £ b ducted in the rear. L two —Overland| garage was completed in 1911 to] soon bec sold by the) spring of tells in part the}edded, In 191s the comy 4n increase fro cars’ in 1910 and fo 800 ca tory « wth of this com} its ent handsome — three-Stery, Inaaddition to the handsome bu fire-proof, brick building at the ‘cor- in Bisme which is the home ner of Fourth and Thayer street thesccompany, it maintains a M ptember, 114, v ntan ranch in charge s ON territory embr ie y ern states, was nization, from its small] br is grown until it has 40/ dealer, through ™ rd about 65 dealers, a] not entirely ethics closely-kn nization. Mr. 1 ascribes cess of the organiza-| An almost uni tion to the cooperation of his em-] been brewed expanse of) fo certain condit tC thods which we , had monopol nploye a local man. The “Throughout r Org tion |} overcome the pre ment-anc n take as much inter-] lishéd an agenc est in the business as I do,” he gpid-| ed the Miles City 1 “Thay are all partners in the company, has a fine building there. e the "od et REPORTS LIVELY ™ ‘ore he mon effort tom t every ye any busine have to s a long would organization Several of the leaders in the or; ization have been with it many years. George'C, Gardner, manager of the ew England Horse &,Auto Co, te- ports the sale of six Overland and Willys-Knight cars during the past Kk, which would seem to be an in- ition that spring business is now .{ opening up. Roy S. Indseth, parts manager, four] 3 ; Willis Hartley, assistant shop | tou Schlosser bought r-| Coupe-Sedan; ©. rge of the| Overland tour H, Barney, in charge | new Overland sedan; to Mrs. Ida Gallup. new lenn Flliott river; W. H. Thompson, in charge of | stad an Overls y and Hugh McGarvey, on| lands arrived the first of b to see that the wner| and now the cars are practic the service he desirés; Miss | sold. erud, secretary to Mr.| ————— been} tut many a fat-head has ant to Mr. Indseth, who has ters of the idea of with Andrew Miller, t Judie the farm loan connection with the land HO. OME OF LAHR MOTOR SALES COMPANY pases aes 2. a Handsome brick building, cupied in ‘1918. ' ; . containing ‘gencral offices, sales rooms, shops and garage, which was oc- iness KNOW YOUR REPAIR COST | IN ene today. or two, but began x= nd building upon a broad fundation Lahr Motor Sales Com- ed it first Overlend ; : rough the Fargo distri- vutomobile, and! since the ta ytors, and Mr. Lahr sold two cars limited territory he In 1911 the contract was With these points decided he began | gi from Bowman and Libby, it Minneapolis, and four President Lahr Motor le es TComuans th With the rapid deve the extent not re- attention it deserves. an undisputed fact that atisfied customer a test the mnanufactirer of has direction of yiv- 1s were sold that year. pany received its first direct contact |» been spent in ette, ing car owners prompt and efficient -| service, but the time has come when service, the dominant phase of the , mustehave fur- ur, One hunered | ¢ « recorded, The experienced a slight slump itl Over- | country—America. land and Willys-Knight, owners. the e best service possible, Q nation of the worry of how much it] Summer ermine is u © going to cost, we have adopted af sport coats for summ due to poor crops harvested in the nd the used ar, But witn a bumper crop in the fall of 1915 all les were bok to December, We find that this plan is proving very popular with our patrons. ats | feature is that the car he es his car to be worked on. The Overlands found owners in| sutisfacti arck and Miles City terri- : intention to install this plan in every Overland and Willy r ter- We have gone to a great ex- |} establishing the adjust 4 car in any condition. e been put at the consistent with ents have rates to} These lowest point good workmanship. » information has been compiled in booklet form for distribution to dealer organization. To give an illustration of just how p that Owner drives been made in the buildings occupied Company ed in the front" ness con- a. brick The building me inadequate, and in the 13 the second story was ny occupied a Willys-Overland {° his car into the sérvice station and brakes relined or expert order, that such adjustments then informed A asks to have the er as extended to include the} a Glasmer, The company distri-[eastern part of Montana, it behoov- c ted the Lahr company to establish a branch at Glendive. Miies was the logical place, but owing iendive it y ablish the A certain automobile exactly what the expense will be. very comfortable feeling indee! f us would have houses repaired or repainted or our upholstered without our any or e are » method f amano r, as the case may to the servicing WILLYS-KNIGHT SALES WILL BE DOUBLED IN oul Johns o n’s Keenly Alive to Merits of Sleeve-Valve Motor the automobile business at Glendive. ntiment had the Overland ployes. line and it was impossible to secure ahr company did i Mr. Gardner sold a new Overland rs during 1923, Will ys nd ught up its total to 129.837, ' Apply it right over the old varnish—it gives which is practically as great as the eerie wonderful results on furniture, floors, wood- the rest of the world. 1924 Willys- Overland Willys-Knight response to the aii rae wii How to | SERVICE this type of motor ¢4 rae nition sary ee! ~—6 Get It DEPARTMENT and equipment at the Wilson Foun- Bayman a new C. Richards, a y west of the Missouri, new Overland Sedan and John Hille- the Missouri river;| A carload shipment of new, Over- week ly all One and one- Christine Huber, assist- Faint heart never won fair lady, FIRST HOME OF LAHR MOTOR SALES COMPANY brick garage. A é in 1910, occupied a frame build- ing on Fourth street, which was added to by a The photograph shows the home of. sHle company in 1914. The company, | dry Company, of Tontiac, Michigan, | i Wore the WillysKnight motors are| Origin of the Collar built. In the patent office at Washing: Willys-Knight Nine Years Old | ton there is a woman's department, This year the Wiilys-Knight cele- he speciticatic f the pat- es its ninth birthday, standing ranged in chronological ¢ motor car made great by The first on the list is a car buying public But ken out in 1809 by Mr | back of the impetus given its pro-|Kieser for ap i¢ uction by popular demand is the with silk. One, woman in- story of the faith of two men and|ventor, Hannah Lord Mont w Willys-Knight motor cars have 1 by a public memorial in ¢| carried that faith to the public until} Y., where she was born. the name “Willys-Knight” has be- Montague wag doing the come synonymous with “the best of shing on a hot. summer pd to her that n for a longer hen her were dry she de- from them, Sub- | irted to 1 gde-j rs for sale to her unit the demand | for pitch that be- Ea yas a motor car F i Some nine ago John _N, }it shirt remaine met rles Y. Knight, in- | period than of the Knight motor, Viushand’s shir i steamer bound for the Near East, | tached the coll Knight had seen his motor accepted | sequently she s by the Daimler Motor Company, of | ngland! hi cen it meet mee test | known to the automat of the Roy Automobile of Great Britai Yet he wi they “were cy, were ¢s the motor in production in his own sesses the largest collarfactory in, the world. The wild flowers are holding their "| anne sal beauty contest. tor collars on coats This Beautiful Book on Wood Finishing FREE Gives complete instructions for finishing all wood—hard or soft—old or new. Explains just what materials to use and how to apply them. Tells how inexpensive soft woods may be fin- ished so they are as beautiful as hardwood. This book is the work of experts—illustrated in color. Sani-Spar est year : @ Knight a erved as the prelude for what is confident- ly expected to be the -biggest yexr|, With Johnson’s Sani-Spar Varnish Stain you ete of motor car has ever anti- With a produetion of more can easily refinish iri color without soing to-the | trouble or expense of removing the old finish. work and all interior and exterior surfaces. 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We Have Coupon Books For Your Convenience. Courteous Textico Service—You'll Like It. Try Our | Beautiful Polished Cast Aluminum Step Plates A practical and necessary accessory to add to the beauty and utility of OVERLAND and WILLYS-KNIGHT automobiles. Size 10x40 Inches Complete with four ni plated screws. Size 10x 10 Inches Complete with four plated screws. SCRAPER ATTACHMENT . SCRAPER ATTACHMENT /Write’The WILLYS-OVERLAND Distributor or Branch _ Controlling Your Territory “Installed By All MALLYS CYERLAND Manutactured, By ‘TH SIMPLEX ENGINEERING COMPANY , ALUMINUM, BRASS D BRONZE CASTINGS West Bancroft and Sylyan Ave. > TOLEDO, onto e