The Bismarck Tribune Newspaper, May 9, 1924, Page 11

FRIDAY, MAY 9, 1924 VISITOR TELLS the factory ‘building. Here, throughout the year, this stately, six story, white structure greets the newcomer into Toledo and gives one an impression of stabil- ity and dignity. Hundreds of of- fices are in this great home of the Overlafi® executive forces. It is WILL P AN here that President John N. Willys spends every day when in Toledo, Most Interesting Sight in To- ledo, Ohio, the Great Au- tomobile Factories talking with his associates and making constant effort toward the continuous improvement of Over- land and Willys Knight cars. I found the very essence of busi- {ness romance at the Overland plant. The story of John North | Willys, president of the Overland, IMPROVEMENTS MADE‘!is one full of color and shows what one may do if possessed of the proper spirit. My informant Céntinual Additions Necessary | told me that President Willys was To Take Care of Increase in Sales ‘ By Phit O'Toole Jhere is one city you want to visit when you make your trip Nast. It is Toledo, Ohio. The city itself is very interesting, but it is safe to say that you will find the plant of Willys-Overland, Inc. mak- ers of the Overland and Willys- Knight automobiles, one of the most entertaining and instructive y witnessed. Don’t 1 on spending only a short time } visiting this plant, for there is so much of it that you will not he able to see and hear all about it. I spent two days at this great in titution headed by John N. Willys, but. came away with the feeling | that I could have stayed longer sd enjoyed every minute. I spent hours listening to guides tell me about factory operations necessary to complete the finished products. During the trif through the fi I covered approximtely N19 i i near the northwest imi of Toledo. there are 87 fs contributing sward the successful manufacture of two lines of cars which are nous the world over, only 50 years of age. Think of it! A many only 50 who started as a ‘poor boy and rose to the place where he heads an organization such as the Willys-Overland, Inc. \ Best Talent Iv Hired | In. passing I must comment on ‘the attitude of the workers whom |I met in the shops. They were satisfied. 1 found that the com- pany was paying very good wa: and that the men were well pleased with their condition and the ur ances given them there would not be any labor trouble. [ talked to several of the workers and all were Overland boosters. They take jpride in their work and are earn- fest in their endavor to produce ex- {eellent cars. I saw the famous Willys-Knight ;coupe-sedan in pro s of manu- facture, witnessed the assembly of {the powerful Overland Red Bird jand the justly famous Overland 91 | models, but the surprise came to me if | thousands of miles a jhuge Overland factc This sur- | prise was the new Overland coupe- |sedan. Not a word w: id about {this new model when. | was in-To- jledo, and you can in | pleasant surprise when \infiovation passed before by eyes {here in the home town. H Production Schedule aes THE BISMARCK TRIBUNE =~" PEED'SCLIMBIN AUTOINDUSTRY 1 READS LIKE ALGER STORY Sales Manager of Overland— Willys-Knight Organization Guest Here Today A REAL “GO-GETTER” An outstanding feature of _ the sales sorganization of Willys-Over- land, Inc, and one which h: great com nt in the motor y, is the youth of its h General Sales) Manager L. ¢ nizution boasts one of the been during his regime! that Overland has staged its most irkable “come which has the talk of the motor industry in recent weeks, a “con Kk that has caused it to be ranked once more among the foremost builders of au- tomobiles in the industry. youngest. men in the industry to head as department. on whose shoulders pests the burden of the disposal of tuore than $250,000,000 worth of Overland and Willy ight cars, Peed is still in his middle thirties, But despife his youthful he is a veteran in motor car e ean Alger Peed's climb to his. pr ition reads like an Hol Because of his health in his Vv he wanted to lead an out- door life. Motor ears attracted him and his first Sas a traveling mechanic. From this post he rose L. G. PEED General Sales Manager of Overland Organizations to the rank of salesman, then sales manager, i tant division manager, bran ser at Toledo, where he a remarkable record which led to his appointment as assistant sales manager,, which later led to his becoming general sales manager in 1922. OVERLAND BODY TS ALL STEEL The wide deep seats of Overland are cushioned over Divan type springs such as are used in the finest up- holstery The seats are of sufficient width to accomodate five p ers comfortably. All cushions, including the and sides are removable, thus giving a large carrying capacity YAGE THREE AUTOMOBILE INSURANCE of all classes TTY MURPHY “The Man Who Knows Insurance” ure: Stabe ores Bullidng \ No intimation regarding the pro-| Construction Will Live as] in the aoe section ct te satel : anne | duction schedule for 1924 was avail- ‘ The fenders are of heavy shee’ The Overland TAC Ory nee able when I was a guest of the com- Long as Moter; Proot metal, The running Peete ut Gay city to produce ATS} pany, but workers hint that “A . ered with linoleum, aluminum bound, 1 However, with the in-/ Quarter of a Million in 1924” is the Against Age The fittings are nickel polished ing demand for Overland and) giogan they have adopted as a guide aluminum, night cars, the © officials! poy their effort: The public has much interes: in] The all-steel body means to the} are al ae wih he nmeplen 3 the unusual body construction of the| buyer a car that will live as long getting the most production pos-| ‘ i Overland touring cars which have body that will not r| igh cr y pie each day. The volume of! 741, an wan Ae and 3] ¢retted so favorable and popular im- und rattles or more ‘usiness done by the Overland has} Vittle Jimmy, aged bd cL) ; ie ee daten : jusiness done by er Baie pression at this week's automobile| serious defects with age and use. necessitated improvements on the | ™onths. climbed on a chair and after | Pi _ d plant site and additional storage, * breathless moment ef balancing |:how. The Overland’s bady is all: ear space for new cars.. When I was! just escaped a fall. Gare hi ani, pis Somebody: porenee ae Pe ae Meare ine were under wan for the| _ Seeing this, his mother reproached iant machines blank, drawn and| It was a sleepy sort of day, t ony ay. | nin telderty: stamp the pieces of steel which| class was about half the usual size Construction) obey MBean NOP UL CE! | 7 asa tis mire aabiaiinahovexelal make. up the body. ‘This all-steel| and the “Prof” was calling the roll ment drive from the final assembly | “Aha, Jimmy, aha!” she exclaimed. iP 4 h Mo er aT eeaNY | wos june Med avaeare | body eliminates not only the porsi-| in a half-absent manner. To each ae tot the Administration build. ‘Mama did, replied Timmy coldly. | Pility of the car bursting or bulging] name someone had answered “here’ font of the Aaminabration Dati) ete gatpan sm SM | itheJonts but it des aay with | nt che’ ame af Sith ome ce confuleted "-anothendsten itenward| i SL thody squeaks or rattles and provides] Silence reigned for a moment only COM ered poner i ° a big factor of safety. to be broken by the ‘instructor's includes the erection of a massive Sheltering the Friendless i i three-story storage building, which} “Why don't you get rid. of Mies bony coeies, out ths: aml ee Sie ee eat ip Cicer u hen a Ch rat that! streamline effect that is so marked] “My word! Hasn’t Mr. Smith any curs und boat shipments Be Sree i ee tay | in, the completed car. Slanting wind-| friends here ?”—Humbug. ‘ : et jest kept him for sentimental | yield, full crowned fenders, and the « highly glossed, hard-baked perman- Time to Go building nee guisice run-| reasons—my wife hates him.”-— ways, W x ; educ ee teeta at (ietchae once | Mua gee Sie clad ent enamel finish are in keeping] MISTRESS—But why ,are you These two new. changes for the | i : , with the general high quality of the! leaving, Bridget? Overland are only indicative of the| , There are about five miles of wire | car, BRIDGET—Qi heard ye tellin’ yer policy which gepkies the officials, in the 600 coil springs in the eush- The interior construction provides | husbind ye was goin’ to treat me ions and back. of .the Willys-Knight everything of utility provided in: the] loike wan iv yer own relations five-passenger sedan. larger cars of much higher price.] life. id Phone 577 in the automobile bus 's on the job and fu y ‘helpful suggestion: improving the system’ of manufac- ture any man he has associated ith him. ern’s Growth Has Been Stea ew of the company’s ‘his: tory imparts)that the growth has beqa steady ice its inception. At the present 19 miles of railroad rks are required within the thousands of cars which are ship- ped from the factory each month. ‘These tracks will accommodate 1000 freight cars. Even when the factory is pro- ing more than 1200 cars daily not enough to supply the ifmand. Practically every inch of | the 6,000,000 square feet of storage space is utilized in the manufacture and storage of new cars, ibut there When You Want Real is a great need for more room, ac- : TIRE SATISFACTION ficials, who gays that the time will | = fi = = . TRY come when more territory will be! ; needed, 1 found the factory modern, with every knowr convenience ‘provided for the worker. The Overland takes a real human interest in the men jand women) who strive to make the Overland and Willys Knight cars the best on the mar- ket for their price. Take, for in- stance, the Mutual Aid, officered ‘by the workers, Its function is to care for the men and women who become ill. The employes pay small dues each month and in turn u paid sick benefits and their rs ,are given a death ibenefit should they die. ? There are other ways in which er the company seeks to please its Woo aes employes. Among these are the Min@ or TRAGQE MARA TIRES and TUBES cop ary kitchen department and its 33 serving stations, and the confectionery ‘booths which are d near the. gates. The com- ary kitchen has worked very si ‘actorily at the Overlan All the food is cooked in a.cen- tral kitchen jand hauled to the 4 "ying stations where the food is y\ at cost. When the commis- ' kitchen department started Sold by us for 10 years—and with universal satisfaction It has been seventy-five years since John Lucas founded this busie to users. ness. During these many years, Lucas achievements have made important paint history. Lucas produced the first high grade house paint having all essential ineredienta thoroughly mixed with pure linseed oil ready to apply. With this advantage in time, and time is the most vital element tation last April, only a small in developing and testing a perfect : fber of persons patronized the it is logical that ns during the first, few weeks. ' ually their + popularity in- ed swith the result that today than 4000 are fed each noon. 4 number does not igclude the ral hundred who patronize the} ria in the magnificent admin- tion ‘building, where the prices 80 low that it is possible to buy es ‘palatable meal Why not enjoy the Economy and Safety these tires and tubes and our organization can give you. G (he) BS y CIWS, oa See SS if eo atecuiae ry booths were “should have become the high standard house paint of the Nation. IT COVERS—more square feet per dollar. IT BEAUTIFIES— like the hand of nature. ' IT LASTS—and lasts and lasts. IT PROTECTS—like a coat of armor. ~ ae: : e IT IS ECONOMICAL. ed for patronage when I was 2 it at the plant. There. are five ese and in each is‘a:big pbacco, candy, gloves, fruit and ar articles which-ithe ‘workers it. They are open for business h morning when the employes R y& to work ‘and‘again at. noon. ; F. H. Carpenter Lumber Co. rland factory: It: employs ; aa { _. Phone 115 -- Bism asands of men “the -year ‘round ,the ‘buildings to the indus- 1 appearance of the city. All factory ‘buildings are remark- 7 substantial and. clean, cut. | Administration fhe administration building elts| . beautiful afte slightly weat of] ' —