The Bismarck Tribune Newspaper, August 14, 1918, Page 6

VAILY TRIB BISMARC! ES . 14, 1918. WEDNESDAY, AUG a : The — The at Trading Center of. Trading Center the Missouri Slope ‘the Missouri Slope : AUTOMOBILES, ACCESSORIES AND SUPPLIES Western Sales Co, RL A LITTLE TALK TO ADVERTISERS ABOUT ADVERTIS | > Marshall Field built up a wonderful busi- UNDERTAKERS AND EMBALMERS : MISSOURI. VALLEY If I were in business and were,not‘ashamed WEBB. BROS. |. A. W. LUCAS CO. ' Ohne a este? : \ y i of the fact I would advertise. i ness by advertising, and now that his busi- \ NN: : UNDERTAKING Undertakers — Embalmers If 1 had a poor business I would advertise ness~is built up’to ‘a point Whére it bears eR TESS MOTOR CO. } * “PARLORS Funeral Directors and get more business. toward’ merchandising the same, relation NRG Nn EL aoe aa Factory Disfributorsof | Vi Day Phone 645 If I had a good busines, I would advertisese~yhichsthe sterling-ahrk bears toward silver, aa ls tees MLS Cun EOLET. coe aaa { Night Phone 100 * Licensed Embalmer in Charge | and make.it better. ., he. is advertising to maintain his. business ie . a Pic ces a ‘|_- , Display advertising is the biggest single?” Retiie pinnacle whiere he has placed it, ” PORT. AGE TIRES Keily-Springteta ea Day Phone 50 force in the business world today. ‘ —_—— i 7 x Tike Firestone A, W. CRAIG Ihave never yet. dnown of-a business that GREEN DRAGON. Night Phone 687 © Everything for the Automobile” Did it ever occur to you that some of the was too large to advertise and I have never biggest buyers of advertising are ‘those who séen one that was too small to advertise. have advertising space to sell? - Intelligent advertising is the life-blood of Licensed Embalmer in Charge -. SPARK: PLUGS ‘Automobile Acces- © a DAIRY—MILK—CREAM TRANSFER and STORAGE The Chicago News is probably the highest; American’ business. - l\-porjes of All Kin ds eee u 7 priced daily advertising medium in America... Uncle Sam a recognized the importance i. MOTOR CAR . The Chicago News buys more-advertising' _ of the-display a FILTE ED 5 t : ; ; SAFETY FIRST TRANSFER AND space to tell about its advertising value than ~ He sends,to every newspaper in the land G ASOLINE SUPPLY COMPANY | Buy Only— STORAGE any other newspaper in America. hundreds and hundreds of columns of read- 4 \ j aly. y We have ‘unequalled “facili- | The Chicago News ‘advertises in trade pa- ing matter weekly,’ but when he has some Free Air and “Water | Distributors: ‘of Automobile |’ PASTEURIZED ties.for moving storage and pers that are read by other newspapers. big campaign to ‘put over’and wants to see 3A TTERY Supplies, Federal Tires’ MILK shipping of household They are also read by investors in advertis- « it go over with a rush, he turns to the display 5 B. . Veedol’ ‘Oils. goods. Careful, experienced | ing. iv - f° ad, and hevis today America’s greatest single SERVICE STATION BISMARCK DAIRY CO. _men. We also handle ice. The Chicago News doesn’t advertise be- ‘investor in display_advertising. ° mee 206 4th,St. Phone 765 210 Broadway WACHTER TRANSFER. cause it has to; it advertises because it firm- ‘As you ‘look back over our Liberty Loan i Phone 348 Ee COMPANY i ly believes in the value of advertising, and, and Red Cross and Y. M. C. A. and Knights aS : —- 202 Fifth St. Phone 62 strictly as a cold ‘blooded proposition, be- + of Columbus, and Salvation Army. and War — | BISMARCK MOTOR Sar gE EE 5 LRN cause advertising gets results, Savings Stamp*drives you will, find that it : ae Automobile Trimming ELECTRICAL pain ig not the local stories and the editorials over» |], COMPANY nd Top Work : . Notice your own home newspaper. which the news and editorial forces sweat, S eee ; a i Taek i —THE— | S U I T § When it wants the attention of the Peoples He Hee is dno nah i the a Distsiputors of ~~ Bi aera ag ANT Main it uses display advertising space. It knows . standing feature. of the publicity connecte . STUDEBAKER : ELECTRIC ‘SHOP 2, Fy tp ae that to hit its readers squarely between Ahe | with these drives was the big full-page ads / cand ee BK. SKEELS eyes it must display its mesage. a : "that caught your attention the moment you - CADILLAC ‘Bid ; a“ Everything Electrical Expert Dry sat It knows that a well written display ad‘ opened your paper and that held it pntil you _\ | Automobiles GS recite stage “es buy Wiring Fixtures and Supplies | KLEIN carries.a punch that never can be injected had read every word and finished a'convert. ; x ‘ [J ma : into an editorial or news story, no matter how well it’s written. Saturday Evening Post advertising Space ‘ Deloo Farm Light Plants Willard Service Battery TAILOR AND CLES NER In the not long ago cities and counties, TO DEVELOPING “when they wished to speak to their public’ PHOT, _ HARDWARE—IMPLEMENTS 4 Biation > peor is worth $5,000 for an ordinary page and resorted to long, tedious “Legal Notices,” | ——— beseech Phone 870 © 408 Broadway | ‘ - $10,000 for a cover page. with many whereases and therefores and so- | 3 : In every week’s issue, in spite of the fact forths. ‘ . ; { that George Horace Lorimer has a whole edi- Today in the east, and more and more in chon f] W hitne torial page in which to talk face to face-with : the west, the municipalities and other civil - sol ai oe Have You Heard the yy his sory oer alae hia pos uses. pee re ae the ‘snappy, ‘pepful, i FINE. Buccs s "BISMARCK -Nawne Daven: cy ‘AIN STREET severa: jousant Oars wor of its own Ur} you are thinking of buying ry ili 0 r films’ ‘for Latest Music? ; z gilt-edge advertising space to tell its read- _ They find that, even though it costs a mer arise oe wanes wil pay pg chon Devclupiig at— ers about itself, trifle more, it pays better. : - GN CH aC WELCH : : HEMSTITCHING ee eee ie It gets quicker résults; it gets more gen- Hardware NG Pocks — Implements | “FINNEY'S DRUG STORE STEIN’S : \ Yesterday we picked‘up a current issue of ‘eral results; everyone sees a display ad if Harness — Carriages — Wagons ‘Bismarck, N. D. : eee AG AND PICOT- Collier’s, which probably gets as much as The it-is well written and properly set up. It ae 2 F . Mail Orders Filled, Saturday Evening Post does for its advertis- ‘forces ‘itself upon the reader’s: attention as _ atig oe , 41 sme ingaee td nore ra a pprere : ing, and we found there’a big display ad for nothing else will. - BUSINESS ea ee the Boston Post, advertising its advertising. ‘That ad probably vost the Post more than it will get from a solid page of advertising, and the Post didn’t buy that space because it needed or particularly cared for the gosd will of ‘Collier's, “ Phone 849. Phone 562R 114 Broadway. You. Can Enroll at This | - MODEL OFFICE Engen: school under guarantee’ ofa sit 5 isfactory ‘position as soon’ as D competent or your tuition ré- funded. Send:.for particulars. ‘| "When you know more about this” college and what it has done for Ahundreds ofthe most successful Da aay : | business men and. women, you'll . attend. ~Write ay ‘Churches are advertising, banks are adver- tising; bond houses are advertising. They used to think it was not ethical, but they have gotten‘ over that. , No business is so dignified that it cannot be benefited by dignified, honest, sincere adver- tising. “Advertise, deliver the- Zoods, then adver- © *) tise;some more, ¥ Try it on your own business. Our ad spe< cia]ist will be glad to help you to line up a program, which will produce results. : a \ CLEA ING and DYING BARBIES DRY CLEANING AND DYE ‘WORKS: Phone 394409 Front St. WHERE TO DINE , When thirsty drink— ‘HAMM’S EXCELSO Nothing is indre refreshing than'a cold glass of good old Hamm’s Excelso on a hot day.' Advertising for charity, or for policy, or = because one “has to do jt” is poor business. Advertising is a business Proposition. It is just as much a part. of one’s business - as one’s light and heat bills and rent and clerk hire and the. original investment in : \ = We call for and deliver. Mail © Laaarcmay Fh a pera stock or goods. —THE’ AD MAN. 6. ae We hey MES orders promptly filled. Phone 895 = z = —————— | NAVY MIDDLEWEIGHTS HAVE NO-' a a CHANCE WITH CHAMPION GREB | F + the Carnegie Institute of Technology, es ~y 5 a Lite ge Schools Aeronautical School of Radio-Mechan- | cs ed Si ttt H - * rp h obilized to Develop ids—the only one of its kind in, the S Mr. Business Man— \ Brains for or the: Army | United States. : Veses { 2 Six hundred boys in khaki are Dr. rafjed Men at at ( Carnegie’ Insti-| !earning how to place and ‘repair ra- tute Pittsburg Lean How to io ‘installations of our airplanes. Re Fs ‘ ’ . . P Every select service man ‘whose rec- business are judged by the kind of : a) Plants on Airplanes. ord shows ‘that he ‘has had electrical stationery you use? / . training will ‘be'sent here. -General Tf it is printed in The’ Tribune’s By FREDERICK M, KERB. — | Pershing hos called for ‘more radio- up-to-date Job Department you,need ‘ 4 al N.E. A, Stai¥ Correspondent, . Pittsburgh, Pa., Aug. 13.—Our tech- | have no fear of the judgment. Through a big, new, steel and coe crete building (built in 90 days), This ‘establish- nical schools and colleges have heen mobilized by the war department’ tb turn out BRAINS for’the army. If some of the kdiser’s field mar- shals could take a flying trip to. Am+ erica and see how American educa- tional institutions are turning out | technical men for the army and pre- paring to keep up the supply for a dozen years if necessary, a great light might begin to dawn even in the Hun mind. I have just inspected this ‘work at NO. 1. — went with Director of War Couries Reed. Curtiss.model training planes, on which the men work. The aerial ra- dio*gets its power from a small aux- jiliary motor, fastened to the chassis of the plane, above the right wheel on/the landing gear. It looks like aj | Big acorn with an electric, fan fasten- eci on the front. When the aeroplane is flying. the force of the wind runs the radio motor. Fram this motor, wires “are carried to the’ sending set | located in the fuselage and operated | by the observer. make these installations and to set up ground: receiving stations and keep them in repair. * The school keeps in the closest touch with the army in France. Ca- bled instructions from General Persh- theory of electrical work, magnetism, machine shop practice, code practice, some sketching and workin gout of circuits, and also radio sending,” ex-| {plained Director Reed. “These men are without exception the best class of students’ we have The men learn to} « The floor space is covered with | ~ If you are not. in the habit of-hav- ing us do your work, drop in and let us talk the matter oyer with you. Estimates cheerfully given on all ment is run ‘un- der ‘strict ‘union conditions, there- by ‘giving. our catalog, and our prices a Pe merchant, A. V. Moroseff, expelled the family, and began altering it secretly, barring the public, reports - the news- paper, Utro Rossiyi. All sorts of hideous reports were prevalent of “horrible. practices”) in- dulged in behind the barred doors and curtained windows of the old man- RECOMMENDED ing result in changes in the course of cae f ig Psa FOR BRAVERY instruction to ‘keep it up to the min- + Recently the home was thrown: ea erpe! im ACTION, “The men are given some of: the posene -public. and "iL was! discovered \ Look ‘at’the yellow address : that the anarchists had rigged uy an art museum, including paintings by British, French and Russian artists, many of them taken from-other homes in ‘the neighborhood and all supposed to have beende stroyed in the orgy of looting that ‘followed the Bolshevik revolution, printing from a busingss aa Nee a are right. ‘men. 'the> 8+hour + day. 7 Your Subscription ‘ —when does if ae * label which is:pasted on your paper. It. shows you the date your subscription ‘expires, New regulations require that all mail subscriptions faust be paid in @dvatice, In ever had,’ said Director Reed. “There ° zu Sigky Layee addition, ll. subscriptions hag ' will be no better trained men in the! BY PAUL PURMAN. Greb has had a hard row to. hoe fwere so frequent that Greb scarcely TOS TaBET Oats Nias must be. stopped on expira- arvny.” It's only a couple of years ago that| since he broke, juta.the boxing game. {had time enough to Bet his ‘meals be- }Officer Would Call ~ tion date. % "Phe school of radio- mechanics was | the boxing world began to think muck! He broke in ‘as a iyreliminary ; boy in /tween fights. Tribune a h located at Carnegie, because Pittsburg | about the fighting “ubility of Harry| Pittsburgh one night when another] Greb! joined the navy this spring) On Her In Cemetery || _ water nc raat ere ould 1 is thece nter ot electrical produc-|Greb, the Pittsburgh middleweight. boy didn’t show wp. soon after ‘Eddie McGoorty; who had) ~ so renew ‘prom fl a efor pnd: ay tion. Since that time the Smoky City genz| Gheb’s father didn’t think muclif 9] Pulled a sensational comeback, put on} London, Aug. 14\—=A polite ‘Ameri- Biratios ate y ore ex- 7 ean WS. S- {has battled his way through the rank: | the fighting game 4nd-after his ‘early ie blue. ae pn ten was dulce ede Sa eames dntroduced e a penion : 2 iti i and is champion of the United States| engagements Harry could usually ‘ook | between the two for the championship | soc! woman found her obsesset ng ‘ <S aa Tete British Military navy, saving deteates Eddie McGoorty forward t6 a Walloping at home, |of that branch of the service and Greb | with a fear of the influenza epidemic. Bismarck Th ibun wh HIS WINTERS — May ‘Control Roads for the title recently. whether he got one in the ring or not. | Won a decision in 12 sounds: When he wok his leave ‘he asked to ri le coau. | SAE E SEES When Greb leaves the navy, he-will| -As the youngster gained ‘reputatior: : call again on’ ‘his return fo England. - ed. ee § (By Newspaper Enterprise Ass'n.) | find but few middleweights who cau|he gradually moved forward until he “ORGY MANSION’ 3 ‘Ab,” she said, “f-may be in Kensat Co : ; London, Aug. 14—The control of|eriously dispute his chaim io the| was, permitted, to fight’ a few main | “Or “ANARCHISTS Green by that time.” “Well,” replied mpany us 5 ©, main roads of England, by the military | world championship, the most danger- bouts, after ‘Whiehs' tiis manager, a! AN ART MUSEUM | the Americaif, who‘had never heard of Ei Az ‘ ae, is under consideration. Local‘ authr-|oug of whom would ‘be Mike O'Dowd, | Pittsburger with more enérgy than | _ (By. National Enterprise Ass’n.) [Kensal Green, “will:you permit” me to 4 1 ities siready are beginning to protest|who has claimed the American titic| judgment booked. hint for “everything | Stockholm, Aug. 13,—Moscow an-|ca!l at that charming retreat?” Ken- H Spe : i 7 again! the step. nF siace his deféat Of Al McCoy. be-could get. Oftentimes his bouts | archists seized the home of the rich, Bl Green is a cemetery. ‘ \ , BY Sf - i