PHONE TRUSTS BOOST | INRATES IS CESED ~"” BYP_S, BOARD ORDER’ pares | Company Must Restore Tariff Raised Under Regulation * Aimed at “Frank” Evil. ALBANY, July 9—The New York! Telephone Company, under a ruling | of the Second District Public Service | Commission to-day, will have to re-| store the rates to thousands of its gubscribers, which were raised a few ‘weeks ago. The commission recentiy fesued an order aimed at public of- ficlals and others who enjoyed re- @uced or free telephone rates. The company, taking an advantage of this vuling, which was not intended, raised ebarges to thousands of subsoribers who had flat rates, including more than 1400 apartment houses and clube in New York City. ‘The commission etated that the original order was aimed at the prac- tice of giving free or reduced rate telephones to favored individuals in such as village, town and city officials. It was so phrased, however, that the telephone campany was enabled to insist on the | raising of a large number of rates throughout the State. ‘The telephone company, as an in- stance of this, in one community where it had less than 6,000 sub- scribers served notice that the rates in 1,900 cases would be raised. The commission says there is “a suspicion” that a large number of people have been having free phone service in return for aiding the com- panies in getting franchises. It adds: “Whether or not such a suspicion is justified, it seemed to the commission that In fairness to the public at large the practicé of more or less indiscriminately giv! free telephone service to local officials throughout the State should be stopped.” The Medicinally Per: LAXATIVE Internal Antiseptic LIVER REGULATOR and REMEDY tor CONSTIPATION WAP6 ore free trom narcotics or bad after-effects,- Gentle, Soothing, Healing; & Tonio to the Me yb pur ai Wool Crash FOR MEN AND YOUNG worst 20 WILL CLOSE Hand Tailored Suits FOR MEN AND YOUNG MEN, 33 TO 44 CHEST. oe en ee STORE CLOSED ALL DAY SATURDAY Franklin Simon 8 Co. Fifth Avenue “Young Men's Shop 16 West 38th St.—Store Floor Entirely Separate from Fifth Avenue Store Will Hold a Sale Frida FOR MEN AND YOUNG MEN, 33 TO 44 CHEST. Hand tailored three button sack suits, coat and vest unlined, patch pockets, of high grade English wool crash, in tan, light or dark gray colorings. 18.50 Hand Tailored Suits Three or four button English sack models, in navy, black, gray or brown pencil striped cassimere, striped or checke: | , Scotch homespun, vicuna or navy serge, | .00 Separate Checked Coats (Uniined) FOR MEN AND YOUNG MEN, 33 TO 42 CHEST. Black and white sh with stitched belted ba 9.75 White Flannel Trousers FOR MEN AND YOUNG MEN, 27 TO 42 WAIST. :. Of white English tennis flannel, also white striped H English serge, with belt straps and cuffs. | 3.75 Men's Silk Shirts Of Pebble Crepe or Tub Silk White, with blue, red, tan, violet, gray or black and white satin stripes or all white; new patterns, 1314 to 18 neck. Regular Price $5.00 Men’s Bathing Suits Two-Piece Swimming Suita Of fine worsted, in navy or dark Oxford, with eran seen: see vila cart esses “9.75 | a { Young Men's.Shap"’—16 West 38thSt, Suits (Untined) Actual Value $27.50 MEN, 33 TO 44 CHEST. Actual Values $27.50 to $40.00 Sino check cloth, ; four patch pockets. Actual Value $12.50 Actual Value $6.50 OUT FRIDAY Three or four button English sack models, in navy, black, gray or brown pencil striped cassimere, striped or checked worsted, Scotch homespun, vicuna or navy serge. 15.00 sais sesso 2.95 THE Picturesque “Basque” Dresses Sponsored by Lead- ing Paris Stylists Votaries of fashion abroad are wearing these quaint, long-waisted “Basque” models, favored by Premet and Cheruit and so_ successfully launched this season by these French fashion arbiters. Mlustrated ts a frock of the new mode— a fetching creation in black satin and black tulle. Note the tight-buttoned bodice—the long tranaparent sleeves and the tunic banded with eatin folds. This model, one of the many novel edaptations K of the “Basque” displayed in the Macy collection of new Dresses, ts priced $38.78. The Bretonne Basque Dress in Charmeuse $2 8.75 Satin charmeuse in black, navy and white, soft and lustrous In finish, 1s used for this smart but simple model. An exceptionally becoming Dress for a full figure. The bodice fronts are on straight, figure-concealing lines—the sides extending to form a sash at the back—loosely knotted and falling over the long flaring tuntc of the skirt. Collar and cuffs are of sheer organdle edged with creamy lace. Clever Coatee Basque Dresses of Talfeta, $23.74 Soft French taffeta in navy and black is employed for this model, with semi-fitted basque in jacket effect. These broad tucks are intro- duced at the bust line and the straight fronts fasten with “acorn” buttons. A wide collar and curving cuffs add to its quaint style, and a collar of embroidered organdie affords a dainty finish. A full, flaring tunic is a feature of this very charming frock. Third Floor, Brosdway. For Misses—Fetching “Basque” Dresses of White Silk $19.74 Typical of the new mode, is the quaint Frock illustrated,—tashioned of soft Japanese silk in white, navy and black—with deep girdle and sash of moire ribbon. Collar and cuffs are of sheer volle, button trimmed. Note the long graceful lines of pleated tunic and underskirt. Sizes 14, 16 and 18 years. Hand-Embroidered Dresses of White Voile $1 1.74 A Charming Summer Frock of French voile—with hand embroidered bodice and tunic, the latter inset with medallion of rary. Venise lace. Collar, vestee and cuffs are of fine batiste. Pretty Summer Dresses of Corded Crepe $9.74 A collar with filet medallions, a broad girdle of black moire ribbon and crochet, centres and loops add to the effect in style of this model in white corded crepe. The bodice has the new “wing sleeves" and the skirt is in Russian tunic style, over a tucked underskirt of plain white crepe. Misses’ Dresses of White Crepe $4.89 A girlish model, distinguished by Its simplicity. Girdle bow ai tiny Horo are of black satin, Haring cla Rratee and ct hemstitched organdie. The bodice {Is ki lines, and t! Russian tunic 's slashed at the sides. Sn. Rion, tet ane che: long Each of these models in sizes for Misses—14, 16 & 18 years. Third Floor, 86th Street. Women’s Low-Heel Oxfords of Tan Calfskin, $3.96 Extremely smart in style and very comfortable—this is the style of shoe now 1n such demand for Outing wear. Made on flat “English” last—from tan calfskin in the dark “mahog- any” shade—these have invisible eyelets and low, broad heels. Soles and heels of durable rubber, or of all leather, as preferred, for women and misses. Second Floor, 85th Sizes Rear. Sport Coats of White “Polo Cloth” Specialat $11.74 The model |ilustrated, ceveloned Ina soft, fleecy, light-weight fabric, known as “Polo Cloth, Aas collar and cuffs of black velvet. The back Is belted In smart effect, fn the garment cut on loose and swinging ines, Tennis Coats of Scarlet Chinchilla $12.74 In fine “Worumbo" Chinchilla, these gay scarlet coats are cut on mannish lines, and wey finely tailored. Broad white silk brald binds the rolling collar, fronts, cuffs and the 3 large patch pockets and the gare ment fastens with cut pearl buttons, Embroidered on the Fealcove are tennis racquets, In white and blue. Sport Coats of hite Chinchilla $14.49 Anexcellent quality of white “Worumbo” Chinchilla 1s employed for these jaunty coats, made In shoulcer model, with belted shawl collar, patch pockets a1 cuffs, $< nner aT ‘EVENING WORLD, THURSDAY, JULY 9, 1914. NZ white In Charmeuse, Crepe de Chine, Taffeta and Serge. $ All the fashionable colors are 9 blue. The sizes are broken, but there is excellent selection in every size. 74 Women’s Summer Suits That were $23.74 to $39.75 in gabardi serge, crepe cloth and broadcloth, Although the size range Is broken, there {s excellent selection. Russian Tunic A ver; Tunic Skirts of Taffeta, $10.74 The Russian tunic of this model is smartly box-pleated, high girdle of Roman striped silk. Golfo-Cloth $4.89 Sport Skirts, In white golfo-cloth, an Imported fabric of fine quality—sport skirt model with separate high belt; pearl button trimmed. Store Your Furs at Macy’s— Your Fura will be kept lus- trous and perfectly protected against mothe dust if stored in Macy's COLD, DRY AIR STORAGE VAULTS where the temperature (a never higher than 25 degrees. REPAIRING AND REMODELING of Fura will be done during the Summer months at much lower prices than will prevail in the Fall, Oriental Rugs Accepted for Cleaning and Storage at ‘Loweast-in-the-City’ Prices. Third Floor, Broadway. Sterling Silver Vanity Cases Special, $6.89 Macy's Usual Price, $12.89 Fine hand engraved on one side, and other side plain for mono gram; heavy weight and sterling silver inside as well as outside. stylish and useful, Fitted Ver with memo tablet and pis mirror, two coin holders and place for cards and bills, The compart+ ment for cards is gold lined. Fine soldered link chain handle, Main Floor, From. From Europe ———<$<——<$<$<—$<$<_—<—<_— From Paris, the dalntlest of Caps that have a appeal of newness about them. Two novel patterns have been chosen instead of re» peating the conventlonal rt cap iden that hus been inv for time. One styles gests a sunbornet ow a br sunbonn ind at the front arc deep ruffle at the bach thattalls low on the naa The other tsa combination of fineat luces and cut eo oddly that it is almost a puzzle io war fe Property paced It to t. ly pla Sof ens meek ferris rel produced for sometime, note is a broad flat bow placed directly In front and eld 1 place by Sprays of tiny plue chiffon voaes, Thene lovely creations are priced at §8,.49 each, Third Flooe, Contre, An Black Velvet Hats-~-The Latest Fancy of Fashion, $6.89 Extremely modish are these large black velvet Sailors, broad brimmed and in smart new shapes—trimmed, as é//ustrated, with bands and cockades of grosgrain ribbon in Also, at this price there are Sallors with velvet crowns and transparent brims, trimmed with velvet poppies and novel metallic flowers. Priced The new close-fiting in white and blackh—many clever styles, $3.96; and ranging to $16.89. 300 Women’s Dresses Originally $15.74 to $23.74 74 Women’s Taffeta Silk Skirts attractive Skirt to wear with dainty Blouses, this model in fine quality black taffeta features the long Russian tunic effect with side pleatings. and the|is introduced in this 3-tier skirt of Page or gold, ‘eather Turbans Second Floor, Sith St. with the long tunic Skirte. presented as well as black and navy ee New Models, many | Third Floor, Broadway. rimmed ‘Third Fieor, Broadway. Model, $9.74 Tier Skirts of Taffeta, $1 5.74 A short side - pleated tunic effect black taffeta with Roman silk girdle. Repp and Cordeline 96c White Skirts of excellent style in strictly tailored effects, with pocket. Lengths and walst bands for large, small and regular sizes. ‘Third Floor, Centre, Boys’ Sturdy hoes--- Of English Make $1.89 These Shoes, solid and ser- viceable, are made especially for R. H. Macy & Co,, in Eng and, The leather used Is pliable, durable box calfskin : he last broad and comfort- able, The soles are extremely strong and will stand hard wear. Sizes 1 to 6. Becond Floor, 85th St., Rea, New Silk Shetland Veils Special at 49c avy silk Veils in all the fashionable colors and In many novel and becoming styles. Some in plain heavy mesh, others in delicate shadow lace patterns; many new “frame” and bordered desi; Specially purchased for this Sale, these Veils have scarcely rceptible imperfections — ence, their very low price, Main Floor, Broadway, Macy’s_ ¥{¢ FineCandies |; For many years R. H. Macy & Co, have made Fine Chocolates and Bon Bons— In Guality and flavor ranking with the cholcest and most expensive Confectionery of speciafty stores. So great has been the de mand i these Finer Candies that a special section:-— A Candy Shop on the {3 Main Floor has been devoted tothelrdis- play and sale, : Here willfind among other tert pting and delicious Sweetments—oneof the most jim popular Macy Confections, of fq grade sold by the exclusive | vendy Shops at 80¢ a Ib, and f a tb, at Macy's Macy’s Perfection Chocolates for Fri- days and Satur- daye Only H Spectal at, H a Pound, 49c 3 Packed in a and § pond boxes, These are assorted flavors or with hard contres in. many Varieties, Main Hinge, 5th #6, AWA KN Men’s Summer Suits Were $14.75 & $16.75, $11.75 Suits in the Lot, S; sed, Made to Sei These Suits cannot be matched elsewhere at the price, The fabrics are fancy cheviots, tweeds, fancy mixed worsteds and cassimeres, and the styles are two- and three-button sacks in the English and American models. A full range of sizes, and also suits for men of stout build. M Pu; White Flannel Trousers, Special, at $3.49 In Specialty Stores these trousers are invariably marked at $5.00, have beit loop and cuff bottoms, and are admiral golf, tennis and yachting wear. During July and August the store will be open from 6.30 A. M. until 5.30 P. M., except on Saturdays, when the closing hour will be 12 Noon. ] [DELICATESSEN] Macy's Delicatessen Products, pure and fresh, palatable and appetizing, are a distinct addition to the summer menu. Here are Cooked Meats, tender and savory; Entrees that are tempting and delicious; Relishes that will tickle the appetite, and an infinite variety of dishes as appealing to the eye as they are to the palate. Cor Sugar Cured Boiled Ham, special, sliced, 32c per Ib. Macy's usual 4s 39¢ per Ib. Cut 6 plas, suger from young, cured and so cooked that the sweet and retained. nutty flavor le perfectly None delivered. None to deslers. German style PotatoSalad 12c per lb. The olddeshioned porat steer a vented Caran teen hanes Macy's Perfect Mayon- naise, 47c per Lb. Perfectly blended, ri {hose aied dressing, ined del the freshest y tre invariably Used. | Purest ol Imported German Salami, Special, 61c per Lb. A now importation of this apley Spee sing == smoked = «sausage. ‘acy‘a Usual pri ae! oe ts 66c per French Style Soused Pigs’ Special, 10c Each. Qook 3 hot weather dehn © Dopuler Ementhal Swiss Cheese, Special, 28c per Lb. pound” hich and delfetsus Haver, English Style Dat: glish Sty! ry Special, 24c per Lb. Macy's jal price pound tor this imeppy 5,208, 9° Smoked Sliced Salmon pbice: tine: Ige per tin; $1.73 Luncheons Put Up for Outings Fifth Floor, 36th Street, Clothing and Furnishings for Boys---Great Savings Every suit in the department ha: eearante The Norfolks, and on fone byw ment of them, are priced from one-third to one-half less than t-in-the-City" prices. All Our Finest Suits Reduced Nearly 4 Now $6.96 and $9.74 Macy's original ** 37 were 96.95 9 were = 7.49 20 were = 7.94 14 (were a 24 were 9.74 All sizes from 8to 18 years. All Wool Tweed and Cassimere Suits $3.49 and $4.74 were priced before the 16 years. Light Weight Reefers $1.98, $2.97, $4.96 Before reduction they were Rriced at from $2.97 to $9.74, he garments are in biue serges and mixtures, AU alzes from 3}4 to 10 years. Boys’ Shirts, Special at 68c Verlfed Price Hlecwhere $1.00 meeetinod matoritis” Pian edo and str rate collars and also Cre area! Sizes 12 to 14 Inch, dal for $ bly adapted-to Fitth Fleer, Brenéway. Macy’s Rich Pound Cake, Home-made Style, b. 34c ae of dy! and Lo age 's, pound for iked to perfection. eo Plain Pound Cake, Raisin, Ni Chery, Citron and "Tutti-Ft ce. Layers of Delicious Cake, «a. OC For Short Cakes or for Cakes of any sort, try these light, rich layers. Always fresh as fine in quality ane flavor as the best home-baked Cake could be. Macy's Home-made 27 c Style Pies, each Large size Pies with flaky, rich, well-baked crust; many Va@e rieties, some with delicious fresh fruit fillings:— u Huckleberry, Raspberry, berry, Apple Pineapple, Cran , Rhubarb, ringue, Custard, Cocoanut and Lemon. Counter Delivery Only On Bakery Products. Fifth Fleer, S5th OA, “John Seger” Surf Casting Rods Reduced $11.74 Macy's Usual Prices $14.69 & $16.00 best quality" Surf fishing poe at Present ail along the coast. Split Bamboo and Snake- wood Reds, which were $24.74 greet tor teas “Reels of All Kinds Greatly Reduced A clean-up of one of the leading reel factories. Practically reel on the list Is worth the price marked. Rubber and Nickel Pla ted, ingle acti ind Iti with a drag as well as a check), Better quality Reels, 49s. Heavy Nickel Plate ruple Reels with check as tee also some rubber single aqyign fly reels, bound with Fly Rocks tome Yong spoon Coot hg. Reels, a few metal ‘inished, Trolling and Casti of rubber ‘and nickel plate, man silver with jewelled bear ings, and some enti Z nickel finish, $1.24 ond 7 Tifth Weer, Contre, a splendid assorte 100 were $8.98 101 «were 9.74 81 were 11.74 7S were 12.78 21 were 14.76 Tub Norfolk Suits, $2.49 New model Norfolk linen crash and khald, ai 17 years, Begs’ Washable Suits 98c, $1.39, $1.98 Macy's Prices Were $1.86 to $2.97 Russian, Sailor, M! Twist, Dickens, French Balkan models, A big. of atripes and checks, Boys’ Pajamas, 680 btus, hotio, pint and ae Bik frows Choice ties 4 to 18 years, "

The evening world. dated July 9, 1914

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