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4 THE EVENING WORLD, WEDNESDAY, NOVEMBER 8, 1922, Be of Good Cheer- Everybody! Why We Expect This Year’s Holiday Business to be the Greatest in the History of the House of AEARN 1. Because we believe this country has turned toward prosperity of the olden sort— 2. Crops are enormous— unemployment has been greatly relieved— mills and manufac- turing are operating on a vast scale. 3. The spirit of conciliation isin the air between labor and capital— between nations, sects and groups of all kinds. \ 4. Safe and Sane Spending is the expression of a finer sense of values in merchandise. Both conservative and lavish purchasers are quick to appreciate a store which specializes in closer-to-cost prices for its great assortments, giving in this way the values which the pub- lic wants. . 5. Our own constantly increasing business is but a reflection of this well known HEARN policy. OUR RECORD IS THIS A “HOLIDAY” STORE? IsitP Come in any Saturday afternoon SPEAKS FOR ITSELF We make no IS THIS A FAMILY STORE? ridiculous Our assortrnents provide for when the youth of the city have leisure to shop and you'll see the holiday spirit in full swing; and merchandise on counters and tables to match the spirit and priced to match the purse. OUR NEW DEPARTMENTS— Hearn is always growing, and so is its number of patrons. Recently added depart- ments: Books, Cameras, Sporting Goods, Gift Shop, Radio, Phonographs, Sheet Music —these have already enlisted a patronage that would do credit to many long established bouses that specialize in the above. claim to undersell every- body all the time; we know that you know it’s physically impossible to know all other stores’ prices before ‘we mark goods for sale. But, our shoppers do scour the city and suburban towns; and if any other store under- sells us, as quickly as it’s hu- manly possible to do so, we reduce our price lower than our competitors. Our records show that in the majority of cases we sell closer to cost, than stores flaunting reckless slogans. the needs of every member of the fam- ily, and our prices enable every one of them to gratify their needs. Hearn also gives special consideration to requirements for the young men of the family. Men’s Clothing, Men’s Hats, Sporting Goods, Gloves, Sweaters, Work C! lothes. Our Men's Hosiery is famous for its values and our Men's Furnishings Department does a busi- ness that can be equalled by only a few indi- vidual stores in Manhattan. FOR THE YOUNGSTERS? In re-locating three departments to make way for a tremendous Toy Department we have given heed to the demands of children. Vast stocks of Toys, Dolls and Games have been priced in accordance with our 95-year-old policy of moderate profit prices. We Buy for Cash and Sell for Cash Manufacturers are glad to sell Hearn as we pur: chase large quantities (always for cash) and make quick turnover. Our sample room records show last week 830 salesmen came there in one day seekin our trade, 8 our tra FOURTEENTH STREET a AE ARIN Ample Parking Space On both sides of Fourteenth Street, which is now thoroughly done over, there is ample parking space for automobiles and taxis. There is also an attend- ant to look after the cars of customers while they WEST OF FIFTH AVE are shopping. Theodore Roosevelt said: “Thrift is common sense applied to spending.” | nee strives constantly to put in practical form this splendid bif of wisdom. Parti larly as the holidays draw near, do we seek by our carefully made cash pur¢ has t ) offer Christmas stocks at values so that customers who buy may feel that ‘ry purchase is a sensible one in the true Rooseveltian meaning of the word. Page 27 For Our Regular Advertisement. 11