The evening world. Newspaper, October 18, 1922, Page 13

Five different kinds of the new Phenix Club Cheese AMERICAN: It tastes differ ent —richer, smoother, and ereamier with a unique flavor SWISS: Entirely new in ap pearance, it has all the appetiz ing qualities of the best Swiss. PIMIENTO: The tang of mel low cheese with a strange new coolness, from sweet savory peppers. Already it isim- mensely popular. ROQUEFORT: The famous French flavor with a difference that just suite the American table. MUNSTER: Smooth, mellow flavor with the tang for well flavored foods, for sandwiches or an appetizer. Phenix CLUB CHEESE @ When purchasing crear cheese, always look for the name Phenls g0as to be sure of getting the genuine Philadelphia Cr eam Cheese. THE EVENING WORLD, WEDNESDAY, OCTOBER 18, VER forty years ago the most exclu- sive grocer of New York City asked a famous cheese maker to make a richer, better cheese than any that had ever been put on the market before. The expert had just the right milk for the best cheese. A green valley protected by hills, watered by pure streams with partic- ular properties in the soil, produced a special milk. To this fresh pure milk he added extra cream, and devejoped the new table delicacy — Philadelphia Cream Cheese. Now the second 7 7 7 The same special soil, lush @ 1922, ss, protecting hills and sparkling streams that produced a special milk for the first famous Phenix Choose, nestle around Phenix Creamerios today ow the largest cheese makers in America The rich creaminess and delicate tang of this new luxury captivated the grocer’s sophisticated customers. Here was a cheese that could be placed side by side with the finest delicacies on the best tables of old New York. This was the origin of the first famous Phenix Cheese—a cream cheese so superior to any other that today it is recognized as a distinct and original cheese. Its familiar name, Philadelphia Cream Cheese, applies only to this particular cheese as made by the Phenix Cheese Company. An entirely new kind of cheese OW the same cheese maker who developed this famous cheese has perfected another native cheese—Phenix Club Cheese. An entirely new kind of cheese. Phenix American Club has all the goodness of the best American cheese you ever had—and something more. Richer and creamier. A tempting golden color. A smooth tangy flavor that is captivating. The new Phenix Club Cheese is so different in taste, so superior in delicacy that it gives a new dis- tinction to the long familiar name, American Cheese. Already you may get four other favorite cheeses— Swiss, Pimiento, Roquefort, Munster—in this new Phenix Club Cheese. The same special soil that produced a special milk For forty years Phenix creameries have continued to make better and better cheeses. The same special soil, lush grass, protecting hills and sparkling streams that produced a special milk for the origi- nal cream cheese nestle around Phenix creameries today. Mellowed in their own cool curing rooms Phenix cheeses have gatned fame for their better flavor. Now this latest achievement of the cheese maker's art ranks among the finest table delicacies. Already it is a favorite for after-theatre suppers, after-dinner coffee, luncheons, and dainty teatime sandwiches. All ready for the table Phenix Club Cheese comes to you all ready for the table. It slices into dainty squares. There is no tough rind to pare away. No waste. Wrapped in tinfoil it keeps fresh and good to the last slice. Try this richer, creamier cheese today. Both the Phenix Club Cheese and the Phenix Philadelphia Cream Cheese are on sale at groceries, fine delicatessen stores and dairies. Phenix Cheese Company, New York City. developed TWO native cheeses Forty years ago New York’s most exclusive grocer asked for the first one » ~~ Tho first famous Phenix Cheese— Phenix Philadelphia Cream Cheese — isstill the only cream cheese carried by the exclusive grocer who first aiked for it over 40 years ago. It is the largest selling packaged cheese in the world. The new Phenix Club Cheese gives a new distinc- tion to the long familiar American Cheese. Already four other familiar cheeses may ke had in the new club cheese. Se Set ead Tw" 4 3 of Re: