The evening world. Newspaper, June 17, 1922, Page 14

| ; ; Fas IIRARs SIXTH INSTALMENT. WHO'S WHO IN THE STORY: MARK KING, who follows the trail of the forest, comes to the lodge of his friend, BEN GAYNOR, to tell him of plans to find a gold mine supposed to be somewhere near a lone cabin on Lookout Ridge. Gaynor admits that he is in financial straits, although his wife and daughter are en- tertaining a house party of San Francisco's fast young set LOONEY HONEYCUTT, old hermit of Coloma, who has the Secret of the mine, is too enfeebled ing undue attention from SWEN BRODIE, brute outlaw of the mountains Brodie throw a man over a cliff on the ridge Sistance of the fellow, who is to make the search. He is receiv- King has seen King goes to the as- ANDY PARKER, a mountaineer, who confesses, as he dies, that he and Swen Brodie were trying to of devil's luck! GLORIA GAYNOR, idolized tyes are too blue for King to resist. with King at da get to the mine—against the curse daughter of Ben Gaynor, whose She deserts her guests to set forth wn for a day in the forest. MR. GRATTON, a devoted guest, who is jealous of King King does not like Gratton’s oily manners. Gloria rides with King to Coloma. She sees him call at the post- office for a package containing $3,000, and waits while he goes to the cabin of oid Loony Honeycutt. Swen Brodie is at the cabin, threatening to kill Honeycutt, un- less he tells the secret of the gold King interferes. They fight, but old Loony gets Swen Brodie hands up, at the point of a rifle. King offers Honeycutt three thousands dollars cash for the secret of Lookout Ridge. Old Loony refuses. Finally King offers one hun- dred dollars for just a look into the box Swen Brodie tried to steal He sees a small packet, a leather pouch and a burnished gold nugget King returns to the lodge with Gloria. forest develops a strange attach Their ride through the ment Gloria cannot understand, although she is very unhappy when Mark King goes back into the woods, and very happy when he returns four weeks later to take her They meet Swen Brodie. GLORIA’S GIFT. WEEK passed and Gloria went back to San Francisco. These had been seven days and nights of uncertainty for her, and had brought hours of con- fusion that mounted into bewilder- ment. She had sung and danced and flirted as even Gloria Gaynor had never done before; she had made Gratton sure of her and his eyes had smouldered and his chalky pale face had flushed; she had sent him off, gnawing at his nails; she had made other young laughter rise like echoes of her own; she had sighed and sat long hours at her window, wonder- ing, wondering, wondering. In the end she had gone, leaving her little note for Mark King. King did not return to the log house. He knew that long ago Gloria would have gone; there was nothing to draw him in her absence. King spent day after day in the canyons and on the ridges and yel, through Ben Gaynor, thought to keep an eye on old Loony Honeycutt. He saw virtually nothing of Brodie, Now and then smoke from a camp- fire; once or twice the charred coals where Brodie’s men had been before him, Upon these camp sites he looked contemptuously; carelessness and wastefulness were two things he hated in a woodsman, and always he found them in Brodie’s wake. Also he found bottles. Further, he waa of the opinion that he could go in the dark to the particular canyon tn which the illicit still made its output of bad moonshine whiskey. But. though that canyon lay in the heart of the country he was combing over, it was one which he had plored from top to bottom two years ago, and now was content to leave aside. One day he came upon signs of a killing made the day before; by one of Brodie's outfit, he assumed, Some one had baited for a bear and had killed. The mother bear, he discovered the following morning, for he came upon @ little brown cub, whimpering dis- mally. King made the rebellious little fellow an unwilling captive--and smile as he thought of Gloria. Gloria had talked of bear cubs. If she but had one for a pet! Well, here was Gloria's pet. King that day turned toward the log house. And thus he received at last Gloria's note at Jim Spalding’s hands: Dear Mark: Mamma and I have to go back to town to-morrow. I am so sorry that I can't stay up here always &nq ejways. Do you realize that I have never seen you in the city? It's lots of fun, too, in its own way, don't you think? Another kind of a wilderness. I wonder if you would come down—if I asked you to? I'll say it very nicely and properly, like this; ‘‘Miss Gloria Gaynor requests the pleas- ure of Mr. Mark King's presence at her little birthday party, on the evening of Aug. 12, at 8 o'clock.’ Just the four of us, Mark; mamma and papa, you and GLORIA. “Aug. 12th,"" said King. ‘I'll go." He didn't write, as the necessity of an answer did not suggest itself to him. Before he had taken a taxi at the Ferry Building it had dawned on him that his best suit of clothes was some- what outworn. It would never do to go to the Gaynors in that. Nor wa there time for a tailor, Therefore he went direct to a clothing store in Mar- ket Street and in something less than half an hour had bought suit, hat, shoes, socks, shirt, collar and tie. ‘The clerk watched him with admir- img eyes as he went out. For the clerk, an odd thing in a man who sold clothing and therefore was prone to judge by clothes, caught a glimpse of the real man. “Big mining man, most likely,’’ muttered the clerk. “Don’t care for clothes and is rich enough to get by with whatever he wears.” He looked vaguely envious. Later King telephoned to the Gay- nor home, A maid answered and in- formed him that Mr. Gaynor had not arrived yet, though he was expected this afternoon or in the morning; that both Mrs. and Mise Gaynor were out. for another expedition into the forest name. King sat In the lobby, musing on San Francisco. As Gloria had said \t Was a wilderness of |ts own sort The next evening King got a taxi, called for his bear cub, stopped at a florist'g for an armful of early violets, and growing more eager and impa- tient at every block was off to the Gaynor home. “Here you are, 8: feur, opening the door. King fancied the man had made a mistake in the number. The 1 was blazing with lights, up-stair down; there was an unmistakable air of revelry about it; faintly the music of a new dance tune, violin and pic colo and piano, crept out into the night. Above the music he could hear gay voices, muffled by door and win- dow and wall King was of a mind to go back to the hotel, He had counted on the Gaynors alone, not on this sort of thing, But also, most of all, he had counted on Gloria, and his hesitation was brief. He jumped down and, leading his bear cub by its new chain, went up the steps. A housemaid came to the door, opened it wide for him, saw the cub against his leg, and screamed. “Why, what on earth is the mat- ter, Frieda?" said some one. It was Gloria passing through the front hallway with a worshipful youth, Gloria came to the door, the youth at her heels, looking over her shoulder, "Oh!" cried Gloria, -King knew then in a flash that she had not ex- pected him, that prob@ly because he had never answered her letter she had forgotten ali about il, Unevn- sclously he stiffened—his old gesture before a woman. But now Gloria came running out to him, her two hands offered, her eyes alight with pleasure. ‘ou did come," she said gladly, As of old she set his pulse stirring restlessly with her Saeed vivid loveliness, To-night was Wiloria's night; she was eighteen and queen of the world. “And—Oh, look!"’ She let her hands remain in his but her eyes were said the chaut on Gregor: G “ alt for the tittle King's feet und pull birthday pre “It's the all? she In the } ed by pretty dresses suits, all evenin brown bundle of fur that began now to ck at its n. My nti"? most delightful present of whispered to King. ulway they were surround of the curious, Girls in young fellows in black rt as to the proper cppolntinents. At first they posed to look on King as “the man who brought the cub," and it was only a» began a string of introductions that they understood ull they regarded Mark King at whine when Glor One and curiously The cub was made much of, and finally led off to the kitchen for sugar and a bed in a box under the table red and was e Mr. King Mrs, Gaynor indeed to Gratton ppe “very King again."* remembered whom st him. As he sat with Gior found little to say, he was wolous of her eyes probing at him when she thought that he did not sed, He looked away, adow in his wyes, and chanced to ste Gratton. Gration, who had struck him as contemptible in the woods, a misfit and a_ pour sort of man at best, was here on his own heath rly he was much in favor among the girls and women, envied by the younger men Another dance. Gloria excused her self lightly and escaped into the arms of Gratton himself. Escaped! King understood; that was the word for it He watched them; saw Gratton whi: per something into her ear, saw Gloria toss her head, saw her cheeks flush. ‘Then Gratton laughed and she laughed with him, ' They danced wonderfully together, swaying together like two reeds in the same gentle wind. Others than King noticed; there were knowing smiles. When again couples were seeking each other to the jazzy invitation of the musicians, King slipped away and went outside, He stood in the shad- ows of the porch seeking to get a grip on himself. Two or three couples came out; he remained unnoticed in the darkness. He heard a girl's voice: “But who is he? I think he's ter much "IT'S THE MOST DELIGHTFUL PRESENT OF ALL.” with small liking, came up and shook hands and looked at King in a way which did nothing to increase the lik- Ing. Ben, It appeared, hud been un- able to come this ye: King was sorry for that as he looked about him. Only now did he remember the vio- lets he had brought for Gloria~ Gloria gave him the first dance after his arrival, high-handedly com- manding a falr-haired and despondent youth to surrender to King one of his numbers. King caught her into his arms hungrily—only to feel that she was very ar away from him. He kuew ihat he was vkward for a dance ly; he had ‘not dozen years, Gloria suggested sitting out the rest of the dance; she sald it prettily, but he understood, He un- derstood, too, by that sixth sense of man which is 80 keen at certain mo- ments of mental distress that all of Gloria's friends were wondering about him, where he came from, “what his business was." He was tanned, rugged. not of them. He fancied, se that among themselves they laughed ribly handsome. And distinguished looking. Superior to our kind of non sense." “Who are you talking about, Bet- ty?’ Her dancing partner pretended to be in doubt. ‘Me? A whirlwind of girls’ laughter. Then one of them saying: “You distinguished looking! Or handsome! She means the sixty- nine dollar suit.’* Good God! on him? “Oh, laughed they Was there a price tag the animal trainer!’’ They again, Then Gloria came ralled to her, demanding: Vho is he?'? Oh,"’ sald Gloria carelessly, ‘the is an old friend of papa's and his name is King." They went in, two of the girls lin- gering a little behind the others, loria and another. The other, ban- tering and yet curious, said: “Georgia told me all about a Mr. King up in the mountains this spring. And that it looked like love at first sight to her. ‘Fess up, Glory, my dear." THE EVENING WORLD, SATURDAY, JUNE 17, ily ee! Business Conferences and How They De- termine for Business Men Just What the Public Wants. The Possibility of “Smaller and More Comfortable’ Move- ments as Opposed to “Bigger and Bet- ter.” By Montague Glass. 6“ WAS over to see if I could see Max Biggendorf of the Amalgamated Dry Goods Company, Mawruss,” Abe Potash said to his partner, Morris Perl- mutter. “And | suppose he was in con- ference again,” si Morris Perlmut- ter remarked, “Naturally!” Abe said, “A big concern like the Amalgamated Dry Goods Company which has got stores in such a_ large number of citie: Mawruss, has got to have cor ferences, otherwise how would they be able to suit all their customers in that sized territory? In other words, Mawruss, how would they find out what the public wants?” “| don't know,” Morris replied. shake dice for it, or say eeny meeny, miny mo or something, be- cause it’s got to such a passage, Abe, what with conferences of ex- ecutives and reports of heads of departments, y'understand, that the only article a member of the buying public can show his indi- vidual taste in selecting, under- stand me, is his wife, y'understand, but ¢o far as ready made clothing, moving pictures and meals in big hotels and restaurants is concerned —they are not what the customer wants to wear, see and eat, but what a conference of executives thinks he wants.” “But if they don’t hold such con- ferences, Mawruss, how is a big cloth- ing manufacturer, a big hotel or a big moving picture company going to pre- (lboed Pertinent Comment On lmapor Die REM T VER WHAT DOES THE PUBLIC WANT? I manufacturers.” vent themselves getting stuck?" Abe asked. “Let ‘em not be big and they won't get stuck that way,—anyhow not so badiy,"" Morris said, ‘‘which if Max Biggendorf conferred with only him- self as he used to do when he was running Biggendorf's Emporium in Bridgetown, Pa., Abe, he would be taking a chance on what the public wants to the extent of only one man’s rotten judgment, but now he is plunk- ing on what the public wants to the extent of twenty rotten judgments, ail of them different.” TOO MANY COOKS IN CONFER- ENCE. “Well, of course. that’s one way of looking at it,"’ Abe agreed, “but Big- gendorf figures that by taking twenty men's judgment, instead of one he's reducing the chances one twentieth.” “That sounds reasonable, but it don't work out that way,"’ Mawruss ob- served. ‘For instance, Abe, I don't mean to say that my wife knows more about cooking than"the kitchen staff of the Rear Admiral Hotel, which is one of them chain hotels whcre every- thing is run so efficiently, Abe, that every time you signal an elevator to stop for you, you couldn't help feeling guilty on account of balling up the schedule. “But when the executive heads of that chain of hotels goes into confer- ence over what they are going to get up in the way of for? a nie which is occupying their 1,000 rooms with 1,000 communicating baths, Abe, I'll bet a million dollars that compared to the food my wife single-handed and conferring only with herself has picked out, bought and cooked, y'un derstand, every dish on the bill of fare of the Rear Admiral Hotel is going to be as good as deadly poison. “Because, take the old saying, ‘Too many cooks spoil the soup,’ Abe, and no doubt it come from the fact thut them cooks was in a conference when the soup began to scorch and setn out word by the kitchen@boy that they couldn't be disturbed."* “But, what are you going to do with a big hotei like the Rear Admiral take a vote among the guests to sec what they want to eat yet?" Abe ———— Gloria’s laughter, unfettered, spon- taneous, was feorgia said, just the she'd bet on an elopement''—— King reddened and stirred uneasily Gloria gasped. “Georgia's cragy!"? she said em- phatically. ‘Why, the man is impos- sible!" Five minutes later King went in, found his hat, and told Mrs. Gaynor good-night. She was glad that he was going, and he knew it though she made the obvious perfunctory remark. Gloria saw and came tripping across the room. Not going so soon?'* “"Yes,"" he said briefly. joodby. Glorla.”" “Good night, you mean, don't he said quietly. Gratton thrust forward. King left abruptly, leaving them togett con scious of the quick look of pleasure on the face of Gloria's mother. Copyright, 1922, The Bell Syndicate, (Continued Monday.) Inc HILE the masses muy be votaries of the moving pic tures to-day there are some of us old-fashioned enough to still linger over the stills in the album- the old-fashioned album that used to Me on top of the old family Bible when Mary Pickford was a mere tut and Douglas Fairbanks was a boy. Of course Doug hasn't yet begun to sing ‘When You and I Were Young, Maggie,"’ and Mary isn't yet picking stray gray hairs out of Doug's well thatched mop; but there was a time when each was much younger than now, and there are a couple of pic- tures from the old family album to prove ‘it, Here's a photo of Mary when she was a kiddie of five. Note the pen- sive expression on the face of the little one as she appears to peer into the future. Perhaps at that long ago day our Mary was thinking of the time long ahead when she would see herself as others saw her—in the mov- ing pictures. But it is more than ikely that little Mary was thinking of the Big Piece of Pie that had been Promised her for being a good girl and posing for her picture. Note the beautiful embroidery of the ornate divan, or setee or arm chair in which our Mary reposes, for Mary is posing in repose. Yes, now it is remembered that at the ake of five Mary made her debut on the speaking stage. There were no screens in those days, in pictures was the stereopticon, where one could look through two Panes of glass two inches square and see Yosemite Valley or Niagara Falls The Big Thing in all their variety and full size. Gee! Wasn't it wonderful! There's @ picture of Doug at the Kimg bung up without leaving his age of three—Doug in a Tam o' Shan >, é ter and a Scotch plaid coat and the warmest of woollen stockings—and another photo of him at twelve in his det uniform. Never was there a better iilustration of the 6ld adage that “the child's the father of the man" than in the picture of Doug at the age of thr He doesn't look like an actor, true. But look at the pugnacious mouth and jaw. Do they not indicate the aggressive spirit of the lad who Is going to fight his way through life? But Doug grew up a husky young athlete With an ambition for the stage and the love for a fight ds a side line. He tried the stage and the stage tried him, and each viewed the other with a mutual distrust. One day at re- hearsal he fell from a ladder in the flies and lan: on the stage with both feet. From that day Doug was a hero, He had landed on both feet for sure. They were faking realism in the movies at the time and Doug broks in on the screen and gave them the real article. The ladder he fell out of was his ladder of fame. Aspiring Kings and Queens of the movie world look at this picture of Mary and that of Doug. See what Mary was at the age of five and what Doug was at the age of three, Of course when Doug was three Mary hadn't been born yet, and that makes all the better the chance for the Kings and the Queens who are atill in the nureery. brought up in that business. F Max Biggendorf conferred with only himself he would be taking a chance on what the public wants to the extent of only one man's rotten judgment, but by taking twenty men’s Judgment instead of one he's reducing the chances one-twentieth.” “Very few people which are now in any big business was born and Harris Gasnik, President of the Accidental Film Corporation, spent twenty-five years in the sausage-casing business.” “I suppose that if it was left to Gasnik, he would supply the public with pictures that would appeal to large audiences of sausage casing “Every time you signal a Rear Admiral hofel elevator to stop for you you couldn't help feeling guilty on account of balling up the schedule.” “A bitsiness man figures nowadays that one business is so much like another that experience in any line fits you for any other line.” “Bigger and Better was not words so closely related as Corned Beef and Cabbage, or Mocha and Java—not to say Bock and Rye or Tom asked. ‘Why, by the time the tellers would of got through counting the yotes on Tuesday's election from the thousand-odd guests and decided that with only rooms 1922, 3170 and 4581 missing, the returns showed that roast beef had won out against roast lamb by 744 to 265, y’understand, {t would be already Friday and not so much as a sardine voted on yet." ANY EXPERIENCE DOES FOR MORRIS. “Say! If a hotel proprietor ain't enough of a hotel man to know what human beings consider good food, and if a moving picture manufacturer don’t care enough about pictures to be able to feel for himself what is good “SO FAR AS READY MADE CLOTHING, MEALS IS CONCERNED, THEY ARE NOT WHAT THE CUSTOMER WANTS TO WEAR. SEE AND EAT, BUT WHAT A CON- FERENCE OF EXECUTIVES THINKS HE WANTS.” entertainment, Abe,"' Morris observed, “then they are in the wrong busi- nesses,"’ “Sure they are," Abe agreed, “but then very few people which is now in any big business was born and brought up in that business. Such people like Harris Gasnik, President of the Accidental Film Corporation, has got nothing better to fall back on when left to himself to find out what the moving picture public wants ‘han twenty-five years spent in the sau- sage casing business oder the coat pad business, I forget which. “There is chains of hotels owned and controlled by people which up to 4 couple of years ago didn't know no more abut the hotel business than they learned from staying at big ho- tels while seeing the New York and Chicago trade with a line of celluloid, smokeless powder, near-leather and imitation ivory toilet articles all manufactured in Wilmington, Del “In fact, Mawruss, a business man figures nowadays that one business is #0 much like another, y’understand, that experience in any Iine fits you for any other line—particularly the mov- ing picture line, and that's why Har- ris Gasnik has got to have confer- ences with his executives to find out from their assorted experiences in other businesses just what it is the public wants in the way of moving pictures,"" "I suppose that if it was left to Gasnik, the ex-sausage casing manu- facturer, he would supply the public with pictures which would appeal to large audiences made up exclusively of sausage casing manufacturers,” Morris suggested THE PUBLIC DOESN’T KNOW WHAT IT WANTS. “Well, there ain't enough sausage casing manufacturers to make up even A small audience, let alone a large one,"’ Abe said. ‘‘And therefore it's a whole lot safer for Gasnik to trust the judgments of his associates so as to get pictures which will appeal to anyhow pants manufacturers, cloak and sult merchants, wholesale cloth- jere and eny other business his sociates used to was engaged in, and fll up at least one moving picture a Jerry.” 7] Kal in theatre that way.’ "Then if Gasnik expects to fill up several hundred moving picture theay. tres with his fillums, the only thin, for him to do is to get for associate: people which has had experience | every job and business that movin picture audiences all over the Unite States is engaged in, and hold his com ferences in Madison Square Garden,' Morris said, “which is not only um Practical because of the expense, Ab but also, Abe, a conference like th with all the public pretty completi represented in it, would prove to Mr Gasnik that not only was he no fur ther to finding out what the publi really wanted, Abe, but also that th | ———l ORTY WORK LATHER AND MOVING PICTURES AN public itself didn't wanted.’ “But if a business man wants a bij ger and better business, Mawr Abe insisted, ‘he can't run it sing} handed." “Say, for my part, Abe, it’s alwa been my opinion,—which don't exact make such an opinion right neither, that Bigger and Better was no! wor so closely related as Corned Beef al Cabbage or Mocha and Java not say Rock and Rye or Tom and Jerry.) Morris Perlmutter said. “Take all these here Bigger an Better New York, Chicago and oth Cities Associations, and it don't seet to me that the work which them sociations has done in the way of bi. ness has been equally enc the way of betterment. In fac! it wouldn't surprise me in th if there was brand new societies spring up like a Smaller and ° Comfortable New York Assoclatiot and the first thing you know they wil be building advertising signs at t city Iimits reading: ‘Move Away From New York Make Your Home Town Smaller ai More Comfortable. “Well, all T can say is, Mawr that It's a good thing you don't & lieve In them daily conferences wi heads of departments,"’ Abe said, cause I give you just two conference with our head cutter, our foreman ai our designer, y'understand, and I mit my guess if some one of thes wouldn't maxe you a blue eye on a count of your not knowing how to tu’ down a suggestion without insultin the feller for life.’’ "Yes?" Morris said, “Well, if yo and me was new beginners in t garment business the way Gasnik in the moving picture business, Ab maybe I would take suggestions am maybe I wouldn't, y’understand, bi you and me has been in the garmel business for thirty years ulready an we should ought to know what th public wants.”” know what “Then in that case, Mawruss,'’ Ab inquired, “what does the publ! want?" “You can search me,"’ Morris con cluded. (Copyright, 1028, the Bell Syndicate, ined A 4