The evening world. Newspaper, April 24, 1922, Page 7

‘THE EVENING WORLD, MONDAY, APRIL 24, 1998. we TURORUET UU UUM a ‘s E mM Z M a oh We Sell Merchandise of Taste and @zatity at Prices Lower Than Any Other Store—For Cash Only aA &Oo Herald Square Macy New York _ Further Down Each Day Goes the New Macy Building Now Going Up! It is still just a vast hole in the ground—the new Macy store under construction adjoining our present building— but to us this hole is every bit as vast in its interest as it is in its size. Nineteen stories will soon, rise up to fill it—nineteen, because no fewer could possibly meet the many demands our patrons are placing upon us. And there will be two floors below the ground level, too, making twenty-one in all. The architect planned those two basement floors to get the necessary depth and solidity for his superstructure. Just as Rowland H. Macy, sixty-four years ago, planned certain fundamental principles for his store—principles so strong and so enduring that the business of yesterday and to-day was able to be built upon them without the slightest modification or reinforcing—just as the business of to- Ta ilo red Ha ts \ rr ee will be built upon them with the same confident Specially Priced at | Necklaces $2.97 | Of Indestructible Pearls Very Specially Priced $4.96 On a dark frock—with an | evening gown, necklaces of | softly tinted, creamy pearls COATS and WRAPS eal aa FOR WOMEN In graduated strands, these are—with clasps of 14-karat gold. In 24- and 27-inch'lengths. | @ ia Our Usual Prices Would Be $37.50 to $59.50 Desirable Black Silks | An Exceptiomal Assortment, Especially Priced—Which Includes Do you need a hat to wear with your tailored suit—or perhaps a hat for your sport costume—or still again a graceful shape to complement the new frock? You will find what you want in this collection, for it embraces <¢ variety of shapes—and a large assortment of colors. The straws represented are Milan hemps—plain hemp., machine stitched or combinations of Milan hemp in the | season’s-newest shapes. Axes —Untrimmed Mitinery Section, Second Floor, ith Street, What have you decided to do about your spring dress- | ° making? And have you looked at black silks for street 50 Samples— One of a Kind frocks—and if so, don’t you agree that ours are lowest- - in-the-city in price? | To meet the demand for spring wraps at a moderate price we made For instance: | this special purchase which enables you to procure garments of a Black Satin Canton Crepe, $2.97 yard price, quality and variety which conform to our standards. 39 inches wide. Black Charmeuse Satin, $1.59 yard , The Smart New Styles Include: Aclosely woven, lustrous black. 39 inches wide. F 4 Black Satin Crepe, $1.98 yard Wrappy Coats, flaring capes, with large sleeves and tassel and fringe Fine quality—in a weight suitable for all seasons, 39 inches wide. trimmings, as well as belted tailleurs and swagger sport coats. Black Dress Taffeta, $1.24 yard ° 35 inches wide. Materials Are: Aiea —Second Floor, Center. Tricotine, Poiret Twill, Gabardines, Veldynes, Canton Crepes and Surf Cloth English sport fabrics in the proper spring weights—and in all the 4 - season’s colors, as well as black. For Bathing Suits, 64c yard Te ine {una materials you'll woe May Se ecgges tile very Every Garment Is Full Lined With Crepe de Chine or Peau de Cygne j y ¥feractive and durable surf cloth? It comes in black, with a hi Misses’ Suits levers Tintoh petite weit. aa in black, with a highly dint Guan of Tricotine and Twill Cord Romre —Hslng Section, Second Floor, Front | : ae Extraordinary Values at $27.75 There are many variations of the slim-lined, belted and extremely well-tailored knee-length coat model. Special Sale of Men’s and Women’s Umbrellas * 400 only at $1.98 | These umbrellas are made of a fine quality American taffeta (all cotton) on eight-rib frames, | They have good-looking fancy or plain handles of bakelite or selected woods, with the con- | venient straps or rings, also some with tips and stub ends, for women, and for men the popular | crook handles. Silk cases. Need Sheets and And also developed in fine twill cord the becoming Pillow Cases? box coat style with youthful Peter Pan collar. Angra —Main Floor, Broadway. q | The fabrics, tricotine and twill cord, have won their popularity by reason of their practical navy blue durability, and the linings of fine silk are equally good. Here Is a Sale of Them , 4,028 Full Size F | : AN We Have Just 125 + Every well-chosen wardrobe includes one good Bleached Muslin A Number of . | ee Bed Sheets. Seam- | Handsome Mezzotints New | 4 less, hemmed ends. Fs mE oe, ana ; . A Aheaprs —Third Wloor, 30th Street, Front, at eeu eeide At % Off Their Original Prices Collegiate a ” which Mezzotints that we have had for more than a year will : of aerate : : IN) be disposed of at greatly reduced prices. For example: th Ribbon Scarfs | When You Store Your Winter Ones, were me i E TT aesa, STRWART by Gullend, $85.50 +| It Is Time to Select months ago. when oY . Originally $114.00 Specially Priced at s| lower prices pre- =} MRS. SHEFFIELD by Skrimshire, $111.00 $2 88 : 7 vailed. Size 81x90 Originally $149.00 \ : New Spring Fur Scarfs | ye ssuatty $1.2, Gncopict ote ee : | i ' each $1.09 Originally $114.00 : These are quite the most ‘| Natural squirrel chokers, $13.74 i MRS. BOSWELL by Gulland, $59.50 dashing accessories to a ‘| Fox scarfs, double furs, Originally $79.50 ¢ ee costume that we +| Lucille, slate and taupe color, $19.74 4,100 ! MADONNA-LIPPI by Edwards, $186.00 gia These Lead the Values ‘| Mink scarfs, two skins, $24.74 ¢ — —e $168.00 Gayly colored Roman a Fox scarfs, red fox dyed blue 0 ! PRINCE OF ORANGE by Edwards, striped patterns, tipped , s| ¥°$39.75 and $49.75 | Bleached Muslin Originally $224.00 Py wich s Boys’ Sport Blouses ; ts fs, tw . i WLES by Edwards, $98.25 Te inches wide to match the : el Oe seas Pillow Cassa gy MISS BOWL originally $131.00 color of the ribbon. a la oo I. ” ° od ; xfor ue a Natural baum marten chokers, sheets. Group of Framed Pictures P : y . ; | one skin, $49.75 To gag - i | A Me aia Reductions apes wl Lada Well made, neatly finished blouses with ocean pearl =| Hudson Bay sable choker, Size EAS; 74c to $37.50 with summer sport buttons, scams tas won oe Pe aN short sleeves ia ’ Upped, one akin, $69.78 usually 34¢, each 28¢ I These include colored photographs, colored etchings, Medici costumes, for S20 OPED. SCS SONATE: _ 28 COR wr ee Ge shown | Now is the time to come to us prints and water colors, framed in various styles of gilt and they're so smart in attractive stripe: “a Laggan a Fe are some To Store Your Furs Sizes given are wood frames. ‘ and distinctive. good-looking plain white blouses for Sunday wear. ‘| | Y aes ourth Floor, 34th Street " F| and when you bring them in, bear in mind the special | before hemming. i a > 2 yards long. Sizes 6 to 16 years | rates which obtain during the summer months on fur Bae Bhacora Second Floor, 34th Street, Rear. | iri —Basement, Mth Sp, —Main 5 ‘| Fpeirne, Bhaeors —Third Floor, 34th Street, Front Aare =i os : Center, Rear, Merchandise Advertised Here on Sale To-Morrow, Unless Otherwise Stated a Y/0 0 i vaN Ian ivan iva ira eM avira Nive ievivaNh aX Ve\ieXiVa\i /a\i/eXivavivaxlrariveviprive tvaxtv@Nnian aN rev VaNi XT V@xT/QX1 Oo qr TGV X08 0040 PO /QN1 ov vax @VU@xTVavI1Q\T/@xh/avl axl 0X1 /N1/0\1 (61 @xi/a\H/@TXTeri/Ovh/axtraviprVaviva\lvavire\iovive\iveviva\iievlvavirerivevirenivert/evivevivaibevireviia\ive ei oe \ h a ) on . 7 nf pias spy teat Secrets 127 <SCRED