The evening world. Newspaper, March 15, 1922, Page 21

Zw——_4 coe SER ICE C THE EVENING WORLD, WEDNESDAY, MARCH 15, 1922. By Capt. Robt. Scofield Wood. (D. F.C. M. C., Croix de Guerre with four palms; formerly Command- er 167th Squadron, Royal Air Force.) RADIOPHONE VERSUS THEATRE? ‘The resolution edopted by the Actors’ Tequity Association cautioning its mem- bers that radiophone broadcasting |s competitive with the theatres, opens up a debatable question, the answer to which culls for more deliberation than appears to have been given to the Initial step. Inquiry'among the artists who have newually performed for the radiophone audience shows an overwhelming ma- ferity in favor of radio as the mort effective means of publicity ever made avaliable to theatrical tatent, and this {s because there is a vast quantity of Positive proof in the hands of the per- formers that “appearances” by radio boost the box office receipts rather than lessen them, Tho writer has seen scores of letters—addressed to the artists personally as “applause” fol- lowing a programme of the night be- fore—and these coramunications defin- itely state that the listener has been well pleased and entertained that is going to the theatre to eee the performer in person. The conclusive thing about these letters is that the Usteners who write to the artists look upon them as friends. When they go to the theatre they view an artist in a new light because of the intimate “eontact" established by radio in bring- tng the performer's talents into the eanctity of the listener's home. The box office value of this friendly basis, Which radio establishes, needs no com: ment. Personal popularity 1s the actor's Greatest asset and radio Is a friend- maker. Talented performers ‘go over big’ by radio phone because of the mental atti- tude of the listener, who at home, com- fortable, In receptive mood because of] the informality of the surroundings and flattered by the undoubted sensation which radio gives the listener—that of being the sole listener. One instance of the public's attitude toward the radio performer came to the attention of the writer when a ballad einger now on tour mentioned that she would be pleased if any of her radio audience in any of the towns on her tour Would speak to her after the thea- tre performance, In ‘y theatre in which che has played since, at every performance, there have been people who have {dentified themselves to her as part of her radio audience. ‘They passed their good money through the box office because she aroused their curiosity. It all simmers down to the first prin- ciples of economics—that “sales are tn- duced by unsatisfled desire.” Every- body knows that the actors themselves are notoriously poor salesmen, but the managers should know better. Radio is the vehicle by which to give merely a sample of the attraction and talent of the performer. Manufacturers and merchants annual- ly spend millions of dollars in placing samples of their merchandise in the hands of the public. The psychology of this fe based on the creation of unsatis- fled desire. And there ts not an argu- ment that can be advanced ngainat radio performances that will stand alongside the compelling value of hearing a spect- men of the talent of an artist and leav- ing unsatiafied the desire to see him or her in person in costume and to note the facial expressiveness which con- tributes so largely to the general at- tractiveness of a performer. Conaldering that the radiophone brings and concentrates the attention of 600,000 people at one instant upon the ability of a performer, leaving no permanent record of the actual selection sung or played or the words spoken, but does pick out. and make distinctive the per- sonality of the artists, It can be safely wagered that radio has no peer as a publicity medium for the theatrical pro- fexston. If there is any lingering doubt In the ininds of the parties concerned, let them reflect upon the early alarms over the phonograph. Radio goes the phonograph one better, because no permanent record remains—unsatisfed desire again! «That is what will bring the public to the theatre “to hear and see in full what they have enjoyed over the radlophone, This is not theory, for letters written by listeners run into the millions, and ihe writer has seen thousands that definitely state that the radiophone has created a desire to see the performers in person. The, head of a certain large vaudeville circuit in a published Interview is quoted as asking how the newspapers would feel if news was sent into the home free of charge? For his spectal benefit we refer him to the first feature of the daily programme of the Metropolitan District, which {s an hourly summary of the news of the world, with particu. iar stress being Tald on the local news. And we say authoritatively that it has helped circulation wonderfully, In conclusion, we summarize the radlophone broadcasting as a medium that any educator or entertainer of the public {8 fortunate to have the oppor- tunity to use and they should be thank- ful that no charge has been made upon them for giving them a chance to get to the inhabitants of radioland, KISSES BY RADIO. ‘Thus ran the headline of an article of recent date, when some love-sick swain tried his luck at long distance kissing from somewhere off the Newfoundland Banks. The object of his adoration lives somewhere in Brooklyn. We were Just wondering if the blush accompanled the kiss, which would indicate perfect re- ception, or whether it sounded like some terrible interference or possibly a cow in some nearby pasture pulling its hoof out of the spring mud THE EVENING WORLD RADIO CLUB, The “EB. W. R. C." is growing in leaps and bounds and bids fair to rival the ee THE EVENING WORLD RADIO CLUB Application For Membership PRINTED—SURNAME FIRST. STREET, TOWN, STATE. Receiving Set..........Broadcasting Set.......... Type o.nc cc cevcccc ccc. sLOCARiON « uiciesccconsieccees Call Wettera: <oic acre, IMO siccciersiaieisic.e slesieisecere « 28 Orton Street New and important improvements in the RADIO BATTERIES will give your receiving set greatly increased effectiveness. by reliable dealers everywhere. Send today for descriptive booklets en Eveready “A” and “B” Batteries NATIONAL CARBON COMPANY, Inc. For sale Long Island City, N. Y. LPHU clears the Skin Any breaking out of the skin, even fiery, itching eczema, can be quickly overcome by applying Menth phur, declares a noted skin specialist. Because of its germ destroying prop- erties, this sulphur preparation in- stantly brings ease from skin irrita- tion, soothes and heals the eczema right up and leaves the skin clear and smooth, It seldom fails to relieve the tor- ment without delay, Sufferers from skin trouble should obtain a small jar of Mentho-Sulphur from any good druggist and use it like cold §ream, GRANDRapips FURNITURE LOWEST PRICES — BADIESE Poithls $1.00 Weekly Opens an Account, $3- 5-7.50- 10- 15- 25 50-75- 100-150-200-300 Bed Spring and Mattress Se 4-Po. Bedroom Bult Deposit On Dining Buttes tn Dining Table and 4 Chairs, ete 8-Plece Livin RYTHING FOR THE HOMB GS 0 SATURDAY EV! Near 104th Rt. + 1034 St. Subway Station 2 blocks awny. FISHER Bros COLUMBUS AVE BET, 103 & 104"ST unprecedented sprend of the radio craze itself, To Join thig club fill in the mem- bership application blank, which will be found elsewhere on this page, and for- ward it te the Radio Editor of The ning Wofld, No. 63 Park Row, York City, RADIO @OURSE FREE AT FORDHAM UNIVERSITY. Fordham University has opened a course in radio for ex-service men and women. This course is run under the auspices of the Knights of Columbus. All those interested may register from Monday to Friday from 7.20 to 10 P. M. There iq no fee attached to the registration of course, W. R. K, Brooklyn. “A friend of mine wants to hook in his set on my aerial. He Hves in another house. Do ‘you think that two sets operating from the same aerial will give good results to both of us? If not, can we run an- other aerial parallel to the one I am using without ¢éausing interference to each other?’ Answer. Two sets can- not be operated from the same aerial at the same time. If you refer to re- ceiving set there will be no Interfer- ence from elther of the two parallel aerials, On the other hand, however, if you have transmitting set there is a merry time in store for both of you, with all the interference on earth for hoth of you while trying to operate at the same time especially if one of you is trying to receive. Theo, Hanner: ‘I just moved in from New Jersey, where I had a 100-foot aerial which I used in conjunction with a recetving instrument having two steps of amplification. The owner of the house I now live in has refused me per- mission to erect any aerial. I tried a loop, but with very little success. What can I add to the set to make the loop reception good?” Answer: A larger loop may help you. Failing, we suggest that you add another step to your de- tector and another to your amplifier. ‘This will give you the desired results, Edwin §, Heatherington, N. Y. City: The hook up required will appear in this column in the course of a few days. y]80 feet high. Up give good results?” Answer: It can be used but suggest using the one that oppeared in this column Tuesday of this week for better results. Q. 2: "My aerial ts 55 feet long and Can this be Improved upon?” Answer: Yea, Run your aerial oul to aa near 100 feet ax you can. The height is all right providing there Is no immediate object which towers over And flank it WJZ (Newark) 360 Metres Features for the day: Hourly news and. music from 11 A. M. o6 P.M Agricultural reports at 12 M eM Arlington official time at 11.65 A. M to 12 M, and %.52 P. M. to 10 P, M. Weather reports at 11 AM, 12M. 5 P.M. and 10.01 P. M. Shipping news at 2.05 P. M 7.00 P. M.—Antmal Stories, by Flor- nee Smith Vincent, New York Evening relegram. 7.30 P. M.—Mozart's Musical Comedy, the “Impresario” (Krehiblel's English version) will be broadcasted under the personal direction of Willlam Wade Hin- shaw, President of the Soclety of Amer- ican Singers of New York. Percy Hemus, celebrated American baritone, will be supported by famous all-Ameri- can cast. The entire opera will be pro- duced. The cast of characters is as fol- lows: Emanuel Schickaneder, Director Vienna Opera House, Percy Hemus; Phillip, his nepher, a young baritone, Francis Tyler; Mozart, the composer, Thomas McGranahan; Madam Hofer, Mozart's sister-in-law, prima donna, Regina Vicarino; Mlle. Dorothea Unite, singer of Linz, Hazel Huntington; ac- and 6 companist to Schickaneder, Gladys Craven, 9.20 P. M.—Lotta Madden, .American soprano soloist of Goldman's concert band of New York and well known in the concert field. Her programme f lows: A pastoral from the opera ‘‘Rosa- lnda,"" Veracini; Che Fiero Costume (Arietta), Legrenzi. Air de Salome, Herodiode, Masonet; Exajtation, Beoch; The Brooklet, Bur- leigh; The Living God, O'Hara; Old English Lullaby, Hill; I Shall Awake, Kramer. Ir t Db A (Piltsburgh) 340 metres Swe J Music from 10 4, M, to 10.45 A. M. 12.3) tot POM, 2 to 2.20 BP. M., and 4to 420 FM. P. M—Uncie Wiggiié Bedtime P. M.—Spectal news, Govern- ment market reports, summary of the NeW York Stock Exchange and weather reports, 5 P. M.—Message from the Natlonal Safety Council, "The Golden Rule of Business,” by Harry W. Neely, Vice nt, Pittsburgh Dry Goods Com- any and Chairman of the Golden Rule Trade Tour Committee of »the Pitts- burgh Chamber of Commerce. 8.30 P. M.—Instrumental and vocal selections by the Lincoln Trio, Walter Schumuc nccordian; Josephine Ott, violins Jc . comet. Assisted by D. WH. Meg rt baritone. W. ZB. Springfield, Mass., 360 metres—Will broadcast selections at 8 P. M., by Mrs. Woodhouse, soprano of St. Thomas's Church, and Irene Chag- non, “pianist W. G. I, Medford Hillside, Mass., 960 metres—Will be on the alr with the City of Boston police reports, bedtime stories for the kiddies and the rest of the evening will be devoted to a mus!- cal concert. ———— GIBSONS SUED AGAIN. Service, by Mail om Former Mrs. Pratt's Husband Permitted. Suit to recover $5,731 on a promissory note for $9,000 alleged to have been made out In May, 1918, by Mrs. Pres- ton Gibson while she was still Mrs. Beatrice M. Pratt, was filed in the County Clerk's office yesterday against her and her present husband. The note was made out original!y to T, Suffern Taller, according to the complaint, and was assigned by him to a Fannie Raab, who sues to recover the balance alleged to be due. Supreme Court Justice Lehman signed an order permitting vice Opon Mr. Gibson by mail. OPPENHEIM.CLLINS &C FULTON STREET-BROOKLYN A Noteworthy Offering Tomorrow _ Smart Spring Suits Faultlessly Tailored Faultlessly ROOKLYN: ROOKLYN lored suits of fitted, belted, PPENHEIM.C LLINS &C FULTON STREET-BROOKLYN Sale of Millinery Spring’s Newest Models in Cleverly Designed Flowered Hats Notable Values at A Remarkable Price 8.75 Three Models Illustrated A most out-of-the-ordinary offering of charming Spring chapeaux: Exquisite crea- tions in Georgette-Milan combinations, daintily trimmed with French flowers; included are the new vogue Haircloth hats. Fashioned of Tricotine An Exceptional Value at 38.00 Exclusively modeled custom tai- Tricotine, in straightline, semi- notch slash coat effects; Priced superior quality dilar and link buttons. Ful on Street Bond Street Livingston St. Elm Place Abii bel bie BROOKLYN-NEW YORK Business Hours 9 to 5.30 ff ' mh % AM Sy, fi ng 3,000 Blouses : Lingerie, Tailored and Frills A Splendid Sale at the Lowest Price of the Year $1.79 to $2.95 Grades Now $1.19 Voiles in the daintiest and most springlike styles. A sale of the quality that characterizes Locsee's and which will bring to all who value that will wear so long as they are in good style. and Dimities : 25 Styles Women’s Sizes : 34 to 46 including those for the generously built person who loves such pretty things. Some have real filet, others copy of Irish and_ still other Blouses with novelty laces. Tucks of course. Long or Short Sleeves : Collars in All Wanted Styles Also $2.95 Handmade Blouses, $1.79 Limited quantity, so come early for first choice. All are in fine sheer batiste, hand drawn and hemstitched, also some bits of hand embroidery. Long sleeves, with turned back cuffs that fit correctly. Square and “V" necks. Size range broken; that is the reason they are so modest in price. urchase a Looser’ »—Becond Floor. Extraordinary! 4,500 Pairs of Women’s 16-Button Milanese $1.75 Silk Gloves at $1.39 IS IS A SALE offering one of the finest and largest collections of extra quality Silk Gloves ata low price which should stir interest in every woman who will buy such Gloves before summer comes, All are perfect in fit, of the very highest standard of workmanship. White only Sixteen-button length, all perfect in fit and finish. Looner’s—Main Floor, Something New for Loeser’s! Beacon Cord Tires In Sale Almost Half Priced N INNOVATION FOR THIS STORE—but one that is sure to interest motorists and save money for them in no uncertain way. And since the mission of Loeser’s is service, we have taken these Tires, cleared a big space in the Basement, and tomorrow place them on sale at prices sure to create something of a sensation in this vicinity. Before going into Tire selling, Loeser’s made sure of a thoroughly good Tire. We are satisfied that Beacon Cord Tires are Tires that can meet the most particular requirements, no matter what make one may be using, nor how much more than these prices he has been paying. They are made of the best materials in the most skillful way. They are heavy and strong. They have an effi- cient non-skid tread. They may be depended on for service, Every Tire offered in this sale is a perfect Tire fresh from the factory and will be sold much below the regular prices. It is no exaggeration to say that Tires of equal quality have not before been sold in Brooklyn so low. Tire Sale Basement The Ford size, 30x3}4, is a 6-ply; all other sizes are 6 and 8 ply and full over size. The Beacon Makers Guarantee These Tires as Fully as | Any Tire Is Guaranteed, and the Loeser | Guarantee Is Added to Theirs Beacon Tires Beacon Tubes Size Price Price 30x3}4 inches. $12.95 MChES..... ce cee ees 82x31 inches $18.40 inches. inches $22.99 inches. inches. . $24.17 inches inck $24.70 inches nehes.. $27.93 inches inches, . . $28.77 inches inches... $29.56 nehes nehes $30.88 | inches inches $36..6 | inches inches $36.99 | inches inches inches $37