The evening world. Newspaper, March 15, 1922, Page 16

nes CRAM t - NOW IS TIME TO 16 cerns neil aerate THE EVENING WORLD, WEDNESDAY, MARCH 15, 1922, —— , A Product of Massachusetts That Has Recently Made Its Appearance in This City ‘The Bay State is the latest addition @ Automobile Row. This car ts man- ufactured by the R. H. Long Automo- bile Company of Farmingham, Mass., and comprises a complete line of body models. Factory pranches are being shed in the big, centres, distributing centre for the at No, 1183 Atlantic Aven’ ford Avenue, Brook W. Miller as mani INEWARK HOLDING ANNUAL AUTO SHOW. The fourteenth annual Newark Auto- mobile Show 1s now fn full swing. The 60,000 square feet of Moor space contains upward of 150 models of fifty American makes. Acpeasory exhibitors to the total of sixty-three have displays in the bal- cony. A greater amount of space than was er before allotted for decorative pur- has been used in carrying out f “Springtime in an Italian G White pillars surmounted reat flower urns rise from flooring to the — billowing bunting under which thousands of high er electme bulbs glisten. show was opened by Mayor Brel nbach, It will be open from noon to day to Saturday, rege CARE FOR TIRES. ‘The time ts at hand when car owners will begin to elye their cars a thorough overhauling in preparation for summer ‘use, The attention required for tires in this spring renovation \s very limited and simple. One of the first and most jmportant points, says a bulletin of the United States Tire Company, js to get the front wheels into proper alignment. Bad principal causes alignment Is one of t of tire injury. The first symptom of misalignment is rapid wear in the centre of the tread. Examination of the alignment should include an inveatigx- tion to mee that there are no loose bearings, fof a loose bearing means + wabbly whoo! Examine the casings of tires for ¢ If cuts are filled with he the cuts will not gro Tubes should receive tion, for once they hi ide the casings th Test the tubes for nlow leaks. Put 1 plungers in the valves even if the old ones appear satisfactory. The rubber washers in the plungera beconfe stiff and hard after a time and it is good policy to change them at least o1 year. 2. Holgate stated the night attendance and the ad demand for tickets gave a that the Newark show wil aj) attendance records. WILL EXHIBIT ELECTRIC VEHICLES IN APRIL. With a luncheon, two confere a two weeks’ exhibit dealers in the metrop are planning to make April one of t most auspicious montns in the history ‘The pump should be tested, especially the rubber tubing and the connections. If the leather piston head In your hand pump has dried up jt may be softened ‘@p by a liberal ication of vaseline. ee of the industry. ‘The show is scheduled for April 3 to DISPLAY NEW STEAM iP aees wae ae sae have signified their intention of taking CAR FOR FIRST TIME. part. It will be held In the big showroom ot the New York Edison Company at Irving Place and 15th Street, and the will be no charge for admission. the first week trucks ranging fr pounds capacity up to five tons will shown, Passenger cars will also be d. played during this week. On April 9 the big fellows will give way to electric in dustrial trucks and the second week will be devoted to the demonstration of methods of handling material freight stations and in industrial The accessory exhibit, which will i clude storage batteries, charging appa- ratus and electric control equipment, will extend over both weeks. A motor car that is “fool proof” ts the claim advanced by the officials of the Allen-Powers Company, Inc., which is showing the Coats steam car at their m, No. 229 West 67th Street. The Coats is simple from a mechan- feal point of view, has no adjustments thet must be regulated according to the weather or the temperature, and is economical to operate, being able to use as fuel any combustible from crude oil to high grade gasoline, according to the Allen-Powers officials. ‘The car on exhibition in the show- room at No, 229 West 57th Street, is the De Luxe model. The Allen-Powers Company has a demonstration car|~ which {s being used to mect all the tests which the curious can set for it, in the way of hill climbing, load carrying, The Bis Soda it __ AUTOMOBILE “EXCHANGE. OLDEMOBILD Truck, cost used only Attorney for Bil 3 The Story of its Life From the white tile oven to the room of sunshine. Into the red package that pro- tects it on its way to you. Out of the package, bringing to you its oven-freshness and flaky crispness. Never sold in bulk. [Qpse-Wites Biscurr @uranr Branches in Over 100 Cities Sunshine Biscuits ) in New York have been opened at No. 11 Central Park West. aince it has been shown In New York, | The ms | production. RICKENBACKER BRANCH A Brooklyn branch for the sale of Rickenlweker cars was established last week by the Hunt Motor Car Company, Inc., Mr, Hunt has secured quarters at No. 1624 Tedford Avenue. Here the Ricken- backer was on Brooklyn automobile show, and those visitors to the show who were disap- |} pointed in not finding the ear there journeyed to the new salesrooms to see Capt. EB, plece. dacy for United States Senator to suc- ceed Porter J. McCumber, whose term expires March 4 next. Mr. Gronna rep- resonted North Dakotafin the Upper House for twelve years and was de- feated at the 1920 primary by Dr. FE. F. |. | Ladd, who was indorsed by the Non- De Bear, “as both our Maxwell and halmers cars aresso beautiful in de- sign and finish that an appropriate background helps to‘show them off to advantage.’ ATTRACTIVE DISPLAY AT MAXWELL SHOWROOM. One of the most attractive and novel window displays ever seen in an auto- mobile salesroom on Broadway has just been installed by Harry J. De Bear, Presidént and General Manager of tho Maxwell-Chalmers Distributing Corpo- ration, Broa@way at 58th Street, New York, N. ¥. The design and general theme of the entire room ts in Grecian effect In the window ks constructed a beau- tiful stage setting in o brilliant and harmonious array of colors with a new series Maxwell Coupe mounted thereon. Indirect Hghting is uaed in soft, sub- dued tones, producing a most pleasing effect. “We believe in creating a pleasant atmosphere in our salesroom,” said Mr GRONNA TO RUN FOR spNATE. DAKOTA, N. D, March “PHILADELPHIA” Cream Cheese is untouched by hands from the cow to your table. The wonderful machine which automatically moulds and wraps it is our own invention, “PHILADELPHIA” is the only Cream Cheese not wrapped nd hand, It is produced under absolutely sanitary conditions. Be sure that “‘PHILADELPHIA”’ is on the label. ~ Phenix Cheese Company 945 Greenwich St., New York City fer high power, low upkeep TOURING 82195 SEDAN 83235 FOURSOME #2125 ROADKING $2140 - COUPE $3125 Lit ad cktghtad Prices f. 0. b. Detroit » a very favorable impression Redford Motors. tac.Bcookiyn D W.D. Retyea, Hackensack D. H. Bi MetorCo.Newark HuntleyBros. Troy New Haven Fred. Klopfanstein, Uticn Valuable Dealers’ Territory Open KING CAR CORPORATION : 1902 Broadway, New York Phone Columbus 0771 factory is already in ig Famous Flavor . ‘ You will never know the full delight of roast ham until ne taste the deep, savory javor of real Ferris curing —famous for sixty years. F. A. Ferris & Co. Inc., NewYork FERRIS HAMS & BACON Alittle in price-~! OPENED IN BROOKLYN. of which J. J. Hunt 1s President. |} display during the Local, National an? Mail Order ADVERTISERS THE ILLUSTRATED WEEKLY DEUTSCH-AMERIKA is the only German language Rotogravure published in the United States. The artistic make-up and beautiful reproductions in this magazine insuré its being preserved in the German- American household and read by every member of the family. Here is an entirely new and fertile field for advertisers. A magazine backed by the big buying power of German- Americans. Staats-Herold Corporation 22-24 North William St., New York Tel.: Beekman 4300 er UT! V. Rickenbacker's master- Genuine ALADDIN Utensils at remarkably low prices OR a limited time, you can buy any or all of these four quality utensils at very special bargain prices. a8e aluminum double-li ped Sauce Pan ite enameled stecl Sink Strainer 12 inch white enameled steel Wash Basin 4 gt. aluminum straight Sauce Pot with Cover ‘ ‘The Aluminum Sauce Pot is sj jally-priced only in New York Metropoli- fan District. Elee where, the fourth special is thé 4 quart Aladdin Aluminum Straight Kettle with strainer cover, $1.36—regularly $2.20. Every one is an exceptional value. Aladdin Utensils have a nation- wide reputation for quality. The materials, in both the aluminum and the pure white enameled steel utensils, are the best obtainable — hard, durable and perfectly finished. Once you have used Aladdin Utensils you will want your kitchen entirely equipped with Aladdin. Start your Aladdin set now, with one or more of these special bargains, Examine the utensils—see for yourself. All Aladdin prices are substantially reduced, but extra special reductions have been made, for a limited time, in the prices of the four pictured here. See your dealer today. Save $1.69, THE CLEVELAND METAL PRODUCTS Co. RAGORLYNANT. General Office and Factories; CLEVELAND, OHIO MERCHANT in Oklahomaf¥ recently brought suit against his local news- paper because of the un- intentional omission of his regular advertise-. | nient. ; { He set up the claim that his advertising had been responsible for an increase of $300 per day in his sales, over and above his normal busi- ness. The plaintiff in this case is a grocer, dealing in the staples of life, yet it is evident that in spite of the regularity of his sales he places a great. degree of dependence upon his advertising to draw business to his store. Also makere or New Porfeotion Oil Stoves, Ovens and Water Heaters A Long Island poultry raiser placed an adver- re tisement in THE SUNDAY WORLD of March sth, ~ at a cost of approximiately $175, offering baby chicks and ducklings for ‘sale. Look for the big red Aladdin label on White Enameled Stee! and the Aladdin quality mark stamped on Aluminum. Under ordinary circumstances this would be looked upon as a severe test for any metropolitan, newspaper. His sales to date have run in excess of $60,000, and constitute one of the most astounding returns from a specific advertisement on record. It is worthy of note in this respect that his.” copy was a clean-cut, dignified piece of typography, about as far away from what is conventionally known as “mail-order copy" as it was possible to. get. The advertiser's letter is on file ang can be seen at the office of