The evening world. Newspaper, March 15, 1922, Page 13

__THE EVENING WORLD, WEDNESDAY. MARCH 15, 1922, products should be washed— that is why they are urging women to use Lux for all fine laundering Belding Bros. & Co.— Silks Wm. Skinner & Sons—Silks and Satins Van Raalte Company —Silk Underwear Emery & Beers Co. Inc.-- Onyx Hosiery .. McCallum Hosiery Co.—Silk Stockings HR. Mallinson & Co.— Spért Silks * Max Held Inc.— Forsythe Waists O one is in a better position to know how to wash silk, woolen, or fine cotton, than the manufacturers ot these products. It is a matter of business to these manufacturers that the lovely fabrics and garments they make should receive careful laundering. One careless washing, for instance, may ruina silk blouse. A baby’s woolen shirt or band will shrink or yellow almost beyond recognition in three careless washings. When this happens, the manufac- turers of the fabric or garment are held responsible by their customers. For this reason, such prominent man- ufacturers as Belding * Brothers and the Louis Roessel & Co. Inc.— Silks The William Carter Co.— Knit Underwear S. B. & B. W. Fleisher Inc.—Yarns Simon Ascher & Co. Inc.— Knitted outer-wear Dr. Jaeger’s Sanitary Woolen System Co.— Sport Woolens North Star‘ Woolen Mill Co.— Blankets Herbert B, Lederer Co.—Edelweiss Organdies and Dotted Swisses William Carter Company felt that it was essential for them to work out the safest way to wash their products. Thorough washing tests have been made: by the domestic science department of a famous university. Samples of silks, woolens, linens and fine cottons wete laundered the James McCutcheon & Co.— Linens David & John Anderson Ltd.—Ginghams average number ‘of times. Careful records were kept and the washed samples compared, after each laundering, with samples of the material which had never been washed. Asa result, the manufacturersWbba goods were tested are recommending Lux to their customers. They know that Lux could not stand up under these severe tests unless it was absolutely pure and mild. They say without reservation that Lux is safe—that if water alone won’t harm a fabric or color, Lux can’t. . Lux is sold everywhere. Get a package from your grocer or department store today. Lever Bros, Co., Cambridge, Mass,