The evening world. Newspaper, October 18, 1920, Page 13

— tn erates FHE EVENING WORLD, MONDAY, OCTOBEN Y8, tere. © DOWN-STAIRS STORE Few sales offer so much that is good and dependable in— Lower-Price Coats When this coat sale was first planned, sqmebody said to us— “Don't forget to provide for the woman who wants an inexpensive coat, We kept that thought in mind al dur'ng our search; and when the plans were complete, we had two of the most noteworthy groups of inexpensive coats this store has ever had, Women’s sizes $18 and $28 Last season we had no silk-lined coats in regu- ) lar stock under $29.76. Many of these coate are silk-lined; and you may choose from wool velours, $18 silvertones, kerseys and such, many with fur trimmings, Good, practical conts at. Every coat in this group ia beautifully lined. Sports coats; belted coats; and many other good atyles—of velours, polo, plush, and novelty mix- tures—-many trimmed with seal-dyed coney, Nothing as good as these in regular stock last @eason under $46,........eeeeesrerererereeeres Misses’ sizes $17 and $23 Mang coats in this group have silk linings—a fact sufficient in itself to indicate the unusual character of the value, Excellent choosing from silvercones, heather mixtures and sturdy coatings, in the popular belted models that most young women prefer this season, $17 ‘This group offers wrappy models, in addition to other fine, silk-lined coats of the regulation type. The miss who has been looking for an at- tractive coat at a moderate price will find a wel- eome surprise awaiting her here..................5 $23 Down-Stairs Store, Old Bullding. Satin Slippers lca | BD-90 ‘We have gathered together various broken lines of women's satin slippers Mat have been part of our regular stock, Consid- as « whole, the size range is ample and the quality ls very ‘These are in black or white, side seam pattern (which fits so well) with smart Louis heels. Some of the white slippers have baby Louis heels. Slippers like these at $6.90 a pair—well, you may draw your own conclusion. Down-Stairs Store, New Bldg. #i Georgette Blouses now down to $2.95 This is a close-out, And a close-out here means a lower price for good, @ependable merchandise. About 400 waists In all—mostly Georgettes in over-blouse, tie-back and regulation mocels. A few crepes de chine are Included; likewise, » few tricolettes, Trimmings are dainty; the variety is excellent; and the choice Is chiefly in white or flesh, Something of asur- prise to {ind blouses like these ao lightly priced. Down-Stalr: Store, Old Bldg. Extra sizes---reduced 48 rugs, 9 x 15 ft., now $168.75 35 rugs, 1114 x 15 ft., now $195 You save $70 on one size, and $80 on the other. Good assortment of designs, oriental in color and effect. _ Closely woven worsted Wiltons, that will wear, and wear —lifetime rugs. Third Gallery, New Bldg. New effects in Striped Skirts at $12.75 A new striped skirt to sell at the very conservative price of $12.75 is of dark midnight blue with a Roman stripe effect of dark purple, maroon and green. Tle combination box-pleating is arranged so that the color comes together between wide stripes of the blue. 1t is very effective and very mart and a particularly good skirt for general wear with a separate blue suit coat that would make an attractive foilleur for the most fastidious Second floor, Old Building Women’s Wraps, $110 Very beautiful shoulder-line Wide sleeves set-in low on the arm. Perfectly plain, with no fur, but of exquisite material. Plain veldyne, in juniper green, dryad brown, malay brown, midnight b ue; pussywillow linings. Other wraps at $110, bought by a former purchase, are in chamoln- tyne, evora cloth, bolivia cloth, duvet-de-laine, in many of the most lesired colors of the senson. Most of them are fur trimmed with nutria, Australian opossum, natural raccoon, Second floor, Old Building New Coat Frocks for Miss 14 to 20---$62.50 Stunning in line! Stunning in color! Sketch gives an idea of its charm- ing silhouette, but you must see the frock to appreciate its color. It is de- veloped in navy blue tricotine, with border of cherry red or robin’s egg blue down the full length of the frock where it fastens at the left side of the front; color is repeated on sleeves and collar, Dull gold soutache is used as an entre deuz. Tailoring of the frock is noteworthy too. Another new Tailored Frock at $79.50 tntroduces a new design in fancy atitching —it is used In numerous colors to give the effect of a plaid. This frock Is fashioned with the new and exceedingly graceful double panel skirt. Other new trotteur frocks start at $37.50. Second floor, Old Building (Tenth Street) person. A Suit of soft fine duvet-de-laine Specialized, by the Wanamaker Suit Salon, at $75 Duvet-de-laine 1s much favored by discriminating women this season, We have used it in a model straight of line, i with slot seams running up from the hem of the coat and finished with arrow-head ii embroidery in the back to accentuate its \ 7— slimness, A narrow belt and generous collar of fine moleskin complete a very sinart c: eation, There is another model, similar, with a box-pleated back, 4 These two models are to be had in | midnight blue and black with the mole \_. eollar and in dryad brown and zanzibar ” ia brown with the nutria collar, Second floor, Old Building on Rugs | | thing. | were made. | Beginning 7.30 a. m. Tuesday, October 19 _= The U7, nexpected Again / The John Wanamaker Store Offers Its Entire New Stock of Men’s Clothing NOW at next Season’s prices --(ne-third less than they were in May when we opened our campaign to lower prices When we started the downward movement in prices with our 20 per cent. deduction sale last May, we hoped that manufacturers would join with retailers in bringing about a speedy, orderly and gafe deflation. Some did co-operate. But many hesitated— especially makers of men’s high-grade clothing. Many things prevent a lowering of prices, they said—labor, high cost of materials, taxes—there can’t be a drop ’till next Fail, Yes, clothing manufacturers hesi- | tated—until cancellations began com- ing in from retailers in all parts of the country. That condition started some- It started thought, for one thing. The market began to yield—a little; only a little. Some concessions Here and there special lots of clothing were offered in a sale— naturally not the best grades; when makers begin to “let go’ they offer their least desirable lots first. That's human nature, But the market showed signs of softening. . .Theh—suddenly—it stiff- ened, It is stiff now. Its backbone has snapped back into place. ‘No more concessions this year’ we are told. “All right,” we said to ourselves, “we'll have to do what we did before —go it alone.” er @ To the manufacturers who have mad neessions our thanks and the thanks of the public, Perhaps others, too, will muke concessions as we pro- ceed with this movement, This we have done: We have not only “matched” all the concessions we have received, but we have doubled them; and we shall continue to do this 80 that we can Put into effect NOW next season’s prices Get this clearly. Many makers say lower prices for men’s clothing won't come until next Spring. Some say “not until next Fall.” We say: “Not next Spring, but NOW. Now!” So we put into effect next season's prices now—NOW, beginning Tuesday, October 19. Now, a word about the clothing It is all Wanamaker clothing, spe- cially made for us by the dozen best manufacturers in the United States. Nothing has been bought spectlally for this sale, It is all our regular stock clothing, made to our own specifica- tions. The fabrics are most carefully selected —for wear, style, exclusiveness, In more than 2,000 of the sults and in many of the overcoats the fabrics are imported—woolens that are not ordinarily sold to manufacturing | “cutters up,” but only to exclusive custom tailors, And it is all “Wanamaker tailored” clothing, which means more than the usual phrase “hand-tailored,” so often eareleasiy used, Wanamaker tailoring is better than the tailor ng in most ready-made clothing — manufacturers instal! Wanamaker tailoring shops in their p'ants because we insist an tail- oring better than the usual, We have actually raised our stand- ard this year—even in the face of high prices ineaa of lowering the stand- ard to procure lower prices, as some stores have done, we have actually insisted on a higher standard, See the clothes and you will understand this, : For this Sale the Men’s Stores, until further Notice, will Open at 7.30 a. m. and close at 6 p.m. —so that every one may be accommodated. Now, as to variety “Entire stock’’ means something when John Wanamaker says it. We always carry large stocks, large variety, large range o sizes—including slims, shorts, longs, stouts, ete. “Entire stock’’ means every busi- neas su t, sack suit, ancy suit, b ack suit, blue suit, brown suit on our selling floors. “Entiré stock’ mvans every cuta- way suit, every dress suit, every tux- edo—every suit in the men’s clothing store for street or dress, outdoors or indoors. ‘Entire stock’’ means every over- coat (except those in the Motor Shop) —Fall weight, medium weight, heavy weight, ulsters—for dress or day wear, snow or shine; even the London over- coats, “Entire atock"’ means young men’s as well as men’s clothing—the young men's clothing sold in the separate shop. It means, also, all separate trousers; even separate waistcoats, Even golf suits at $38.50 and $42.50, In a_ word, EVERYTHING. everything means As to service— quick service We are making plans to meet any emergency— Bringing over extra salesmen from our Philadelphia Store and borrow- ing them also from our New York manufacturers, Supplying extra fitters and fitting rooms, Having a credit office representa- tive on the floor to open new accounts, Separate schedule writers so the salesmen can give all their attention to their patrons. Tripling our alteration room—and ay the way, because of the closeness of the prices, we shall make @ small charge for alterations, except the shortening and lengthening of sleeves and trousers, And we shall ask a little patience in the delivery of altered clothing—if the tailoring shop gets clogged. We must also make these rules, which are obviously fair: 1, Nothing sent on memo- randum, 2 NoC. O. D.’s. 3. No altered clothing can be returned. Small charge for alter- ations. How low are the prices? Well, here is the comparison with prices that were in effect in May when we began our 20 per cent. downward movement. IN THE BURLINGTON ARCADE STORE »« ™ Suits Suits and Overcoats of the $55 grade May 1—will now be... swine ++ cememeece Suits and Overcoats of the $60 grade May | — will now Suits and Overcoats May 1—will now Suits and Overcoats May 1—will now Suits and Overcoats May 1— will now of the $50 grade May NOW De... 6. eee eee nee eee of the $67.50 grade 1—will $34.50 $39.50 *44.50 $48.50 $94.50 $58.50 And Overcoats up to $84.50 IN THE LOWER-PRICE BROADWAY STORE Suits and Overcoats of the $35 and $40 | 19 50 grades May 1—will now bef ° Suits and Overcoats of the $43 and $47 29 50 grades May 1—will now be... ° 10ow be Suita and Overcoats of the $52.50 grade | $36 50 May 1—will These are rock-bottom prices—make the most of them <-tagen Seams em wererasaresinas? reates: sapere: 9 Deepen eet Bar oe Oe ro cepa > we peee ow series ie