The evening world. Newspaper, May 5, 1920, Page 17

rs at Ninth Ayert, New York Nothing sold to dealcrs To help serve the people , Who are, coming in such great crowds to buy these goods we want to employ at once hun- dreds of men and women—some on full time and some on ‘part time—apply at Employ- ment* Bureau, Third Gallery, New Building. A Special Statement: To Merchants, Manufacturers and Bankers who may ask the economic reasons for this independent trade movement Volume is the keynote of American big business. The high standard of living and the low prices pre- vailing in the United States prior to the war were made possibly: large by volume—on the part: of the producer of raw materials, the manufacturer of the finished product and the merchant-distributor, to the consumer, To-day production is not going at full capacity, and the result is that prices are high, with little real prospect of their coming down until production reaches a normal volume. High prices cause a curtailment of consumption, which in turn means that thé manufacturer cannot ‘produce his normal output with the expectation of selling it at these high prices. Thus the vicious cir- cle is joined. In the effort to make the first real break in its oppressive circle the Wanamaker Stores, with full knowledge of all that it involves, have taken a step unprecedented in the history of merchandizing. Though today manufacturer, merchant, banker, economist aré all frank in stating, that thelr judg- ments as to the futuresprices are but guesses, the Wanamaker Stoves offer their entire stocks at one- fifth off. The result of this offering no one can know, but we have (sith in American business, and we believe that by making this experiment something will be learned of, value to the governmental, finan- cial and mercantile interests of the country. Very frankly, from our own viewpoint as merchants, we believe that the increased volume which will come as the result of this lowering of prices will enable us to justify the losses taken on our stocks, We believe this is the proper time to begin to reconstruct business.on a peace-time basis. Already ‘some mills are not running at capacity because the public cannot use the total production at the high prices prevailing. This condition will un- doubtedly correct itself over a period of time, fol- lowing economic laws. If, however, the adjustment can be made quickly, it will be so much better for the consumer, who needs the merchandise, and for labor, which needs the work. Such a movement as is inaugurated by the 20 per cent. deduction sale at Wanamaker's cannot help but stabilize prices. First of all, it will indicate at what prices the consuming public can absorb the great volume of production. Seco d, if there are any stocks of hoarded goods held by profiteers for a rising market, they will undoubtedly be brought into the open. Third, some sort of a staple market price will be established for merchandise of various char acters, thas enabling financial interests to make their loans on some real basis of value. Fourth, the, economic law of competition will force into line those retailers, few though they undoubtedly are, who have taken advantage of the unstable condition to obtain for themselves unfair profits, thus releas- ing Governmental investigations and activities to more normal fields. . Yes, even our new Straw Hats for Men —ineluding a just- received English ship- ment of the famous Redleaf straw hate. -—are included $2.50 to $5 less 20 per cent, which means $2 to $4 Burlington Arcade floor, New Building ny Gabbi -J OHN: (With a few exceptions) ‘and DEDUCT 20 per cent. or ONE-FIFTH from the price Nothing sold C. O. D. HIS is the wedge—a sharp wedge—that we are driving into the high cost of living with the hope that it will split the mer- chandise market wide open and let in. both light and reason. High prices do not begin with the retailer. They begin back with the increased cost of raw material, with the restriction and high ‘cost of manufacture, with the tieing up of goods by speculators, and with unsettled condition of labor. But high prices do culminate with the retailer and the sledgehammer blow that may break their backbone must begin at the point of contact with the consumer. You may choose from the entire retail stocks in our two stores—all at 20 per cent. off (with few exceptions) All silks, satins and velvets..... bors All dress goods and linings... All household linens. . + «at 20 per cent. off. All laces and chiffons..........00eee+eeeeeee «At 20 per cent. off. ‘All sheets, pillow cases, flannels... ... csceecececs at 20 per cent. off. All dress trimmings and notions............+...+-at 20 per cent. off. All white goods and embroideries..............-.at 20 per cent. df. All women’s clothing, including, dresses, suits, skirts, waists, furs, etc. siete abieisie bielsie iam! éobie.s paige clerg tevaecle tele 6 ¢'a'e cme Ml DROP ONG OMn) All White Sale garments. ......+s00seseecsecesccesccescsecccs seeeeeeaee.-at 20 per cent. off their already low special sale prices All hosiery and underwear.........++.s+e8+0+++-at 20 per cent. off. A OTNery oo ssp cba canes v-0.0405.0:000 60600064 0ee OO Bee Gen On: «at 20 per cefit. off. -at 20 per cent. off. AU TIBDONS 6 ccs sone eesiesins seisise ee cccccceces at 20 per cent. off. All gloves, for women, men and children..........at 20 per cent. off. All men’s and boys’ clothing and furnishings........ at 20 per cent. off. All young women’s and girls’ clothing..... ° at 20 per cent. off. All children’s and infants’ clothing.... -at 20 per cent. off. All shoes for men, women and children............at 20 per cent. off. All gloves for men, women and children..,........at 20 per cent. off. All corsets, kimonos, negligees, petticoats, etc.... ...at 20 per cent. off. Ail French lingerie and blouses......... seeeeee at 20 per cent. off, All aprons and maids’ apparel... .. -at 20 per cent. off. All women’s neckwear and veilings.........+..++.-at 20 per cent. off. All motor apparel and equipment.............+..at 20 per cent. off. All sweaters for women ahd children..... ++. at 20 per cent. off. All upholsteries and lace curtains....:.. ++-at 20 per cent. off. AD NOUS TRIE oc 5 Ki cciccs see cortectenes at 20 per cent, off. WAU ORTIOS TUPLE 6 6.44:60 viesisese ds scdces sees at 20 per cent. off. All Oriental rugs .... at 20 per cent. off. All domestic rugs........ -at 20 per cent. off. * All china And glassware. .....0'ccsceccscccences oft 90 per cent. Off, All carpets and linoleum......... Coccesccecesc cat 20 per cent. off. All jewelry and silverware..... -at 20 per cent. off. All books «000 0scs0c-e)} at 20 per cent. off. MUlamisis ccc coset eu es at 20 per cent. off. All Oriental and Japanese goods... : -at 20 per cent. off. All au Quatrieme antiques and novelties....... ..at 20 per cent. off. All Belmaison furniture and equipment. . All stationery, social and commercial. . . -at 20 per cent, off. -at 20 per cent. off. All Handkerchiges iis vecct¢ asies's s09 .-at 20 per cent. off. All trunks and traveling bags..... ; -at 20 per cent. off. All SNOWING ROOGR: 53 och sists a4 0 os 90's ++++-at 20 per cent. off. A Sepeniviog en ascits sa estes danas sess ead ++ -at 20 per cent. off. All-pictures and frames.......... -at 20° per cent. off. All leather goods and cutlery, Reeeeseacniganees ++-at 20 per cent. off. aU COM ets OIIGIGR Cis) saalie y's gaa aiale.d's'e sea ++.-at 20 per cent, off. Pall CONOY GU AVONG is.0 foes oo sehe.t.: 00s -at 20 per cent. off. All zephyrs and fancy goods...... UL {OUR caine cele te bee e sama yoni es All optical goods..... -at 20 per cent, off. All musica] instruments. -at 20 per cent. off. All umbrellas and canes... ..0..se00ceeeeeeeeee+-at 20 per cent. off. -at 20 per cent. off. -at 20 per cent. off. Prices are not changed—you merely take 20 per cent. or one- fifth off each price at time of purchase. way 5, Nothing returnable VANAMAKER———— ANYTHING in the Wanamaker Stores for a ‘laited time Nothing on approval The 20 per cent. off applies to aboyt everything In the Down-Stairs Store No Matter ‘How Low the Price May Be in the Down-Stairs Store— Regular or Special— Take 20 per cent. off Get the news right—20 per cent. discount means exactly what it says; and it ye to everything in the Down-Stairs Store, except a few articles sold under eee price restrictions which we cannot honorably, . change at present. Some People Can’t Believe It “Does it rn apply to the Down-Stairs Store?” .. .“‘Does it apply to White Sale S; ?”....“Can I really take 20 per ‘cent. off the iouee ‘ rice articles in t! 2 Downe Stairs Store?”....“Can I buy one of those $18 resses, now offered at average half price, ‘and take 20 per cent. MORE SLeniged the, price?”.... YOU CAN....Regular prices have not been Sale prices. have not been changed, Tickets remain exactly the same, poor 20 per cent, discount is DE DUCTED at time of pepe eee regardless of the marked price. For What Reason? Many have asked this question—FOR WHAT REASON? Simply an effort on our part to build a barrier against the higher wave of costs said _ by the Federal Reserve Board to be still rising. And by applying the dis- count to the | ower-price Down-Stairs Store we extend the benefit to thou- sands of people who can apply it in a practical way to home and’ personal! needs. Consider! WV A pair of women’s silk stockings, featured in a sale at ve} had 20 per cent. less, RE Vibes sehdasd eueoh une Men's good shirts that were close to wholesale cost can be had 20 per cent. less, or. ory bi Misses’ plaid skirts that were ){ to 14 less at $14.50, canbe , © Hl’ 90 ‘Ber CONES IN88, OF oe. cian kes wenenensselmndeernaes $11.60 Women’s and Misses’ dresses that were average half price at $18, can be had 20 per cent. less, Or.......... 60. eeere eee $14.40 White voile blouses that were in the White Sale at $1.95, can be had 20 per cent. less, or . $1.56 Women’s silk lined suits that were sold special at $30, can be had 20 per cent. less, or...........+ ‘veccecceeccccc Hee And so on throughout the entire Down-Stairs Store, no matter what the sale price may have been before. "The Wanamaker Store never marks'a price up to mark it down again. The original sale pricé stands.’ The 20 per cent, discount is an additional saving. Something for Everybody—Down- Stairs Aprons for women and children | Laces Beuerne Lamps Boys’ clothing Linens i Cand: Linings China,and glassware Millinery Commerce: stationery Neckwear for women Corsets Neckwear for men Curtains Muslin underclothes Cotton dress fabrics Notions Coats for women and misses Perfumery Coats for Restaurant Coats for kiddies Couch beds, hammocks Dresses for women, misses and Shoes for men, women, children Silks and satins Soda fountain Suits for women and wsses / - irls geen for kiddies Sweaters for men, womea and Furs children Gloves for men, women, children Toilet goods Handbags Traveling bags Handkerchiefs Umbrellas Hosiery for men, women and | Underwear for men, women and children - children House dresses Veilings Jewelry Waists Kimonos The Down-Stairs Store is a store in itself, devoted to DEPENDABLE mer- chandise that can be sold at lower prices, Substract from these lower prices your 20 per cent. discount, and have a correct answer to the oft-repeated question -—"How can I cut my living costs?” Because of the extraordinary cheracter of the movement, the same rules apply to the Down-Stairs Store as well as upstairs —Nothing sold to dealers; nothing sold C. O, D.; nothing returnable; nothing on approval,