The evening world. Newspaper, September 30, 1919, Page 14

| Your Children’s Eyes should have the most expert care. The beginning of each school term e-examinations and readjustments of glasses—the or tife careful examination is free and is the time for correct fitting of whi is #0 vitally important to success in een the children to the Gimbel Optica! 1"Sho op, where glasses are priced from $2.50 up ool GIMBELS OPTICAL SHOP—Main Floor Balcony THE EVENING WORLD, TUESDAY, SEPTEMBER 30, 19r8. —._ Briny For Other Gimbel News See Page 12 els Ninth Birthda nag John J. Clarke and Willimantic Sewing Cotton, 45¢ a doz. spools a ‘ alle fnameled Garment Hangers, Gimbels Real Hair Nets, all all colors, $1.00 to $1.50 per doz. $1.10 perdoz. | Slipper Trees, $1.00 per doz. GIMBELS NOTION SHOP—Main Floor over size, Gimbels Are ‘Nine Years Old This October Se o ~~ apis DURING OCIOBER NINTH BIRTHDAY A MONTH OF VERY NOTABLE EVENTS 25 Real Madeira Dinner Cloths, $27.50 Each Hand rose-scalloped, with very handsome em- broidered | centres. Two charming basket de- signs. 72 inches in diameter. Real Madeira Tumbler and | Real Madeira Centrepieces, Plate Doy 6 inches in 18 inches to 28 inches, $1.75 diameter, 40c¢ and 50c each; to $3.75 ea, Hand-scalloped r, $1.00 and with beautifully embroidered $1.25 ca, and ped centres on fine round thread with elaborate hand embroid- Irish linen. Every one of these ered centres on fine Irish | items an extraordinary Linen linen. A limited quantity in | opportunity-—for home needs matching sizes. or for the coming gift season. GIMBELS LINEN SHOP--Second Floor At % Price, Japanese Rugs Made of jute and printed in gay colors, Navajo Indian patterns, Large room sizes, 9 ft. x 12 ft. $13.50 ea. 10 in, diame | Printed Cork Linoleum, $1.05sq. va. 4 yards wide. Slight imperfections in printing, which in no sense affect its wearing quality. GIMBELS RUG SECTION— Sixth Floor ook ried Ota Nine Years in New York for Gimbels! And _the Great Value Celebration Begins Tomorrow Nine years of Aggressive Storekeeping —of Unusual Merchandising—of Phenomenal Growth—and of Liberal Pat- ronage from New Yorkers and the People of the Metropolis’ The past year has been a marvellous one for Gimbels in point of business growth, new friends made. And the threshold of the tenth year finds us firmly ensconced in our own home—as is right and proper for the “Own your home” pioneers of America Environs. As New York has been good to us, so do we mean to repay New York—not alone in the conduct of a better store —but in making available unusual values in wanted merchandise of all kinds. To-morrow—as is customary here—we usher in with October Ist a great value-giving cele- bration that is store-wide. A small portion of unusually big opportunities are told of here. But all dl the store i may = unusual savings. Come at 90’ clock i in the morning. Women’s Tailormades of Fine Worsted Suiting, $32.50 The hi sh cost of really good suits seems to be a mere rumor in the face of man-tailored, fine, warm, smart suits like these at add 50. Of cour:e they are specially priced for The Birthday Sale. Three models with individual distine- tion of style marking each. All with the new muffler collar...with reveres that may be buttoned up close. There are big tiered patch pockets, or new lapped pock- ets...with slot seam or new pleated backs and double-pleat belts. The coats lined throughout with silk peau de cygne and cozily interlined. Colorings are deep browns, medium grey, heather tones of green or Pompeian and mixtures GIMBELS WOMEN’S SUIT SALON—Third Floor 1,000 Philippine Embroidered Nightgowns, $2.00 to $3.95 Hand-made, hand-embroidered—and—as every woman knows —a find at these prices. At $2.00—Round, square or V | At $2.25—Round, square or V necked models with scalloping and dot embroidery. At $3.95—-Four square necked mod- els trimmed with filet insertion, hand - embroidery, tucking, unch-work, hand-drawn work; a / necked style with punch-work and filet lace medallions. GIMBELS LINGERIE SHOP-Second Floor necked models with double eye- lets and three point scalloping. At $3.00—A square necked style | with eyelet work and flower- pattern embroidery; a round necked model with floral em- broidery sprays on neck and sleeves. Women’s Sheer Linen Handker- chiefs, 6 for 98c Neat little block initial. A real birthday treat—these hankies that cost you half as much as you’! pay when winter winds blow. Men's Handkerchiefs with Colored Woven Borders, 25c ea. Women's Irish Cambric Linen Handkerchiefs, 6 for 85c. Women's Handkerchiefs, with Colored Men's Cotton Handkerchiefs with Col- Borders, 6 for 48c. ored Printed Borders, 6 for 72, GIMBELS HANDKERCHIEF SHOP—Main Floor Women’s Colored Silk Umbrellas | | $5.25 | These are the smart sun and rain umbrellas that are | so charming to use or to carry ‘‘whether the weather is shin-y or shower-y. For an October Birthday—these um- brellas choose to have white bukelite or amber tips. Some handles are carved— Ever so many charming colors to choose from—all of which makes you glad that Umbrellas decided to do their bit in the Birthday Sales. GIMBELS UMBRELLA SHOP-—Main Floor some plain. Some feature a convenient little cord—some wear bakelite rings to go “over the arm.” Kitt Fox Animal Scarfs Very Specially Priced $19.50 Soft, fluffy skins, mounted in natural animal fashion with head and paw finishing. A rich Poiret brown, taupe or pearl grey —the preferred fox shades of the Fall Typical of the extraordinary values prevailing throughout the superb showing of fashionable fur Neckpieces and muffs. GIMBELS FUR SALON—Third Floor Girls’ Coats of Broadcloth or Velour; Very Special at $19.75 Welcome news to mothers who have been looking for a nice coat at about this price—only to be disappointed. Two of these models are fur trimmed. shirred to extend as the latest mode requests; collar and trimmings of French seal fur. The other showing effective eable-stitchings above a high waistline and a big collar of coney fur. One half-lined, the others lined throughout and. interlined. The Coats are in such new colors as Pompeian, green, nacy, brown. Sizes 10 to 14 years. GIMBELS GIRLS’ COAT SALON—Third Floor Tots’ White and Colored Voile Dresses, $2.95 Dainty little empire and peasant models for Kiddies 2 to 6, Charming touches of colored embroidery and hand-smocking. There are three interesting models. One of broadcloth shows stitched pleats and trimming of seal plush. The other two are of velour — one with pockets And—as the foundation of these charming froc Princess Slips, $1.50—Lace, em- | Knicker or Straight Drawers, broidery, tucking and ribbon | 85c—-Embroidery, lace, ribbon trimmed. | and beading trimmed. GIMBELS BABY SHOP—Second Floor 54-in. All Wool Velours $4.50 yd. In such lovely colors as— —Bluebird —Brown —Tan —Dragonfly all of the blues and blacks, not to speak of other shades. 50-in, Navy Blue Serge, $3.35 54-in, Suiting, $4.50 Yd.—All Yd.—All wool. A fine even twill wool in burracloth weave. Au- in two shades, medium and dark. tumn’s newest tones. GIMBELS DRESS GOODS SECTION—Second Floor —Taupe —Reindeer Sterling Silver and Rhine- stone Bar Pins $1.95 Charming open-work designs—brilliant white stones—a saving of almost half—and they're only one of the splendid specials the Birthday Month has brought to the Jewelry Shop. : French Filled PearlNeck- | Necklaces, $3.95— Fin- laces—-$1.95—16 inches | ished with a smart bead long; cream tint; dainty | tassel. graduated beads, mount- | Colonial Shoe Buckles of ed with a solid gold clasp. | Jet, $5.50 a pr.— Square, Hand-made Jet Bead | oval or fancy shapes. GIMBELS JEWELRY SHOP- Round Sofa Pillows Made of Striped Silk, $1.95 This is a very unusual bit of birthday coming just at the time when your home is undergoing its autumn refurnishing. Gay little pillows of splendid quality and delightful color scheme, Would cost almost twice as much in any month but October. Filet Lace Trimmed Scarfs, $1.50 ea,—Dainty scarfs for dressing tables, buffets or tea wagons. GIMBELS ART NEEDLEWORK SHOP-— Main Floor luck Stamped Nightgowns, $1.00 ea,--Attractive patterns; nice soft nainsook, Stamped Combing Jackets, Se ea. Second Floor Women’s Dainty Opera Pumps, $7.25 With Louis XV. and Baby Louis heels. Graceful lines. Fine workmanship. Of su- perior quality black satin, white satin, patent coltskin and black glace kidskin, Hand- turned soles, All Sizes and Widths Pumps and Oxfords will be even more popular this fall than ever. Worn with spats, they are thoroughly comfortable in colder weather—and they always look dressy. Women’s High-Cut Spats, $2.75 In all the wanted sh with the new invisible buckle. GIMBELS WOMEN’S SHOE SHOP—Second Floor Solid Mahogany Chairs and Rockers $18.00 ea. “Wing” arrangement of back, with me- dallion. Cane seat and panels in back. Very charming in style and very comfortable to sit in, Living Room Set, $200.00 “Adam” type, 3 pieces. Cane seat; upholstered in mulberry or blue figured damask. 2 pillows, “sunburst” style. Very good looking and very well made. GIMBELS FURNITURE SECTION—Seventh Floor | iin ML it f Brooklyn, New Jersey and Long Island Custimore Direct to Gimbels via Tubes and Subwcy ay 100 Full-Sized Wardrobe Trunks, $41.50 Trunks of a well known make, considerably underpriced for the Birthday Sale. Because of the great price reduction we cannot mention the name in an 1 advertise ment. ed steel hardware, draw r hangers and large draw- shoe pockets. Top drawer Various cretonne linings. 25 sett Shoe Trunks, $16.50 Trunks such as this generally sell at double this low price, These trunks will hold 12 pairs of shoes, with a top tray for more shoes or riding boots, leggings, GIMBELS TRUNK TION Fifth Floor. 2,500 yds. Sunfast Casement Cloth, 75¢ yd. 36 in. wide. Colors: Gold, rose, blue, brown, green, mulberry So charming and wears so well. 8,000 yds. Poplin, 85c yd. £6 in. wide and so soft and good looking. Colors: Blue, rose, green, tan, brown, grey, gold, red, mulberry. oriate for fe urtains, Portieres, Cushions, Scarfs, , Casement Curtains, ete. GIMBELS UPHOLSTERY SECTION—Sixth Floor