The evening world. Newspaper, June 19, 1919, Page 15

Friday’s Bulletins At Wanamaker’s Hand- made Feather fans filet sweaters at Ascot ‘We introduced them to Feather fans ited on New York a year ago. And | shell or tt we have a very interesting vivid “color Ascot, selection today, from $16.75 a: ‘i the races a Aot, in to $35. smart London just now. When you come into the We have them Sweater Shop ask to see —of long uncurled ostrich in other new sweaters and faion to ge Bt scarfs we have provided for cool seaside and mountain wear. Second floor, Old Building tn age hap Rat de shades, moun’ Peicatios amber sticks; yen $21. 90. Main floor, Old Building ° ° * French combinations for girls $2.95 for $3.95 to $5 grades, Friday Marcella—drawer and corset cover combination suits of French nainsook, beautifully embroidered. Really excellent for the money. Ever so many to select from. Third floor, Old Building Boys’ sport blouses at $1.15 and $1.65 A long delayed shi lara § of Kil 4 just come in. Anxious mothers, who have told us that boys’ sport blouses are very scarce, will be glad to learn of Ase Gladder still, to know that the prices are less than they expected to pay for such good blouses. 288 at $1.15—blue chambray and all white percale with self stripes. 500 at $1.65—woven and printed madras wit! stripes and cotton crepe in very pretty patterns. Sizes 6 to 16 years in both groups. Second floor, Oid Bidg. HE SILK packet sale goes merrily on. It is most fascinating to go over the open-end packets and pick out the silks you want most (for you'll really want them all at their packet prices) $106,000 worth for $67,000 when the sale opened. Less now. But the silks remaining are all good. And there's a big saving on every packet. Main floor, Old Building Rag rugs—third less A special purchase, fey off the looms. Hit-and-miss effects, with borders of popular of all rag rug patterns, harmonizing with all sur- roundings because of their blending of colorings. Another good feature of these rugs is that they are not so easily soiled. 9 x 12 feet.....,..$10.95 30 x 60 inches... ..$1.90 ; nh 4 27 x 54 ee Lee -50 6 x 9 feet 18 x 34 ii 46 x 72 inches 3: 28 Third aan, New Bigg. $5 for $7.75 hammocks Canvas weave hammocks in all sorts of pretty color com- s, with tufted pillows. Under the cushion is a r to keep the balance of the hammock when swing- spreace colors to select from. Cool suits of Paulette Fourth Gallery, New Bldg. Paulette has a smart, well-groomed quality so seldom achieved by Summer suits that are really cool. Paulette are constantly growing in favor. Some excellent examples of the use of Paulette in women’s Summer suits have just come in. One made in a ‘Tuxedo rever model, with string girdle and pockets, is $39.50; in white, light blue, beige and rose. A more elaborate model with patch pockets and string girdle is $49.50; in black and gray. , second floor, Old Building ing or laundry $1.50 each, pa 75¢ each, 3 aM of brown sail duck with draw rope. Seventh Gallery, New Building * Refrigerators---special Apartment house style. Seven sizes to select from. Made of hard- wood; galvanized linings; remova- ble trap and drain pipe; some with white enamel lined provision cham- ber. White enamel Galvanized steel lined provision chamber, $21.00 Tee capaci ty 65 Ibs 75 Ibs cham Seventh Gallery, New Bldg. Probably the last call! 65 men's golf suits, made in England, $37.50 each. They were $50 and $57.50, Two-piece suits, jacket and knickers. Wide range of patterns. Years of wear., Free-play coats for full swing. These are the sizes remaining in the sale. Sizes.........-.86 35 36 37 38 40 Noga... ?.. 6 as. © 1b al Burlington Arcade floor, New Building h wide and narrow | lue, pink, yellow and tan—most | Suits of | Camping bags at half — 500 cam: such as we have sold at | yar The fringe on either side is nice and long. Many lined provision “3HE EVENING WORLD, THURSDAY, JUNE 19, io19." Being an institution and not a calendar--- — The John Wanamaker August Sale of Furniture will begin this year on Friday, June twentieth And this is a frank statement of “‘Why’”’ The August Sale of Furniture is an origi- nation of the John Wanamaker Store. It had its origin in trade conditions which existed in 1890, the year it was inaugurated. At that time it was the general custom in the manufacturing market for furniture factories practically to close down certain months of the year because of lack of orders. In the retail market August was a month in which very little furniture was purchased— people were away on their holidays or in their summer homes and there was no general desire to buy such “a heavy and important thing as furniture.” We said to ourselves -—“here is an economic condition that ought to be remedied. The store’s over-head charges are going on just the same whether we sell furniture or not; both the furniture mills and furniture workers are losing money by closing down. Can we do anything to remedy this wrong condition and distribute the furniture business more equally over the months of the year, keeping ourselves, furniture workers and furniture factories, at work, even in a so-called dull-season?”’ We talked things over with our furniture makers, told them we would be willing to give them certain specific orders to make furniture in their slack season, keeping their workers busy and their factories going, if they would make the furniture at reduced prices—practically at the cost of woéd and labor. Makers of furniture saw the point, agreed to our plan, and the first August Sale was held. Jt was a success, and the August Sale of Furniture became an institution not only in the Wanamaker Store, but in stores all over the United States and in other countries. As time went on and the general market offered opportunities, we purchased special lots of furniture, discon- tinued styles, samples and surplus lots which factories had on hand and added these to the specially-planned stocks of furniture which factories made up for us. The general extension of the August Sale of Furniture to other stores brought about a competitive condition among furniture manu- facturers. They not only sold to stores their surplus stocks, discontinued styles, samples, and goods made at cost in dull seasons, but they began making “sale furniture,” imitating and cheapening their regularly made furni- ture, and these stores, not particularly careful of their reputation or method of dealing, be- gan holding sales with this cheapened furni- ture without giving any additional value for the money the people were asked to pay. Now, of course, this cheapened furniture never found its way into Wanamaker’s or any other gocd stores, because having founded the sale, as this whole business is founded, in the interest of the buy- ing public, in cooperation with reputable fur- niture manufacturers to help them over the hard season, we would not throw away our business reputation, to say nothing of the moral wrong of it, by doing anything that was playing fast and loose with the people. On the contrary we added in recent years to the general ser- vice of the August Sale by adding to our special purchases our entire regular stock of furniture, offering everything on our floors at prices at least 10 per cent. below our regular figures. our August Sales is shown by the fact that they grew larger each year—our last sale in the war year 1918 being the largest in point of sales in both our stores in all our history. Now conditions are | changed and we change | with them Whether due to the war or to the evolu- tion of economic conditions it is a fact that today the question of keeping furniture fac- tories going is not one of orders, but of material and labor, and in stores the question is not so much of selling furniture as of getting it. In plain words, we are face to face with a furniture shortage with its necessary ccmp|cment of prices the highest in furniture history. Frankly, we do not expect to get much more than half of the furniture purchases we have made during the past six months. Weare being asked every day to pay still higher prices for such orders as we choose to give to manufac- turers of furniture. If we could sell out our entire stock tomorrow we could not duplicate it at anything like its price, if we could duplicate it at all within three months. Face to face with these conditions we have seriously considered whether we should hold an August Sale‘of Furniture at all. On the other hand no man can say what the next six months will bring forth. Conditions may turn around the other way. Supplies of wood may be increased. Factories may speed up their operations. And prices may tend to lower, What is our best service to the people in this emergency? Certain it is that homes havebeen let run down during wartime. Certain it is that the population of New York and vicinity has been growing these war years, when building of homes almost stopped. There never was such a dearth of homes and apartments as exists today in this part of the country. Because of this dearth rents have been going up and fam- That the people appreciated the service of « _tinue it through August as usual. ilies are fairly clamoring for homes to live in, Returning soldiers are getting back into busi- ness life, getting married and seeking to open new homes. All this means there is a demand —a demand NOW—for furniture and for home equipment, more insistent than ever before. We have determined to meet conditions as they arise—to offer our best service in fur- niture and home equipment—at this moment —as we are trying to offer it every day in all kinds of merchandise we sell. Therefore, be it known— the John Wanamaker August Sale of Furni- ture will begin this year Friday, June 20, and continue so long as we can continue it in fair- ness to ourselves and to the people, Because of the volume of these sales, providing a larger outlet for our own and manufacturers’ stocks with a more even dis- tribution Of. business over the entire year, our operating expenses for the entire year are lower, bate fe lower prices < all times. But prices are still lower in this because thousands of customers concentrate their buy- ing in this event to obtain the advantage of ‘the ial opportunities available only at this time. Make the most of the opportunity while it exists. We do not know whether the sale will continue into August, but surely it will end before September. If we can get enough furniture to meet the demand we will con- If we can- not get enough furniture the sale will close before. * * * The points to: remember are: The August Sale of Furniture begins Friday, June 20. It is the John Wanamaker August Sale of Furniture. It includes our entire regular stock of home furniture, reach- ing upwards of a million dollars in volume, together with special purchases as we have them now or shall receive them day by day. Only furniture of character is ever offered by this store, furni- ture that is worth buying and living with, and this is the sort of furniture that can be bought now at prices lower than at other times of the year. Fourth, Fifth and Sixth Galleries, New Building Bedding--mattresses, pillows and bolsters--included in August Sale , ; te Sixth Gallery, New Building