The evening world. Newspaper, May 22, 1919, Page 17

“For a fine healthy skin, sive me Lifebuoy “I thoroughly enjoy Life- buoy — it gives the skin the protection everyone needs” et cael Questions women ask about soap Nine points all wives and mothers want explained about washing face and hands and about bathing I notice so many 4 > people with clear, © healthylookingskin. ei Bey Has this any con- nection with the soap they use? Today specialists everywhere agree that people who have the healthiest, clearest skin, are those who care for it correctly. The skin is always giving off moisture!—and collect- ing dust and dirt from the air. Day in and day out it mst be freed from these irritating impurities and protected against them. People who use Lifebuoy have’ glowing healthy skins, because Lifebuoy more than cleanses. It contains a mild antiseptic that purifies and benefits your skin. What is an antiseptic soap? What is it good for? Ordinary washing that makes your skin Jook clean is not enough. It needs protection of the kind that Every time you wash with Lifebuoy, you give your skin the protection it needs. Lifebuoy’s big bubbling lather carries a healthful antiseptic right into the pores of the skin and leaves them purified and protected. When you use Lifebuoy, your skin constantly im- proves. Soon it takes on that healthy ‘“‘out-door”’ look that so many Lifebuoy users have, Does the smell of soap really mean anything? The odor of soap actually tells'you its value. The “health” odor in Lifebuoy is not a Cleanses—purifies HE big bubbling lather of Lifebuoy Soap protects your skin and keeps it glowing with health. The pure odor of this health soap tells you why it cleanses so thoroughly, Use Lifebuoy and watch your skin improve. perfume—not the odor of medicine. It is a pure, hygienit odor that makes clear to you instantly why the soap benefits your skin. One whiff of Lifebuoy and you realize why it cleanses so thoroughly and protects. Can the health of the body be affected by the kind of soap we wash with? Everywhere health experts today are emphasizing the value of prevention. Keep well they say, protect your health, prevent sickness, Especially is this true of the skin. A soap that keeps your skin healthy, protects your whole body. The big creamy Lifebuoy lather leaves the skin antiseptivally clean—makes it fresher, clearer and healthier every day. Whatsoap is best for bathing? When you bathe, every part of builds up health. And that’s why Lifebuoy is the ideal soap for the bath. Try it—see how refreshed and invigorated it leaves yous skin and your whole body. 9 How should I pick a soap for my family? Your choice of soap is important to the wel- fare of all the members of your family. Day in and day out this soap is having its effect on every part of their bodies. Do not let a whim or fancy guide your choice. Give serious thought to selecting the soap for your family. A Years of research and experience were needed to perfect Lifebuoy Health Soap. In Lifebuoy, the greatest soap manufacturers in the world created an antiseptic soap that more than cleanses—that really LIFEBUOY —for face, hands and bath Copyrighted, 1919 by Lever Bros. Co. benefits the health of the skin’and the whole body. Use Lifebuoy regularly and you will learn for your- self how it improves your skin. You will see your skin growing fresher, clearer and healthier from day to day. Lifebuoy keeps the skin glowing with health. Get a cake of Lifebuoy today at any grocery, drug or department store. Use it for the face, hands and bath. Lever Brothers Company, Cambridge, Mass. HEALTH SOAP 6 The boys and my husbandcan never get their hands “real” Fa. Re white. Why not? When the men-folk come home in the evening, they must have a soap that will cleanse rapidly. Men like Lifebuoy because it lathers up quickly and seems to make dirt fairly melt away—no matter how deeply it may be ground in, Have Lifebuoy waiting for them and see how white and clean thoir hands will be. 7 My children—what soap is best for them? Little kiddies get so dirty—and must wash or be washed #0 often—that they especially need a soap that really benefits the skin, Lifebuoy’s rich anti- septic lather leaves the skin purified and protected. It is so mild that you can wash the tenderest skin of a baby again and again without the slightest irritation, 8 Is it possible for soap to cleanse thoroughly and yet be mild? There are two vital points in judging how well « soap cleanses—first, what its lather actually removes from your skin—second, the after-effect of this lather on your skin. The rich Lifebuoy lather cleanses rapidly—and at the same time carries into the pores of your skin a healthful, protecting antiseptic. Lifebuoy removes the most stubborn dirt and yet leaves the skin soft and smooth,